arOS

What arOS does

arOS is a Brazilian AI-powered marketing automation platform operated by UPTIDE SOLUTIONS AND TECHNOLOGY LTDA, headquartered in Alphaville (Barueri), São Paulo. The platform is built around a proprietary "Zero Prompt™" AI marketing agent that is trained on R$120M+ in real Brazilian sales data and is designed to generate conversion-focused marketing copy, viral hooks, ad creative, email sequences, YouTube scripts, and complete sales funnels without requiring users to write prompts. The product architecture combines a contextual identity system (DNA items) that captures each user's voice and positioning, a library of 20+ pre-built marketing skills (Viral Hooks, SPIN Selling, Instagram Carousels, Email Editor, Content Calendar, etc.), and an autonomous funnel-generation agent that produces capture pages, sales pages, emails, and upsells in minutes. The platform operates multimodally (text + image generation) and has begun integrating with external data sources via OAuth, including Instagram Business through the Meta Graph API for performance metrics.

arOS sells exclusively through a self-serve SaaS subscription model with three annual tiers: BUILD (R$139.90/month in 12 installments, ~75 creatives/month, 4 DNA items), GROW (R$199/month, ~150 creatives/month, 8 DNA items, weekly live tutorials), and SCALE (R$489/month, ~400 creatives/month, unlimited DNA items, 3 months of group mentorship with CEO Henrique Matos). All plans include a 21-day money-back guarantee, and the platform is accessed at app.aros.com.br. The company targets a horizontal SMB base — infoprodutores, mentors and consultants, educators/creators, and SaaS/no-code founders — primarily in Brazil but with active users reported in 90+ countries. Customer acquisition is driven by founder Bruno Picinini's personal brand and pre-existing audience across his digital entrepreneurship programs, supplemented by testimonial-led digital marketing.

The business is founder-led and bootstrapped with no disclosed external funding, institutional investors, or parent company. Infrastructure partners include AWS (cloud), NVIDIA (AI compute), Google, and Microsoft Hub (displayed as official partners), with Neon hosting the PostgreSQL backend and Hotmart serving as the primary payment and distribution platform. Additional sub-products pageOS and Clube da Escala extend the ecosystem. The company is LGPD-compliant and operates as a private Brazilian limited company.

Name

arOS

Legal name

UPTIDE SOLUTIONS AND TECHNOLOGY LTDA

Website

https://lp.aros.com.br

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

arOS is a Brazilian AI marketing automation platform that uses "Zero Prompt" technology trained on R$120M+ in sales data to generate conversion-focused copy, ads, and complete sales funnels for SMB infoprodutores, mentors, educators, and SaaS founders via self-serve SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132), Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAGAI

Mobile/Digital Experiential (AR/VR, Interactive Installations)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• AI marketing automation
• Marketing copy software
• Sales funnel builder
• Content generation platform
• Digital marketing tools

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three-tier SaaS subscription model with monthly and annual billing options. Annual plans offer 30% discount with payment facilitated in 12 monthly installments. Credits reset monthly and do not roll over. Credits generate approximately 75-400 creative assets per month depending on plan tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

arOS is an AI-powered marketing automation SaaS platform that uses proprietary "Zero Prompt™" technology to generate viral hooks, ad copy, sales scripts, email sequences, Instagram carousels, and complete marketing funnels for digital entrepreneurs. The platform is trained on R$120 million+ in real sales data and is delivered via subscription tiers (BUILD, GROW, SCALE) accessed through a web app, with a 21-day money-back guarantee.

Product overview

arOS is a single unified AI marketing platform featuring Zero Prompt technology. The core arOS platform generates marketing content, ads, sales scripts, and complete funnels using AI trained on R$120 million in sales data. The platform offers three subscription tiers: BUILD (R$139.90/month, 3,000 credits, 4 DNA items), GROW (R$199/month, 6,000 credits, 8 DNA items, weekly tutoring), and SCALE (R$489/month, 15,000 credits, unlimited DNA, group mentoring). Additional offerings include pageOS and Clube da Escala community. Users access AI-generated marketing skills through a dashboard that maps and creates all materials needed for launches and scaling, with credits consumed per creative generated.

Differentiator

Problem solved

Functional benefit

Brands

• pageOS: Platform/tool mentioned in Terms of Use alongside arOS, Clube da Escala, and other applications.
• Clube da Escala

Products and services

• arOS Core Platform An AI-powered marketing automation SaaS that uses proprietary Zero Prompt™ technology — trained on R$120 million+ in real sales data — to generate viral hooks, converting ads, sales scripts, email sequences, Instagram carousels, and complete marketing funnels for founders, infoprodutores, mentors, and SaaS creators.
• pageOS A component platform within the UPTIDE / arOS ecosystem, listed in the Terms of Use as one of the applications offered by the company alongside arOS and Clube da Escala.
• Clube da Escala A community platform offered alongside the core arOS system, referenced in the company's Terms of Use as part of the broader product ecosystem.

Quantifiable outcome

• Complete funils can be created in minutes instead of weeks
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner providing the backend services for the arOS platform. AWS logo displayed in official partners section alongside other technology partners.
• NVIDIAcoreTechnology or IntegrationAI/GPU infrastructure partner providing computational resources for AI model training and inference. NVIDIA logo prominently displayed in partners section.
• HotmartcoreChannel Partner/ Reseller/ DistributorPrimary sales platform for digital products and services. Hotmart processes payments and handles product delivery for Brazilian and international customers. Operated by LAUNCH PAD TECNOLOGIA, SERVIÇOS E PAGAMENTOS LTDA in Brazil and HOTMART B.V. in the Netherlands.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Hotmart: Hotmart is Brazil's leading infoproduct marketplace and payment processor, listed as a core channel partner for arOS. While not a direct competitor, it is the dominant distribution platform for arOS's target buyer (infoprodutores), making it ecosystem-critical.

Direct peers

• Jasper AI: Jasper is a leading AI marketing content platform offering brand-voice templates, campaigns, and marketing workflows for SMBs and enterprise teams. It competes directly with arOS in the AI-generated marketing copy and funnel content category, with broader multi-language support and significantly larger funding.
• Simplified: Simplified is an AI-powered marketing platform combining copywriting, design, video, and social media management for SMBs and creators. It targets a similar audience to arOS — content creators and small businesses needing AI-assisted marketing content production.
• Anyword: Anyword specializes in AI-generated marketing copy with predictive performance scoring, helping marketers optimize ads, emails, and landing pages. Its focus on conversion optimization and data-driven copy parallels arOS's Zero Prompt™ conversion-focused approach.
• Copy.ai: Copy.ai provides AI-powered copywriting and marketing workflow automation targeting SMBs and marketers. Like arOS, it emphasizes pre-built templates, workflow automation, and conversion-oriented output, making it a close direct competitor in the AI marketing copy space.
• Writesonic: Writesonic offers AI content generation for blogs, ads, emails, and SEO-optimized marketing copy. It is comparable to arOS in targeting digital marketers and SMBs with template-driven AI writing and integrated marketing workflows.

Broad incumbents

• Leadpages: Leadpages is a landing page and lead generation platform serving SMBs and digital marketers. It addresses an adjacent part of arOS's value proposition (conversion-focused landing pages) but without the AI content generation layer.
• ClickFunnels: ClickFunnels is an established sales funnel builder widely used by digital marketers and infoprodutores. While not an AI-native platform, its core use case (building complete sales funnels) overlaps directly with arOS's funnel-creation capability, making it a relevant adjacent competitor.
• Persado: Persado is an enterprise-grade AI platform for marketing language optimization, used by large financial services and retail brands. It serves a much broader, enterprise-level market than arOS but operates in the same AI-generated marketing copy category with a focus on conversion lift.

Emerging players

• Smartwriter: Smartwriter provides AI-driven personalization for cold emails, outreach, and LinkedIn messages targeting sales and marketing professionals. It overlaps with arOS in AI-generated marketing copy but focuses on outbound personalization rather than full funnel creation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arOS