Jukin Media
Jukin Media is a user-generated video licensing platform that supplies a curated, rights-cleared library of 100,000+ brand-safe clips to advertisers, entertainment producers, agencies, and digital publishers worldwide.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Jukin Media does
Jukin Media operates a user-generated video content licensing platform built around a curated library of more than 100,000 brand-safe viral and trending clips, sourced and rights-cleared by an in-house global research team. The platform serves three primary customer segments: brands and advertising agencies seeking authentic UGC for commercial campaigns; entertainment and production companies (TV, film, gaming) requiring pre-cleared footage; and digital editorial publishers and content creators who license clips for social media, YouTube, blogs, and websites. The technology stack centers on a licensing portal with search, categorization, and pricing modules, a Video Submissions Portal for contributors, a Partner Dashboard for rights management, and a Custom Research & Clearance service that performs bespoke footage sourcing and rights work globally.
The business model blends transactional one-time licensing with bespoke enterprise deals. Self-serve editorial pricing is structured in three tiers — Personal at $49 per clip, Basic Pro at $149, and Super Pro at $299 — each with usage rights that scale by monetization, watermark, platform count, and audience size; volume discount packs reduce per-clip cost by 5% to 30%. Advertising, film, TV, and national broadcast rights are sold on a quote-based, multi-year contract basis, while the white-glove Custom Research & Clearance arm generates professional services revenue. Jukin also operates four owned streaming channels distributed across 25 global platforms, monetizing its library directly with audiences.
The company operates as a subsidiary of Trusted Media Brands, with offices in New York, Los Angeles, Chicago, Milwaukee, London, and Gurgaon, and serves enterprise customers that include Nike, P&G, Google, Facebook, 72andSunny, Droga5, Ogilvy, R/GA, Deutsch, Santander, Fiat, and Aetna. Disclosed scale metrics include 4,000+ commercials and 500+ episodes of linear TV featuring licensed footage, 42 million monthly unique visitors across company websites, and 62 minutes of average daily watch time.
Jukin Media firmographics
Firmographics- Name
- Jukin Media
- Legal name
- Jukin Media
- Website
- https://jukinmedia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jukin Media is a user-generated video licensing platform that supplies a curated, rights-cleared library of 100,000+ brand-safe clips to advertisers, entertainment producers, agencies, and digital publishers worldwide.
- Ownership category
- akta.pro rank
Jukin Media industry classification
Industry- Product category
- Video Content Licensing
- NAICS
- Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Patent Owners & Lessors (6794)
- akta.pro primary industry
- Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)
- akta.pro secondary industries
- Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Archive & Library Footage Licensing (News, Sports, Entertainment) (MPABANAC)
Keywords
Where Jukin Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Jukin Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Editorial Licensing: Per-clip licensing for editorial use in social media, YouTube videos, blogs, and websites. Tiered pricing from $49 to $299 per clip with volume discount packs available. Revenue generated through individual clip sales and bulk pack purchases.
- Advertising & Film/TV Licensing: Custom rights packages for advertising campaigns, branded content, TV shows, and national broadcasts. Revenue derived from bespoke licensing deals negotiated per project.
- Custom Research & Clearance Services: White-glove service providing custom video discovery, rights research, and clearance work. Professional services revenue for clients with specific content needs beyond the standard library.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Personal tier for personal or educational use at $49/clip with no monetization, watermarked videos, 1 platform limit, max 5M audience |
| One time/ perpetual license | Pay-as-you-go | Basic Pro for content creators with growing audiences at $149/clip with monetization, watermark-free, 3 platform limit |
| One time/ perpetual license | Pay-as-you-go | Super Pro for networks or publishers with large followings at $299/clip with unlimited platforms and unlimited audience |
| Other | Multi-year contract | Custom rights packages for advertising, film, TV, and national broadcasts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Jukin Media product offering
Product offeringCore offering
Jukin Media operates a proprietary licensing platform that aggregates, curates, and licenses a library of more than 100,000 brand-safe, viral user-generated video clips to advertisers, digital editorial publishers, and entertainment companies. The company provides instant self-serve editorial licensing for digital publishers, custom enterprise licensing for advertising campaigns and film/TV productions, and white-glove research and rights clearance services worldwide.
Product overview
Jukin Media operates as a licensing platform and content aggregator offering a comprehensive portfolio of user-generated video licensing services. The core Jukin Licensing Platform provides access to over 100,000 brand-safe viral videos, complemented by specialized modules including Entertainment & Production Licensing (for TV, film, gaming), Brands & Agencies Licensing (for advertising), Custom Research & Clearance (white-glove research service), and Self-Service Editorial Licensing (instant self-serve access). Additional offerings include Video Submissions Portal for content creators, Partner Dashboard for partner management, WeatherSpy weather content, and tiered pricing options (Personal at $49/clip, Basic Pro at $149/clip, Super Pro at $299/clip). The company also maintains curated content collections organized by themes and occasions.
Differentiator
Problem solved
Functional benefit
Products and services
- Jukin Licensing Platform
- Custom Research & Clearance Service
- WeatherSpy
- Curated Content Collections
Quantifiable outcome
- 75% of people say UGC makes content more authentic
- +2 more outcomes
Companies that use Jukin Media
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Jukin Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jukin Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trusted Media BrandscoreJukin Media is owned by Trusted Media Brands, a media company. The company operates as part of the Trusted Media Brands portfolio, leveraging the parent company's resources and distribution capabilities across 25 global platforms.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Jukin Media competitors and assessment
Company assessmentDirect peers
- Storyful: Storyful, a News Corp subsidiary, is a direct peer specializing in UGC content licensing and news verification for brands, publishers, and broadcasters. Operates a similar content discovery, rights clearance, and licensing model targeting advertising agencies and media organizations.
- ViralHog: ViralHog is a direct competitor in UGC video licensing, providing viral and breaking news footage to media outlets, broadcasters, and brands globally. Closely overlaps with Jukin's model of licensing user-captured video for editorial and commercial use.
- AP Archive: AP Archive is the Associated Press footage and news content licensing arm, offering archival and breaking news video to broadcasters, publishers, and brands. Closely comparable to Jukin's entertainment and editorial licensing segment for news and documentary content.
- Reuters Connect: Reuters Connect provides news, sports, entertainment, and archival video licensing to media organizations and brands globally. Comparable to Jukin's broadcast and editorial licensing model, with stronger news/sports focus and enterprise distribution.
Broad incumbents
- Getty Images: Getty Images is a broad incumbent in stock and editorial footage licensing, offering a much larger catalog of creative and UGC content. Competes with Jukin on editorial video licensing for media and advertising customers, though focused on a broader portfolio.
- Shutterstock: Shutterstock operates a global stock content marketplace spanning video, image, and audio, with significant editorial and creative footage offerings. Overlaps with Jukin's self-serve and enterprise licensing for video content across advertising and digital publishing segments.
- Pond5: Pond5 is a broad incumbent in stock footage licensing with a contributor marketplace serving filmmakers, agencies, and broadcasters. Competes directly with Jukin's editorial and creative video licensing positioning, particularly for advertising and entertainment production.
- Adobe Stock: Adobe Stock is a broad incumbent offering stock video, images, and assets within the Adobe Creative Cloud ecosystem. Competes with Jukin's self-serve tiers for content creators and serves enterprise licensing needs across advertising and media production.
- Envato Elements: Envato Elements offers subscription-based access to stock video, music, and creative assets for content creators and small businesses. Competes with Jukin's self-serve tier by offering unlimited downloads at fixed fees, targeting similar creator and SMB audiences.
Emerging players
- Storyblocks: Storyblocks provides subscription-based stock video and audio access primarily to content creators, YouTubers, and small marketing teams. Competes with Jukin's lower-tier self-serve offerings on price and accessibility, though with a more limited UGC focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Jukin Media social profiles
Digital presenceJukin Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jukin Media leadership team
Management profileNumber of profiles
Jukin Media funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jukin Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jukin Media
What does Jukin Media do?
Jukin Media operates a proprietary licensing platform that aggregates, curates, and licenses a library of more than 100,000 brand-safe, viral user-generated video clips to advertisers, digital editorial publishers, and entertainment companies. The company provides instant self-serve editorial licensing for digital publishers, custom enterprise licensing for advertising campaigns and film/TV productions, and white-glove research and rights clearance services worldwide.
Is Jukin Media a public or private company?
Jukin Media is a private company. It is classified as corporate owned and is currently operating.
When was Jukin Media founded?
Jukin Media was founded in 2009. It employs 101 to 250 people.
Where is Jukin Media based?
Jukin Media is headquartered in Los Angeles, United States, in the North America region.
How does Jukin Media make money?
Three revenue lines are on record. Digital Editorial Licensing is the primary driver. The others are advertising & Film/TV Licensing and custom Research & Clearance Services.
Who are Jukin Media's main competitors?
Direct peers on record are Storyful, ViralHog, AP Archive and Reuters Connect. Broad incumbents are Getty Images, Shutterstock, Pond5, Adobe Stock and Envato Elements. Storyblocks is listed as an emerging player.
Does Jukin Media have an API?
No public API is recorded for Jukin Media.
What industry is Jukin Media in?
Jukin Media's product category is Video Content Licensing. Its primary akta.pro industry code is MPADALAD, Footage & Stock Media Licensing (Archival/Newsreel/Stock), with a secondary code of MPADALAA, Content Licensing (Film/TV, Clips, Stills). Its NAICS code is 516 and its SIC code is 7822.