Certitude
Certitude is a London-based non-profit social care provider supporting people with learning disabilities, autistic individuals, and those with mental health needs through supported living, registered care, Shared Lives, and community programmes, funded primarily by local authority and NHS contracts.
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Certitude does
Certitude is a London-headquartered, UK-based non-profit adult social care provider serving people with learning disabilities, autistic individuals, and people with mental health support needs. The organisation operates six core service lines — Supported Living, Registered Care, Shared Lives, Mental Health Support, Community Support, Specialist Support, and Family Support — delivered primarily across multiple London boroughs (including Hounslow and Lambeth) and parts of South East England, with over 30 years of heritage in mental health provision. It also runs the Treat Me Right! training and consultancy programme, the Connect and Do community workshops programme, and a Job Club supporting employment outcomes for service users.
The group's underlying infrastructure is a regulated care-delivery platform rather than a technology stack. Certitude is incorporated as a Registered Society under the Co-operative Community Benefit Societies Act 2014 (Registered Charity No. 1010187) and operates through consolidated entities including Support for Living, Southside Partnership, Certitude Trading Limited, and Yarrow. It holds Cyber Essentials Plus, Disability Confident, and Mindful Employer certifications, and is registered with the Care Quality Commission, which has rated its Hounslow Supported Living Services as Outstanding.
The business model is built on contracted service delivery: revenue is generated through multi-year commissioning contracts with London local authorities (e.g., Lambeth, Hounslow), NHS Clinical Commissioning Groups, and direct payment / personal budget arrangements with individuals and families, billed on a per-person, per-week basis with complexity-weighted pricing. The Treat Me Right! consultancy and individual direct-payment routes add adjacent revenue streams beyond pure local-authority commissioning. Customers are public-sector commissioners and individuals/families, and contracts typically re-tender on multi-year cycles. The organisation employs between 251 and 500 staff and is led by Chief Executive Aisling Duffy.
Certitude firmographics
Firmographics- Name
- Certitude
- Legal name
- Certitude
- Website
- https://certitude.london
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Certitude is a London-based non-profit social care provider supporting people with learning disabilities, autistic individuals, and those with mental health needs through supported living, registered care, Shared Lives, and community programmes, funded primarily by local authority and NHS contracts.
- Ownership category
- akta.pro rank
Certitude industry classification
Industry- Product category
- Social Care Services
- NAICS
- Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Intellectual and Developmental Disability Facilities (62321)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
Keywords
Where Certitude is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Certitude business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
Revenue model
- Social Care Commissioning Contracts: Revenue is generated through contracted arrangements with local authorities, NHS Clinical Commissioning Groups, and direct payment arrangements with individuals and families. Services are commissioned on a per-person, per-week basis with complexity-weighted pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Individual care package pricing based on support needs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Certitude product offering
Product offeringCore offering
Certitude provides adult social care services for people with learning disabilities, autistic people, and individuals with mental health support needs. Its portfolio spans supported living, registered care, the Shared Lives family-based model, specialist and community support, mental health services, family/carer support, and the Treat Me Right! training and consultancy programme. Services are delivered through commissioned contracts with local authorities, NHS Clinical Commissioning Groups, and direct payment arrangements with individuals and families, primarily across London boroughs.
Product overview
Certitude is a UK-based social care organization providing a comprehensive portfolio of support services for people with learning disabilities, autistic people, and people with mental health support needs. The organization operates a multi-service model centered around Supported Living (the majority of services), Registered Care, Shared Lives, Mental Health Support, Community Support, Specialist Support, Family Support, and the Treat Me Right! consultancy program. Additional programs include the Connect and Do Programme offering community workshops and activities, and a Job Club for employment support. The portfolio is complemented by Subject Matter Expert roles covering medication, health and wellbeing, and benefits and finance.
Differentiator
Problem solved
Functional benefit
Brands
- Connect and Do: Community program offering workshops and activities for everyone in the community, bringing people together through shared interests and creating a space to connect, learn and develop.
- Treat Me Right!
- Shared Lives
Products and services
- Supported Living Primary support service focusing on helping people live in their own homes, either independently or with flatmates.
- Registered Care Registered care home support for people due to the complexity of support they need.
- Shared Lives A quality alternative to residential care settings where people live as part of a family.
- Mental Health Support Mental health support services provided for over 30 years, covering recovery-focused care, community integration and crisis support.
- Community Support Support with independent living, learning new activities, making friends, and taking a break, with a wide range of community activities.
- Specialist Support Bespoke support for people with complex support needs, including autism-specific and challenging behaviour support.
- Family Support Advice, support and information to families and carers of people supported, including respite and guidance navigating care systems.
- Treat Me Right! Training and consultancy service offered to organisations across all sectors on how to support different minds in communities.
- Connect and Do Programme Workshops and activities for everyone in the community, bringing people together through shared interests and creating a space to connect, learn and develop.
- Job Club Employment support program helping people find and maintain jobs in partnership with local employers.
Companies that use Certitude
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Certitude technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Certitude partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Lambeth CouncilcoreFive-year contract renewal for Shared Lives services, with the council recognising the added value and quality of Certitude's approach to supporting people in the Lambeth area.
- Hounslow CouncilcoreCommissioned supported living services that received an Outstanding rating from CQC, demonstrating the quality of partnership delivery.
- VODG (Voluntary Organisations Disability Group)minorMember of VODG network, a membership organisation representing voluntary sector providers of care and support services for disabled people in the UK.
- London Museum of Water & SteamminorPartnership supporting employment outcomes, with Certitude's Job Club supporting individuals into work placements at the museum.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Certitude competitors and assessment
Company assessmentDirect peers
- Hft (formerly Home Farm Trust): Hft is one of the UK's largest learning disability charities, providing supported living, residential care, and shared lives services across England. Highly comparable to Certitude in population served (learning disabilities, autism), service model, and commissioning structure with local authorities.
- Mencap: Mencap is the UK's largest learning disability charity, offering supported living, residential care, and personal support services. Direct comparable to Certitude in LD focus, scale, charity status, and contract commissioning approach.
- United Response: United Response is a UK charity providing supported living and community support for people with learning disabilities, autism, and mental health needs. Operates a similar multi-vertical service portfolio and local authority contracting model to Certitude.
- Turning Point: Turning Point provides supported living, community support, and specialist services across learning disabilities, mental health, and substance use nationally. Comparable scale and service breadth with similar commissioning relationships and population overlap.
- Sense: Sense is a UK charity supporting people with complex disabilities including learning disabilities and autism, offering supported living and specialist services. Comparable in population focus, service mix, and charity/non-profit structure.
- MacIntyre: MacIntyre is a UK charity providing supported living and education services for people with learning disabilities and autism. Directly comparable in mission, service model, and charity structure to Certitude.
- Choice Support: Choice Support is a UK charity and social enterprise providing supported living and personalisation services primarily for people with learning disabilities and mental health needs. Strongly comparable in service model, commissioning approach, and population focus.
- Together for Mental Wellbeing: Together is a UK charity supporting people with mental health needs through supported housing, recovery-focused support, and community services. Comparable mental health support vertical and person-centred model.
- LiveWell UK (formerly Real Life Options): LiveWell UK provides supported living, residential, and bespoke support for people with learning disabilities, autism, and complex needs. Directly comparable in population served, commissioning structure, and service-portfolio approach.
Broad incumbents
- Community Integrated Care: Community Integrated Care is one of the UK's largest social care charities, providing supported living and residential services across learning disabilities, mental health, and older person care. Wider service portfolio than Certitude but overlapping commissioning relationships and service types.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Certitude social profiles
Digital presenceCertitude compliance and trust
Trust signalCompliance3 records
Certitude financial estimates
Financial estimateRevenue estimate
Valuation estimate
Certitude leadership team
Management profileNumber of profiles
Profiles3 records
Certitude subsidiaries and ownership
Company hierarchySubsidiaries4 records
Certitude funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Certitude M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Certitude
What does Certitude do?
Certitude provides adult social care services for people with learning disabilities, autistic people, and individuals with mental health support needs. Its portfolio spans supported living, registered care, the Shared Lives family-based model, specialist and community support, mental health services, family/carer support, and the Treat Me Right! training and consultancy programme. Services are delivered through commissioned contracts with local authorities, NHS Clinical Commissioning Groups, and direct payment arrangements with individuals and families, primarily across London boroughs.
Is Certitude a public or private company?
Certitude is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Certitude founded?
Certitude was founded in 1990. It employs 251 to 500 people.
Where is Certitude based?
Certitude is headquartered in London, United Kingdom, in the Europe region.
How does Certitude make money?
One revenue line is on record: social Care Commissioning Contracts.
Who are Certitude's main competitors?
Direct peers on record are Hft (formerly Home Farm Trust), Mencap, United Response, Turning Point, Sense, MacIntyre, Choice Support, Together for Mental Wellbeing and LiveWell UK (formerly Real Life Options). Community Integrated Care is listed as a broad incumbent.
Does Certitude have an API?
No public API is recorded for Certitude.
What industry is Certitude in?
Certitude's product category is Social Care Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE). Its NAICS code is 6232 and its SIC code is 8050.