Goalcast

What Goalcast does

Goalcast Inc. is a Montreal-based digital media company founded in 2016 by co-founders Cyrus Gorjipour (CEO) and Salim Sader. The company produces and distributes inspirational video content across four distinct branded shows: the flagship Goalcast brand (motivational speeches and real stories of triumph over adversity), Life Stories (celebrity and public-figure deep dives), Unseen (true crime told with focus on survivor resilience), and Paradigm Showdown (original short films and narrative content). Content is distributed organically across YouTube, Facebook, Instagram, TikTok, and Spotify, with the company self-reporting a global audience of 70 million fans and 500 million monthly video views. The underlying technology is a digital content creation and multi-platform video distribution operation; the company has no native mobile app, no public API, and discloses no proprietary ML/AI capabilities, SDKs, or data flywheel mechanics.

The business model is product-led growth centered on free content: organic video distribution across social platforms builds a global fan base, which is then monetized through a transactional e-commerce storefront selling deeply discounted digital educational products. Course and bundle offerings include the Master Your Mind Bundle (CBT/Psychology/Emotional Intelligence), Resume Writing & LinkedIn Optimization, the Complete Job/Interview/Resume/Networking Guide (250 lectures), the Soft Skills Master Class Bundle (16 courses, 1,000+ lessons), Microsoft Excel Bootcamp, and individual skill courses such as Typesy and Writing Assistant. These are sold as one-time perpetual licenses at 79-99% off stated retail values, typically priced between $9.99 and $79.99. Secondary revenue comes from affiliate-style third-party promotions (notably Fitterclub fitness memberships). Goalcast is privately held, founder-owned, and bootstrapped, with no disclosed institutional funding rounds, M&A activity, or leadership changes beyond operational appointments.

Name

Goalcast

Legal name

Goalcast Inc.

Website

https://goalcast.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Goalcast is a Montreal-based digital media company founded in 2016 that produces inspirational video content across four branded shows, reaching 70M+ fans on YouTube, social media, and Spotify, and monetizes through heavily discounted digital educational courses and affiliate promotions.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Educational Products: Sale of online courses and educational bundles covering self-improvement, career growth, soft skills, and mindfulness topics. Products are offered as discounted promotional bundles with significant markdowns from retail pricing.
2. Transactional Product Sales: E-commerce platform selling inspirational merchandise and motivational products. Terms of Service confirms transactional platform functionality.
3. Course Bundles and Training Kits: Bundled educational products including the Master Your Mind Bundle, Resume Writing courses, Soft Skills Master Class, and productivity training kits sold at promotional prices.
4. Third-Party Product Promotions: Affiliate-style promotions for third-party products (e.g., Fitterclub fitness memberships) with discounted pricing offered to Goalcast audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Goalcast creates and distributes inspirational video content across four branded shows — Goalcast (motivational stories), Life Stories (celebrity deep-dives), Unseen (true crime with survivor focus), and Paradigm Showdown (original short films) — publishing on YouTube, Facebook, Instagram, TikTok, and Spotify to a global audience exceeding 70 million fans and 500 million monthly views. The company additionally operates a transactional e-commerce platform that sells discounted digital educational bundles and online courses covering personal development, career skills, mindfulness, and soft skills.

Product overview

Goalcast is a content production company operating as a platform-plus-multiple-brands model. The core offering consists of four distinct branded content channels: Goalcast (flagship motivational content), Life Stories (celebrity deep dives), Unseen (true crime with survivor focus), and Paradigm Showdown (original short films). These brands collectively reach billions of viewers monthly across multiple platforms. In addition to organic content, Goalcast operates an e-commerce transactional platform selling digital educational products and courses, including the Master Your Mind Bundle, career development courses (Resume Writing, LinkedIn Optimization, Job Search Guide), professional skills bundles (Soft Skills Master Class, Microsoft Excel Bootcamp), and fitness memberships (Fitterclub). The company monetizes through merchandise sales and digital course products while maintaining free content distribution across social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Goalcast (Flagship Brand): Our flagship brand featuring powerful motivational speeches and real stories of triumph over adversity.
• Life Stories
• Unseen
• Paradigm Showdown

Products and services

• Goalcast (Flagship Brand) Inspirational video content series featuring powerful motivational speeches and real human stories of triumph over adversity, distributed globally on YouTube and social platforms to consumers seeking personal development and motivation.
• Life Stories Branded video series presenting deep dives into the untold stories of celebrities and public figures, exploring their journeys and struggles beyond tabloid coverage, distributed on YouTube, Facebook, and TikTok to consumers interested in pop culture and celebrity biography content.
• Unseen True crime video series featuring real cases and real people told with heart and humanity, focusing on survivors who triumphed over their abusers; distributed as video on YouTube, Facebook, TikTok, and as a podcast on Spotify (4.3 star rating).
• Paradigm Showdown Original short films and narrative content featuring everyday heroes facing challenging situations, distributed on YouTube, Facebook, and TikTok to shift audience perspectives through powerful drama storytelling.
• Master Your Mind Bundle Digital course bundle containing three psychology-focused classes (CBT, Learn Psychology, Emotional Intelligence) totaling over 18 hours of content on mental health and self-improvement, sold at $24.99 (94% off $480 retail) via Goalcast's e-commerce platform to individual consumers seeking personal development.
• Resume Writing & LinkedIn Profile Optimization Course Career development course teaching resume writing, LinkedIn optimization, and job search strategies with SEO principles, featuring 1.5 hours of content, priced at $9.99 (94% off $199 retail).
• The Complete Job, Interview, Resume/LinkedIn & Networking Guide Comprehensive career guide with 250 lectures and 67 exercises taught by award-winning professor and TEDx Talk speaker Chris Haroun, covering job search, interviewing, resume writing, and networking, priced at $11.99 (94% off $199.99 retail).
• 2019 Soft Skills Master Class Bundle Bundle of 16 courses covering soft skills including accountability, leadership, communication, emotional quotient, and problem solving, with over 1,000 lessons, priced at $19.99 (99% off $2,514 value).
• 2019 Microsoft Excel Bootcamp Bundle Excel training bundle with 160 lectures covering charts, conditional formatting, and popular formulas for office productivity, sold at promotional $39 pricing (97% off $1,725).
• Fitterclub Personal Training Membership Third-party affiliate-personalized online fitness membership that customizes workout routines and healthy recipes based on user habits and needs, accessible on any device; offered via Goalcast as an affiliate promotion at 1-year, 3-year, and 5-year subscription tiers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• FitterclubminorGTM or Marketing PartnerFitterclub Personal Training is promoted as a third-party affiliate product on Goalcast's platform. Goalcast offers discounted Fitterclub memberships to their audience, providing an additional revenue stream through affiliate-style promotions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterClass: MasterClass operates premium online video courses taught by celebrity instructors — overlapping with Goalcast's motivational video + course model, but with a higher price point, deeper instructor IP, and a well-capitalized incumbent position.
• NowThis: NowThis is a vertically-native digital video publisher producing short-form social-first content at scale — comparable to Goalcast's owned-channel, multi-platform video distribution model, though across news rather than inspirational content.
• TED (TED Talks / TED-Ed): TED operates a globally distributed library of inspirational spoken-word video content — comparable in editorial concept (purpose-driven ideas, motivational speaking) and audience, but far larger scale and institutional backing versus Goalcast's commercial portfolio.

Direct peers

• SoulPancake: SoulPancake produces inspirational short-form video storytelling content focused on kindness, purpose, and human potential — overlapping directly with Goalcast's flagship motivational brand in editorial positioning, format, and audience.
• Great Big Story: Great Big Story produces short-form inspirational documentary video content distributed socially — overlapping with Goalcast's branded documentary and short-film programming in format, audience, and distribution strategy.
• Lewis Howes / School of Greatness: Lewis Howes operates a motivational content brand across podcast and video with affiliated courses and digital products — directly comparable to Goalcast's creator-led inspirational content plus educational monetization model.
• Mindvalley: Mindvalley operates a self-improvement content and education platform with courses, podcasts, and apps targeting personal development — closely overlapping Goalcast's inspirational video and course-bundle monetization model on the same audience intent.
• Brendon Burchard / GrowthDay: Brendon Burchard operates a self-improvement media brand spanning books, courses, videos, and subscription apps on motivation and high performance — closely comparable to Goalcast's content-plus-courses self-improvement stack.

Emerging players

• Purposeful (Purpose Films): Purposeful / Purpose Films is a purpose-driven documentary production company producing branded and impact storytelling — comparable to Goalcast's branded documentary and purpose-driven content positioning.
• Jukin Media: Jukin Media acquires, produces, and licenses social-first video content to brands, publishers, and platforms — comparable to Goalcast's underlying model of producing digital video IP for social distribution and downstream monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/goalcast
• Facebookfacebook.com/goalcast
• Instagraminstagram.com/goal.cast
• TikToktiktok.com/@goal.cast
• Xx.com/Goal_Cast

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goalcast