What Statement does

Statement GmbH is an owner-operated, independent full-service advertising and design agency headquartered in Saarbrücken, Germany, with a secondary office in Stuttgart serving Baden-Württemberg and southern Germany. The agency combines strategy, creative, digital, and editorial disciplines under one roof to deliver integrated brand communication services for regional and national clients in Germany. Its core service portfolio spans brand development and corporate identity, multi-channel campaign design and execution, web development and digital experiences, social media management, video and animation production, corporate publishing (annual reports, sustainability reports, and magazines), and Staffbase-based employee communication apps.

Notable client engagements include the naming and full launch of the bwegt mobility brand for the Baden-Württemberg Ministry of Transport (won in an EU-wide tender jointly with Stuttgart partner Beaufort 8), the Möbel Martin 'Mein MM' employee app built on Staffbase connecting more than 2,000 employees across eight stores and six logistics centers in two states, the Cornelsen Verlag brand repositioning with the 'Potenziale entfalten' claim, Villeroy & Boch's corporate publishing since 2018 (Einblicke magazine in German and English plus annual and sustainability reports), and recurring engagements with Saarland ministries including the Olympics 2024 'Team Saarland' activation and the '100 Jahre Grüne Woche' anniversary campaign for Messe Berlin scheduled for 2026. The customer base spans automotive, education, retail, insurance, publishing, hospitality, water utilities, rail, pharmaceuticals, and public broadcasting.

Statement generates revenue through project-based fees and retainer arrangements with government ministries, public broadcasters, and corporate clients, with no disclosed external funding, institutional ownership, or public financial reporting. The firm has been recognized with the German Design Award, the German Brand Award, and the Saarländischer Staatspreis für Design, and operates as an inhabergeführte (owner-managed) entity with no documented M&A activity, executive turnover, or expansion beyond the two Saarbrücken offices and the Stuttgart regional office.

Name

Statement

Legal name

Werbeagentur Statement GmbH

Website

https://agentur-statement.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Statement GmbH is an owner-operated, full-service advertising and design agency based in Saarbrücken, Germany, with a Stuttgart regional office. It delivers integrated brand, campaign, digital, and corporate publishing services for German government ministries and enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Advertising agency services
• Brand communication strategy
• Corporate design and publishing
• Integrated marketing campaigns
• Web development and digital

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Agency Fees): As a full-service advertising and marketing agency, Statement generates revenue through consulting fees, project-based service contracts, and retainer arrangements for ongoing marketing and design services including concept development, creative production, digital implementation, and campaign management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Statement GmbH is a full-service advertising and marketing agency offering end-to-end campaign development, corporate publishing, web development, and multi-channel brand communication. The agency delivers integrated marketing and design solutions spanning strategy and consulting, graphic and corporate design, content marketing, social media management, digital marketing, film and video production, animation, and event marketing for regional and national clients across Germany.

Product overview

Statement is an owner-operated, independent advertising and design agency headquartered in Saarbrücken, Germany, with a second office in Stuttgart. The agency positions itself as a full-service format combining creativity, technology, and empathy for successful brand positioning and digitalization. Statement offers a unified portfolio of agency services organized around marketing and design solutions: concept and strategy consulting, graphic and corporate design, text and content marketing, social media management, digital marketing and online advertising, web development and digital experiences, film and video production, audio, animation, and art direction. The agency serves prominent regional and national clients across diverse sectors including automotive (Semvox), education (Cornelsen), public administration (Saarland ministries, VdW), retail (Möbel Martin), logistics and mobility (bwegt, SÜWEX, saarVV), healthcare/pharma (Ursapharm, Phast), media (SR 3, Villeroy & Boch), and consumer goods (Karlsberg Brauerei). The agency has received multiple industry recognitions including the German Design Award and German Brand Award.

Differentiator

Problem solved

Functional benefit

Products and services

• bwegt – Mobility Brand Platform Comprehensive mobility brand development for Baden-Württemberg's public transport initiative, including naming, branding, corporate typography, website as content hub, motion pictures, campaign materials, and event management for the new ÖPNV brand covering 22 transport associations and 50 transport companies.
• Cornelsen – Brand Positioning Holistic brand communication strategy for Cornelsen Verlag including brand development, new claim 'Potenziale entfalten', origami-based visual identity, internal and external communications, trade show presence (didacta 2019), and brand film.
• Mein MM – Employee Communication App A modular employee communication app built on the Staffbase platform for Möbel Martin, enabling cross-location communication for organizations with distributed workforces. Supports push notifications, content filtering, internal social features, and custom widgets. Connects 2,000+ employees across 8 stores and 6 logistics centers in 2 states.
• 100 Jahre Grüne Woche – Anniversary Campaign A 360-degree anniversary campaign for Messe Berlin's 100th Green Week celebration, including AI-generated visuals, key visuals, image films (B2B and B2C), cinema and radio spots, social media templates, print materials, and promotional concepts for the 2026 anniversary.
• Semvox Website Redesign Modern, design-oriented website development for Semvox GmbH featuring dynamic typography, flowing color gradients, interactive elements, and dark-mode design representing the company's AI-based voice assistance technology for automotive, mobility, industrial, and medical sectors.
• Team Saarland – Olympic Campaign Activation campaign for the Saarland Ministry of Interior, Building and Sport ahead of the 2024 Olympic Games, including campaign signet development, print and outdoor advertising, social media, cinema spot, and event presence.
• TrinkWasSaar – Water Awareness Campaign Multi-channel awareness campaign for Saarland water supply companies combining an informative website, social media content, out-of-home measures, promotional materials, and video/animation production to promote sustainable drinking water consumption.
• Buy Local or Bye Locals – Instagram Platform A local business support initiative featuring an Instagram channel (buylocalsaarland) that provides a platform for Saarland small businesses, combining social media management with charity actions through collaborations like everpress.com.

Quantifiable outcome

• Buy Local or Bye Locals Instagram channel generated ~1,300 followers organically within one year without marketing budget.
• +2 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Beaufort 8 (Stuttgart)coreStrategic or Co-development PartnerStatement GmbH partnered with Beaufort 8 from Stuttgart to jointly pitch for and win the EU-wide tender for the bwegt mobility brand development. The two agencies coordinated design across trains, ticket machines, tariffs, and communications for the Baden-Württemberg Ministry of Transport. This represents a flagship co-development partnership on a multi-year government engagement.
• StaffbasecoreTechnology or IntegrationStatement GmbH used Staffbase as the platform for building Möbel Martin's internal employee communication app 'Mein MM.' Staffbase provides the CMS infrastructure, secure hosting, and modular functionality (push notifications, content channels, employee profiles) on which Statement built and configured the custom app solution.
• everpress.comminorGTM or Marketing PartnerStatement collaborated with everpress.com to create a T-shirt design as part of the Buy Local or Bye Locals charity campaign in early 2021. The T-shirt was included in everpress's 'local business' collection, sold globally, and all revenues were distributed as vouchers on the Buy Local or Bye Locals Instagram channel to support local Saarland businesses.
• Janine Felzen ONLINE MARKETINGminorStrategic or Co-development PartnerStatement collaborated with Janine Felzen ONLINE MARKETING to deliver the website relaunch for Braintower Technologies. The partnership combined Statement's design and development expertise with Janine Felzen's online marketing capabilities for a combined client deliverable.
• Simon Prades (Illustrator)minorStrategic or Co-development PartnerSimon Prades was commissioned as a unique illustrator for the COzwo und Co. climate change exhibition at Schaumbergturm. Statement collaborated with him to develop a timeless visual style for illustration elements integrated throughout the exhibition.
• HDW WerbeagenturminorStrategic or Co-development PartnerHDW Werbeagentur was a cooperation partner on the Willkommensportal Saarland project, working alongside Statement on concept and development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kempertrautmann: Hamburg-based independent creative agency known for integrated brand campaigns and digital work. Direct comparable as a German owner-managed creative shop competing for similar brand and digital mandates.
• Jung von Matt: Major German independent creative agency network with offices in Hamburg, Berlin, Munich and beyond. Comparable in offering full-service brand, digital, and campaign work to enterprise and consumer clients across Germany and Europe.
• Scholz & Friends: Independent German agency group with deep experience in corporate communications, brand strategy, and integrated campaigns for major German enterprises. Closely matches Statement's positioning as an independent owner-managed full-service agency.
• Kolle Rebbe: Hamburg-based independent creative and digital agency serving major German brands. Comparable in scale and scope as a mid-sized full-service German independent with integrated creative and digital offerings.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, offering integrated brand communication, digital, and media services across B2B and consumer clients. Directly comparable as a German independent full-service agency competing for similar mid-market and enterprise brand mandates.
• Beaufort 8: Stuttgart-based independent agency that co-pitched and won the bwegt mobility brand tender with Statement. Directly comparable as a similarly-sized southern German independent with overlapping public-sector and enterprise capabilities.

Broad incumbents

• Publicis Groupe Germany: Global advertising network with substantial German operations (Publicis, Leo Burnett, Saatchi & Saatchi, MSL). Competes with Statement for marquee enterprise accounts and government tenders at the upper end of the market.
• WPP / Grey / Ogilvy Germany: Global network agencies with German operations that compete with Statement for enterprise brand work, government pitches, and integrated digital mandates, offering broader geographic and media-buying capabilities.

Regional players

• Factum (Factum eBusiness / Factum Ohoven Group): Mid-sized Saarland-based communications and IT services group operating in the same regional market as Statement. Provides an additional regional benchmark for competing on local public-sector and SME accounts.
• HDW Werbeagentur: Smaller German regional agency that has actually partnered with Statement on the Willkommensportal Saarland project. Provides a comparable regional peer profile in the Saarland SMB and public-sector segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/agenturstatement
• Facebookfacebook.com/statement.gmbh
• LinkedInlinkedin.com/company/haag-marketing-&-design-gmbh
• Instagraminstagram.com/wearestmnt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Statement