What BijlesHuis does

BijlesHuis is a Belgian managed tutoring marketplace operated under Optibi BV, founded in Ghent in 2013 and recognized by the Belgian government as the country's largest private tutoring organization. The company connects students across primary, secondary, higher education, and adult learners with a curated network of 2,500–3,000 vetted tutors who have passed personal interviews, diploma verification, and criminal record checks. Services are delivered through two modalities: in-person sessions at the student's home, tutor's home, library, or school; and online via a proprietary learning platform combining videochat, interactive whiteboard with formula support, screensharing, document upload/edit, and session recording. A separate non-profit vehicle, HWB VZW (Huiswerkbegeleiding.be), channels school-based homework classes and supports the broader educational mission.

The commercial model is multi-stream. Core revenue derives from hourly tutoring at €31–€45 depending on education level, sold in packages of 12–36 hours and supplemented by a €75 family registration fee. Layered revenue streams include a Learning Materials Portal offering exercise books, masterclasses, live group sessions, video explanations, and €75 lifetime-access bundles; group math classes priced €8–€20; corporate professional development delivered under the KMO-portefeuille subsidy scheme; and school partnerships managed through the non-profit. Go-to-market combines a sales-assisted model (coordinators contact inquiries within 24 hours, manage matching, and follow the customer journey), content marketing through a blog and learning portal, SEO on city-specific landing pages, webinars/masterclasses, PR in major Belgian media (De Standaard, HLN, VTM, Radio 2), and a referral program. The organization operates 19 cities in Belgium, holds a 4.7/5 Google rating across 7,000+ reviews, and reports a 9.2/10 customer satisfaction score, an 85% medical-school entrance exam pass rate among coached students, and 61,000+ lesson hours delivered annually.

The company is privately held with no disclosed external funding, run by a founder-led team (CEO Dieter, COO Timothy, CFO Oliver, CTO Nico) supported by a marketing manager, a B2B account manager, a pedagogical coordinator, and several subject-specialist coordinators plus a full-stack developer. Brands include BijlesHuis (Dutch), HelloProf (French, extending reach into Wallonia), and Huiswerkbegeleiding.be (non-profit). Reported strategic moves include 2024 launches of an "AI applications" feature set (specifics undisclosed) and a parent inspiration book co-developed with Mamabaas. AXA liability insurance and Mollie payment processing are integrated into the operational stack.

Name

BijlesHuis

Legal name

Optibi BV

Website

https://bijleshuis.be

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BijlesHuis (Optibi BV) is a Belgian managed tutoring marketplace connecting primary, secondary, higher education, and adult learners across 19 cities with 2,500+ vetted tutors, delivering both in-home and online sessions through a proprietary learning platform, and monetizing via hourly tutoring, learning materials, corporate training, and school partnerships.

Ownership category

akta.pro rank

Product category

Private Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC)

akta.pro secondary industries

General Homework Help (Multi-Subject) (EDANADAA), Specialized Homework Support & Academic Coaching (Remediation-Focused) (EDAKADAJ), Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• Private tutoring services
• Online tutoring platform
• Homework support services
• Exam preparation courses
• Professional development training

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Individual Tutoring Sessions: Core revenue from 1-on-1 tutoring sessions priced at €31-€45/hour depending on education level and tutor experience. Packages of 12, 16, 24, or 36 hours available with flexible scheduling.
2. Learning Materials and Courses: Sale of exercise books (€11 each), masterclass recordings (€6), live group sessions (€8-€20), video explanations (€6-€15), and lifetime access bundles (€75).
3. Corporate Training: Professional development and training services for businesses with customized content, location flexibility, and KMO-portefeuille subsidies. Quoted individually.
4. School Partnerships: Homework classes and tutoring services organized at schools, facilitated through non-profit structure Huiswerkbegeleiding.be.
5. Group Sessions: Interactive group lessons for mathematics and other subjects, live sessions priced at €8-€20 per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

BijlesHuis provides 1-on-1 private tutoring services across all subjects and education levels, matching students with a network of personally interviewed, diploma-verified tutors. Sessions are delivered either through a proprietary online learning platform (videochat, interactive whiteboard, screensharing, document collaboration) or in-person at the student's home, tutor's home, library, or school across Belgium. Complementary paid offerings include a learning materials portal (€75 lifetime access), group math sessions, medical/dental/veterinary entrance exam preparation, and corporate professional training.

Product overview

BijlesHuis operates as a tutoring marketplace and learning platform connecting students with vetted tutors across Belgium. The core offering consists of individual tutoring sessions (Individuele bijles) available both online via their interactive learning platform and in-person at students' homes or other locations. The platform extends into complementary services including group math classes (Groepslessen Wiskunde), preparation courses for medical entrance exams (Toelatingsexamen), and specialized tutoring for Exam Commission students. BijlesHuis maintains a comprehensive learning resource portal (Leermiddelen) with live sessions, parent masterclasses, exercise books, printable study tools, and explanatory videos. The platform operates under multiple brands: BijlesHuis (Dutch), HelloProf (French), and Huiswerkbegeleiding.be (non-profit school partnerships). Tutoring is available for all education levels from primary through higher education and professional training, covering subjects including mathematics, languages, sciences, and study skills.

Differentiator

Problem solved

Functional benefit

Brands

• HelloProf: French-language brand for BijlesHuis services, including the corporate and non-profit offerings.

Products and services

• Individuele bijles (Individual Tutoring) One-on-one tutoring sessions matched to student needs, available both online and at-home, covering all subjects and education levels from primary through higher education and professional training, priced at €31–€45/hour with packages of 12, 16, 24, or 36 hours.
• Online bijles (Online Tutoring Platform)

Quantifiable outcome

• Average 4.7/5 rating on Google with 7,000+ reviews
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ParentiaminorStrategic or Co-development PartnerPartnership with Parentia (Groeipakket organization) to provide information about children's allowance rights for Examencommissie participants. Collaborative content sharing to support parents navigating education options.
• MamabaasminorStrategic or Co-development PartnerCollaboration with Mamabaas to publish 'Je tiener komt er wel' (inspiration book for parents) in November 2024. Joint content development for parent education resources.
• AXA InsurancecoreStrategic or Co-development PartnerAXA provides liability insurance coverage for tutors during lessons. Protects against accidental damage (e.g., spilled water on laptop, damaged furniture). Franchise applies. Critical trust and safety element for customer confidence.
• Huiswerkbegeleiding.be (Non-profit)coreStrategic or Co-development PartnerNon-profit subsidiary (HWB VZW) organizing homework classes at schools. Allows BijlesHuis to serve broader educational mission and access school partnerships. Separates commercial and social impact activities.
• KMO-PortefeuilleminorChannel Partner/ Reseller/ DistributorGovernment-approved training provider for KMO-portefeuille subsidies, allowing businesses to receive government support for employee training programs.

Scale indicators9 records

Recent moves2 records

Expansion highlights6 records

Regional players

• Lyceo: Dutch homework support and tutoring provider with school-based delivery model. Comparable in business structure (tutoring + homework classes) but operates primarily in the Netherlands rather than Belgium.
• Studieplan: Dutch tutoring and study coaching provider with similar tutor-matching approach. Comparable operating model and curriculum alignment (Dutch-language schooling), but primarily serves the Netherlands market.

Direct peers

• Varsity Tutors: US tutoring platform (now part of Nerdy) offering 1-on-1 online tutoring, group classes, and learning resources. Comparable in product breadth (individual + group + content) and proprietary technology stack.
• Wyzant: US-based tutoring marketplace with similar model connecting students to vetted tutors for in-person and online sessions. Closest US analogue for BijlesHuis's marketplace + quality-vetting approach.
• Preply: Global online tutoring marketplace focused heavily on language tutoring with vetted tutor network and proprietary platform. Operates a similar marketplace model and competes in the same broad segment of private 1-on-1 online tutoring.
• Superprof: French-founded global tutoring marketplace connecting students with private tutors across hundreds of subjects. Active in Belgium, with a marketplace model, online + in-home offerings, and tutor vetting very similar to BijlesHuis.
• GoStudent: Vienna-based online tutoring scale-up operating across Europe with similar 1-on-1 tutoring model, tutor matching, and proprietary learning platform. Has expanded into multiple European markets including Belgium, making it a directly comparable scale competitor.

Emerging players

• Yup (formerly Yup.com): On-demand math tutoring platform with proprietary teaching tools. Comparable technology-forward approach to tutoring, though narrower subject focus than BijlesHuis.
• Khan Academy: Free online learning platform with video explanations, practice exercises, and study tools covering K-12 and early college subjects. Adjacent competitor to BijlesHuis's materials portal and a substitute for lower-tier tutoring demand.

Others

• Smartschool: Belgian educational platform used by Flemish schools for digital classroom management. Already integrated with BijlesHuis's learning platform and represents an ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bijleshuis

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BijlesHuis