Capptoo

Name

Capptoo

Legal name

Capptoo AG

Website

https://capptoo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services (Strategy, Marketing, Design, Tech): Capptoo generates revenue through integrated professional services including marketing and performance strategy, social media marketing, content strategy, creative design, software and web development, strategic consulting, life science expertise, and behavioral insights. Projects are delivered across pharma, tourism, and other industries on a project/contract basis. Services are delivered as a unified team from insight to launch without silos.
2. Screver SaaS Subscription: Screver, the AI-driven VoC/Employee platform, operates as a subscription-based product. The Terms & Conditions reference paid subscriptions with multiple user tiers, renewal terms, and billing. Pricing is defined in offers/order confirmations. Support is tiered by subscription type. The platform targets healthcare providers (e.g., gynecological clinic), pharma companies, and tourism operators.
3. Oncology Compass: Oncology Compass is a global HCP platform for cancer research curation. While originally co-created with a pharma company, it became fully independent in 2022 under Capptoo's sole ownership. Revenue model is not explicitly disclosed but likely includes subscription/digest access for HCPs or pharma-sponsored content.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Capptoo is a Swiss-based digital agency that delivers integrated strategy, marketing, design, and technology services to enterprise pharmaceutical, healthcare, and tourism clients. Its portfolio combines professional services (marketing & performance, social media, content strategy, creative design, software & web development, strategic consulting, life science, behavioral insights) with two proprietary platforms: Screver, an AI-driven real-time Voice-of-Customer/Employee feedback platform, and Oncology Compass, a curated oncology research platform for HCPs.

Product overview

Capptoo is a Swiss-based digital agency combining strategy, experience design, and AI to serve pharma and tourism industries. Its core product is Screver, an AI-driven real-time Voice-of-Customer and Employee feedback management platform, which integrates with client systems (e.g., Emma, clinic software) to deliver scalable survey, analytics, and engagement capabilities. Capptoo also operates Oncology Compass as a sub-brand — a global expert-reviewed oncology research platform. Additional service offerings span marketing and performance, social media marketing, content strategy, creative design, software and web development, strategic consulting, life sciences (with Veeva-certified expertise), and behavioral insights. Website IQ is a named add-on service for technical SEO and digital infrastructure assessment. Together, these form a integrated portfolio from insight gathering (Screver) and content delivery (Oncology Compass) through to full-service strategy, design, and technology execution.

Differentiator

Problem solved

Functional benefit

Brands

• Screver: AI-driven Voice-of-Customer (VoC) and Employee experience platform developed by Capptoo, enabling real-time feedback collection, survey management, and analytics for pharma, healthcare, and enterprise clients.
• Oncology Compass

Products and services

• Screver AI-driven real-time Voice-of-Customer and Employee feedback management platform that enables organizations to capture, analyze, and act on user insights through surveys, real-time analytics, and scalable data collection across markets; targets healthcare providers, pharma companies, and tourism operators with tiered subscription plans and integration with platforms like Emma and clinic software.
• Oncology Compass Global online platform that curates and delivers practice-changing cancer research to healthcare professionals across 10 major cancer indications, featuring expert-reviewed publications (reviewed by 17 medical specialists and KOLs), filtering tools by clinical characteristics, and quarterly digests; fully owned by Capptoo since 2022.
• Marketing & Performance Data-driven marketing strategy and performance optimization services including SEO, paid media (Search, Performance Max, Display), and analytics for pharma, healthcare, and tourism clients.
• Social Media Marketing Social media strategy and execution services designed to build brand presence and audience engagement for regulated industries including pharma and healthcare.
• Content Strategy Content planning and creation services covering educational, promotional, and thought leadership content tailored for regulated industries and MLR review processes.
• Creative Design UX/UI design, visual identity, and graphic design services for digital products, marketing campaigns, and brand redesigns across multiple products and sub-brands.
• Software & Web Development Custom software development and web application build services, including digital platform redesigns, full-spectrum rebranding, and integration with systems such as Veeva, Emma, and clinic software.
• Strategic Consulting Healthcare and pharma strategy consulting covering regulatory navigation, technology strategy, market positioning, and operational excellence for complex regulated-industry organizations.
• Life Science Specialized digital solutions for pharmaceutical and life sciences companies, including Veeva-certified expertise for compliant pharma marketing, HCP engagement, MLR-compliant content production, pharma SEO, and CRM integration.
• Behavioral Insights Qualitative data analysis and behavioral research services to understand customer and HCP motivations, informing content strategy, design decisions, and go-to-market planning.

Quantifiable outcome

• 700+ projects implemented in 7 years
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Oncology CompasscoreOthersOncology Compass is a global HCP platform for curated oncology research, originally co-created by Capptoo and a major Swiss pharmaceutical company. It became fully independent in 2022, with Capptoo assuming sole ownership. The platform curates practice-changing cancer research for HCPs across 10 cancer indications, with 831 publications reviewed by 17 medical specialists and KOLs. Capptoo owns and operates the platform as a product.
• AlturoscoreStrategic or Co-development PartnerAlturos is a tourism technology company for which Capptoo delivered a complete corporate website redesign from scratch, a full-spectrum company-wide rebranding across all Alturos products (Skiline, Peak Solutions, James, Emma), and visual identity/logotype redesign. The partnership extended to integrating Screver into Alturos' Skiline product and coordinating communication strategies through Emma. The project was led by Capptoo's Croatian team and demonstrates a multi-product digital transformation engagement.
• Women's Healthcare Center ZurichminorStrategic or Co-development PartnerThe clinic partnered with Screver to implement a real-time, user-friendly feedback system. Dual-survey approach (pre-visit welcome surveys and post-visit review surveys) integrated into daily clinic operations. Real-time feedback enabled immediate care quality improvements. The partnership demonstrates Screver's adaptability for healthcare providers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intouch Group (Avalanche): Intouch Group is a leading pharma-focused digital marketing agency, now operating as part of Avalanche. Directly comparable to Capptoo: serves the same global pharma client base (Roche, Novartis, AstraZeneca-tier accounts) with compliant Veeva/MLR digital marketing, HCP engagement, and omnichannel execution.
• Real Chemistry: Real Chemistry is a healthcare and life sciences marketing agency that combines strategy, creative, and data/AI services for pharma and biotech clients. Highly comparable to Capptoo's integrated 'strategy-to-execution' model and pharma specialization.
• Indegene: Indegene is a global pharma marketing and digital services company combining commercial, medical, and technology capabilities for life sciences clients. Comparable to Capptoo in its Veeva-aligned pharma digital expertise and enterprise pharma client base, though at substantially larger scale.
• closerlook: closerlook is a digital marketing agency purpose-built for pharma and life sciences, offering HCP engagement, CRM strategy, and omnichannel campaign execution. Closely matches Capptoo's pharma-specialized digital services and Veeva/Multichannel CRM focus.
• HCB Health: HCB Health is a full-service healthcare and pharma advertising agency providing brand strategy, digital, and medical communications. Comparable to Capptoo in pharma and healthcare vertical focus with integrated agency services.
• Dudnyk: Dudnyk is a specialty healthcare marketing agency focused on pharma, biotech, and medical devices, with strong emphasis on HCP and patient engagement. Comparable to Capptoo's regulated-industry focus and mid-size agency operating model.

Broad incumbents

• Ogilvy Health: Ogilvy Health is the global pharma/healthcare arm of Ogilvy, offering brand strategy, creative, PR, and digital services to top-20 pharma. Comparable in pharma client roster and omnichannel digital scope, though it serves a much broader portfolio beyond Capptoo's niche.
• Saatchi & Saatchi Wellness: Saatchi & Saatchi Wellness is a global pharma and consumer health creative agency within the Publicis network. Comparable in serving global pharma brands with integrated digital and creative, though it operates at significantly greater scale and breadth than Capptoo.

Emerging players

• Qualtrics: Qualtrics is the dominant enterprise Voice-of-Customer and Experience Management platform, competing directly with Screver. Highly relevant peer for Capptoo's Screver product line — represents both a competitive threat and a potential strategic acquirer given Capptoo's pharma vertical depth.
• Medallia: Medallia is a leading enterprise Customer Experience and Voice-of-Customer platform used widely across regulated industries including pharma. Direct competitor to Screver in the VoC/CEX category, with substantially larger R&D and global sales investment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capptoo
• Xx.com/capptooag
• Facebookfacebook.com/capptooAG

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capptoo