What Tellurian does

Tellurian Behavioral Health, founded in 1971 by Michael Florek as a response to Vietnam veterans struggling with heroin addiction, is a 501(c)(3) nonprofit behavioral health organization headquartered in Madison, Wisconsin. It serves approximately 8,000 patients annually across 12 specialized treatment locations in Madison, Monona, and La Crosse through a continuum of mental health and substance use disorder services. Its core clinical offerings include 24/7 mental health crisis stabilization (Tellurian Crisis Care Center, La Crosse CARE Center), residential treatment programs (up to 90 days), outpatient clinics, day treatment (partial hospitalization), and Medication-Assisted Treatment for opioid use disorder using FDA-approved Suboxone, Sublocade, Vivitrol, and Brixadi. Supporting services include sober living homes (Chandra's House of Hope for women, Jeremy's Place for men, Jake's Place), Permanent Supportive Housing (20+ units), Transitional Housing, Single Room Occupancy units, street outreach (PATH program), and Peer Advocates in Recovery. Treatment approaches are evidence-based and include EMDR, Cognitive Behavioral Therapy, Motivational Interviewing, group and individual counseling, and dual-diagnosis protocols for co-occurring disorders.

Revenue is generated through three streams: insurance reimbursement (United Healthcare, Anthem, BCBS, Molina, Quartz, GHC, Dean Health, and others), self-pay (residential treatment is not covered by Medicare/Medicaid), and charitable donations and fundraising events including an annual Celebrity Golf Tournament and Not-a-Gala. Go-to-market is community-led and sales-led, with direct-to-consumer intake via phone (608-222-7311), self-referral web forms, walk-in crisis services, and referral partnerships with Madison Police Department (MARI program), courts, hospitals, and social services. The organization holds HIPAA and 42 CFR Part 2 compliance certifications and is licensed under Wisconsin DHS 83 for Crisis Stabilization. Leadership is founder-family controlled, with Kevin Florek (since 1993) as CEO and Nathan Florek as Director of Business Development; Doctor Emeritus Dr. Brian Lochen (since 1981) provides medical oversight.

A 2026 strategic milestone is the reopening of Jake's Place detox center in Madison, funded by a donation from Fairway Home Mortgage CEO Steve Jacobson, restoring residential withdrawal management services previously discontinued due to funding constraints. The organization has no parent company, no private equity backing, no disclosed funding rounds, and operates as an independent nonprofit with Florek-family governance continuity spanning five decades.

Name

Tellurian

Legal name

Tellurian, Inc.

Website

https://tellurian.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Tellurian is a Madison, Wisconsin-based 501(c)(3) nonprofit behavioral health organization founded in 1971, serving 8,000+ patients annually across 12 Wisconsin locations with mental health crisis stabilization, substance use disorder treatment, residential and outpatient programs, sober living, and supportive housing for individuals and families affected by addiction and mental illness.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Behavioral health services
• Substance use treatment
• Mental health crisis care
• Addiction recovery programs
• Psychiatric residential treatment

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Reimbursement: Billing and payment collection from health insurance plans including most local and national providers. Patient Services team assists with insurance navigation.
2. Self-Pay: Payment options for individuals without insurance coverage or with gaps in coverage. Residential treatment not covered by Medicare/Medicaid.
3. Donations and Fundraising: 501(3)(c) non-profit organization relying on charitable donations. Hosts annual Celebrity Golf Tournament and Not-a-Gala events. Tree of Life leaf donations ($400+).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tellurian is a nonprofit behavioral health organization that provides integrated mental health and substance use disorder treatment across multiple Wisconsin facilities. Its core offerings include 24/7 crisis stabilization, residential and outpatient treatment, day treatment, medication-assisted treatment (MAT), sober living homes, housing programs, peer recovery support, and street outreach services. Through dual-diagnosis protocols, Tellurian treats co-occurring substance use and mental health conditions simultaneously, serving 8,000+ patients annually via seven specialized locations.

Product overview

Tellurian is a behavioral health treatment organization offering a comprehensive portfolio of mental health and substance use disorder services across Wisconsin. The organization operates a platform of interconnected treatment modalities including crisis stabilization (Tellurian Crisis Care Center, La Crosse CARE Center), residential treatment, outpatient programs, day treatment, and sober living homes (Chandra's House of Hope for women, Jeremy's Place for men, Jake's Place for community-based services). Supporting these core clinical services are housing programs including Permanent Supportive Housing, Transitional Housing, Single Room Occupancy, and the PATH street outreach program. Additional services include Medication-Assisted Treatment for opioid recovery, Peer Advocates in Recovery, Madison Area Recovery Initiative (MARI), and a Public Health Vending Machine providing free Narcan and fentanyl test strips. Treatment approaches include EMDR, Cognitive Behavioral Therapy, Motivational Interviewing, group and individual counseling, and family counseling.

Differentiator

Problem solved

Functional benefit

Brands

• Jake's Place: A facility housing Tellurian's Madison CIT Case Management program, providing community-based clinical case management services for those with severe and persistent mental illness. Named in honor of Steve Jacobson's father through a donation from Fairway Home Mortgage.
• Chandra's House of Hope
• Jeremy's Place
• Tellurian Crisis Care Center
• La Crosse Care Center
• Enso Residences
• Permanent Supportive Housing (PSH)

Products and services

• Mental Health Crisis Stabilization 24/7 crisis support providing immediate, short-term care for individuals experiencing mental health crises, emotional emergencies, or drastic changes in mental health. Includes assessments, crisis stabilization, individual or group therapy, and connection to ongoing resources.
• Residential Treatment Most intensive form of care providing safe, secure, structured living environment for up to 90 days. Includes individual and group therapy, spiritual care groups, holistic healing, and specialized counseling for anger management, domestic violence, and mental health issues.
• Outpatient Treatment Least restrictive care option involving therapies that match a patient's progress toward recovery. Includes various therapy modalities and support services.
• Day Treatment (Partial Hospitalization) Designed for patients who need slightly more involved treatment than standard outpatient care, offering structured programming during daytime hours.
• Medication-Assisted Treatment (MAT) FDA-approved medications including Suboxone, Sublocade, Vivitrol, and Brixadi paired with therapy, relapse prevention, and ongoing clinical support to reduce cravings and lower risk of return to use for opioid recovery.
• Tellurian Crisis Care Center (TCCC) Mental health crisis stabilization center in Madison providing short-term residential stays, licensed under DHS 83 for Crisis Stabilization.
• La Crosse CARE Center Community-Based Residential Facility dedicated to crisis stabilization and various patient support services in La Crosse, WI.
• Chandra's House of Hope Women-only sober living home near Madison's east side providing safe, structured, and nurturing environment for women in recovery who struggle with addiction and co-occurring mental health disorders.
• Jeremy's Place Sober living home for men who struggle with addiction and co-occurring mental health disorders, offering safe, structured, and nurturing environment for men in recovery.
• Jake's Place Madison-based campus focused on housing assistance and community-based treatment options, housing the Madison CIT Case Management program with community-based clinical case management services.
• Housing & Homeless Services Case management and outreach services providing those experiencing homelessness with resources to obtain temporary or permanent housing solutions, including street outreach and community resource support.
• Permanent Supportive Housing (PSH) Case management support for individuals transitioning into housing with over 20 units throughout Madison, providing trauma-informed services with harm reduction for those with mental health, substance use, or physical health diagnoses.
• Transitional Housing Program Community-Based Residential Facility supporting residents experiencing homelessness and searching for housing, employment, and behavioral health services.
• Single Room Occupancy Program (SRO) Rooms for individuals experiencing homelessness who will eventually move into Permanent Supportive Housing, with harm reduction and trauma-informed care services.
• Peer Advocates in Recovery (PAIR) Professionals who use their personal lived experience with mental health and/or substance use challenges to support those in treatment and demonstrate that recovery is possible.
• Madison Area Recovery Initiative (MARI) Bureau of Justice Assistance initiative that refers people who overdose or are stopped for low-level, victimless offenses to behavioral drug treatment in collaboration with Madison Police Department.
• Madison CIT Case Management Community-based clinical case management services specializing in supporting those with severe and persistent mental illness using a client-centered wraparound services approach.
• PATH (Projects for Assistance in Transition from Homelessness) Street outreach team spanning Dane County that helps those experiencing homelessness establish disability, acquire benefits, and find housing.
• Public Health Vending Machine 24/7 anonymous access to naloxone (Narcan) and fentanyl testing strips located at 2914 Industrial Drive in Madison, providing free potentially lifesaving items.

Quantifiable outcome

• 50+ years supporting recovery in Wisconsin
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Madison Police DepartmentcoreStrategic or Co-development PartnerCollaborative partnership for the Madison Area Recovery Initiative (MARI) program, which refers individuals who overdose or are stopped for low-level, victimless offenses to behavioral drug treatment instead of traditional criminal justice processing.
• Custom Canines Service Dog AcademyminorOthersService dog training organization through which Swartz, a facility dog, was trained to serve Tellurian patients and staff as Chief Happiness Officer.
• Insurance Providers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of insurance providers including United Healthcare, Optum, Anthem, Blue Cross Blue Shield, Molina Healthcare, Quartz, GHC, Dean Health, and others that facilitate patient access to Tellurian's services through insurance coverage.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Caron Treatment Centers: Non-profit addiction treatment provider with residential and outpatient programs and dedicated recovery housing. Comparable to Tellurian in dual-diagnosis emphasis and long-tenured non-profit structure but at a national scale across Pennsylvania, Florida, and other states.
• Ascension Behavioral Health: Behavioral health service line of Ascension Health, one of the largest US non-profit health systems, providing inpatient psychiatric, outpatient, and addiction services in Wisconsin. Comparable to Tellurian as a Wisconsin-accessible provider but operating as part of a broader health-system portfolio rather than a focused specialty operator.
• Hazelden Betty Ford Foundation: National non-profit addiction treatment provider offering residential, outpatient, MAT, and recovery housing across multiple states. Comparable to Tellurian in mission, modality breadth, and recovery-housing integration but operates at significantly larger scale and brand recognition.

Direct peers

• BrightView Health: Outpatient addiction treatment provider offering MAT, counseling, and case management across multiple states with a hub-and-spoke clinic model. Comparable to Tellurian's outpatient and MAT programs in clinical scope and target population, especially as both expand MAT capacity in response to the opioid crisis.
• CleanSlate Outpatient Addiction Medicine: Multi-state outpatient addiction medicine provider specializing in medication-assisted treatment (Suboxone, Vivitrol, buprenorphine) for opioid and alcohol use disorders. Direct comparator to Tellurian's MAT program across the same clinical modality and payer mix, though operating as a for-profit chain.
• Pyramid Healthcare: Mid-Atlantic behavioral health provider offering residential, outpatient, MAT, and detox services for substance use and mental health disorders. Comparable to Tellurian in modality breadth (detox through recovery housing) and integrated dual-diagnosis approach.
• Rosecrance: Non-profit behavioral health provider headquartered in Rockford, IL with extensive service in Wisconsin. Operates residential, outpatient, MAT, and adolescent programs for substance use and co-occurring disorders — a near-direct analog to Tellurian's integrated care model and geographic Midwest footprint.
• Rogers Behavioral Health: Wisconsin-headquartered non-profit behavioral health system offering residential, outpatient, and specialty treatment for mental health and substance use disorders across the Midwest. Directly comparable to Tellurian in modality mix (residential, PHP/IOP, MAT-adjacent care) and Wisconsin geographic overlap, though Rogers operates a broader multi-state footprint.

Regional players

• Journey Mental Health Center: Dane County, Wisconsin-based community mental health center offering crisis, outpatient, and housing services for individuals with mental illness and substance use disorders. Direct geographic peer to Tellurian in Madison with overlapping crisis-stabilization and community-case-management services.
• Lutheran Social Services of Wisconsin & Upper Michigan: Non-profit social services organization operating mental health, substance use, and housing programs across Wisconsin and Upper Michigan. Comparable to Tellurian in Wisconsin non-profit structure, housing support offerings, and behavioral health scope, though with much broader non-clinical services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tellurianinc
• Xx.com/tellurianinc
• LinkedInlinkedin.com/company/tellurian-ucan-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tellurian