InsightOne
InsightOne is a Stockholm-based marketing agency, founded in 1992, providing segmentation and analysis services to clients, with a headcount in the 11–50 employee range.
- Company typePrivate
- Founded1992
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InsightOne does
InsightOne is a Stockholm-based marketing agency founded in 1992 that provides segmentation and analysis services to clients. The firm operates as a private, for-profit entity headquartered in Sweden with a headcount reported in the 11–50 employee band. Its functional positioning centers on customer or market segmentation and analytical services, consistent with a traditional Nordic marketing/insights consultancy rather than a software or platform vendor. The company's leadership includes Maria Larsson as Chief Financial Officer, indicating a formalized finance function, though broader management team details are not disclosed.
The underlying technology stack, proprietary platforms, and methodology specifics are not described in the available source material; the company's website (insightone.se) rendered only a loading/verification page during data collection, and no product documentation, integrations, API surface, or AI/ML disclosures are present. There is no evidence of a software-as-a-service delivery model, proprietary analytics platform, or differentiated tooling — the offering is characterized solely as "segmentation and analysis services," which in this segment typically implies consulting-style engagements rather than licensed technology.
Business model mechanics (pricing model, contract structure, go-to-market, customer segments, distribution channels) are similarly not disclosed. No customer logos, case studies, awards, certifications, partnerships, funding history, or M&A activity are documented. The company's geographic footprint beyond Stockholm is unstated. Given the 1992 founding date and the broader Nordic marketing services landscape, the firm most plausibly operates a services-led, project-based revenue model serving Swedish and possibly wider Nordic enterprise and mid-market clients, but this cannot be confirmed from the available evidence.
InsightOne firmographics
Firmographics- Name
- InsightOne
- Website
- https://insightone.se
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsightOne is a Stockholm-based marketing agency, founded in 1992, providing segmentation and analysis services to clients, with a headcount in the 11–50 employee range.
- Ownership category
- akta.pro rank
Where InsightOne is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
InsightOne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
InsightOne product offering
Product offeringCore offering
InsightOne is a marketing agency that provides segmentation and analysis services. No additional details on its product/service portfolio, delivery model, or specific deliverables are documented in the available source content.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing segmentation and analysis services Marketing agency services focused on customer segmentation and analysis for organizational clients.
Companies that use InsightOne
Customer profileIdeal customer profiles1 record
InsightOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InsightOne partnerships and signals
Strategic signalRecent moves2 records
InsightOne competitors and assessment
Company assessmentDirect peers
- Cision: Communications and audience analytics provider with a Nordic heritage — comparable in analytics offerings and regional market overlap.
- Dynata: First-party data and audience insights provider with segmentation capabilities — overlaps with InsightOne's analytics/segmentation service line.
- Meltwater: Media and consumer intelligence platform with strong Nordic roots, offering segmentation and analytics services — directly comparable geography and product category.
- Similarweb: Digital market intelligence and audience segmentation platform — comparable to InsightOne's analytics focus but delivered as a scalable SaaS product.
Regional players
- Nepa: Nordic-headquartered consumer analytics and marketing optimization firm — strong regional comparability to InsightOne in terms of geography and target buyer.
- Bisnode (now Dun & Bradstreet): Historical Nordic data and business intelligence leader offering segmentation and analytics — a strong regional comparable for InsightOne's Stockholm base and analytics focus.
Broad incumbents
- NielsenIQ: Global consumer intelligence and analytics company with strong segmentation offerings for FMCG and retail — competes for the same analytical buyer InsightOne would target.
- Ipsos: Major global research and analytics group providing segmentation, audience understanding, and market analysis — overlapping service categories with InsightOne's positioning.
- Kantar: Global market research and analytics firm offering segmentation, consumer insights, and brand analytics — directly comparable to InsightOne's stated segmentation and analysis services, but at vastly larger scale.
- GfK (now NIQ part of NIQ): Consumer and market research firm with consumer segmentation expertise and pan-European footprint, including Nordic presence — a direct competitor in the same regional market.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
InsightOne social profiles
Digital presenceInsightOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsightOne leadership team
Management profileNumber of profiles
Profiles1 record
InsightOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsightOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsightOne
What does InsightOne do?
InsightOne is a marketing agency that provides segmentation and analysis services. No additional details on its product/service portfolio, delivery model, or specific deliverables are documented in the available source content.
Is InsightOne a public or private company?
InsightOne is a private company. It is classified as unknown and is currently operating.
When was InsightOne founded?
InsightOne was founded in 1992. It employs 11 to 50 people.
Where is InsightOne based?
InsightOne is headquartered in Stockholm, Sweden, in the Europe region.
Who are InsightOne's main competitors?
Direct peers on record are Cision, Dynata, Meltwater and Similarweb. Regional players are Nepa and Bisnode (now Dun & Bradstreet). Broad incumbents are NielsenIQ, Ipsos, Kantar and GfK (now NIQ part of NIQ).
Does InsightOne have an API?
No public API is recorded for InsightOne.