Craftworld Events

What Craftworld Events does

Craftworld Events is a privately held, Mumbai-headquartered event management company operating in India since approximately 2003-2004. The firm provides three core service lines: corporate event management (planning and production of conferences, occasion, and entertainment events), brand activation and BTL marketing (roadshows, mall, in-shop, rural, and society promotions under its ONE ON ONE sub-brand), and exhibition stall design plus trade show management (including 3D stall design and fabrication for exhibitions up to 3,000+ square meters). It also owns industry IP platforms India Kids Fashion Week and Chef's Connect that bring brand makers and brand takers together.

The company's underlying operational technology centers on its STAGE WORLD sub-brand, an in-house production house combining a staging unit, fabrication and designing workshop, AV equipment, and technical staff to deliver end-to-end event execution. This vertical integration of production infrastructure with project management is the firm's primary operational differentiator. Service delivery is supported by a team of approximately 30+ skilled workers and 8 project managers, organized across six regional offices in Mumbai, Delhi, Bangalore, Gurgaon, Chennai, and Pune.

The business model is professional services-based, generating revenue through custom quote-based project fees negotiated with corporate clients (no public pricing, with inquiries handled via website forms and a dedicated business phone line). The company targets enterprise customers across BFSI, automotive, technology, energy, pharma, FMCG, manufacturing, and government verticals, with a named client base of 200+ brands including Tata Motors, Maruti Suzuki, SBI, Samsung, HP, Xiaomi, IOCL, and Lupin. Go-to-market is direct enterprise field sales, with marketing driven through the corporate website, portfolio case studies, testimonials, and blog content. The firm claims 7,000+ completed projects and self-describes as rated #1 in Mumbai, Delhi, and Pune.

Name

Craftworld Events

Legal name

Craftworld Events Management Company

Website

https://craftworldevents.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Craftworld Events is a Mumbai-based, privately held Indian event management firm offering corporate event planning, BTL brand activation, and exhibition stall design to enterprise clients across BFSI, automotive, technology, and consumer verticals via six regional offices.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Exhibitions, Trade Shows & Booth Management (HSACADAH), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Corporate event management
• Exhibition stall design
• Brand activation services
• BTL marketing campaigns
• Trade show management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Event Management: Full-service corporate event planning, design, and production including occasion events, entertainment events, and conference organization
2. Brand Activation & BTL Services: BTL marketing services including road shows, mall promotions, in-shop promotions, corporate promotions, society promotions, and rural marketing campaigns
3. Exhibition Stall Design & Trade Show Management: Design, fabrication, construction, and management of exhibition stalls and trade show booths, including international booth design and 3D stall design services
4. Intellectual Properties - Industry Platforms: Creating industry-specific business platforms like India Kids Fashion Week and Chef's Connect that bring brand makers and brand takers together

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Craftworld Events is a full-service corporate event management company that plans, designs, and executes corporate events, brand activations (BTL marketing), and exhibition stalls/trade show booths. The company owns and operates STAGE WORLD, an in-house production house with staging, fabrication, and audio-visual capabilities, and runs proprietary industry platforms such as India Kids Fashion Week and Chef's Connect.

Product overview

Craftworld Events operates as a single unified event management service offering with specialized sub-brands and intellectual properties. The core offering includes Corporate Event Management, Brand Activation & Promotion, and Exhibition Stall Design & Trade Show Management services. Supporting these core services are STAGE WORLD (in-house production house with staging, fabrication, and AV equipment) and ONE ON ONE (BTL marketing segment). The company also owns intellectual properties including India Kids Fashion Week and Chef's Connect, which serve as industry-specific business platforms.

Differentiator

Problem solved

Functional benefit

Brands

• STAGE WORLD: A complete production house having all the experience and capabilities of producing and managing exhibition and events, with in-house staging unit, fabrication and designing workshop, audio visual equipment, and technical staff.
• ONE ON ONE

Products and services

• Corporate Event Management Full-service corporate event planning, design, and production covering occasion events, entertainment events, conferences, and execution management for enterprise clients.
• Brand Activation & Promotion BTL marketing services including road shows, mall promotions, in-shop promotions, corporate promotions, society promotions, and rural marketing campaigns aimed at driving consumer engagement for brand marketers.
• Exhibition Stall Design & Trade Show Management Design, fabrication, and construction of exhibition stalls and trade show booths, including international booth design, innovative trade show booth design, 3D stall design, and end-to-end booth fabrication for trade show participants.
• India Kids Fashion Week Proprietary industry platform and intellectual property for children's fashion that connects brand makers and brand takers through fashion week events.
• Chef's Connect Proprietary industry platform that brings culinary professionals and enthusiasts together under one roof to celebrate new ideas and encourage creativity.

Quantifiable outcome

• Successfully completed 7000+ projects
• +3 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wizcraft Entertainment: One of India's largest event management and experiential marketing companies, offering corporate events, exhibitions, brand activations, and entertainment IPs (IIFA). Directly comparable to Craftworld across all three core service lines at a meaningfully larger scale.
• Percept Limited: Diversified Indian experiential marketing and event management group serving enterprise clients across corporate events, exhibitions, and brand activation — directly overlapping Craftworld's offerings in Mumbai and nationally.
• Laqshya Live: India-focused experiential marketing and live events agency serving corporate clients with brand activations, exhibitions, and conferences — closely comparable in customer profile and service mix to Craftworld.
• DNA Entertainment Networks: Indian event management and brand activation agency delivering corporate events, exhibitions, and BTL campaigns for enterprise clients — directly competes in the same verticals and geographies as Craftworld.
• 70 EMG: Experiential marketing agency in India specializing in brand activations, corporate events, and on-ground campaigns for consumer and enterprise brands — comparable service stack and client profile to Craftworld's BTL arm.
• Showtime Group: Mid-sized Indian event management firm offering corporate events, exhibitions, conferences, and brand activations — closest peer to Craftworld in scale, multi-city presence, and service breadth.
• E-Factor Experiences: Indian experiential marketing and event management company delivering corporate events, exhibitions, and brand activations for enterprise clients across BFSI, automotive, and consumer verticals — directly comparable offering and customer mix.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (part of IPG) delivering large-scale experiential marketing, exhibitions, and corporate events for multinational brands — operates broadly across geographies where Craftworld is geographically concentrated.
• George P. Johnson: Global experiential marketing agency specializing in exhibitions, trade shows, and brand activations for enterprise technology and consumer brands — provides a useful benchmark for what scaled, multi-region event execution looks like.

Others

• Cvent: Enterprise event management software platform providing venue sourcing, registration, and event tech — an adjacent technology player that could either disrupt or partner with traditional event agencies like Craftworld as the industry digitizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Eventcraftworld
• LinkedInlinkedin.com/company/craftworld-events-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftworld Events