What Sereno does

Sereno is a Brighton, UK-based digital agency founded in 2002 that designs, builds, hosts, and supports WordPress content-managed websites exclusively for UK charities, education providers, not-for-profit organisations, and NHS entities. The company operates from The Werks, 15-17 Middle St, Brighton, with a small named team of approximately four to six people led by Technical Director Rod Tatham and Creative Director John Newton, supplemented by a designer and a finance manager.

The core offering is bespoke WordPress website design and development, with a notable specialisation in Drupal-to-WordPress migrations demonstrated across multiple recent engagements including Cumberland Lodge, Centre for Mental Health, and Alexandra Rose. The technology stack is WordPress-based and augmented by managed hosting with 99.99% uptime, London data centres running renewable energy, server patching and 30-day backup retention, SEO tooling integrated with Google Analytics and Bing, and accessibility integrations such as BrowseAloud. Recurring support packages start at two hours per month with 24-hour critical-issue response targets, and services are delivered remotely across the UK.

The business model blends project-based professional services for website builds (quote-based pricing on multi-year contracts) with recurring monthly/annual hosting and support subscriptions, supplemented by SEO retainers delivered through quarterly reviews. Distribution is purely direct and relationship-led with no resellers, sourcing work through word-of-mouth referrals within the UK charity sector, Charity Comms membership, LinkedIn presence, and a verified Google Business Profile. Sereno Limited is privately held with no external investment or parent company, and is registered in England and Wales.

Name

Sereno

Legal name

Sereno Limited

Website

https://sereno.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Brighton-based digital agency founded in 2002 providing WordPress website design, development, managed hosting, support, and SEO services exclusively to UK charities, education providers, not-for-profits, and NHS organisations.

Ownership category

akta.pro rank

Product category

Charity Web Design Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

Keywords

• WordPress website development
• Charity web design
• Managed web hosting
• Technical support services
• Search engine optimisation

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design and Development: Project-based professional services for designing and building WordPress websites for charities and not-for-profits. Includes discovery phase, design, build, content migration, and training.
2. Hosting and Support Services: Recurring monthly/annual hosting and support packages. Support starts at two hours per month. Includes serviced hosting with patching, backups, monitoring, and telephone/ticketing support. Extended support available for content creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sereno is a Brighton-based digital agency that designs, builds and hosts WordPress websites for UK charities, education providers, not-for-profit organisations and NHS entities. Its core delivery includes Drupal-to-WordPress migrations, responsive and accessible website design, managed hosting with 99.99% uptime, tiered technical support packages starting at two hours per month, and ongoing SEO services with quarterly performance reviews and analytics integration.

Product overview

Sereno is a Brighton-based digital agency offering a portfolio of integrated services centred on WordPress website design and development for UK charities, not-for-profit organisations, education, and NHS entities. The core offering is Website Design & Development, which encompasses Drupal-to-WordPress migrations, responsive design, and accessible website builds. This is complemented by Hosting Services providing reliable managed hosting with 99.99% uptime and GDPR compliance, Support Services offering ongoing technical assistance with guaranteed response times, and Search Engine Optimisation (SEO) services that include analytics integration and quarterly performance reviews. The four services can be purchased individually or bundled together, with quarterly reviews built into support plans to drive continuous improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Design and build of content-managed WordPress websites for UK charities, not-for-profit organisations, education and NHS entities. Includes Drupal to WordPress migrations, responsive design, accessible website builds and editor training.
• Hosting Services Managed web hosting with server patching, 30-day backup retention, performance monitoring, 99.99% uptime guarantee, a London data centre powered by renewable energy, and GDPR compliance. Options include shared hosting for smaller charities and dedicated server hosting for larger organisations.
• Support Services Technical support delivered via a ticketing system and telephone, starting at two hours per month. Targets resolution of critical issues within 24 hours and moderate issues within 72 hours, with extended support available for content creation including copy production and graphic design.
• Search Engine Optimisation (SEO) Comprehensive SEO service including alignment of organisational goals to SEO strategy, analytics integration with Google Analytics and Bing, quarterly performance reviews, content optimisation, and tailored training on analytics and content creation for search performance.

Quantifiable outcome

• Site traffic improvement: page views increased 29.6%; average time on page up 29.9% (Cumberland Lodge case study)

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Charity CommsminorOthersIndustry membership organisation for charity communicators. Sereno maintains membership for industry visibility and credibility within the UK charity sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Torchbox: UK digital agency specialising in WordPress/Drupal builds, hosting, and support for charities, universities, and non-profits. Highly comparable to Sereno in vertical, stack, and service mix, though at significantly larger scale.
• Atomic Smash: Bristol-based WordPress agency offering design, development, hosting, and support to UK organisations including charities and membership bodies. Closely comparable service portfolio and similar boutique agency profile.
• Fox Agency: UK creative and digital agency with a dedicated charity and not-for-profit practice, providing branding, websites, and digital strategy. Comparable vertical focus and integrated digital offering.
• Statement: UK creative agency working with purpose-driven brands and charities on branding, digital design, and websites. Comparable mission-aligned client base and creative-led service mix.
• Foundation Inc. Digital agency building websites, platforms, and campaigns for nonprofits and foundations, primarily in North America. Closely comparable mission-driven client focus and digital-build services.
• Pragmatic: UK digital agency delivering website design, development, and digital strategy to public and third-sector clients. Comparable boutique UK agency profile with overlapping charity and public-sector exposure.

Regional players

• Whole Whale: US-based digital agency exclusively serving nonprofits, offering website builds, CRM, and digital strategy. Same vertical specialisation as Sereno, but US-focused rather than competing in the UK market.

Broad incumbents

• WP Engine: Large managed WordPress hosting platform serving enterprises and digital agencies globally. Comparable on the hosting and managed-WordPress axis that Sereno offers as an add-on, but at vastly larger scale and platform-model rather than agency-model.
• Kinsta: Premium managed WordPress hosting provider with global infrastructure. Comparable on the hosting axis but operates at platform scale, not as a charity-specialist agency.

Others

• Yoast: WordPress SEO plugin provider used by millions of sites. Adjacent/ecosystem player: Sereno configures and trains clients on tools like Yoast as part of its SEO service, making it a supplier of complementary tooling rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sereno-ltd
• Xx.com/serenouk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sereno