What Conrad Properties Group does

Conrad Properties Group is a privately held New Zealand apartment developer and real estate management company, headquartered in Auckland with additional sales offices in Sydney and Bermuda. Founded in 1992 (per firmographic data), the company has delivered more than 25 named residential and mixed-use developments since 2003 across Auckland and Wellington, ranging from boutique ~84-unit freehold strata projects to large-scale developments of 500+ apartments. The firm self-describes as New Zealand's largest apartment developer and holds a 2017 National Category Winner award from the New Zealand Commercial Project Awards for Queens Residences.

The company's core business is off-the-plan apartment development sold direct-to-consumer, typically achieving 95-98% pre-sale prior to completion. Product mix spans residential strata apartments, mixed-use developments with boutique retail and foodcourt components, and a recent diversification into commercial/office product (The Headquarters, 2023). Customer segments are owner-occupiers (primary) and residential property investors (secondary), with bilingual English/Chinese marketing and offshore sales offices used to reach Chinese-speaking and Atlantic high-net-worth buyers. Revenue is generated on a one-time settlement basis at completion; no recurring rental, fee, or SaaS-style stream exists.

Commercially, Conrad maintains an Investment Portfolio alongside its Development Portfolio (suggesting some held-for-rent or sale-leaseback assets) and holds industry affiliations with the Property Council of New Zealand and the New Zealand Green Building Society. The firm has 51-100 employees, operates without public listing, has no app, no public API, no disclosed proprietary technology, and no AI/ML capability evidenced in the input data. Geographic concentration remains heavily Auckland-weighted despite limited Wellington presence and the recent Matakana regional expansion.

Name

Conrad Properties Group

Legal name

Conrad Properties Limited

Website

https://conradproperties.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Conrad Properties Group is a New Zealand-based apartment developer and real estate management company specializing in off-the-plan residential and mixed-use developments primarily in Auckland, with sales offices in Auckland, Sydney, and Bermuda serving owner-occupiers and property investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Apartment development
• Residential real estate
• Mixed-use property development
• Freehold strata title apartments
• Off-the-plan property sales

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Apartment Development and Sales: Conrad Properties Group generates revenue through the development and sale of residential apartments and mixed-use developments. The company follows a pre-sale model where properties are sold off-the-plan before or during construction, with typical pre-sale rates of 95-98%. Revenue is realized upon completion and settlement of properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Conrad Properties Group develops and sells residential apartment and mixed-use property developments, primarily in Auckland and Wellington, New Zealand. The company follows an off-the-plan pre-sale model, marketing individual freehold strata title units (1–4 bedroom apartments, plus retail and commercial suites in mixed-use projects) directly to buyers before construction completion, with most projects achieving 95–98% pre-sale rates. It also holds an investment portfolio of completed properties alongside its active development pipeline.

Product overview

Conrad Properties Group is New Zealand's largest Apartment Developer, operating as a property development company with a portfolio of residential and commercial property developments. The company's products consist of distinct named developments across Auckland and Wellington, including residential apartment complexes, retail developments, and mixed-use commercial spaces. The portfolio ranges from boutique developments with under 100 units to large-scale projects with over 500 apartments, with key developments including The Workshops (Matakana and Mt Wellington), Park Avenue, The Alberton, The Hadlow, The Headquarters, Queens Park Residences, The Vincent, Union & Co, Queens Square, Victoria Residences, Park Residences, The Ivory Epsom, Queens Residences, Urba Residences, Soho Apartments, Eclipse Apartments, Federal Apartments, Aura Apartments, Volt Apartments, Zest Apartments, Altitude Apartments, Queens Court, Stanford Apartments, Harvard Apartments, and G Urban Work Spaces. The company also maintains an Investment Portfolio alongside its Development Portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• The Workshops - Matakana Mixed-use development featuring residential apartments at 64 Matakana Valley Road, Auckland. Sold as freehold strata title units to owner-occupiers and investors.
• Park Avenue Residential apartment development at 666b Great South Road, Auckland. Freehold strata title apartments sold to owner-occupiers and investors; completed with 98% pre-sale rate.
• The Alberton Residential apartment development at 19 Lyon Avenue, Auckland. Freehold strata title residences sold to owner-occupiers and investors; completed with 98% pre-sale rate.
• The Hadlow Residential apartment development at 406-428 Great North Road, Auckland. Freehold strata title apartments; completed with 98% pre-sale rate.
• The Headquarters Commercial/office development at 3 Pacific Rise, Auckland. Freehold commercial suites sold to commercial buyers; completed with 98% pre-sale rate.
• The Workshops - Mt Wellington Residential apartment development at 10-12 Harrison Road, Auckland. Freehold strata title units; completed with 95% pre-sale rate.
• Queens Park Residences Residential apartment development at 369 Queen Street, Auckland. Freehold strata title apartments; completed with 95% pre-sale rate.
• The Vincent Proposed 15-storey residential development at 106 Vincent Street, Auckland with approximately 181 residences, 1 retail suite and 30 basement car parks. Freehold strata title apartments for owner-occupiers and investors.
• Union & Co Mixed-use development at 15-17 Union Street, Auckland, comprising approximately 148 freehold strata title residences and 4 boutique retail shops.
• Queens Square Mixed-use development at 438 Queen Street, Auckland, comprising 231 freehold strata title residences and 9 boutique retail shops.
• Victoria Residences Mixed-use development at 75 Victoria Street West, Auckland, comprising 161 residences and 9 boutique retail shops.
• Park Residences Mixed-use development at 35 Albert Street, Auckland, comprising 225 residences, 14 retail units and 17 foodcourt units.
• The Ivory Epsom Boutique residential apartment development at 10 Lion Place, Auckland, comprising 84 superior freehold strata residences.
• Queens Residences Mixed-use development at 17 Wakefield Street, Auckland, comprising approximately 273 residential and retail units. Winner of National Category Winner 2017 at New Zealand Commercial Project Awards.
• Urba Residences Residential apartment development at 5 Howe Street, Auckland, comprising 142 freehold strata title units across four configurations: Sky Pads, Sky Residences, Sky Homes and Sky Terraces.
• Soho Apartments Mixed-use development at 74 Taranaki Street, Wellington — Conrad Properties Group's first Wellington development — comprising 326 apartments and 5 retail suites.
• Eclipse Apartments Residential apartment development at 156 Vincent Street, Auckland, comprising 174 apartments.
• Federal Apartments Mixed-use development at 207 Federal Street, Auckland, comprising 151 two-bedroom apartments and 2 retail suites.
• Aura Apartments Residential apartment development at 53 Cook Street, Auckland, comprising 220 residential units across 16 levels.
• Volt Apartments Mixed-use development at 430 Queen Street, Auckland, comprising 416 apartments and retail suites.
• Zest Apartments Residential apartment development at 72 Nelson Street, Auckland, comprising 512 one and two bedroom apartments.
• Altitude Apartments Residential apartment development at 34 Kingston Street, Auckland, comprising 211 units across 20 levels.
• Queens Court Retail development at 368 Queens Street, Auckland, comprising approximately 62 prime retail shops.
• Stanford Apartments Residential apartment development at 189 Hobson Street, Auckland, comprising 116 two, three and four bedroom apartments.
• Harvard Apartments Residential apartment development at 147 Hobson Street, Auckland, comprising 209 two, three and four bedroom apartments.
• G Urban Work Spaces Mixed-use commercial and office development at 114 St Georges Bay Road, Auckland, comprising freehold unit titles in suites ranging from 100sqm to 260sqm.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Property Council of New ZealandminorOthersConrad Properties Group is a member of the Property Council of New Zealand, the industry's peak advocacy body representing property professionals and companies in New Zealand.
• New Zealand Green Building SocietyminorOthersConrad Properties Group displays affiliation with the New Zealand Green Building Society, indicating commitment to sustainable building practices and green building standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fletcher Living: The residential development arm of Fletcher Building, one of New Zealand's largest home and apartment builders. Directly comparable as a major NZ for-sale residential developer competing in the same Auckland and broader NZ market.
• Willis Bond: Wellington and Auckland-based property developer known for premium mixed-use and residential apartment projects. Highly comparable in scale, mixed-use product mix, and freehold strata title positioning.
• Classic Group: New Zealand residential builder/developer with a portfolio of apartments and townhouses across the North Island. Comparable as a multi-project NZ residential developer with similar direct-to-buyer sales model.
• Aedifice Property Group: Auckland-focused apartment and mixed-use developer with a track record of inner-city residential projects. Directly comparable in Auckland apartment focus and project-by-project delivery model.
• Haydn & Rollett: Long-established Auckland residential apartment developer with multiple completed apartment projects across the city. Comparable as an Auckland-centric apartment developer with similar project scale and tenure.
• Mansons TCLM: Auckland residential developer active in apartment and townhouse projects. Comparable as another NZ apartment developer operating in the same Auckland sub-markets.
• NZ Strong Group: New Zealand construction and property development group with residential apartment exposure. Comparable as a domestic developer-builder operating in the NZ apartment market.

Broad incumbents

• Lendlease: Global real estate developer with residential apartment operations across Australia and beyond. Comparable as a much larger incumbent in the same residential development category, though operating at substantially greater scale.
• Stockland: One of Australia's largest residential developers with a broad apartment and townhouse portfolio. Comparable as a larger diversified residential developer in the trans-Tasman apartment market Conrad also targets.
• Frasers Property: Multi-market residential and mixed-use developer with Australian and Asia-Pacific operations. Comparable as a regional incumbent in residential development, particularly relevant given Conrad's Sydney sales office.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/conrad-properties

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conrad Properties Group