Agent Pipeline
Agent Pipeline is a private Field Marketing Organization and insurtech platform that supports 64,000+ independent insurance agents across all 50 U.S. states, representing 150+ carriers in Medicare, ACA Health, and Life Insurance.
- Company typePrivate
- Founded1989
- HeadquartersSaint Albans, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Agent Pipeline does
Agent Pipeline, Inc. is a private Field Marketing Organization (FMO) and insurtech platform founded in 1989 in West Virginia by Larry Kimble and currently led by President Ryan Kimble. The company recruits, contracts, and supports independent insurance agents across all 50 U.S. states, providing them with back-office services, compliance infrastructure, marketing resources, and proprietary technology tools. Agent Pipeline represents over 150 insurance carriers across Medicare Supplement, Medicare Advantage, Medicare Part D, ACA Health, Life Insurance, and Ancillary & Supplemental Products, and reports a network of more than 64,000 licensed agents with over 93,000 contracts processed.
The company's technology stack is anchored by the Integrity Clients Platform, which integrates CSG, Sunfire, and Connecture tools for quoting, enrollment, and CRM across Medicare lines. Layered on top are proprietary offerings including MedicareCENTER (CMS-compliant call recording with 10-year retention, provided at no cost), Client Connect (client management), an AI Personal Assistant (sales process automation), the MyAgentResourceCenter (MARC) agent portal, and a Lead Platform. Agent Pipeline delivers AHIP certification, CMS marketing material filing, and dedicated compliance support through an in-house Compliance Board.
Commercially, Agent Pipeline operates a B2B2C model in which independent agents sell insurance to end consumers, and Agent Pipeline earns commission-based overrides from the carriers it represents. Technology and back-office services are provided at no direct cost to contracted agents in exchange for this production and override relationship. The company is embedded within the broader Integrity insurtech platform via IntegrityCONNECT, sharing carrier-facing infrastructure and positioning Agent Pipeline as a distribution-and-services layer for thousands of independent producers.
Agent Pipeline firmographics
Firmographics- Name
- Agent Pipeline
- Legal name
- Agent Pipeline, Inc.
- Website
- https://agentpipeline.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Agent Pipeline is a private Field Marketing Organization and insurtech platform that supports 64,000+ independent insurance agents across all 50 U.S. states, representing 150+ carriers in Medicare, ACA Health, and Life Insurance.
- Ownership category
- akta.pro rank
Agent Pipeline industry classification
Industry- Product category
- Insurance Distribution Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where Agent Pipeline is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agent Pipeline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Commission-based agent support and FMO services: Agent Pipeline operates as a Field Marketing Organization (FMO), generating revenue by representing insurance carriers and supporting independent insurance agents. The company earns commissions from insurance products sold through its agent network. Agents are independent contractors who earn commissions on insurance products they sell, and Agent Pipeline acts as their FMO, providing technology, compliance, marketing, and back-office support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | No-cost technology platform for contracted agents |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Agent Pipeline product offering
Product offeringCore offering
Agent Pipeline is a Field Marketing Organization (FMO) and insurtech platform that recruits, contracts, and supports independent insurance agents across all 50 states. It provides agents with access to more than 150 insurance carriers offering Medicare Supplement, Medicare Advantage, ACA Health, Life Insurance, and ancillary products, combined with proprietary technology tools, compliance support, marketing resources, and back-office services.
Product overview
Agent Pipeline is a Field Marketing Organization (FMO) and insurtech platform that provides a unified suite of insurance distribution technology and services. The core product is the Integrity Clients Platform (integrating CSG, Sunfire, and Connecture) for quoting, enrollment, and CRM, supplemented by proprietary tools like MedicareCENTER for call recording, Client Connect for client management, and the My Agent Resource Center (MARC) for training and marketing. The company supports insurance agents across Medicare, ACA Health, Life Insurance, and Ancillary & Supplemental Products, representing over 150 carriers and supporting over 64,000 licensed agents.
Differentiator
Problem solved
Functional benefit
Brands
- MedicareCENTER: Proprietary call recording and storage solution for Medicare agents with 10-year retention and no cost or hidden fees.
- Agent Elevate
- MARC (My Agent Resource Center)
- Client Connect
- Integrity Clients Platform
Products and services
- Integrity Clients Platform Comprehensive quoting, enrollment, and CRM platform for Medicare Advantage, PDP, and Supplements, integrating CSG, Sunfire, and Connecture tools. Used by independent insurance agents on the Agent Pipeline FMO.
- MedicareCENTER Proprietary call recording and storage solution for Medicare agents with 10-year retention, provided at no cost with no hidden fees. Includes FAQ guidance on CMS Final Rule call recording requirements and TPMO disclaimer.
- My Agent Resource Center (MARC) Agent portal providing access to carrier portals, customizable compliant marketing materials, training, and licensing resources for contracted independent insurance agents.
- Lead Platform Proprietary lead generation and management platform for insurance agents, providing lead-vendor connections and pipeline tools.
- Life & ACA Health Products Distribution of ACA metal tier health plans and life insurance products from represented carriers, made available to independent insurance agents for sale to consumers.
- Senior Market Products Distribution of Medicare Supplement and Medicare Advantage health plans from hundreds of insurance carriers, focused on the senior market through Agent Pipeline's agent network.
Quantifiable outcome
- Supports over 64,000 licensed insurance agents
- +2 more outcomes
Companies that use Agent Pipeline
Customer profileSegments3 records
Ideal customer profiles3 records
Agent Pipeline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature8 records
Agent Pipeline partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- IntegritycoreAgent Pipeline is part of the Integrity platform, an insurtech platform providing exclusive insurance agent technology. Integrity Clients Platform includes CSG, Sunfire, and Connecture tools for Medicare Advantage, PDP, and Supplement quoting, enrollment, and CRM.
- IntegrityConnectcoreIntegrityCONNECT is a product/offering listed under Agent Pipeline's solutions, indicating a deep integration partnership within the Integrity insurtech ecosystem.
- 150+ Insurance CarrierscoreAgent Pipeline represents over 150 insurance carriers across Medicare, Individual Health, Life Insurance, and Ancillary & Supplemental Products, providing agents with access to a broad portfolio of insurance products.
- CMS (Centers for Medicare & Medicaid Services)coreAgent Pipeline works with CMS guidelines for Medicare marketing and communications, providing compliance training aligned with CMS requirements including Combating Fraud, Waste, and Abuse Training, Medicare Advantage Annual Certification, and filing marketing materials with CMS.
- AHIP (America's Health Insurance Plans)coreAgent Pipeline provides AHIP Medicare training for agents, including AHIP certification and ongoing education as part of its comprehensive compliance and training program.
- Medicare.govminorAgent Pipeline references Medicare.gov as a resource for agents and consumers to get information on all Medicare options. The company notes it does not offer every plan available and directs users to Medicare.gov for comprehensive options.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Agent Pipeline competitors and assessment
Company assessmentDirect peers
- Ritter Insurance Marketing: One of the largest independent FMOs in the U.S., providing Medicare, ACA, and life insurance distribution support to tens of thousands of independent agents. Directly comparable in business model, target market (independent insurance agents), and product mix (Medicare/ACA/Life).
- AmeriLife: Large PE-backed insurance marketing organization and FMO distributing Medicare, life, health, and annuity products through a national agent network. Highly comparable in FMO model, carrier representation breadth, and agent support services.
- Senior Market Sales (SMS): National FMO specializing in Medicare Supplement, Medicare Advantage, and senior market life and annuity products for independent agents. Closely comparable in target segment (senior market agents), product mix, and FMO service model.
- HealthMarkets: Insurance brokerage distributing health, Medicare, life, and supplemental products through a national agent network. Comparable B2B2C model serving independent agents/agents-in-training with multi-carrier access and back-office support.
Broad incumbents
- Integrity Marketing Group: Large PE-backed insurance distribution and insurtech platform of which Agent Pipeline is part. Operates as a broad incumbent aggregator of FMOs and insurtech assets; directly comparable as the platform powering Agent Pipeline's Integrity Clients Platform and IntegrityCONNECT offerings.
- GoHealth: Public insurtech-enabled Medicare brokerage using a centralized agent/advisor model. Comparable as a scaled Medicare distribution competitor leveraging technology, though differing in direct-to-consumer emphasis versus Agent Pipeline's independent-agent model.
- SelectQuote: Public insurtech-enabled distribution platform focused on senior market life and Medicare products. Comparable as a tech-enabled Medicare distributor, though primarily a direct-to-consumer call-center model rather than an FMO supporting independent agents.
- eHealth: Public online insurance marketplace and broker for Medicare, ACA, and individual/family health plans. Comparable in Medicare and ACA distribution, though differs in being a primarily consumer-facing digital broker rather than an FMO.
Emerging players
- Benefytt Technologies (now part of SelectQuote): Previously an independent insurtech-enabled Medicare and ACA distributor using a direct-to-consumer online/call-center model. Comparable as a tech-enabled distribution competitor, though now consolidated into SelectQuote.
- Medicareful: Tech-focused Medicare marketplace connecting consumers with licensed insurance agents, often used as a lead-generation and CRM tool for independent agents. Comparable as a Medicare-specific insurtech serving independent agents, though at smaller scale than Agent Pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Agent Pipeline social profiles
Digital presenceAgent Pipeline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agent Pipeline leadership team
Management profileNumber of profiles
Profiles1 record
Agent Pipeline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agent Pipeline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agent Pipeline
What does Agent Pipeline do?
Agent Pipeline is a Field Marketing Organization (FMO) and insurtech platform that recruits, contracts, and supports independent insurance agents across all 50 states. It provides agents with access to more than 150 insurance carriers offering Medicare Supplement, Medicare Advantage, ACA Health, Life Insurance, and ancillary products, combined with proprietary technology tools, compliance support, marketing resources, and back-office services.
Is Agent Pipeline a public or private company?
Agent Pipeline is a private company. It is classified as family owned and is currently operating.
When was Agent Pipeline founded?
Agent Pipeline was founded in 1989. It employs 51 to 100 people.
Where is Agent Pipeline based?
Agent Pipeline is headquartered in Saint Albans, United States, in the North America region.
How does Agent Pipeline make money?
One revenue line is on record: commission-based agent support and FMO services.
Who are Agent Pipeline's main competitors?
Direct peers on record are Ritter Insurance Marketing, AmeriLife, Senior Market Sales (SMS) and HealthMarkets. Broad incumbents are Integrity Marketing Group, GoHealth, SelectQuote and eHealth. Emerging players are Benefytt Technologies (now part of SelectQuote) and Medicareful.
Does Agent Pipeline have an API?
No public API is recorded for Agent Pipeline.
What industry is Agent Pipeline in?
Agent Pipeline's product category is Insurance Distribution Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 5242 and its SIC code is 6411.