Lyceo

What Lyceo does

Lyceo is the largest exam trainer and education support provider in the Netherlands, operating as a Dutch private limited company (Lyceo B.V.) headquartered in Leiden and active nationwide through more than 120 branch locations across cities including Amsterdam, Leiden, Utrecht, Rotterdam, Den Haag, Groningen, Eindhoven, and Nijmegen. The company delivers after-school homework guidance (Huiswerkbegeleiding in Basis, Standaard, and Plus tiers), one-on-one tutoring (Bijles), short-cycle exam preparation (Examentraining), primary school coaching, and remedial teaching. It also serves schools directly through subsidy-funded programs such as CodeLab, Onderwijshelden, Toetsweek Ondersteuningsklas, Training Leren Leren, and Leerlingbegeleiding. The company employs more than 300 colleagues in classrooms and at the Leiden office and operates the non-profit Lyceo Extra fund, which since 2013 has provided free tutoring support to over 107,821 students.

Underlying the service is a proprietary digital and methodological stack: the Lyceo Upp practice platform accessible via app and web, the HOMi online student tracking system providing daily parent reports, the Lyceo Plannen planning tool, the Lyceo Test diagnostic, and the Lyceo Leren Leren© study-skills methodology developed in collaboration with Tilburg University and based on four scientifically proven skills (planning, structuring, repeating, reflecting). Lyceo also publishes its own study materials, including the Lyceo Examenbundel and summaries sold through the Lyceo Webshop.

The business model combines direct-to-consumer recurring subscriptions (homework guidance, tutoring, primary school coaching), one-time payments (exam training, webshop), and B2B managed services to primary and secondary schools funded through Dutch government subsidies (Basisvaardigheden, Gelijke Kansen, Werkdrukverlichting, School & Omgeving, Techkwadraat). The MAZE partnership handles the full subsidy lifecycle. Go-to-market combines a personal advisory consultation funnel (parents submit details, Lyceo calls back, free consultation, tailored proposal), school-based referral channels, content marketing via lyceo.nl and webinars, and social presence across Facebook, LinkedIn, YouTube, Instagram, and TikTok. Lyceo holds the LVSi quality certification awarded in summer 2024 and is partnered with Tilburg University, Leiden University, MAZE, Onderwijshelden, and a network of regional institutes (Bijlesnetwerk, AFTER'S COOL, Studiecentrum Haren).

Name

Lyceo

Legal name

Lyceo B.V.

Website

https://lyceo.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Lyceo is the largest exam trainer and education support provider in the Netherlands, delivering homework guidance, one-on-one tutoring, exam preparation, and school programs across 120 locations for primary and secondary students and partner schools.

Ownership category

akta.pro rank

Product category

Supplementary Education and Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industries

Virtual Tutoring & Academic Intervention (K–12) (EDAJADAH), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Study guidance services
• Exam preparation training
• Private tutoring
• Homework supervision
• Supplementary education

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Huiswerkbegeleiding (Homework Guidance): Weekly sessions in small groups (Basis, Standaard, or Plus tiers) providing study skills support and homework supervision. Revenue is recurring per student per week, with pricing varying by location, number of days per week, and service tier chosen.
2. Bijles (Private Tutoring): One-on-one tutoring sessions for specific subjects, arranged on a weekly basis at a Lyceo location or online. Revenue generated per student per session or package.
3. Examentraining (Exam Training): Two-day intensive exam training courses for small groups of students, covering full exam material with theory presentations, practice exercises, and the Lyceo Examenbundel. Revenue is one-time per training course.
4. Basisschoolbegeleiding & Remedial Teaching: Primary school student coaching and remedial teaching for language, arithmetic, and learning skills, delivered in small groups or one-on-one.
5. School Programs (Subsidy-funded): Programs for schools including Taal & Rekenen, CodeLab, Toetsweek Ondersteuningsklas, Training Leren Leren, Leerlingbegeleiding, Onderwijshelden, Vliegende Start, and Brugklasvoorbereiding, funded through government subsidies (Basisvaardigheden, Gelijke Kansen, Werkdrukverlichting, School & Omgeving, Verbindingsregeling po-vo, Techkwadraat).
6. Webshop (Books & Summary Products): Sale of practice books for primary school and summaries for secondary education through the Lyceo webshop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lyceo is the largest supplementary education provider in the Netherlands, offering homework guidance (Huiswerkbegeleiding), one-on-one tutoring (Bijles), and exam preparation (Examentraining) for primary and secondary school students (vmbo, havo, vwo) across 120 branch locations. The company also delivers subsidy-funded in-school programs for primary and secondary schools and operates the non-profit Lyceo Extra fund for disadvantaged students. Its services are supported by the proprietary Lyceo Upp digital learning platform, the HOMi student tracking system, the Lyceo Plannen planning tool, and the scientifically grounded Lyceo Leren Leren© study skills methodology developed with Tilburg University.

Product overview

Lyceo is the largest education support provider in the Netherlands, operating as a multi-product platform offering complementary services for primary school students, secondary school students (vmbo, havo, vwo), and schools. Its core consumer-facing offerings include Huiswerkbegeleiding (homework guidance in three tiers: Basis, Standaard, Plus), Bijles (one-on-one subject tutoring), Examentraining (exam preparation courses), Basisschoolbegeleiding (primary school tutoring), and Remedial Teaching. The Lyceo Examenjaar provides year-round personal guidance for exam students. Supporting the core services is the Lyceo Upp digital learning platform (accessible via the Lyceo-app), the HOMi online student tracking system, the Lyceo Plannen planning tool, and the Lyceo Test diagnostic assessment. Lyceo also operates the Lyceo Leren Leren© methodology (developed with Tilburg University) and publishes own-study materials including the Lyceo Examenbundel, Lyceo Samenvatting, and Oefenboeken voor de Basisschool via the Lyceo Webshop. For schools, Lyceo offers dedicated programs including CodeLab (digital literacy/programming), Onderwijshelden (flexible in-school support), Vliegende Start in de Brugklas and Brugklasvoorbereiding (transition programs), Toetsweek Ondersteuningsklas (TWOK) and Training Leren Leren (study skills training), Taal en Rekenen (language and arithmetic support for vmbo), and Lyceo Leerlingbegeleiding (in-class student support). The non-profit Lyceo Extra program provides free coaching for students without financial access to paid support. All coaching staff are trained via the Lyceo Academie.

Differentiator

Problem solved

Functional benefit

Brands

• Lyceo Leren Leren: A study skills methodology developed in collaboration with Tilburg University, focusing on planning, structuring, repeating, and reflecting.
• Lyceo Extra
• Lyceo Upp
• Onderwijshelden
• CodeLab
• HOMi

Products and services

• Lyceo Huiswerkbegeleiding After-school homework guidance for secondary school students (vmbo, havo, vwo) delivered in small groups, focused on planning, organising, and studying. Available in Basis, Standaard, and Plus tiers with pricing varying by branch and number of days per week.
• Lyceo Bijles One-on-one tutoring for secondary school students in specific subjects including mathematics, French, economics, English, Dutch, chemistry, physics, and German, delivered at Lyceo locations or online.
• Lyceo Examentraining

Quantifiable outcome

• Students scoring on average 1.5 points higher on final exams after Lyceo Extra exam training
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tilburg UniversitycoreStrategic or Co-development PartnerLyceo collaborated with Tilburg University to develop the Lyceo Leren Leren© methodology, a proprietary approach to teaching study skills based on four scientifically proven effective skills: planning, structuring, repeating, and reflecting. This partnership provides a scientific foundation to Lyceo's coaching services.
• Universiteit Leiden (Leiden University)minorStrategic or Co-development PartnerLeiden University and Lyceo partnered to provide students the opportunity to learn coding. Lyceo also organises exam training sessions at various universities and colleges.
• MAZEcoreStrategic or Co-development PartnerMAZE specialises in educational subsidies and supports Lyceo and partner schools through the complete subsidy process: identifying opportunities, writing applications, financial justification, reporting, and accountability. Lyceo uses MAZE to support school programs under schemes such as Basisvaardigheden, Gelijke Kansen, Werkdrukverlichting, School & Omgeving, and Techkwadraat.
• OnderwijsheldencoreStrategic or Co-development PartnerOnderwijshelden provides schools with a flexible pool of motivated students and recent graduates who relieve the teaching team. Lyceo sources and deploys Onderwijshelden through its partnership, offering roles such as class coverage, supervision, and administrative support.
• BijlesnetwerkminorStrategic or Co-development PartnerSince 2005, Bijlesnetwerk has provided tutoring in Arnhem, Nijmegen, and surrounding areas. It also offers the possibility of home tutoring. Part of Lyceo's national knowledge network of homework institutes and educational coaches.
• AFTER'S COOLminorStrategic or Co-development PartnerSince 1999, AFTER'S COOL has served as a trusted coach for primary and secondary school students, helping them learn to learn with enjoyment and look forward to the future. Part of Lyceo's national knowledge network.
• Studiecentrum HarenminorStrategic or Co-development PartnerStudiecentrum Haren supports students from first-year secondary school through exams with homework help. The focus is on providing students with clear structure, in addition to subject-specific knowledge. Part of Lyceo's national knowledge network.
• QompasminorGTM or Marketing PartnerQompas partnered with Lyceo to participate in the Leiden Marathon on 10 May 2025, raising €2,111 for the Lyceo Extra non-profit fund. Together, 37 participants ran and walked to support equal educational opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slim.nl: Dutch online tutoring and homework guidance platform that combines live tutoring with on-demand study help. Comparable to Lyceo's blended Lyceo Upp + Online Bijles offering, and a more digitally-native competitor.
• AFTER'S COOL: Long-standing Dutch coaching provider for primary and secondary students since 1999, focused on teaching students how to learn. Part of Lyceo's national knowledge network; offers nearly identical homework guidance and study skills services.
• BijlesHuis: Major Dutch tutoring marketplace connecting students with private tutors across subjects. Competes head-to-head with Lyceo's Bijles one-on-one product, with a marketplace rather than employed-guide model.
• Bijlesnetwerk: Dutch tutoring provider operating in Arnhem, Nijmegen and surrounding areas, including home tutoring. Part of Lyceo's own national knowledge network, making it a directly comparable regional tutoring peer.
• Studiecentrum Haren: Dutch homework help centre supporting secondary students from first year through exams, focused on structure alongside subject knowledge. Part of Lyceo's knowledge network and a directly comparable tutoring services peer.

Emerging players

• Junior Einstein: Dutch online practice and test-preparation platform for primary and secondary students. Overlaps with Lyceo Upp's practice/exam-prep positioning, especially on the Examentraining and Oefenboeken lines.
• Squla: Dutch online adaptive practice platform for primary school children (and beyond). Comparable to Lyceo's Basisschoolbegeleiding and Lyceo Upp primary school practice content, with a digital-first GTM.

Regional players

• Skoleo: Wholly-owned subsidiary of Lyceo B.V. operating as an acquired brand. Comparable as a regional tutoring/services brand within Lyceo's portfolio structure, illustrating Lyceo's roll-up approach.

Broad incumbents

• NHA Opleidingen: Large Dutch distance-learning institution offering a broad catalogue of courses, including exam preparation and study skills. A larger incumbent that overlaps with Lyceo's Examentraining and adult-learner adjacencies.
• LOI (NCOI Groep): Major Dutch adult distance-learning provider with broad course catalogue and corporate training. While focused on adult learners, its scale in Dutch supplementary education makes it an incumbent reference point for Lyceo's broader educational services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LyceoTV
• Facebookfacebook.com/Examentraining
• LinkedInlinkedin.com/company/lyceo
• Instagraminstagram.com/lyceo
• TikToktiktok.com/@lyceo_nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyceo