Integrity Heat & Air

What Integrity Heat & Air does

Integrity Home Services, operating as Integrity Heat & Air, is a privately held residential home services company founded in 2005 in Oklahoma City, Oklahoma. The company dispatches field technicians across four integrated service lines—plumbing, drain/sewer, HVAC (heating and cooling), and electrical—directly to single-family homeowners' residences across approximately twelve municipalities in the Oklahoma City metropolitan area. It operates under a pure direct-to-consumer model with no channel intermediaries, taking customer orders via two dedicated phone lines and website contact forms, and its legal entity holds three Oklahoma contractor licenses (Electrical #007044, Mechanical #007044, and Plumbing/Natural Gas Fit #007044), enabling cross-trade dispatch from a single provider.

The service mix spans roughly forty discrete offerings, from diagnostic inspections priced at $59–$129 through to capital installations such as tankless water heaters, trenchless sewer replacement, whole-home repiping, and EV charging stations. Service delivery relies on conventional trade equipment—sewer video cameras, hydro jetting rigs, acoustic and infrared leak detection sensors, and trucks stocked with parts with a company-claimed first-visit repair completion rate of 93%. The company publishes dedicated service-area pages for each metro municipality and maintains a Facebook and Instagram presence, but no mobile app, customer portal, or proprietary software platform is disclosed.

The revenue model combines transactional one-time service fees with two recurring elements: annual maintenance plans offering 15% repair discounts, free diagnostics, and priority scheduling, plus consumer financing (monthly payments as low as $48–$99) for larger installation jobs. Headcount is reported at 1–10 employees, revenue is not publicly disclosed, and the only recorded external capital event is an October 2022 funding entry with Royal House Partners as lead at an undisclosed amount—indicating a lean, owner-operated local services business without meaningful institutional capital backing.

Name

Integrity Heat & Air

Legal name

Integrity Home Services

Website

https://integrityheatandair.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrity Home Services, operating as Integrity Heat & Air, is a privately owned residential services provider founded in 2005 in Oklahoma City, Oklahoma, delivering plumbing, drain, HVAC, and electrical services to homeowners across the Oklahoma City metro via direct field dispatch.

Ownership category

akta.pro rank

Headquarters

HQ city

Guthrie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. On-demand Service Calls: One-time service fees for individual repair, maintenance, and installation jobs including plumbing, HVAC, heating, cooling, and electrical services. Pricing varies by service type with inspection services ranging from $59-$129 and installation/repair services quoted on a per-job basis.
2. Financing Plans: Flexible financing options offered for larger installations (water heaters, tankless water heaters, water softeners, gas lines, sewer lines, whole-home repiping) with monthly payment plans starting as low as $48-$99/month.
3. Maintenance Plans: Annual maintenance plans offering 15% off repairs, free diagnostics, and priority scheduling for subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Integrity Heat & Air (operating as Integrity Home Services) is a residential home services contractor providing plumbing, drain/sewer, HVAC (heating and cooling), and electrical repair, installation, and maintenance services to homeowners in the Oklahoma City metro area. The offering includes diagnostic inspections, on-demand repair work, full-system installations (e.g., water heaters, tankless water heaters, repiping, sewer lines, smart thermostats, EV chargers), annual maintenance plans, and flexible monthly financing for larger installations.

Product overview

Integrity Heat & Air operates as Integrity Home Services, a multi-service home services company offering Plumbing, Drain, HVAC (Heating and Cooling), and Electrical services. The company provides a comprehensive portfolio of residential services including repair, installation, and maintenance. The Plumbing division covers pipe repair, repiping, water heaters (tank and tankless), gas lines, water filtration, water softeners, backflow testing, and leak detection. The Drain division offers clearing, rooter services, camera inspection, hydro jetting, sewer line services, and slab leak detection. HVAC services include heating and cooling repair, installation, maintenance, heat pumps, furnaces, smart thermostats, indoor air quality, air ducts, dehumidifiers, and humidifiers. Electrical services cover repair, safety inspections, outlets, ceiling fans, circuit breakers, EV charging stations, generators, and lighting. The company also offers maintenance plans and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Comprehensive residential plumbing services including repair, inspection, repiping, water heater services, gas line services, water filtration, water softeners, backflow testing, leak detection, and septic tank repair for homeowners in the Oklahoma City metro area.
• Drain Services Residential drain and sewer services including drain clearing, rooter service, camera inspection, hydro jetting, sewer line repair and installation, trenchless sewer line repair, water line repair, and slab leak detection for homeowners in the Oklahoma City metro area.
• HVAC Services Residential heating and cooling services including repair, installation, and maintenance for furnaces, heat pumps, air conditioning systems, smart thermostats, indoor air quality systems, air ducts, dehumidifiers, and humidifiers for homeowners in the Oklahoma City metro area.
• Electrical Services Residential electrical services including repair, safety inspections, switches and outlets, ceiling fan installation, circuit breaker installation, electric car charging station installation, home generator repair/installation, lighting installation, and home surge protection for homeowners in the Oklahoma City metro area.
• Maintenance Plans Annual subscription-based maintenance plans providing 15% off repairs, free diagnostics, and priority scheduling for residential customers across plumbing, HVAC, electrical, and drain services.
• Financing Options & Plans Flexible monthly financing plans available for larger residential installations including water heaters, tankless water heaters, water softeners, gas lines, sewer lines, and whole-home repiping, with monthly payments starting as low as $48–$99/month.

Quantifiable outcome

• Technicians stock enough parts to complete 93% of repairs on the spot
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roto-Rooter: National plumbing and drain services franchise that serves residential customers with the same core offerings as Integrity Heat & Air (drain clearing, sewer line repair, plumbing repair). Directly comparable for the drain/plumbing portion of Integrity's book.
• Mr. Rooter Plumbing: Neighborly franchise brand providing residential and commercial plumbing services with a multi-trade operating model. Comparable to Integrity in service mix (plumbing, drain cleaning) and in serving local homeowners.
• One Hour Heating & Air Conditioning: National residential HVAC franchise offering heating, cooling, and air quality services under a single brand. Directly comparable to Integrity's HVAC service line for installation, repair, and maintenance.
• Benjamin Franklin Plumbing: National residential plumbing franchise under Neighborly with on-time guarantees and upfront pricing. Comparable to Integrity on plumbing services, customer experience messaging, and direct-to-consumer residential positioning.
• Mr. Electric: Neighborly franchise brand providing residential electrical services (panel upgrades, lighting, EV chargers, generators). Directly comparable to the electrical services portion of Integrity's offering.
• Aire Serv: Neighborly franchise focused on residential HVAC, heating, and cooling service and installation. Directly comparable to Integrity's HVAC repair, install, and maintenance offerings.

Broad incumbents

• ARS/Rescue Rooter: Large multi-trade home services platform (American Residential Services) offering HVAC, plumbing, and electrical across many U.S. markets. Comparable as a scaled multi-trade operator pursuing the same residential customer as Integrity.
• ServiceMaster Restore: National residential services franchise specializing in disaster restoration (water, fire, mold). Comparable as a large, brand-driven home services franchise that complements or competes with Integrity's plumbing/HVAC work, particularly on emergency calls.

Others

• HomeVestors of America: National franchise buyer of distressed residential properties. Indirectly comparable: HomeVestors frequently generates referral demand for plumbers, HVAC, and electrical contractors like Integrity in their service markets.

Regional players

• Cool Today: Regional residential HVAC, plumbing, and electrical services operator in the Southeast U.S. Comparable to Integrity as a multi-trade residential home services provider with similar service breadth and direct-to-consumer model, though operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Integrityheatandairok
• Instagraminstagram.com/integrityheatandair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Heat & Air