Singleton Marine Group

What Singleton Marine Group does

Singleton Marine Group is a multi-brand recreational boat dealership group operating nine retail locations across Georgia, Alabama, and South Carolina. Founded in the late 1980s by the Singleton family, the company sells new and pre-owned boats from premium manufacturers including Cobalt, Regal, Barletta, Yamaha, Prestige, Tiara, Malibu, and Axis, with advertised price points spanning approximately $29,995 to over $1.4 million. The business serves individual recreational boaters and families and operates a full-service retail model encompassing sales, trade-ins, financing, insurance products, extended service contracts, a multi-million-dollar parts inventory, an award-winning service department, a boat rental program, and the WakeShop accessory brand. Singleton holds a Cobalt Boats "Flagship Dealer" designation and claims the Southeast's largest used-boat selection.

The company became part of OneWater Marine following a 2014 merger with Legendary Marine that formed the publicly listed parent platform. Revenue is generated primarily through unit sales, finance and insurance (F&I) product commissions, recurring service and parts work, and ancillary lines such as rentals and accessories. Singleton Marine Group is positioned as one of the larger dealership subsidiaries within the OneWater Marine platform, with a footprint and brand portfolio oriented toward the premium and mid-premium segments of the recreational boating market.

The business model is fundamentally a brick-and-mortar, high-touch retail operation: the moat is geographic reach, OEM brand authorizations, and post-sale service capture rather than technology differentiation. No AI, software platform, or proprietary technology assets are referenced in the available data, and the offering stack is conventional for a multi-store marine dealer.

Name

Singleton Marine Group

Legal name

Singleton Marine Group

Website

https://singletonmarine.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Singleton Marine Group is a multi-brand recreational boat dealership operating nine locations across Georgia, Alabama, and South Carolina, selling new and pre-owned boats from premium OEMs alongside parts, service, financing, and insurance offerings.

Ownership category

akta.pro rank

Product category

Recreational Boat Dealership

NAICS

Boat Dealers (441222), Marinas (71393)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

akta.pro secondary industries

Luxury Yacht Tenders & Support Craft Manufacturing (IMAJAMAK), Marine & Boat Finance (FSAKADAH)

Keywords

• Boat dealership
• Marine sales
• Boat service
• Marine financing
• Boat parts

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from premium manufacturers including Cobalt, Regal, Barletta, Yamaha, Prestige, Tiara, Malibu, and Axis. Boats range from entry-level to luxury yachts with prices from approximately $29,995 to over $1.4 million.
2. Pre-Owned Boat Sales: Sale of inspected pre-owned boats with the largest used boat selection in the Southeast region.
3. Boat Service and Repair: Full-service marine facility providing repairs, maintenance, and service for all boats regardless of where purchased. Includes engine work, canvas, upholstery, fiberglass repair, electronics, and detailing.
4. Parts and Accessories Sales: Multi-million dollar inventory of OEM parts, accessories, water toys, and aftermarket additions. Also includes WakeShop Pro Shop with watersports gear.
5. Financing Services: Business managers present finance options with rates and terms achievable by most buyers. Commission-based revenue from arranging boat financing.
6. Marine Insurance: Sourcing insurance quotes and policies from multiple brokers for best possible rates and coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Singleton Marine Group is a multi-location recreational boat dealership that sells new and pre-owned boats from brands such as Cobalt, Regal, Barletta, Yamaha, Prestige, Tiara, Malibu, and Axis. The company complements its boat sales with factory-certified service and repair, a multi-million dollar parts and accessories department, in-house marine financing, insurance sourcing, and extended service contracts across 9 showrooms and marinas in Georgia, Alabama, and South Carolina.

Product overview

Singleton Marine Group is a multi-location recreational boat dealership offering a unified portfolio of boat sales, service, parts, and financial services. The core offering is new and pre-owned boat sales from manufacturers including Cobalt, Regal, Barletta, Yamaha, Prestige, Tiara, Malibu, and Axis, supported by factory-certified maintenance services, a parts department, financing, insurance, and extended service contracts. The WakeShop provides a curated retail experience for watersports accessories. Nine locations across Georgia, Alabama, and South Carolina serve as showrooms, service centers, and marinas. Founded in the late 1980s and now part of OneWater Marine, the company emphasizes the 'Singleton Difference' of premium brands, largest used boat selection in the Southeast, and customer-first experience.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Pre-Owned Boat Sales Sale of new boats from premium manufacturers including Cobalt, Regal, Barletta, Yamaha, Prestige, Tiara, Malibu, and Axis, plus inspected pre-owned boats marketed as the Southeast's largest used boat selection. Available across 9 locations in Georgia, Alabama, and South Carolina.
• Boat Service and Maintenance Full-service marine repair and maintenance performed by factory-certified technicians, covering engine repairs, electronics, fiberglass, canvas, upholstery, and detailing. Available for all boat makes and models regardless of where the boat was purchased.
• Parts and Accessories Department Multi-million-dollar inventory of OEM parts, accessories, water toys, and aftermarket additions available to area boat owners, with rapid procurement for out-of-stock items.
• Marine Financing Customized boat financing programs presented by Business Managers who arrange optimal rates and terms based on customer credit profiles, available at all showroom locations.
• Marine Insurance Sourcing Sourcing of marine insurance quotes and policies from multiple brokers to secure competitive rates and comprehensive coverage for boat purchasers and owners.
• Extended Service Contracts Long-term mechanical coverage and protection plans for boats beyond standard manufacturer warranties, providing post-warranty repair protection.
• Boat Trade-In and Sell-Your-Boat Service Professional market-accurate asset evaluation for customers looking to liquidate their current watercraft, with trade-in equity applied toward new purchases or outright consignment sale.
• WakeShop Pro Shop Curated watersports retail shop offering wakeboarding and surfing equipment, boards, ropes, vests, safety gear, and apparel at select marina locations including Blue Creek Marina and Parker Creek Marina.

Quantifiable outcome

• Malibu and Axis Boats earned recognition through Marine Industry Customer Satisfaction Index (CSI) Program at 2026 Miami International Boat Show

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OneWater MarinecoreOthersSingleton Marine is now part of OneWater Marine, which was formed in 2014 through the merger of Singleton Marine and Legendary Marine. OneWater Marine is the parent company that owns Singleton Marine and other marine dealerships, providing expanded reach and resources while Singleton Marine maintains its local brand identity and customer focus.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nautical Ventures: Nautical Ventures is a multi-location Southeast boat retailer carrying new, used, and brokerage boats with similar brand portfolio and service capabilities. Direct competitor in Florida/Southeast markets with overlapping premium-brand strategy.
• MarineMax: MarineMax is the largest recreational boat retailer in the US with 70+ locations across the country, directly competing with Singleton Marine in new and used boat sales, F&I, service, and parts. Both operate multi-brand dealership platforms with similar customer bases, manufacturer relationships, and revenue mix.
• Galati Yacht Sales: Galati is a multi-location yacht and brokerage dealer operating across the Gulf Coast and Southeast, carrying premium brands similar to Singleton (including Prestige and Tiara). It competes directly for luxury boat buyers in overlapping southeastern markets.
• HMY Yacht Sales: HMY is one of the largest yacht dealers in the Southeast US, selling new and brokerage yachts at multiple locations. It directly competes with Singleton's luxury/yacht segment across Florida, Georgia, and the Carolinas.
• Denison Yachting: Denison is a major yacht brokerage and new-yacht dealer with locations across the US, including the Southeast. Comparable to Singleton in carrying premium brands and providing sales, brokerage, and F&I services to luxury buyers.

Regional players

• Suntex Marina Investors: Suntex is a leading US marina operator with 100+ properties across multiple states. While not a boat retailer, Suntex directly competes with Singleton's marina operations (slip rentals, storage, fuel) at overlapping waterfront locations in the Southeast.

Broad incumbents

• West Marine: West Marine is the largest specialty retailer of boating parts, accessories, and supplies in North America with 200+ stores. It overlaps with Singleton's parts/accessories and WakeShop business and competes for the same boater wallet on aftermarket spend.
• Brunswick Corporation: Brunswick is a major marine manufacturer (Bayliner, Sea Ray, Boston Whaler, Mercury Marine) and increasingly a retail/distribution player through Brunswick Boat Group. As a Singleton supplier and potential future direct-sales competitor, it is a critical strategic peer.
• OneWater Marine (parent): OneWater Marine is Singleton's publicly traded parent company and the largest marine retailer in North America, operating 90+ dealerships across multiple brands. Singleton competes with sister stores under the OneWater umbrella while benefiting from group-level scale.

Emerging players

• Boat Trader: Boat Trader is the largest online marketplace for new and used boat listings, increasingly competing for buyer attention and lead flow that historically went to dealerships like Singleton. Represents the digital-disruption channel relevant to Singleton's in-person sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/singletonmarinegroup
• LinkedInlinkedin.com/company/singleton-marine-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singleton Marine Group