CBRE Hotels

Hospitality Real Estate Servicescbrehotels.com

CBRE Hotels is the dedicated hospitality service line of CBRE Group, providing hotel investment sales, debt and structured finance, valuation, asset management, and research services to institutional investors, lenders, and hotel owners across the Americas, EMEA, and Asia Pacific.

Company typePublic
Founded1902
HeadquartersLos Angeles, United States
Headcount101–250
GTM typeB2B
OfferingServices

What CBRE Hotels does

CBRE Hotels is the dedicated hospitality service line of CBRE Group, Inc. (NYSE: CBRE), the world's largest commercial real estate services firm. CBRE Hotels delivers advisory, capital markets, valuation and asset management services for hotel and hospitality property owners, operators, lenders and investors across the Americas, EMEA and Asia Pacific. Its service modules include Capital Markets (hotel investment sales and debt & structured finance), Valuation & Advisory, Global Hotel Asset Management, and Forecasting & Data Tools / Hotels Research. The firm also covers adjacent leisure verticals through dedicated Gaming and Golf & Resort practices.

The underlying technology stack is anchored by CBRE Hotels Research, which maintains an industry-leading data and analytics platform: the Trends database covers revenue, expense and profit detail from 7,000+ national hotel properties; Hotels Horizons / the Investment Opportunities Platform provides on-demand KPIs (occupancy, ADR, RevPAR, supply, demand) across 65 markets and 435+ submarkets; Hotels Benchmarker delivers on-demand financial benchmarking for groups of hotels; and proprietary forecasting algorithms are developed by economists and data scientists with 40+ years of direct hospitality experience. Distribution is delivered via dedicated regional hospitality teams, the self-serve CBRE Deal Flow listing platform, and a content engine of research reports, the Weekly Take podcast and the Our Take newsletter.

Revenue is generated through four streams - Capital Markets advisory (transaction fees on $8.1B 2025 Investment Properties Volume), Valuation & Advisory (professional services fees), Global Hotel Asset Management (managed/asset-based fees for institutional owners), and Research & Consulting subscriptions (recurring). Customer segments are primarily institutional investors, lenders and financial institutions, with individual investors / private owners and hotel owners / operators as secondary segments. The 2025 transaction footprint of $13.1B combined Investment Properties and Financing Volume (per MSCI Real Assets) places CBRE Hotels at the scale end of the global hospitality capital markets advisor market.

CBRE Hotels firmographics

Firmographics

Name: CBRE Hotels
Legal name: CBRE Group, Inc.
Website: https://cbrehotels.com
Company type: Public
Founded year: 1902
Operating status: Operating
Headcount range: 101–250 employees
Short description: CBRE Hotels is the dedicated hospitality service line of CBRE Group, providing hotel investment sales, debt and structured finance, valuation, asset management, and research services to institutional investors, lenders, and hotel owners across the Americas, EMEA, and Asia Pacific.
Ownership category
akta.pro rank

CBRE Hotels industry classification

Industry

Product category: Hospitality Real Estate Services
SIC: Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)
akta.pro primary industry: Hospitality Brokerage (BPAJABAE)
akta.pro secondary industry: Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

Hotel investment sales
Hospitality advisory services
Hotel valuation services
Hotel asset management
Lodging market research

Where CBRE Hotels is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices6 records

Markets served

CBRE Hotels business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Capital Markets Advisory: Revenue generated from hotel investment sales and financing transactions, including debt and structured finance placements for hotel owners and investors.
Valuation & Advisory Services: Fees from providing valuation, appraisal, and advisory hospitality services throughout the hotel investment lifecycle.
Global Hotel Asset Management: Ongoing asset management fees for optimizing hotel investment performance and maximizing returns on behalf of institutional owners.
Research & Consulting Subscriptions: Revenue from market research reports, forecasting subscriptions, and data analytics tools (Trends, Benchmarker, Horizons) provided to hotel owners, investors, and industry participants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

CBRE Hotels product offering

Product offering

Core offering

CBRE Hotels provides specialized commercial real estate services for hotel and hospitality properties, including investment sales, debt and structured finance, valuation and advisory, and global hotel asset management. These services are supported by proprietary data and analytics platforms (Hotels Benchmarker, Trends database covering 7,000+ properties, and a Hotels Research Platform with KPIs for 65 markets and 435+ submarkets) and delivered through dedicated hospitality teams across the Americas, EMEA, and Asia Pacific.

Product overview

CBRE Hotels is a service-oriented business offering comprehensive commercial real estate services for hotel and hospitality properties, not a unified software product. The portfolio consists of interconnected service modules including Capital Markets (investment sales), Valuation & Advisory, and Global Hotel Asset Management, supported by analytics products such as the Forecasting & Data Tools platform, Hotels Benchmarker online tool, Trends in the Hotel Industry research database (covering 7,000+ properties), and the Hotels Research Platform (65 markets, 435+ submarkets). Additional specialized services cover Gaming and Golf & Resort properties. These services are delivered through dedicated regional teams across Americas, EMEA, and Asia Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

Hotels (Capital Markets, Valuation & Advisory, Asset Management) Core CBRE Hotels service line providing investment properties, debt and structured finance, advisory, valuation, and research services for hotel properties across the Americas, EMEA, and Asia Pacific, serving institutional investors, lenders, hotel owners, and operators.
Hotels Capital Markets Investment sales and capital markets services for hotel properties, including acquisition and disposition advisory for hotel owners and investors.
Hotels Valuation & Advisory Valuation and advisory hospitality services covering the hotel investment lifecycle to protect and optimize client investment interests.
Global Hotel Asset Management Ongoing asset management services for institutional hotel owners to optimize hotel investments and maximize returns across the global portfolio.
Forecasting & Data Tools Market forecasting and analytics tools covering historical and future lodging industry performance, including supply, demand, occupancy, ADR, and RevPAR data across U.S. and global markets.
Hotels Benchmarker On-demand online benchmarking tool enabling users to analyze aggregated financial performance of a group of hotels against industry peers for operational benchmarking.
Trends in the Hotel Industry Annual research database providing detailed analysis of hotel revenues, expenses, and profits from over 7,000 national hotel properties, used to benchmark property performance against industry-wide averages.
Hotels Research Platform On-demand data and analytics platform delivering key performance indicators for 65 markets and 435+ submarkets, including occupancy, ADR, and RevPAR data to support acquisition decisions and portfolio strategy.
Gaming Real Estate Services Comprehensive worldwide real estate services for gaming operations, including casinos, covering investment sales, advisory, financing, and valuation.
Golf & Resort Real Estate Services Advisory, property sales, financing, and valuation services exclusively for premier leisure properties including golf courses and resorts.

Quantifiable outcome

F&B revenue per occupied room increased 3.8% in H1 2025 vs. total hotel revenue growth of 3.0%
+7 more outcomes

Companies that use CBRE Hotels

Customer profile

Segments4 records

Ideal customer profiles4 records

CBRE Hotels technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

CBRE Hotels partnerships and signals

Strategic signal

Scale indicators11 records

Recent moves4 records

Expansion highlights5 records

CBRE Hotels competitors and assessment

Company assessment

Direct peers

JLL Hotels & Hospitality Group: JLL's dedicated Hotels & Hospitality group offers investment sales, debt placement, valuation and asset management globally, making it the closest direct competitor to CBRE Hotels across the full hospitality real estate services stack.
HVS: HVS is the leading specialist in hotel valuation, feasibility, and consulting, competing directly with CBRE Hotels' Valuation & Advisory and research-led benchmarking offerings.
Eastdil Secured: Eastdil is a real estate investment bank with a sizeable hospitality practice, directly competing with CBRE Hotels' Capital Markets and large-cap debt & structured finance mandates.
Hodges Ward Elliott: Hodges Ward Elliott is a boutique hotel investment sales and capital markets advisor, directly competing with CBRE Hotels for mid- and large-cap hotel transactions and financing placements.
RobertDouglas: RobertDouglas is a boutique hotel capital markets and advisory firm focused on full-service and luxury hotels, competing head-to-head with CBRE Hotels' investment sales and equity placement practice.
Marcus & Millichap / Institutional Property Advisors: Marcus & Millichap's IPA division focuses on institutional hotel investment sales, directly competing with CBRE Hotels for institutional capital markets mandates and large-portfolio dispositions.

Broad incumbents

Cushman & Wakefield (Hospitality): Cushman & Wakefield is a global CRE services firm with a dedicated Hospitality practice offering investment sales, valuation and asset management that overlaps with CBRE Hotels across all major service lines.
Colliers International (Hotels): Colliers offers investment sales, valuation and advisory services within a broader global CRE platform, with a hospitality specialty that competes with CBRE Hotels especially in capital markets and advisory mandates.
Newmark Group (Hospitality): Newmark is a publicly traded CRE services firm with an active hospitality investment sales and debt placement practice that competes with CBRE Hotels, particularly in U.S. mid-market hotel transactions.
Avison Young (Hospitality): Avison Young is a global CRE services firm with a hospitality investment sales and advisory practice that overlaps with CBRE Hotels, particularly in North American mid-market hotel brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

CBRE Hotels financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CBRE Hotels leadership team

Management profile

Number of profiles

Profiles9 records

CBRE Hotels subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

CBRE Hotels funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CBRE Hotels M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBRE Hotels

What does CBRE Hotels do?

Is CBRE Hotels a public or private company?

CBRE Hotels is a public company. It is classified as public and is currently operating.

When was CBRE Hotels founded?

CBRE Hotels was founded in 1902. It employs 101 to 250 people.

Where is CBRE Hotels based?

CBRE Hotels is headquartered in Los Angeles, United States, in the North America region.

How does CBRE Hotels make money?

Four revenue lines are on record. Capital Markets Advisory is the primary driver. The others are valuation & Advisory Services, global Hotel Asset Management and research & Consulting Subscriptions.

Who are CBRE Hotels's main competitors?

Direct peers on record are JLL Hotels & Hospitality Group, HVS, Eastdil Secured, Hodges Ward Elliott, RobertDouglas and Marcus & Millichap / Institutional Property Advisors. Broad incumbents are Cushman & Wakefield (Hospitality), Colliers International (Hotels), Newmark Group (Hospitality) and Avison Young (Hospitality).

Does CBRE Hotels have an API?

No public API is recorded for CBRE Hotels.

What industry is CBRE Hotels in?

CBRE Hotels's product category is Hospitality Real Estate Services. Its primary akta.pro industry code is BPAJABAE, Hospitality Brokerage, with a secondary code of BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its SIC code is 6531.