What State Property does

State Property is a Singapore-headquartered contemporary fine jewellery label founded in 2015 by Lin Ruiyin, a Central St Martins-trained jeweller, and Afzal Imram, a National University of Singapore-trained industrial designer, operating under the legal entity Proper People Design Private Limited. The company designs and sells fine jewellery in 18K yellow, rose, and white gold with diamonds, sapphires, emeralds, pearls, and mother of pearl, combining 3D printing for prototyping and mould-making with hand finishing by master craftsmen. Its catalogue comprises 385+ SKUs across 17+ named collections — including Arcane, Voyager, Gardens, Bridal, For Him, and The Story of Everything (10th anniversary) — with prices ranging from approximately $1,380 to over $31,000 USD.

The business operates a hybrid go-to-market combining direct-to-consumer channels (a Shopify-powered e-commerce storefront at thisisstateproperty.com plus two owned retail locations in Singapore — the Takashimaya S.C. boutique on Orchard Road and the appointment-only Armenian Street atelier) with a curated global wholesale network spanning Dover Street Market (Singapore and London), Twist (six North American cities), Lane Crawford (Hong Kong), David M Robinson (UK), Goop, Marissa Collections, Gallery de Kasuga (Tokyo), Bahrain Jewellery Centre, Magpie Fine Jewelry (Doha), and online luxury marketplaces Moda Operandi and KrisShop, reaching customers in 10+ countries. Revenue is generated through one-time ready-to-wear purchases, bespoke commissions (design fee plus manufacturing, 14–18 week production timeline), bridal engagement rings and wedding bands, and ancillary services including Old Gold Trade-In, engraving, and repair. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding rounds, and serves luxury-affluent individual consumers, bridal customers, men's jewellery buyers, and high-net-worth bespoke clients.

Name

State Property

Legal name

Proper People Design Private Limited

Website

https://thisisstateproperty.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

State Property is a Singapore-based contemporary fine jewellery label (founded 2015) designing 18K gold pieces across 17+ collections, sold direct-to-consumer online and in two Singapore boutiques and via curated global luxury retailers including Dover Street Market, Twist, and Lane Crawford, serving affluent individuals, bridal customers, and bespoke clients.

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Fine jewellery
• Bridal jewellery
• Bespoke jewellery
• 18K gold jewellery
• Luxury jewellery design

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ready-to-Wear Fine Jewellery Sales: One-time purchase of finished fine jewellery pieces across multiple categories: rings, earrings, necklaces, pendants, bracelets, and bangles. Products are priced from approximately $1,380 to over $23,000 USD. Available in 18K Yellow Gold, Rose Gold, and White Gold.
2. Bespoke Jewellery Commissions: Fully custom jewellery designed and manufactured for individual clients. Involves design fee plus manufacturing costs. Process takes 5-6 months. Clients can provide their own gemstones or have them sourced.
3. Bridal Jewellery: Engagement rings and wedding bands, including both ready-to-wear and bespoke bridal options. Features solitaire, pavé, and statement designs.
4. Wholesale to Retail Partners: Supply of jewellery to authorized multi-brand retail partners including Twist, Dover Street Market, Lane Crawford, and others globally.
5. Jewellery Services (Repair, Resizing, Engraving): Jewellery repair, resizing, and engraving services for existing State Property pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels12 records

Marketing channels9 records

Core offering

State Property designs, manufactures, and sells contemporary fine jewellery across 17+ named collections comprising 385+ products, including rings, earrings, necklaces, pendants, bracelets, and bangles crafted in 18K Yellow, Rose, and White Gold with diamonds and precious gemstones. The brand also operates a bespoke custom design service, an Old Gold Trade-In programme, engraving personalisation, bridal jewellery (engagement rings and wedding bands), and a dedicated men's For Him collection.

Product overview

State Property is a contemporary fine jewellery label offering a diverse portfolio of collections across multiple product categories. The core offering consists of four main collections: The Story of Everything (10th Anniversary whimsical collection), Gardens (geometric garden-inspired pieces), Arcane (Byzantine Empire-inspired designs), and The Voyager (celestial and adventure-themed collection). The company also provides dedicated Bridal Jewellery and For Him collections. Beyond ready-to-wear pieces, State Property offers bespoke custom jewellery design services, old gold trade-in programmes, and engraving personalisation. All products are crafted from 18K gold (Yellow, Rose, and White variants) and feature precious materials including diamonds, sapphires, emeralds, pearls, and mother of pearl. The product line spans Rings (119 pieces), Earrings (126 pieces), Bracelets & Bangles (40 pieces), and Necklaces & Pendants (99 pieces), with a total portfolio of 385 products available globally through their Singapore boutique, Atelier, and international retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• The Story of Everything Collection State Property's 10th anniversary fine jewellery collection featuring whimsical narrative-driven designs (Cosmic Egg, Toadstool, Railroad motifs) crafted in 18K Yellow, Rose, and White Gold with diamonds. Targeted at luxury-affluent jewellery collectors and gift buyers.
• Gardens Collection Garden-inspired fine jewellery collection drawing from Amrit Udyan and Generalife. Features 41 pieces including bracelets, earrings, necklaces, pendants, and rings with geometric garden-inspired designs. Targeted at luxury jewellery buyers who appreciate narrative-driven design.
• Arcane Collection Byzantine Empire-inspired fine jewellery collection with 124 pieces including bangles, bracelets, earrings, necklaces, pendants, and rings featuring convex dome and gold sphere motifs. Targeted at collectors of statement fine jewellery.
• The Voyager Collection Celestial and adventure-themed fine jewellery collection with 106 pieces inspired by Carl Sagan's Golden Record on the Voyager spacecraft. Targeted at jewellery buyers drawn to space exploration and adventure narratives.
• Bridal Jewellery Bridal fine jewellery line offering engagement rings and wedding bands crafted in 18K gold with solitaire, pavé, and statement designs. Includes both ready-to-wear and bespoke bridal services for couples.
• For Him (Homme) Collection Men's fine jewellery collection with 80 pieces including signet rings, pendants, and bracelets designed for the modern man. Targeted at male customers seeking distinctive, masculine fine jewellery.
• Bespoke by State Property Fully custom jewellery design and manufacturing service for high-net-worth clients seeking one-of-a-kind pieces. Includes design consultation, wax prototyping, two rounds of design adjustments, and manufacturing over 14-18 weeks. Clients can provide their own gemstones or have them sourced. Targeted at individuals seeking truly unique, personalised jewellery pieces.
• Old Gold Trade-In Programme Trade-in programme allowing customers to exchange existing gold jewellery as credit towards the purchase of new State Property fine jewellery pieces. Targeted at existing jewellery owners who wish to upgrade or refresh their collection.
• Jewellery Engraving Personalisation service allowing customers to add custom engravings to their State Property jewellery pieces, enhancing the sentimental value of purchases. Targeted at gift-givers and commemorative jewellery buyers.
• State Property Gift Cards State Property gift cards available for purchase, allowing recipients to choose their own jewellery from the brand's collections. Targeted at gift-givers seeking flexibility for the recipient.

Quantifiable outcome

• 385+ jewellery products across 17+ collections available in 18K gold
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Dover Street Market SingaporecoreChannel Partner/ Reseller/ DistributorDover Street Market is a globally renowned multi-brand luxury fashion retailer known for curating emerging and established designers. State Property is stocked at Dover Street Market Singapore, located at Dempsey Road. This partnership provides access to a discerning luxury fashion audience and reinforces State Property's positioning alongside major international luxury brands.
• Dover Street Market LondoncoreChannel Partner/ Reseller/ DistributorState Property is also distributed through Dover Street Market's London location on Haymarket. This UK presence is a key component of the brand's international expansion strategy, placing the brand in one of London's most prestigious multi-brand luxury retail environments.
• Twist (Portland, Seattle, New York, and others)coreChannel Partner/ Reseller/ DistributorTwist is a premium multi-brand jewellery retailer with locations across North America. State Property is available both in-store at multiple Twist locations (Portland, Seattle, San Juan, San Antonio, Dallas, New York) and online at twistonline.com. Twist is a key North American retail partner.
• Lane Crawford (Hong Kong)coreChannel Partner/ Reseller/ DistributorLane Crawford is a leading luxury department store group in Asia, operating premium stores in Hong Kong and mainland China. State Property is stocked at Lane Crawford's ifc mall location in Central, Hong Kong, providing significant exposure to Asian luxury consumers.
• David M Robinson (Liverpool)secondaryChannel Partner/ Reseller/ DistributorDavid M Robinson is a UK-based fine jewellery retailer operating showrooms in Liverpool and other locations. The partnership extends State Property's UK retail footprint beyond Dover Street Market London.
• GoopsecondaryChannel Partner/ Reseller/ DistributorGoop, founded by Gwyneth Paltrow, is a luxury lifestyle brand and e-commerce platform. State Property is available through Goop's Aspen location, reaching Goop's high-net-worth customer base interested in wellness-oriented luxury.
• Marissa Collections (Naples, Palm Beach)secondaryChannel Partner/ Reseller/ DistributorMarissa Collections is a luxury jewellery and lifestyle retailer in Florida, USA, with locations in Naples and Palm Beach. Stocks State Property both in-store and online at marissacollections.com.
• Moda OperandicoreChannel Partner/ Reseller/ DistributorModa Operandi is a global online luxury fashion marketplace known for its 'trunk show' model allowing pre-ordering of new collections. State Property is available at modaoperandi.com, providing global digital reach beyond the brand's own e-commerce store.
• Gallery de Kasuga (Tokyo)minorChannel Partner/ Reseller/ DistributorGallery de Kasuga is a luxury jewellery and lifestyle retailer in Tokyo's Jingumae district near Omotesando. Stocks State Property at their Omotesando location, providing access to Japan's discerning luxury jewellery market.
• The Conservatory (New York, Dallas)secondaryChannel Partner/ Reseller/ DistributorThe Conservatory is a multi-brand luxury jewellery retailer with locations at Highland Park Village in Dallas and Hudson Yards in New York. Stocks State Property in-store.
• Bahrain Jewellery CentreminorChannel Partner/ Reseller/ DistributorBahrain Jewellery Centre is a luxury jewellery retailer at Al Aali Mall in Seef, Bahrain. Stocks State Property as part of their curated fine jewellery collection, serving the Middle East market.
• Magpie Fine Jewelry (Doha)minorChannel Partner/ Reseller/ DistributorMagpie Fine Jewelry is a boutique luxury jewellery retailer located at The Gate Mall in Doha, Qatar. Provides access to Qatar's affluent luxury jewellery consumer base.
• KrisShopminorChannel Partner/ Reseller/ DistributorKrisShop is a Singapore-based online multi-brand luxury retailer. Stocks State Property at krisshop.com, providing an additional digital channel within Singapore.
• Mindham Fine Jewelry (Toronto)minorChannel Partner/ Reseller/ DistributorMindham Fine Jewelry is a Canadian luxury jewellery retailer with a location on Hazelton Avenue in Toronto. Stocks State Property, extending brand reach into the Canadian market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mejuri: Canadian fine jewellery brand selling 14K gold and gemstone pieces direct-to-consumer online and through wholesale, targeting the modern, design-conscious luxury-affluent buyer with a comparable price ladder and DTC-plus-retail-partner GTM.
• Aurate New York: NYC-based fine jewellery brand selling 14K-18K gold pieces via DTC and select wholesale, targeting design-led luxury-affluent women with a similar accessible-fine-jewellery price ladder.
• Monica Vinader: British contemporary fine jewellery label offering 18K gold vermeil and diamond pieces across multiple collections, with global DTC, owned boutiques, and multi-brand retail distribution — a closely matched direct competitor on positioning, materials, and distribution model.

Broad incumbents

• Cartier: The dominant global fine jewellery house, repeatedly cited in State Property's press positioning as the European benchmark the brand aspires to in Asia; relevant as the standard-setter for sovereign-luxury fine jewellery brand economics.
• David Yurman: American contemporary fine jewellery house combining artistic design with precious metals and gemstones, sold via DTC and global retail; comparable in marrying craftsmanship narrative with mainstream fine-jewellery pricing tiers.
• Pomellato: Italian contemporary fine jewellery brand owned by Richemont, known for narrative-driven collections in gold and gemstones with strong European wholesale and boutique footprint — analogous positioning as a design-led, story-rich maison.
• Tiffany & Co. Global fine jewellery maison owned by LVMH; Singapore Women's Weekly explicitly compared State Property to Tiffany, making it the most relevant aspirational incumbent benchmark for premium fine jewellery retail and brand value.
• Forevermark (De Beers): De Beers Group's diamond jewellery brand distributed through authorised jewellers globally; comparable as a multi-brand retail-friendly fine jewellery label competing for bridal and diamond-jewellery shelf space at State Property's wholesale partners.
• Van Cleef & Arpels: Richemont-owned fine jewellery maison with signature settings (Mystery Setting) and narrative collections, referenced alongside State Property's Enchantress technique as a comparable artistic-jewellery incumbent.
• Graff: High-jewellery maison specialising in diamond-centric fine pieces at the premium price tier; relevant as the upper benchmark for State Property's $20,000–$31,000+ statement pieces and bridal offering.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thisisstateproperty
• Instagraminstagram.com/thisisstateproperty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Property