Vinia
Vinia, a brand of BioHarvest Sciences, manufactures a proprietary red grape cell powder nutraceutical using patented BioFarming technology and sells it direct-to-consumer via subscription across capsules, hydration, coffee, and tea SKUs to health-conscious consumers, older adults, and athletes in the US, Canada, and Israel.
- Company typePrivate
- Founded2001
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vinia does
Vinia, a brand of BioHarvest Sciences (founded 2001, headquartered in Israel with US operations in Brooklyn), manufactures and sells a red grape cell powder dietary supplement using a proprietary BioFarming technology that grows red grape cells in nutrient solution without genetic engineering and dries them into powder. The flagship VINIA Capsules deliver 400mg of red grape cell powder containing 6mg of Piceid Resveratrol — a glycosylated form of resveratrol with 82% solubility versus under 1% for conventional resveratrol — and are clinically demonstrated to increase arterial dilation by 70% after 90 days of daily use. The company has invested $100M in R&D over 17 years, holds 14 global patents, completed 4 clinical studies, and published 8 peer-reviewed scientific studies, including in Nature.
Vinia has extended its core red grape cell powder across an expanding product portfolio: VINIA Hydration stick packs (electrolyte + blood flow formula in six flavors, Informed Sport certified), VINIA Superfood Coffee and DECAF (100% Arabica pods with Swiss Water Process decaffeination), and a VINIA Tea collection (English Breakfast, Fine Cut Green, Matcha + Green, Cranberry Hibiscus Herbal, plus a sampler). The company sells exclusively through a direct-to-consumer e-commerce channel (vinia.com) under a subscription-first model with 33–51% discounts and a 90-day money-back guarantee, shipping within the US, to Canada, and operating across the US and Israel with 85,000–90,000+ active customers.
Vinia's go-to-market combines content marketing, a multi-platform social presence (Facebook, Instagram, TikTok, YouTube), medical and athlete endorsements, and an affiliate/partner program to drive acquisition into the subscription funnel. Customer segments are horizontal and include Health-Conscious Consumers, Older Adults, Athletes/Fitness Enthusiasts, Coffee/Tea Drinkers, and Active Hydration Seekers. The company has achieved #1 Resveratrol Polyphenol Brand status in the United States within five years of market entry, generating $30M+ in US revenue for full-year 2025 and approximately $85M in cumulative global revenue since launch.
Vinia firmographics
Firmographics- Name
- Vinia
- Legal name
- Vinia
- Website
- https://vinia.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vinia, a brand of BioHarvest Sciences, manufactures a proprietary red grape cell powder nutraceutical using patented BioFarming technology and sells it direct-to-consumer via subscription across capsules, hydration, coffee, and tea SKUs to health-conscious consumers, older adults, and athletes in the US, Canada, and Israel.
- Ownership category
- akta.pro rank
Vinia industry classification
Industry- Product category
- Nutraceutical Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)
Keywords
Where Vinia is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vinia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Direct-to-Consumer Subscription: Primary revenue stream through subscription model. Customers subscribe to receive 90-day or 30-day supplies of VINIA products on a recurring basis. Subscription model offers significant discounts (33-51% off) and generates predictable recurring revenue. First order discounted up to 51%, ongoing orders at 33% off. Customers can cancel or pause anytime.
- One-Time Product Purchases: Products also available for single purchase at full price, without subscription discount. Allows customers to try products before committing to subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 90-Day Supply - Subscribe and Save |
| Subscription | Monthly | 30-Day Supply - Subscribe and Save |
| One time/ perpetual license | Pay-as-you-go | One-Time Purchase |
| Subscription | Multi-year contract | Hydration Variety Pack 90-Day - Subscribe |
| Subscription | Monthly | Hydration Variety Pack 30-Day - Subscribe |
| One time/ perpetual license | Pay-as-you-go | Hydration Variety Pack - One-Time |
| Subscription | Multi-year contract | VINIA Coffee Subscription |
| One time/ perpetual license | Pay-as-you-go | VINIA Coffee - One-Time |
| Subscription | Multi-year contract | VINIA Tea - Subscribe and Save |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Vinia product offering
Product offeringCore offering
Vinia manufactures and sells a proprietary red grape cell powder nutraceutical supplement made through BioFarming technology (red grape cells grown in nutrient solution, dried into powder). The flagship VINIA Capsules deliver Piceid Resveratrol clinically proven to increase arterial dilation by 70% after 90 days. The product line extends into Hydration stick packs, Superfood Coffee (regular and DECAF), and a Superfood Tea collection, all sold direct-to-consumer via vinia.com on subscription or one-time purchase.
Product overview
VINIA is a brand of health supplements by BioHarvest Sciences featuring a proprietary red grape cell powder as the core product. The product portfolio centers on VINIA Capsules (400mg red grape cell powder with 6mg Piceid Resveratrol) as the flagship offering, extended through multiple delivery formats including VINIA Hydration stick packs (electrolyte-based blood flow formula in 6 flavors), VINIA Superfood Coffee and DECAF (12-hour sustained release coffee pods), and VINIA Superfood Tea collection (English Breakfast Black Tea, Green Tea, Matcha + Green Tea, Cranberry Hibiscus Herbal Tea, and a sampler). All products deliver Piceid Resveratrol from red grapes, clinically proven to increase arterial dilation by 70% and boost nitric oxide production.
Differentiator
Problem solved
Functional benefit
Products and services
- VINIA Capsules
- VINIA Hydration
- VINIA Superfood Coffee
- VINIA Superfood DECAF Coffee
- VINIA English Breakfast Black Tea
- VINIA Signature Fine Cut Green Tea
- VINIA Premium Matcha + Green Tea
- VINIA Cranberry Hibiscus Herbal Tea
- VINIA Superfood Tea Sampler
Quantifiable outcome
- 70% increase in arterial dilation after 90 days of daily use (based on clinical trial)
- +5 more outcomes
Companies that use Vinia
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Vinia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vinia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Informed SportcoreInformed Sport provides banned substance testing certification for VINIA Hydration products. Every batch undergoes rigorous testing using ISO 17025 accredited methods to ensure products are safe for athletes. This partnership provides assurance that products have been tested for a wide range of substances prohibited in sport.
- Swiss Water Decaffeinated Coffee CompanycoreVINIA DECAF Coffee uses the Swiss Water Process, a chemical-free decaffeination method. The Swiss Water Process uses water and natural compounds to gently remove 99.9% caffeine over an 8-hour period while preserving flavor compounds.
- Rainforest AllianceminorVINIA Tea products are Rainforest Alliance Certified, supporting sustainable farming practices. The certification ensures that tea ingredients are sourced from farms that follow more sustainable farming practices to improve livelihoods, protect forests, biodiversity, and natural resources.
- Seattle RoastingminorVINIA Superfood Coffee beans are roasted in Seattle, Washington, by Seattle Roasting. The partnership ensures premium quality roasting for the 100% Arabica coffee used in VINIA Coffee products.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Vinia competitors and assessment
Company assessmentDirect peers
- Reserveage Nutrition: Reserveage Nutrition is a direct competitor in the resveratrol and polyphenol supplement category, offering trans-resveratrol and longevity-focused formulations. It is the closest head-to-head competitor to Vinia in the US resveratrol polyphenol niche.
- Life Extension: Life Extension is a long-established US supplement brand with a prominent resveratrol SKU and broader longevity/cardiovascular line. It competes with Vinia for the same health-conscious consumer wallet and shelf of mind in resveratrol and blood-flow categories.
- Doctor's Best: Doctor's Best (a Nestlé Health Science brand) sells a high-absorption resveratrol supplement and other cardiovascular and longevity SKUs. It overlaps with Vinia on resveratrol ingredient sourcing and target benefit (blood flow, cardiovascular health) at a more mass-market price point.
- Jarrow Formulas: Jarrow Formulas sells resveratrol and polyphenol supplements targeting cardiovascular and longevity benefits, frequently positioned on bioavailability and quality. It competes with Vinia for similar resveratrol-focused health-conscious consumers in US specialty and natural channels.
- Source Naturals: Source Naturals markets resveratrol and antioxidant formulations aimed at cardiovascular and aging support. It is a comparable peer in the botanical polyphenol category, distributed through natural product retail channels that Vinia does not currently serve.
Broad incumbents
- NOW Foods: NOW Foods is a large incumbent supplement manufacturer with a broad catalog including resveratrol, polyphenols, and antioxidant formulations. It is a comparable competitor on the resveratrol ingredient category, though it operates across many supplement categories and channels rather than specializing in grape-cell bioactives.
- Thorne: Thorne is a premium practitioner-grade supplement brand with significant D2C e-commerce, practitioner endorsement networks, and clinically-backed formulations. It is comparable on go-to-market (D2C + practitioner), positioning (clinically validated premium supplements), and target customer (health-conscious, longevity-focused consumers).
Emerging players
- Ritual: Ritual is a leading direct-to-consumer supplement brand built on a subscription model, transparent sourcing, and minimalist positioning. It is comparable to Vinia on D2C-first GTM motion, subscription pricing, and the health-conscious consumer persona, though it focuses on multivitamins and essential nutrients rather than polyphenols.
- Athletic Greens (AG1): AG1 by Athletic Greens is a high-profile D2C daily nutrition powder subscription brand with strong clinical positioning and influencer marketing. It is comparable to Vinia on D2C subscription model, premium daily-use price point, and reliance on social/influencer-driven acquisition.
- Care/of: Care/of is a personalized vitamin and supplement D2C subscription brand with quiz-based personalization and a strong direct-response marketing engine. It is comparable to Vinia on D2C subscription GTM, target health-conscious consumer, and supplement category, though it competes on personalization breadth rather than single-ingredient depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Vinia social profiles
Digital presenceVinia compliance and trust
Trust signalCompliance7 records
Vinia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinia leadership team
Management profileNumber of profiles
Profiles10 records
Vinia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinia
What does Vinia do?
Vinia manufactures and sells a proprietary red grape cell powder nutraceutical supplement made through BioFarming technology (red grape cells grown in nutrient solution, dried into powder). The flagship VINIA Capsules deliver Piceid Resveratrol clinically proven to increase arterial dilation by 70% after 90 days. The product line extends into Hydration stick packs, Superfood Coffee (regular and DECAF), and a Superfood Tea collection, all sold direct-to-consumer via vinia.com on subscription or one-time purchase.
Is Vinia a public or private company?
Vinia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinia founded?
Vinia was founded in 2001. It employs 11 to 50 people.
Where is Vinia based?
Vinia is headquartered in Brooklyn, United States, in the North America region.
How does Vinia make money?
Two revenue lines are on record. Direct-to-Consumer Subscription is the primary driver. The others are one-Time Product Purchases.
Who are Vinia's main competitors?
Direct peers on record are Reserveage Nutrition, Life Extension, Doctor's Best, Jarrow Formulas and Source Naturals. Broad incumbents are NOW Foods and Thorne. Emerging players are Ritual, Athletic Greens (AG1) and Care/of.
Does Vinia have an API?
No public API is recorded for Vinia.
What industry is Vinia in?
Vinia's product category is Nutraceutical Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 325411 and its SIC code is 2833.