Bizbike

What Bizbike does

Bizbike is a Belgian electric bicycle retailer, service operator, and brand owner headquartered in Wielsbeke, Belgium, founded in 2014. The company self-describes as Belgium's largest bicycle wholesaler (grootste fietsgroothandel van België) and operates three own-developed e-bike brands—Veloci (the best-selling electric bicycle brand in Belgium, with mid-motor systems offering up to 120km range), Beaufort (a colorful eight-model line emphasizing design and value), and Genius—alongside third-party service partnerships with BelgoCycle and FUELL. Core technology centers on mid-motor e-bike drivetrains sourced from Bafang and Ananda, with battery capacities of 468Wh to 576Wh and motor torque between 65Nm and 80Nm; all bikes carry EN15194 (EPAC) certification from TÜV Rheinland and a lifetime frame warranty backed by a 2-year parts warranty. Distribution runs through a Shopify-powered e-commerce storefront (www.bizbike.be), physical outlet locations, and a distinctive mobile home-service operation that delivers fully assembled bikes and performs on-site maintenance and repairs.

The business model combines direct-to-consumer e-commerce, retail outlets, and a field-service technician network. Hardware sales of e-bikes priced from €999 to €2,499 form the primary revenue stream, supplemented by professional service fees for home maintenance and repairs and by parts and accessories sales (with a €49 home-delivery fee and a 14-day return policy). The customer base spans individual consumers using e-bikes for commuting, recreation, and shopping, and corporate/enterprise clients acquiring e-bikes as an employee mobility benefit. The My Bizbike digital portal and a Zendesk-powered helpdesk support self-service delivery scheduling, maintenance appointments, and repair requests, with WhatsApp as a direct customer-communication channel. Geographic markets include Belgium, the Netherlands, and Ireland.

Bizbike is privately held under the legal entity BV Bizbike (BE 0556.787.819), with no disclosed external funding, parent company, or M&A activity. Go-to-market channels include the website, Facebook, Instagram, YouTube (assembly and maintenance videos), and WhatsApp. The company is led by CEO and co-founder Louis Vanhove, with a stated headcount of 51–100 employees. Recent strategic activity includes a redesigned website launched in May 2025, expansion of cross-border storefronts, growth of the Beaufort product line, and pursuit of the B2B corporate mobility segment.

Name

Bizbike

Legal name

BV Bizbike

Website

https://bizbike.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Bizbike is Belgium's largest bicycle wholesaler and e-bike retailer, selling its own brands (Veloci, Beaufort, Genius) through Shopify e-commerce and offering unique mobile home-service for delivery, maintenance, and repairs to individual consumers and corporate clients across Belgium, the Netherlands, and Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Wielsbeke

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electric Bicycle Sales: Primary revenue from selling electric bicycles under own brands (Veloci, Beaufort, Genius) and other brands (Belgocycle, FUELL). Products range from entry-level to premium e-bikes with prices from €999 to €2,499.
2. After-Sales Service and Maintenance: Revenue generated from mobile maintenance and repair services performed at customer homes. Technicians provide scheduled maintenance and repairs.
3. Parts and Accessories: Sales of bicycle parts and accessories, with delivery fees of €49 for home delivery of products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bizbike is a Belgian electric bicycle company that sells proprietary bike brands (Veloci, Beaufort, Genius) and partner/third-party brands (Belgocycle, FUELL) through a wholesale dealer network and direct-to-consumer channels. Its signature direct channel is a mobile service unit that travels to customers for test rides and home delivery, alongside an e-commerce storefront built on Shopify. The company serves individual consumers in Belgium, Ireland, and the Netherlands, as well as businesses seeking fleet and employee-mobility e-bike solutions.

Product overview

Bizbike is Belgium's largest electric bicycle wholesaler, offering a portfolio of own-developed e-bike brands (Veloci, Beaufort, Genius) alongside serviced third-party brands (BelgoCycle, FUELL). The company combines user-friendly electric bicycles with a distinctive at-home service model. Veloci is the best-selling e-bike brand in Belgium with mid-motor models offering up to 120km range. Beaufort offers eight colorful models with top mechanical and electrical quality at accessible prices. Beyond product sales, Bizbike provides home delivery (€49, within 5 working days), at-home maintenance and repair services, and a customer portal (My Bizbike) for managing deliveries and service appointments. The company also sells outlet/ex-display models at discounted prices.

Differentiator

Problem solved

Functional benefit

Brands

• Veloci: Best-selling electric bike brand in Belgium, featuring mid-motor technology with range up to 120km. Available through Nieuwsblad shop.
• Beaufort
• Genius

Products and services

• Veloci electric bicycles Proprietary Bizbike electric bicycle brand sold to consumers through the dealer network, mobile service, and online store, alongside fleet buyers.
• Beaufort electric bicycles Proprietary Bizbike electric bicycle brand distributed via dealers, mobile service, and e-commerce, targeted at consumers and fleet buyers.
• Genius electric bicycles Proprietary Bizbike electric bicycle brand distributed via dealers, mobile service, and e-commerce, targeted at consumers and fleet buyers.
• Belgocycle electric bicycles (third-party brand distribution) Distribution of the Belgocycle e-bike brand through Bizbike's Belgian dealer network and e-commerce channels.
• FUELL electric bicycles (third-party brand distribution) Distribution of the FUELL e-bike brand through Bizbike's dealer network and sales channels.
• Mobile e-bike test-ride and home delivery service Mobile service unit that brings e-bikes to consumers' homes or workplaces for test rides and delivers purchased bicycles, available to consumers across Bizbike's served markets.
• Corporate and employee-mobility e-bike solutions Supply of Bizbike and partner-brand e-bikes for companies seeking fleet, commuter, and employee-mobility deployments.

Quantifiable outcome

• Up to 120km range on Veloci e-bikes with mid-motor system
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VelocicoreOEM/ Whitelabel/ Licensing PartnerOwn-developed e-bike brand under Bizbike. Veloci is the best-selling electric bicycle brand in Belgium, featuring mid-motor systems with up to 120km range. Available through shop of Het Nieuwsblad newspaper.
• BeaufortcoreOEM/ Whitelabel/ Licensing PartnerOwn-developed colorful e-bike brand featuring elegant design with top technology. Eight models with original color palettes and sophisticated aesthetics combined with mechanical and electrical quality.
• GeniusminorOEM/ Whitelabel/ Licensing PartnerOwn-developed e-bike brand offered by Bizbike alongside Veloci and Beaufort brands.
• BelgocycleminorOthersThird-party e-bike brand for which Bizbike provides maintenance and repair services.
• FUELLminorOthersThird-party e-bike brand (excl. maintenance) for which Bizbike provides service and repairs, with exception for Fuel brand.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering Bizbike's online store. Processes payments, order fulfillment, and customer accounts through Shopify's platform.
• TÜV RheinlandminorOthersIndependent certification body that issued EN15194 (EPAC) quality label to Bizbike's electric bicycles, confirming compliance with European requirements for durability, health, and safety.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Riese & Müller: German premium e-bike manufacturer focused on high-end urban and trekking e-bikes. Comparable in service-and-quality positioning to Bizbike's higher-tier Beaufort models, but operating in a different price band and geography.
• Swapfiets: Dutch bike subscription service offering monthly memberships including maintenance. Comparable to Bizbike's service-centric model and adjacent to corporate mobility offerings, though focused on conventional bikes rather than e-bikes.

Direct peers

• VanMoof: Dutch premium e-bike DTC brand with strong design and technology positioning. Competes with Bizbike's Beaufort and Veloci brands in the Benelux urban commuter segment, though at a higher price point.
• Stella: Dutch e-bike retailer and wholesaler with multi-brand portfolio and direct-to-consumer model. Closely comparable in scale and product breadth to Bizbike, with overlapping geographic footprint in the Benelux market.
• Cowboy: Belgian-based premium e-bike brand selling directly to consumers via e-commerce with home delivery and connected-bike technology. Direct competitor in the Belgian e-bike market targeting similar commuter and urban consumer segments.

Broad incumbents

• Gazelle: One of the Netherlands' largest bicycle manufacturers and retailers, with a strong e-bike lineup. Overlaps with Bizbike in Benelux e-bike wholesale and retail, but operates at significantly larger scale and with proprietary manufacturing.
• Trek: Global bicycle and e-bike manufacturer with established Belgian dealer network. Comparable mid-motor e-bike technology (Bosch, TQ) competes with Bizbike's own-brand positioning in the premium segment.
• Decathlon: Global sporting goods retailer with growing e-bike assortment including owned brands (Btwin/Riverside). Competes with Bizbike on price-sensitive entry-level e-bikes through extensive store footprint across Belgium.
• Specialized: Global premium bicycle and e-bike brand with strong dealer network in Belgium. Comparable to Bizbike's higher-end e-bike offerings through Turbo-series e-bikes, though primarily a manufacturer rather than a multi-brand retailer.

Regional players

• A.S. Adventure (Bever): Belgian outdoor and sporting goods retailer stocking e-bikes alongside broader outdoor assortment. Represents a regional omnichannel competitor to Bizbike's physical retail footprint in Belgium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@bizbikebvba3789/videos
• Facebookfacebook.com/Bizbikebedrijfsfietsen
• Instagraminstagram.com/bizbike/?hl=nl
• LinkedInlinkedin.com/company/bizbike

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bizbike