What Waterfield does

Waterfield is an Australian strategic facilitation and consulting firm founded circa 1995 and headquartered in North Sydney, with the founders Kevin Nuttall and Aidan Nuttall continuing to lead the practice. The firm operates with a small core team (11–50 employees) augmented by a network of specialists (facilitators, consultants, coaches, researchers, analysts) to deliver engagements for enterprises, government agencies, research institutions, industry bodies and not-for-profits.

The portfolio is organised around four core services — StrategyConnect (strategic clarity and one-page Strategy Maps), SuccessAlliance (value-chain alliance facilitation), Open Innovation (external-perspective innovation) and Custom Facilitation (multi-stakeholder alignment) — supported by six capacity-building programs (Think. Plan. Act. Strategically, Personal Plan, Rapid Consensus, Strategy Champion, Collaborative Intelligence, AI Advantage). Waterfield has layered three proprietary AI tools onto the practice: Engage Plus (conversational NLP for stakeholder engagement), Future Connect (generative AI for scenario dialogue), and Execution Edge (AI-enabled 90-day action tracking). Together with the StrategyConnect platform and Personal Plan workspace, these tools introduce a recurring SaaS-style revenue component on top of the firm's project-based professional services.

Revenue is generated primarily through quote-based professional services engagements and structured capacity-building programs, supplemented by subscription access to the StrategyConnect platform (application.strategyconnect.com.au) and Personal Plan workspaces. The go-to-market is relationship-led, combining direct enterprise outreach, thought-leadership content on the firm's website and blog, and on-site/virtual workshops; pricing is not publicly disclosed. Client work spans Australia and global markets in Asia, Europe and the USA, with marquee engagements for clients such as Goldman Sachs Asset Management, Qantas, Coca-Cola Amatil, CSIRO, Savills, Woodside, UNSW Sydney and UNESCO.

Name

Waterfield

Legal name

Waterfield

Website

https://waterfield.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterfield is an Australian strategy facilitation consultancy that helps leadership teams and government agencies achieve strategic clarity, alliance formation and execution through human-led workshops augmented by proprietary AI tools (Engage Plus, Future Connect, Execution Edge) and capacity-building programs.

Ownership category

akta.pro rank

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Strategic Facilitation Services: Professional consulting services including StrategyConnect, SuccessAlliance, Open Innovation, and Custom Facilitation engagements. Delivered through project-based contracts with enterprise and government clients, typically involving workshops, strategic planning sessions, and capability building programs.
2. Capacity Building Programs: Structured training and development programs including Think. Plan. Act. Strategically, Rapid Consensus, Strategy Champion, Collaborative Intelligence, and AI Advantage. Offered as workshops and coaching engagements to build internal organizational capability.
3. Software Platform Subscriptions: StrategyConnect platform access (with login capability at application.strategyconnect.com.au) and Personal Plan digital workspace subscriptions, suggesting recurring SaaS-style revenue components for ongoing platform access.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Waterfield is a strategy facilitation consultancy that helps organizations navigate complexity through collaborative processes, AI-powered insight, and structured strategic planning. It delivers four core services (StrategyConnect, SuccessAlliance, OpenInnovation, Custom Facilitation), proprietary AI tools (Engage Plus, Future Connect, Execution Edge), and capacity building programs that embed lasting strategic capability within client organizations.

Product overview

Waterfield is a strategy facilitation consultancy offering a portfolio of four core services (StrategyConnect, Success Alliance, Open Innovation, Custom Facilitation) supported by a suite of three proprietary AI tools (Engage Plus, Future Connect, Execution Edge) and six capacity building programs. The core services are delivered through human-led strategic facilitation, while the AI tools provide technology-augmented engagement, scenario planning, and execution tracking. The capacity programs (Think. Plan. Act. Strategically, Personal Plan, Rapid Consensus, Strategy Champion, Collaborative Intelligence, AI Advantage) build internal organisational capability in strategic thinking, collaboration, and AI adoption. The portfolio is architecturally integrated: StrategyConnect provides the strategic planning methodology, Execution Edge supports implementation, and the capacity programs embed internal skills to sustain capability post-engagement.

Differentiator

Problem solved

Functional benefit

Brands

• StrategyConnect: Strategic clarity service that creates and delivers a clear Strategy Map driving alignment and results through foresight, insight, and action.
• SuccessAlliance
• OpenInnovation
• Custom Facilitation
• Think. Plan. Act. Strategically
• Personal Plan
• Rapid Consensus
• Strategy Champion
• Collaborative Intelligence
• AI Advantage
• Engage Plus
• Future Connect
• Execution Edge

Products and services

• StrategyConnect Strategic clarity service that helps teams co-design a one-page Strategy Map covering Foresight, Insight, and Action. Links collective intelligence, research, and agile execution into an ongoing strategic planning cycle for enterprise and government clients.
• SuccessAlliance Strategic partnership facilitation service that builds alliances across the value chain with suppliers and customers to create shared value and competitive advantage through structured workshops and alliance maps.
• OpenInnovation Accelerated innovation service that brings external perspectives, expertise, and ideas into organisations through structured collaboration with diverse networks to challenge assumptions and unlock new opportunities.
• Custom Facilitation Stakeholder alignment service that designs and facilitates strategic processes for diverse groups navigating complexity, enabling confident decisions and coordinated action.
• Engage Plus AI-powered stakeholder engagement platform that conducts open conversations at scale using conversational AI to surface themes, priorities, and sentiment from participant responses in their own words.
• Future Connect AI-powered strategy tool that creates a digital twin of the organisation for interactive scenario planning, enabling leaders to explore future implications and test strategic decisions through conversational AI dialogue.
• Execution Edge AI-enabled execution platform that converts strategic priorities into structured 90-day action plans with milestone tracking, risk surfacing, and portfolio-level visibility for agile strategy execution.
• Think. Plan. Act. Strategically Leadership development program that builds future literacy and strategic thinking capability in emerging leaders through a structured framework connecting foresight, strategic design, and execution.
• Personal Plan Individual planning and coaching program that helps professionals design five-year direction across work and life using structured 90-day cycles and a dedicated digital workspace with coaching support.
• Rapid Consensus Collaborative alignment program that teaches teams a structured framework for reaching rapid consensus on decisions, building shared ownership and the facilitation skills to lead collaborative sessions.
• Strategy Champion Internal capability building program that equips leaders to facilitate agile strategy execution including kick-offs, stand-ups, and 90-day rollovers using the organisation's live StrategyConnect implementation.
• Collaborative Intelligence AI empowerment program that builds organisational capability to combine human expertise with generative AI as a thinking partner for strategic insight generation, informed challenge, and evidence-based decision-making.
• AI Advantage AI adoption enablement program that aligns leadership around shared AI strategy, builds governance and risk frameworks, and develops capability across the organisation for responsible AI implementation.

Quantifiable outcome

• Strategy alignment and clear direction for organisations
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm with leadership development and strategy execution practices. Closely comparable to Waterfield's capacity-building programs (Strategy Champion, Think Plan Act).
• PwC Strategy&: Big Four strategy arm offering corporate and public-sector strategy services globally. Directly comparable buyer overlap with Waterfield's enterprise and government segments.
• Bain & Company: Global strategy consultancy serving large corporates across financial services, consumer goods, and industrials — overlapping customer industries with Waterfield's Qantas, Coca-Cola Amatil and Goldman Sachs-style relationships.
• Accenture Strategy: Global strategy and consulting arm of Accenture, increasingly bundling AI and digital transformation. Competes for technology-enabled strategic facilitation mandates that Waterfield also targets.
• Boston Consulting Group (BCG): Global strategy and transformation consultancy with strong corporate and government footprints. Comparable as a competitor for enterprise 'strategy and alignment' engagements.
• McKinsey & Company: Global strategy consulting incumbent serving the same Fortune-grade enterprise and government buyers as Waterfield. Relevant as the dominant alternative when clients procure 'strategy facilitation' through a global firm.
• Deloitte (Strategy & Operations): Big Four consultancy with a global strategy and transformation practice. Competes for the same enterprise and government buyers and offers integrated implementation follow-through Waterfield does not.

Direct peers

• Right Lane Consulting: Australia-based boutique strategy and facilitation consultancy operating as a collaborative network of senior consultants. Closely matches Waterfield's specialist-facilitator model and small senior headcount.
• Nous Group: Australian-headquartered management and policy consultancy with a similar size band and a comparable mix of government, NFP, and enterprise clients. Both firms position around 'collective intelligence' and outcome-led facilitation rather than pure top-down consulting.
• AlphaBeta Advisors: Australian strategy and economic consultancy serving government and large enterprises with outcome-focused, multi-stakeholder engagements. Overlaps directly in target buyer (federal/state agencies, ASX corporates) and in project-based facilitation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupwisdom
• LinkedInlinkedin.com/company/waterfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterfield