GSP Companies

What GSP Companies does

GSP Companies (legally GSP Marketing Technologies, Inc.) is a privately held retail execution services company founded in 1978 and headquartered in Clearwater, Florida. The company helps consumer-facing organizations convert growth strategies into store-level outcomes through four integrated capabilities: retail environment design and remodels (store design, visual merchandising, surveys, installations, chain rollouts, digital displays), store-specific point-of-purchase (POP) marketing fulfillment, G7-certified print production, and the proprietary AccuStore cloud-based store intelligence SaaS platform.

Name

GSP Companies

Legal name

GSP Marketing Technologies, Inc.

Website

https://gspcompanies.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

GSP Companies (founded 1978) is a privately held Clearwater, Florida-based retail execution services firm that combines store design, store-specific POP marketing fulfillment, and G7-certified print production, powered by its proprietary AccuStore SaaS store intelligence platform serving 75,000+ retail locations across convenience, fashion, grocery, and specialty retail enterprise chains.

Ownership category

akta.pro rank

Product category

Retail Store Execution & Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Packaging and Labeling Services (56191)

SIC

Services-Management Services (8741)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industries

Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ), Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF), Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)

Keywords

• Retail store design
• Visual merchandising services
• Point of purchase marketing
• Store intelligence platform
• Large format printing

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Environments Services: Full-scale store remodels, décor refreshes, new store design, and chain rollouts. Includes store design, visual merchandising, surveys and installations, digital displays, and project management from concept through installation.
2. Retail Marketing Programs: Store-specific POP marketing kits, point-of-purchase materials, fulfillment, and distribution. Delivers 100% store-specific in-store marketing programs to retail locations with guaranteed on-time delivery of signage.
3. Print and Fulfillment: G7-certified print and fulfillment from domestic production facilities. Large format printing, dye sublimation fabric printing, visual merchandising graphics, and sustainability solutions including graphic reclamation programs.
4. AccuStore SaaS Platform: Subscription-based store intelligence software platform providing site profiling, survey tools, audit capabilities, and asset management as a cloud-based solution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GSP Companies provides end-to-end retail execution services for consumer-facing organizations, including store design, visual merchandising, point-of-purchase (POP) marketing kit creation and fulfillment, surveys with 3D scanning, chain rollouts, and digital display deployment. These services are powered by AccuStore, GSP's proprietary cloud-based store intelligence SaaS platform that serves as the single source of truth for per-store profile data and enables store-specific marketing execution. The company operates G7-certified print and fulfillment production facilities in Clearwater FL, Madison WI, Provo UT, and Lenexa KS, delivering graphics and digital marketing to more than 75,000 retail locations.

Product overview

GSP Companies offers a unified retail intelligence platform centered on AccuStore, a proprietary cloud-based SaaS solution, complemented by professional services including retail environments design, visual merchandising, surveys and installations, and chain rollouts. AccuStore serves as the single source of truth for store profile data, enabling store-specific marketing execution, inventory management, digital display content, and retail operations. The platform integrates with point-of-sale systems and digital signage to automate content delivery. GSP's professional services span store design, visual merchandising, surveys with 3D scanning, chain rollouts, and turnkey digital display implementations. The company operates G7-certified print and fulfillment facilities and has acquired companies including Great Big Pictures (large format printing) and Custom Color (fabric printing) to expand production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AccuStore GSP's proprietary cloud-based store intelligence SaaS platform providing a single source of truth for store profile data, enabling store-specific marketing execution, surveys, audits, digital signage content management, and retail operations across multiple retail locations. Targeted at enterprise retail chains.
• Retail Environments Services Comprehensive retail environment design and deployment services including store design, visual merchandising, surveys and installations, chain rollouts, and digital display systems for enterprise retail chains.
• Store Design New-to-industry (NTI) store creation and store remodel design services focusing on customer experience, branding, merchandising, and décor for retail chains.
• Visual Merchandising Award-winning retail visual merchandising design services including fixtures, displays, wayfinding, permanent signage, and durable construction for brand impact across retail chains.
• Surveys & Installations Tech-enabled installation and site profiling services using 3D scanning technology for store-level execution, including de-branding, demolition, fixture installation, and construction.
• Chain Rollouts Scalable project management services for multi-store and multi-market chain rollouts with project scheduling, contractor management, and logistics for enterprise retail clients.
• Store-Specific Marketing Kits Store-specific fulfillment and point-of-purchase (POP) kit creation services that ensure each store receives the accurate materials matching its unique architectural and merchandise needs, eliminating overage and waste.
• Store Surveys & 3D Scans Professional onsite survey services collecting digital photos and detailed data for store profiles, including 3D scanning technology for accurate site profiling of architectural details, fixtures, signage, and equipment.
• Print and Fulfillment G7-certified print and fulfillment from domestic production facilities, including large format printing, dye sublimation fabric printing, visual merchandising graphics, and sustainability solutions including graphic reclamation programs.
• Digital Display Systems Digital sign network solutions powered by AccuStore featuring turnkey implementation, central management, content management workflow, and synchronized screen capabilities for multi-store retail networks.

Quantifiable outcome

• Walgreens reduced marketing costs by 20% by eliminating generic store signage kits with accurate store-specific ordering through AccuStore
• +7 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Canon Solutions AmericacoreTechnology or Integration · 14 October 2024Canon Solutions America supplied GSP with MS JP4 Hybrid Dye Sublimation printers capable of 3.2m width and 3,390 sq ft/hour output. These printers are calibrated to G7 standards ensuring brand-consistent results across all substrates.
• IdealliancecoreOthersIdealliance is the global standard-setting industry group that established G7 specifications for color and grayscale consistency. GSP attained G7 print quality excellence certification from Idealliance, making it one of the first companies to achieve this certification.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Broadsign: Digital signage CMS and programmatic DOOH platform. Comparable to GSP's AccuStore-driven digital signage content management and network deployment for retail chains.
• Poppulo: Digital signage and employee communications platform. Adjacent to GSP's in-store digital display offering, with overlapping capabilities for retail network deployment.

Broad incumbents

• Matthews International (SGK): Global brand solutions provider through its SGK division offering packaging, brand activation, and retail experience services. A larger, publicly traded incumbent with overlapping retail-execution capabilities.
• Quad: Public marketing experience company combining print, agency, and media services for large enterprises. Heavily overlaps with GSP's print and retail marketing operations at much larger scale.
• Cenveo: Print and packaging services provider with custom labels, envelopes, and marketing materials. A broader incumbent that competes with GSP in print-based retail marketing fulfillment.

Direct peers

• Brandmuscle: Through-channel marketing automation platform that helps brands and retailers execute co-branded local marketing at scale. Closely comparable to GSP's AccuStore-driven store-specific marketing fulfillment model.
• SproutLoud: Channel marketing and brand-to-local marketing platform used by enterprises to execute localized campaigns across distributed retail and dealer networks. Comparable to AccuStore's role in store-specific POP fulfillment.
• HH Global: Global marketing execution services provider that acquired InnerWorkings in 2021. Operates in the same retail marketing execution, print, and signage space as GSP, serving large enterprise retailers with multi-country rollouts.
• Williams Lea Tag: Marketing and communications services provider serving enterprise clients with brand activation, print, and digital workflows. Overlaps with GSP's retail marketing and execution capabilities for large multi-location retailers.

Regional players

• ColorWorks: Large-format printing and visual merchandising provider serving retail and event clients. Comparable to GSP in print production and visual merchandising, though smaller and more regional in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/retailbetter
• Facebookfacebook.com/gspretail
• LinkedInlinkedin.com/company/gsp-companies
• Instagraminstagram.com/gspretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSP Companies