Coral Reef Alliance
- Company typePrivate
- Founded1994
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Coral Reef Alliance firmographics
Firmographics- Name
- Coral Reef Alliance
- Legal name
- Coral Reef Alliance
- Website
- https://coral.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Coral Reef Alliance industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Marine & Freshwater Conservation (BPAGAGAE)
- akta.pro secondary industries
- Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH), Oceans, Coastal & Marine Resource Management (BPADALAI)
Keywords
Where Coral Reef Alliance is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coral Reef Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Foundation and Government Grants: Primary revenue stream representing 53% of total revenue ($3,169,212 in 2025). Includes grants from institutions like NOAA, Paul M. Angell Family Foundation, Argus Foundation, and government agencies.
- Individual and Corporate Contributions: Individual donations, monthly donor program, corporate partnerships, and major gifts. Represents 44% of total revenue ($2,634,110 in 2025). Includes $25,000+ donor tier and workplace giving programs.
- Donated Merchandise (CORAL Gear): Shop CORAL Gear program selling merchandise through Printful, with proceeds contributing to coral reef conservation.
- Planned Giving: Legacy giving program partnered with FreeWill for non-will assets and beneficiary designations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Donation Options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Coral Reef Alliance product offering
Product offeringCore offering
Coral Reef Alliance (CORAL) is a 501(c)(3) nonprofit that delivers science-based, community-led conservation programs to protect coral reefs. Its core offerings include the Clean Water for Reefs Program, Sustainable Fisheries Program, Habitat Protection Program, and the Coral Bleaching Response Network (satellite-based bleaching detection in partnership with the Allen Coral Atlas). The organization operates regional hubs in the Hawaiian Islands, Western Caribbean, Coral Triangle, and Eastern Caribbean, partnering with local communities, governments, scientists, and peer NGOs to reduce land-based pollution, establish marine protected areas, and build climate-resilient reef networks.
Product overview
The Coral Reef Alliance (CORAL) is a nonprofit conservation organization, not a traditional product company. Its offerings consist of interconnected conservation programs organized around four core strategies: creating well-managed protected areas, building climate-resilient coral reef networks, reducing land-based pollution, and influencing global conservation. The primary programs include the Clean Water for Reefs Program (wastewater solutions and water quality monitoring), Sustainable Fisheries Program (marine protected areas and fishing regulations), Habitat Protection Program (mooring buoys and reef stewardship), and the Coral Bleaching Response Network (satellite-based bleaching detection). Supporting these are the Global Conservation Science Program (coral adaptation research), Community Engagement Program (citizen science and local partnerships), and Regional Coordination (cross-border reef protection). The organization also participates in the Climate REEFS Initiative in the Coral Triangle and maintains the CORAL Council advisory body. All programs are delivered through partnerships with local communities, governments, scientists, and peer organizations rather than through a software platform or product suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Clean Water for Reefs Program Science-based conservation initiative that monitors water quality, builds sustainable wastewater treatment infrastructure, and educates communities about the detrimental effects of poor water quality on coral reefs and human health.
- Sustainable Fisheries Program Conservation initiative that establishes Marine Protected Areas, promotes sustainable fishing policies, increases compliance with fishing regulations, and addresses social and economic drivers of overfishing through income diversification.
- Habitat Protection Program Initiative that partners with tourism and dive communities, installs mooring buoys, establishes management plans for protected areas, and builds community awareness to protect coral reef ecosystems from habitat destruction.
- Coral Bleaching Response Network Global network developed in partnership with the Allen Coral Atlas that uses satellite imagery and advanced algorithms to detect and ground-truth coral bleaching events in real time, enabling rapid response.
- Global Conservation Science Program Research program that assesses coral adaptive capacity, translates science into tools for practitioners, and influences conservation policy through partnerships with academic institutions and global organizations.
- Climate REEFS Initiative Collaborative climate adaptation initiative in the Philippines and Indonesia that integrates ecological, social science, and genomic research to identify adaptive reefs and enhance socio-economic resilience for coastal communities.
- Hawai'i Wai Ola Citizen Science Program Citizen science program on Hawai'i Island that brings together 11 organizations, volunteer community members, and scientists to monitor water quality with data meeting DOH standards.
- Planned Giving Program Legacy giving program partnered with FreeWill to enable donors to choose beneficiaries for non-will assets and build lasting support for coral reef conservation.
- CORAL Gear (Shop) Shop CORAL Gear e-commerce program selling merchandise through Printful, with proceeds contributing to coral reef conservation.
- Corporate Partnership Program Partnership program for businesses to advance reef conservation mission through cause marketing, donations, and brand collaborations with corporate partners like Hawaiian Airlines, Patagonia, Four Seasons, and Pura Vida Bracelets.
- CORAL Council Advisory council of approximately 23 members providing input on conservation strategies and initiatives, leveraging diverse skills and networks to drive positive conservation impact.
Quantifiable outcome
- 96% reduction in fecal bacteria levels in Western Caribbean through community-led initiatives
- +5 more outcomes
Companies that use Coral Reef Alliance
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Coral Reef Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coral Reef Alliance partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and strategic.
- University of LeedscoreLeading the Climate REEFS initiative in Philippines and Indonesia integrating ecological, social science, and genomic research.
- Rutgers UniversitycoreAcademic research partner leading coral conservation study published in Nature that shows corals can adapt to climate change if given the chance to evolve.
- Allen Coral AtlascoreComprehensive map and monitoring system for shallow water coral reefs using advanced algorithms and high-resolution satellite images. CORAL helps ground-truth satellite data with field teams worldwide and uses the tool to address global bleaching threats.
- University of WashingtoncoreAcademic partner in study on coral adaptation and evolutionary conservation strategies.
- Ocean Sewage AlliancecoreFounding member of collective working to reduce wastewater pollution in oceans and boost health of humans and nature.
- Arizona State UniversitycoreLed the Allen Coral Atlas initiative in collaboration with scientists, universities, private entities, and NGOs across the globe.
- RarecoreClimate REEFS consortium partner focusing on climate change adaptation for coral reefs and coastal communities.
- Pattimura UniversitycoreClimate REEFS consortium partner in Indonesia for climate adaptation research.
- Hawai'i Wai Ola Citizen Science Programcore11 organizations, volunteer community members, and scientists championing water quality issues on Hawai'i Island. Data meets DOH standards for policy use.
- Kipuka OlowalucoreWest Maui watershed restoration partnership to restore natural filtration processes and prevent land-based pollution from harming reefs.
- Ka Honua MomonacoreFishpond restoration partnership on Molokai to revitalize traditional Hawaiian fishponds and strengthen connection between land and sea.
- Healthy Reefs for Healthy PeoplecoreAGRRA campaign monitoring at 32 sites for reef health assessment.
- Belize Tourism BoardmajorPartnership to expand coral reef conservation work to Belize City, reduce water pollution, and expand sustainable tourism programs.
- ReefCloudcoreOpen-access platform using machine learning and advanced analysis to rapidly extract and share data from coral reef images worldwide.
- The Nature ConservancymajorGlobal conservation organization collaborating on water quality monitoring in Puakō, Hawai'i and other initiatives.
- FreeWillstrategicPartnered to make it easy for donors to choose beneficiaries for non-will assets and build lasting support for reef conservation.
- Bay Islands Conservation AssociationcoreLocal partner in Roatan, Honduras managing marine areas and water quality testing.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Coral Reef Alliance competitors and assessment
Company assessmentBroad incumbents
- The Nature Conservancy: One of the world's largest environmental nonprofits, with significant marine and coastal conservation programs. Directly overlaps with CORAL on coral reef protection, water quality, and community-based conservation, but operates at vastly larger scale across all ecosystems.
- Oceana: Largest international advocacy organization focused exclusively on ocean conservation. Operates globally on fisheries policy, marine protected areas, and pollution — overlapping directly with CORAL's sustainable fisheries and habitat protection work.
- Conservation International: Major global environmental NGO with significant marine and coral reef programs, particularly in the Coral Triangle. Overlaps with CORAL on regional coordination, sustainable fisheries, and climate adaptation science.
- World Wildlife Fund (WWF): Global conservation giant with major coral reef programs in the Coral Triangle and Caribbean. Overlaps with CORAL on marine protected areas, sustainable fisheries, and community engagement at much larger scale.
Direct peers
- Reef Check: Reef Check Foundation runs a global coral reef monitoring program using volunteer EcoDivers — directly comparable to CORAL's EcoDiver and citizen science model. Focuses exclusively on coral reef health assessment and community-based monitoring.
- Rare: Global conservation organization partnering with coastal communities on fisheries management, marine protected areas, and climate adaptation. Active co-partner with CORAL in the Climate REEFS initiative and shares the community-led conservation thesis.
- Healthy Reefs for Healthy People: Mesoamerican Reef initiative conducting AGRRA monitoring at 32 reef sites — a direct program partner of CORAL in the Western Caribbean. Comparable scope on reef health assessment and policy influence in the same geography.
- REEF Environmental Education Foundation: Volunteer diver-based marine conservation organization running the Global Reef Tracker citizen science program — directly comparable to CORAL's EcoDiver and citizen science model with shared target audience of recreational divers.
Emerging players
- 50 Reefs: Initiative focused on identifying and protecting the 50 most climate-resilient coral reefs globally — directly comparable to CORAL's climate-resilient reef networks strategy and adaptive capacity science.
Others
- Allen Coral Atlas: Technology partner of CORAL providing satellite-based coral reef monitoring and bleaching detection. Adjacent enabler rather than a competitor; relevant for understanding the science stack CORAL builds upon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coral Reef Alliance social profiles
Digital presenceCoral Reef Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coral Reef Alliance leadership team
Management profileNumber of profiles
Profiles17 records
Coral Reef Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coral Reef Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coral Reef Alliance
What does Coral Reef Alliance do?
Coral Reef Alliance (CORAL) is a 501(c)(3) nonprofit that delivers science-based, community-led conservation programs to protect coral reefs. Its core offerings include the Clean Water for Reefs Program, Sustainable Fisheries Program, Habitat Protection Program, and the Coral Bleaching Response Network (satellite-based bleaching detection in partnership with the Allen Coral Atlas). The organization operates regional hubs in the Hawaiian Islands, Western Caribbean, Coral Triangle, and Eastern Caribbean, partnering with local communities, governments, scientists, and peer NGOs to reduce land-based pollution, establish marine protected areas, and build climate-resilient reef networks.
Is Coral Reef Alliance a public or private company?
Coral Reef Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Coral Reef Alliance founded?
Coral Reef Alliance was founded in 1994. It employs 11 to 50 people.
Where is Coral Reef Alliance based?
Coral Reef Alliance is headquartered in Oakland, United States, in the North America region.
How does Coral Reef Alliance make money?
Four revenue lines are on record. Foundation and Government Grants are the primary driver. The others are individual and Corporate Contributions, donated Merchandise (CORAL Gear) and planned Giving.
Who are Coral Reef Alliance's main competitors?
Broad incumbents on record are The Nature Conservancy, Oceana, Conservation International and World Wildlife Fund (WWF). Direct peers are Reef Check, Rare, Healthy Reefs for Healthy People and REEF Environmental Education Foundation. 50 Reefs is listed as an emerging player. Allen Coral Atlas is listed as an others.
Does Coral Reef Alliance have an API?
No public API is recorded for Coral Reef Alliance.
What industry is Coral Reef Alliance in?
Coral Reef Alliance's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation, with a secondary code of THAAAIAH, Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks). Its NAICS code is 813312 and its SIC code is 8600.