Crystalloids, Inc.
Crystalloids is a Dutch Google Cloud Premier Partner building data and cloud foundations for enterprise clients across Western Europe. It delivers professional services and proprietary solutions including InsightOS, CloudLoyalty, and a Customer Data Platform, exclusively on Google Cloud.
- Company typePrivate
- Founded2006
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crystalloids, Inc. does
Crystalloids is a Netherlands-based Google Cloud Premier Partner founded in 2006 that builds data and cloud foundations for enterprise clients. The company delivers professional services across AI and machine learning, business intelligence and reporting, cloud foundations, cloud security, data activation, data integration and engineering, and managed services, all executed exclusively on Google Cloud Platform. Its proprietary product suite includes InsightOS (a BI platform built on BigQuery and Google App Engine with Arrival and Booking viewers), CloudLoyalty (a headless customer loyalty solution), a Customer Data Platform, and an Enterprise Data Platform.
Crystalloids serves enterprise customers primarily in retail, e-commerce, travel, media, broadcasting, sports, automotive, and healthcare across Western Europe, with named clients including Rituals Cosmetics, Philips, Tommy Hilfiger, Calvin Klein, Coolblue, ANWB, TUI, FD Media Group, KNVB, and AVROTROS. Its flagship deployment for Rituals Cosmetics integrates 50+ data sources to power a loyalty program covering 30M+ members across 14+ countries. The firm holds ISO 27001 certification, an EcoVadis Bronze rating, and NLdigital membership, and operates from Rotterdam (headquarters) and Amsterdam.
The business model is services-led and project-based, combining professional services (consulting, implementation, custom development) with recurring managed services engagements. Pricing is quote-based with no public tiers; go-to-market relies on direct enterprise sales, expert-led discovery workshops, thought-leadership content marketing, an active blog and podcast, and Google Cloud co-marketing. Crystalloids is privately held with no disclosed external investment, and the firm is reported to have 11-50 employees with 60+ Google Cloud certified engineers.
Crystalloids, Inc. firmographics
Firmographics- Name
- Crystalloids, Inc.
- Legal name
- Crystalloids
- Website
- https://crystalloids.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crystalloids is a Dutch Google Cloud Premier Partner building data and cloud foundations for enterprise clients across Western Europe. It delivers professional services and proprietary solutions including InsightOS, CloudLoyalty, and a Customer Data Platform, exclusively on Google Cloud.
- Ownership category
- akta.pro rank
Crystalloids, Inc. industry classification
Industry- Product category
- Cloud Professional Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE)
- akta.pro secondary industry
- Cloud Data Warehouses (HDAEABAA)
Keywords
Where Crystalloids, Inc. is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Crystalloids, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services: Consulting and implementation services for Google Cloud Platform solutions, including AI & Machine Learning, Business Intelligence, Cloud Foundations, Cloud Security, Data Integration, and Managed Services.
- Managed Services: Ongoing support and maintenance services to keep systems running securely and reliably.
- Custom Development: Custom-built solutions including data applications and tailored software development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Crystalloids, Inc. product offering
Product offeringCore offering
Crystalloids is a Google Cloud Premier Partner that designs, builds, and manages enterprise data and cloud foundations on Google Cloud, offering consulting, implementation, and managed services in AI/ML, business intelligence, cloud foundations, cloud security, data integration, and data activation. The firm complements these professional services with proprietary products including InsightOS (a BI platform on Google App Engine and BigQuery) and CloudLoyalty (a headless customer loyalty program).
Differentiator
Problem solved
Functional benefit
Brands
- InsightOS: Business intelligence platform built on Google BigQuery for data analytics and reporting
- CloudLoyalty
- InsightOS Arrival Viewer
- InsightOS Booking Viewer
Products and services
- AI & Machine Learning Services Consulting and implementation services for AI and machine learning workloads on Google Cloud, including generative AI, conversational AI agents, predictive analytics, recommendation engines, computer vision, and process automation for enterprise customers.
- Business Intelligence & Reporting Services BI consulting, dashboard development, and reporting implementations on Google Cloud using BigQuery and visualization tools, including the proprietary InsightOS platform, for enterprise customers needing data-driven decision-making.
- InsightOS Business Intelligence Platform Proprietary business intelligence platform on Google App Engine and BigQuery that provides configurable Arrival and Booking viewers (originally for travel-industry analytics), enabling data-driven decision-making without technical knowledge and supporting shared views, graphs, and tables.
- Cloud Foundations Services Consulting and implementation services for setting up Google Cloud foundations, including landing zone design and deployment of scalable, secure, and efficient cloud environments for enterprise customers.
- Cloud Security Services (Google SecOps) Implementation and operational services for Google Cloud security tooling including Security Command Center and Google SecOps, helping enterprise customers secure their Google Cloud environments.
- Data Activation Services Services that activate centralized data for marketing, personalization, and loyalty use cases, including the CloudLoyalty loyalty platform implementation on Google Cloud.
- CloudLoyalty Customer Loyalty Program Headless customer loyalty program that seamlessly integrates customer data across channels for enhanced personalization, real-time updates, and improved customer targeting, as deployed for Rituals Cosmetics covering 30M+ members across 14+ countries.
- Data Integration & Engineering Services Data integration and engineering services using Google Cloud technologies such as Dataflow and BigQuery to build ETL/ELT pipelines, integrate data from 50+ sources, and enable real-time data flows across enterprise systems.
- Managed Services Ongoing managed support and maintenance services that keep enterprise Google Cloud platforms and data pipelines running securely and reliably.
- Customer Data Platform (CDP) Services Consulting and implementation services for Customer Data Platforms on Google Cloud that centralize customer data from CRM, e-commerce, and marketing automation sources into a unified single customer view.
- Enterprise Data Platform Services Consulting and implementation services for integrated enterprise data platforms on Google Cloud that centralize data from various business functions for faster, more consistent, and better decision-making.
- Conversational AI Agent Solution Conversational AI Agent solution deployed on Google Cloud for customer service automation, handling customer interactions with minimal human intervention and addressing governance and observability requirements.
- Google Cloud Landing Zone Services Consulting and implementation services for Google Cloud Landing Zones that establish secure, scalable, and well-architected cloud foundations for enterprise customers.
- Security Command Center Services Implementation and operational services for Google Security Command Center, supporting continuous security monitoring and management of enterprise Google Cloud environments.
- Discovery Workshop Structured discovery workshop engagements offered to prospective enterprise customers to scope Google Cloud opportunities, typically serving as the starting point for larger implementation projects.
Quantifiable outcome
- 30M+ members migrated to Google Cloud CIAM at scale
- +3 more outcomes
Companies that use Crystalloids, Inc.
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Crystalloids, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability14 records
Feature4 records
Crystalloids, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google CloudcoreGoogle Cloud Premier Partner with multiple specializations. Crystalloids builds all solutions exclusively on Google Cloud Platform. Partnership enables delivery of data and cloud foundation services including AI & ML, Business Intelligence, Cloud Foundations, Data Integration, and Managed Services using Google Cloud products.
- DeepBreath.TechminorLogo displayed on homepage as part of customer/partner ecosystem.
- Pocket CFOminorLogo displayed on homepage as part of customer/partner ecosystem.
- EasyWay2HealthminorLogo displayed on homepage as part of customer/partner ecosystem.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Crystalloids, Inc. competitors and assessment
Company assessmentDirect peers
- SADA (now part of Insight): Former independent Google Cloud Premier Partner and multiple-time Google Cloud Partner of the Year that recently combined with Insight. Directly comparable to Crystalloids as a GCP-specialized partner selling cloud migration, data platform, and managed services into mid-market and enterprise customers.
- Onix: Google Cloud Premier Partner focused on cloud transformation, data analytics, and AI/ML for enterprise clients. Highly comparable to Crystalloids given GCP-first specialization, data platform heritage, and emphasis on BigQuery-driven solutions.
- Pythian: Data and cloud services firm with strong Google Cloud and BigQuery practices delivering managed services, data engineering, and analytics. Directly comparable to Crystalloids for enterprise data platform and managed services engagements.
- Slalom: Global technology consultancy with a dedicated Google Cloud practice delivering cloud strategy, data, and engineering services. Closely comparable to Crystalloids in services model, GCP focus, and enterprise customer segment, though at materially larger scale.
- Devoteam: European-headquartered tech consultancy and Google Cloud Premier Partner (Google Cloud Partner of the Year multiple times). Very comparable to Crystalloids given EU-centric delivery model, GCP specialization, and focus on data, cloud, and AI transformation.
- Netgium: Netherlands-based Google Cloud Premier Partner delivering cloud, data, and integration services to enterprise customers. Directly comparable to Crystalloids given shared Dutch headquarters, GCP specialization, and enterprise services focus.
Broad incumbents
- Capgemini: Global systems integrator with a sizable Google Cloud practice and broad portfolio spanning cloud, data, and engineering services. Comparable to Crystalloids where they compete on GCP-led enterprise transformation deals, though Capgemini operates across many hyperscalers.
- Accenture (Google Cloud Business Group): Global SI running a dedicated Google Cloud Business Group delivering cloud migration, data, and AI services to large enterprises. Overlaps with Crystalloids on enterprise GCP transformation but at significantly broader scale and across multiple hyperscalers.
- Deloitte (Google Cloud alliance): Big Four firm with a Google Cloud alliance and practices spanning cloud engineering, data & analytics, and AI. Competitor on enterprise GCP deals and large transformation programs where Crystalloids also bids.
- Cloudreach (Atos): Cloud transformation specialist acquired by Atos that historically competed as a Google Cloud and multi-cloud partner for enterprise migrations. Comparable to Crystalloids in services model and enterprise customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crystalloids, Inc. social profiles
Digital presenceCrystalloids, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystalloids, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Crystalloids, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystalloids, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystalloids, Inc.
What does Crystalloids, Inc. do?
Crystalloids is a Google Cloud Premier Partner that designs, builds, and manages enterprise data and cloud foundations on Google Cloud, offering consulting, implementation, and managed services in AI/ML, business intelligence, cloud foundations, cloud security, data integration, and data activation. The firm complements these professional services with proprietary products including InsightOS (a BI platform on Google App Engine and BigQuery) and CloudLoyalty (a headless customer loyalty program).
Is Crystalloids, Inc. a public or private company?
Crystalloids, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crystalloids, Inc. founded?
Crystalloids, Inc. was founded in 2006. It employs 11 to 50 people.
Where is Crystalloids, Inc. based?
Crystalloids, Inc. is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Crystalloids, Inc. make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are managed Services and custom Development.
Who are Crystalloids, Inc.'s main competitors?
Direct peers on record are SADA (now part of Insight), Onix, Pythian, Slalom, Devoteam and Netgium. Broad incumbents are Capgemini, Accenture (Google Cloud Business Group), Deloitte (Google Cloud alliance) and Cloudreach (Atos).
Does Crystalloids, Inc. have an API?
No public API is recorded for Crystalloids, Inc..
What industry is Crystalloids, Inc. in?
Crystalloids, Inc.'s product category is Cloud Professional Services. Its primary akta.pro industry code is BPAEAKAE, Cloud-Native Enablement (Containers, Kubernetes, Service Mesh), with a secondary code of HDAEABAA, Cloud Data Warehouses. Its NAICS code is 54151 and its SIC code is 7370.