Bahrain Jewellery Centre

What Bahrain Jewellery Centre does

Bahrain Jewellery Centre (BJC) is a family-owned luxury multi-brand retailer headquartered in Manama, Bahrain, founded in 1978 by the Shirazi family as the Kingdom of Bahrain's first luxury watches and branded jewellery store. The company operates over 25 flagship boutiques across Bahrain — concentrated in premier destinations such as Moda Mall at Bahrain World Trade Center and Marassi Galleria Mall — alongside two retail locations in Saudi Arabia (Riyadh and Dhahran). Its assortment spans luxury watches, fine jewellery, accessories, baby gifts, and collectible items from over 200 prestigious brands including Patek Philippe, Vacheron Constantin, Chopard, Bulgari, Graff, Roberto Coin, Omega, Hublot, Grand Seiko, Piaget, and Tiffany & Co., supported by sub-brands BJC Baby (launched 2009), BJC Gifts, and BJC Vintage.

The core operating model is authorized multi-brand retail executed primarily through owned mono-brand and multi-brand boutiques (boutique-within-a-boutique) and complemented by an e-commerce storefront at bjcstore.com. The company runs a dedicated in-house workshop with state-of-the-art equipment for timepiece servicing, movement repair, case polishing, ultrasonic cleaning, and water resistance testing, plus jewellery restoration, which is a prerequisite for maintaining authorized partnerships with Swiss and Japanese watch manufactures. Marketing is anchored by a 30-year run as Platinum Sponsor and largest exhibitor at Jewellery Arabia, plus brand-principal events and an editorial news section on bjc.com.bh.

BJC is privately held and controlled by the Shirazi family across multiple generations, with no external funding rounds disclosed. Revenue is generated almost entirely through one-time transactional retail sales of luxury watches, jewellery, and accessories, plus bespoke commissions and exclusive limited-edition releases. Pricing is quote-based and not publicly disclosed, in line with luxury industry practice. Customers are predominantly high-net-worth individuals in Bahrain and the broader GCC (including Kuwait, Saudi Arabia, and the UAE), with services delivered via VIP rooms and one-on-one appointments in flagship boutiques.

Name

Bahrain Jewellery Centre

Legal name

Bahrain Jewellery Centre

Website

https://bjc.com.bh

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Bahrain Jewellery Centre is a Shirazi family-owned luxury multi-brand retailer operating 25+ boutiques in Bahrain and two in Saudi Arabia, selling watches, fine jewellery, baby gifts, and accessories from over 200 prestigious brands to high-net-worth consumers across the GCC.

Ownership category

akta.pro rank

Product category

Luxury Goods Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Jewelry & Watches Department Stores (CRAGADAF)

akta.pro secondary industries

Pre-owned Fine Jewelry Dealers (CRAKAKAC), Fine Jewelry & Precious Metal Repair (CRAKALAA)

Keywords

• Luxury watches retail
• Fine jewellery store
• Authorised brand retailer
• Baby gifts boutique
• Luxury accessories shop

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations

Revenue model

1. Retail Sales of Luxury Goods: BJC generates revenue through the direct sale of luxury watches, fine jewellery, baby gifts, accessories, and collectible items. Products are sold through owned retail boutiques, brand-specific mono-boutiques, and an e-commerce platform (bjcstore.com). Revenue is primarily one-time transactional, with no recurring subscription component. The company also earns through exclusive limited-edition releases and bespoke commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bahrain Jewellery Centre is a luxury retailer that sells premium timepieces, fine jewellery, baby gifts, accessories, and vintage pieces sourced from over 200 of the world's most prestigious brands. Products are sold through a network of 25+ flagship boutiques across Bahrain and 2 stores in Saudi Arabia, complemented by an e-commerce storefront at bjcstore.com. The company also provides an in-house after-sales service for watches and jewellery, including movement servicing, polishing, and restoration, supported by bespoke VIP appointments and exclusive limited-edition releases.

Product overview

Bahrain Jewellery Centre (BJC) is a luxury retail company offering a diversified portfolio of products and services. The core offerings consist of luxury watches (featuring over 200 prestigious brands including Patek Philippe, Vacheron Constantin, Omega, TAG Heuer, Hublot, Grand Seiko, Chopard, Bvlgari, and more) and fine jewellery (including Graff, Roberto Coin, Tiffany & Co., Chopard, and international designers). The company operates a sub-brand called BJC Baby offering baby clothing, accessories, gifts, and toys from designer labels. Services include an in-house workshop for watch maintenance and jewellery restoration, plus an online retail platform (bjcstore.com). BJC maintains 25+ flagship boutiques across Bahrain and operates dedicated service centres. The company also sells accessories including writing instruments (Caran d'Ache), crystals, and home décor items. The brand positions itself as the Kingdom of Bahrain's most trusted destination for luxury watches and fine jewellery, emphasizing exclusive partnerships with world-renowned brands and bespoke customer service.

Differentiator

Problem solved

Functional benefit

Brands

• BJC Baby: Fine baby accessories as an investment for the next generation, launched in 2009.
• BJC Gifts
• BJC Vintage

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered flagship and core.

• ChopardflagshipChannel Partner/ Reseller/ Distributor · 15 April 2026Chopard and BJC operate Chopard boutiques in Bahrain, most recently opening a new boutique at Marassi Galleria Mall in Manama in April 2026. The space was designed in collaboration with Co-president and Artistic Director Caroline Scheufele. BJC has been a trusted partner of Chopard for decades, jointly hosting events such as support for The Dreams Society charity.
• BulgariflagshipChannel Partner/ Reseller/ Distributor · 28 September 2024Bulgari officially opened a new boutique at Marassi Galleria in Bahrain on 28 September 2024, inaugurated under the patronage of Her Highness Sheikha Lulwa Bint Sheikh Khalifa. The boutique features Bulgari's signature Roman design aesthetic including travertine furnishings, Caldia marble flooring, and a Bulgari VIP lounge.
• Grand SeikoflagshipChannel Partner/ Reseller/ Distributor · 2 July 2024BJC inaugurated Bahrain's first Grand Seiko Salon at Moda Mall in Manama on 2 July 2024. The inauguration was held under the auspices of Bahrain's Minister of Commerce and Industry and the Japanese Ambassador. CEO Mohamed Shirazi stated the salon represents BJC's commitment to offering the finest in Japanese craftsmanship.
• GraffflagshipChannel Partner/ Reseller/ Distributor · 1 November 2023Graff opened its first boutique at Moda Mall in Manama, Bahrain in November 2023 in partnership with Bahrain Jewellery Centre. The boutique showcases Graff's iconic diamond jewellery collections, bridal collections, and high jewellery pieces. This partnership expanded Graff's presence across the Middle East.
• Roberto CoincoreChannel Partner/ Reseller/ Distributor · 28 May 2023Roberto Coin opened a new boutique at Bahrain World Trade Center – Moda Mall, Manama in May 2023 in partnership with BJC. The space was designed by Roberto Coin with collaborator Giulio Miliotti Sclavi, recreating a warm Italian living room atmosphere with signature green shade, Venetian Gritti Wall wallpaper, Vistosi chandeliers, and a VIP room.
• Tag HeuercoreChannel Partner/ Reseller/ Distributor · 1 May 2021Tag Heuer launched its first Bahrain Limited Edition Carrera Calibre 16 in May 2021 exclusively through BJC, celebrating the long-standing partnership between Tag Heuer and Bahrain Jewellery Centre as its exclusive retail partner in Bahrain.
• Vacheron ConstantinflagshipChannel Partner/ Reseller/ Distributor · 1 January 2021Vacheron Constantin opened its first boutique in Manama, the capital of the Kingdom of Bahrain, located in Moda Mall, in partnership with BJC. The boutique features the Maison Swiss heritage blended with warm Middle East accents, includes a private VIP room, and houses collections from simple models to high-complication timepieces.
• PiagetcoreChannel Partner/ Reseller/ Distributor · 4 May 2010Piaget opened its boutique at Moda Mall, Bahrain on 4 May 2010 in association with BJC and Behbehani Brothers. The 90 square metre boutique features a VIP room and showcases Piaget's full range of luxury watches and high jewellery. This followed decades of partnership through Behbehani Brothers, a BJC-affiliated entity.

Scale indicators6 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• Malabar Gold & Diamonds: Large India/GCC-headquartered jewellery retailer with hundreds of stores across the Middle East. Comparable multi-brand fine jewellery retail model but operating at much larger scale and with a broader mass-luxury positioning than BJC's premium/luxury focus.

Emerging players

• Hodinkee: US-based luxury watch media, e-commerce and pre-owned retailer. Comparable at the intersection of editorial content and watch retail, and a potential source of digital disruption to traditional GCC multi-brand retailers like BJC.
• Chrono24: Global online marketplace for new and pre-owned luxury watches. Comparable in the watches category — particularly relevant to BJC's BJC Vintage sub-brand — but operating purely digitally and globally versus BJC's boutique-led GCC model.

Direct peers

• Ahmed Seddiqi & Sons: One of the Middle East's largest authorised luxury watch retailers, operating mono-brand boutiques for Rolex, Patek Philippe and others across the UAE. Closely comparable authorised-distribution model, prestige brand mix, and GCC HNW customer base to BJC.
• Al Futtaim Watches & Jewellery: Major GCC retail group operating multi-brand luxury watch and jewellery boutiques across the UAE and wider Middle East. Comparable scale, distribution model and target consumer (regional HNW and tourist shoppers) to BJC.
• Rivoli Group: UAE-based multi-brand luxury watch and jewellery retailer operating mono-brand boutiques (Omega, IWC, Cartier, Breguet) across the GCC. Directly comparable as a multi-brand authorised retailer serving HNW GCC consumers with similar brand portfolio and boutique-within-a-boutique model.
• Damas Jewellery: Leading UAE-headquartered luxury jewellery and watch retailer with a wide brand portfolio and GCC-wide presence. Comparable multi-brand authorised retailer model, gold/diamond jewellery and watch mix, and regional mall-based distribution.
• Watches of Switzerland Group: UK/US-listed specialty retailer of luxury watches (Rolex, Patek Philippe, Omega, TAG Heuer, Breitling). Directly comparable as a multi-brand luxury watch specialist with mono-brand boutiques and strong after-sales/service capability.
• Lifestyle (Apparel & Luxury Retail): GCC-based multi-brand luxury fashion, watches and jewellery retailer operating department-store-style destinations in the region. Comparable regional multi-brand luxury retail model serving HNW and aspirational Middle East consumers.

Regional players

• Al Romaizan Group: Saudi Arabia-based gold, jewellery and luxury watch retailer with deep Saudi distribution. Comparable luxury watch/jewellery retail model but primarily focused on Saudi domestic market rather than Bahrain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BahrainJewelleryCentre
• LinkedInlinkedin.com/company/bahrain-jewellery-centre
• Instagraminstagram.com/bahrainjewellerycentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bahrain Jewellery Centre