GCG

What GCG does

GCG Financial, LLC is a privately held financial services firm founded in 1975 and headquartered in Deerfield, Illinois, operating as a founding subsidiary of Alera Group, a national platform formed in 2017 by 24 entrepreneurial firms that today employs more than 4,400 people across 160+ U.S. locations. GCG delivers an integrated suite of services spanning employee benefits consulting, property and casualty insurance, retirement plan administration, and wealth management to business owners, employers, mid-to-large commercial accounts, and high-net-worth individuals and families.

The firm's core offerings include Employee Benefits (health plan design, absence management, pharmacy benefit management, alternative funding, captive solutions, voluntary benefits, wellbeing, and the Lumity benefits administration platform with a Benefits Optimizer tool), Property and Casualty (Coverage GPS, claims advocacy, environmental exposure evaluation, loss control), Retirement Plans (401(k) management and fiduciary services), and Wealth Management (investment advisory through Alera Investment Advisors, securities through Osaic Wealth Inc., estate planning, business succession, and executive compensation). A Population Health and Data Analytics product provides data-driven insights to employer clients. Services are delivered through 26 Midwest regional offices under Operating Partner Richard S. Levitz, who oversees roughly 600 regional employees, with credentialed producers holding CLU, ChFC, CFP, and RHU designations.

GCG generates revenue through professional services fees on a quote-based, custom-priced model tied to client size, complexity, and scope, alongside fee-based recurring investment advisory revenue from the wealth management practice. The go-to-market motion is enterprise field sales led by managing partners and practice leaders cultivating long-term mid-market and enterprise relationships. The firm announced dual acquisition deals with F.L. Putnam in April 2026 as part of an M&A-driven strategy to expand national wealth management reach, deepen talent pools, and broaden client service offerings.

Name

GCG

Legal name

GCG Financial, LLC

Website

https://gcgfinancial.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

GCG Financial is a Deerfield, Illinois-based financial services firm founded in 1975 providing employee benefits, property and casualty insurance, retirement plan, and wealth management services to business owners, employers, and high-net-worth individuals as a founding subsidiary of Alera Group.

Ownership category

akta.pro rank

Product category

Financial Services Consulting

NAICS

Insurance Agencies and Brokerages (524210), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Business Owner & Executive Financial Planning (FSAEAAAO)

akta.pro secondary industry

Group Universal Life (GUL) (FSAIADAC)

Keywords

• Employee benefits consulting
• Wealth management services
• Property casualty insurance
• Retirement plan advisory
• Risk management consulting

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employee Benefits Consulting: Revenue generated from designing, marketing, negotiating, and administering employee benefit programs including health plans, absence management, pharmacy management, and voluntary benefits for business clients.
2. Wealth Management and Investment Advisory: Fee-based investment advisory services offered through Alera Investment Advisors, LLC and securities through Osaic Wealth, Inc. Includes fiduciary services, retirement plan management, and financial planning for individuals and families.
3. Property and Casualty Insurance: Risk management and insurance solutions including commercial property, casualty coverage, personal lines, and loss control services for medium to large businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GCG Financial, LLC provides integrated financial services through four core practice areas: Employee Benefits (health plan design, pharmacy management, absence management, alternative funding, captive solutions, and benefits administration), Property and Casualty Insurance (commercial and personal coverage, claims advocacy, loss control), Retirement Plans (401(k) management and ERISA fiduciary services), and Wealth Management (investment advisory, estate planning, business succession, and executive compensation). The firm serves business owners, employers, and high-net-worth individuals and families through 26 Midwest offices, leveraging Alera Group's national platform of 4,400+ employees and 160+ locations.

Product overview

GCG Financial, operating under Alera Group since 2017, offers a unified financial services platform combining four core products: Employee Benefits (health insurance, pharmacy management, absence management, wellbeing, and captives), Property and Casualty (coverage GPS, claims advocacy, loss control), Retirement Plans (401k and fiduciary services), and Wealth Management (investment advisory, estate planning, business succession). The company also offers proprietary tools including Lumity (benefits administration), Benefits Optimizer, and Population Health and Data Analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Comprehensive employee benefits consulting and administration for businesses and employers, including health plan design, pharmacy management, absence management (FMLA, STD, LTD), alternative funding (self-funded and ASO contracts), captive insurance solutions, voluntary benefits, enrollment solutions, wellbeing programs, benefits benchmarking, HR consulting, compliance, PEO solutions, and population health data analytics.
• Property and Casualty Insurance Risk management and insurance solutions for medium-to-large businesses and individuals, including property coverage, casualty coverage, personal lines coverage, professional and financial solutions, environmental exposure evaluation, experience modifier review, claims advocacy and management, and loss control consulting.
• Retirement Plans Corporate retirement plan services for employers, including 401(k) plan management and ERISA fiduciary services covering investment selection and plan governance.
• Wealth Management Comprehensive wealth advisory services for individuals, families, business owners, non-profits, and foundations, including investment management, estate planning, business succession planning, life insurance, and executive compensation strategies. Securities offered through Osaic Wealth, Inc., member FINRA/SIPC.

Quantifiable outcome

• MDRT Life Membership qualification and Court of the Table/Top of the Table awards for top producers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• F.L. PutnamcoreStrategic or Co-development Partner · 24 April 2026GCG and F.L. Putnam have announced dual acquisition deals aimed at expanding national reach, talent pools, and client service offerings. Both wealth management firms are ramping up M&A activity as part of a broader industry push for growth and scale. Specific details about the acquired targets, transaction values, or timelines were not disclosed.
• Alera GroupcoreStrategic or Co-development PartnerIn 2017, GCG Financial and 23 other like-minded entrepreneurial firms came together to form Alera Group. GCG Financial is an integral founding member of this national financial services organization which has grown to over 4,400 employees and 160+ locations. In 2022, GCG began officially embracing the Alera Group brand.
• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities offered through Osaic Wealth, Inc., member FINRA/SIPC. Osaic Wealth is separately owned and provides brokerage and securities services for Alera Group's wealth management and investment advisory offerings.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• USI Insurance Services: USI is a privately held insurance brokerage and employee benefits consultant serving mid-market and large clients with property/casualty, benefits, retirement, and personal lines. Highly comparable integrated advisory, producer-led model with similar M&A growth trajectory.
• Alera Group: Alera Group is GCG's parent federation of 24+ firms operating 160+ locations with 4,400+ employees across employee benefits, P&C, retirement, and wealth management. Provides the national platform that GCG operates within and is the most direct structural comparable.
• Highstreet Insurance Partners: Highstreet is a rapidly growing mid-market insurance brokerage built by rolling up regional agencies into a federated platform comparable to Alera Group. Targets similar middle-market employer and personal-lines clients with an M&A-driven growth strategy.
• Hub International: Hub International is a large North American insurance brokerage offering commercial P&C, employee benefits, and wealth management across regional offices. Operates the same boutique-meets-national federation model as GCG through Alera Group, with overlapping producer and client strategies.
• OneDigital: OneDigital is a tech-enabled employee benefits, financial services, and HR consulting firm serving mid-market and large employers. Closely comparable to GCG's employee benefits, retirement, and wealth advisory model with overlapping client segments (business owners, HNW).

Broad incumbents

• Lockton Companies: Lockton is the world's largest privately held insurance brokerage offering commercial, benefits, and people-risk solutions to mid- and large-market employers. Comparable producer-led, employee-owned culture to Alera Group/GCG with overlapping HNW and middle-market segments.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage, risk management, and consulting firm offering employee benefits, P&C, and wealth management. Larger, publicly traded incumbent that competes with GCG across commercial, benefits, and wealth segments.
• Aon plc: Aon is a global professional services firm providing risk, insurance brokerage, and health/benefits consulting through Aon Risk Solutions and Aon Health Solutions. Competes with GCG for large employer benefits and retirement plan mandates.
• Marsh McLennan: Marsh McLennan is the largest global insurance and risk management broker, including Marsh (commercial), Mercer (benefits/wealth), and Oliver Wyman. A direct competitor on enterprise benefits and risk accounts; also Steve Felker's former employer and a key competitor for talent.
• Brown & Brown, Inc. Brown & Brown is a large national insurance brokerage providing commercial P&C, employee benefits, and personal lines through decentralized regional offices. Competes with GCG for mid-market employer and HNW clients via a federated office model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gcgfinancial
• Facebookfacebook.com/gcgfinancial
• LinkedInlinkedin.com/company/gcg-financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GCG