Little Soho

What Little Soho does

Little Soho is a privately held, for-profit online fashion boutique founded in 2008 and headquartered in Amsterdam, the Netherlands. The company operates a direct-to-consumer e-commerce storefront (littlesoho.com) offering a curated selection of women's clothing, jewelry, bags, shoes, and accessories. Its product mix spans apparel and complementary fashion categories, positioning it as a multi-category women's fashion retailer rather than a single-segment specialist. With an employee count in the 11-50 range, Little Soho operates as a small boutique-scale retailer with a focused assortment strategy.

The company was co-founded by Monique Hullegie and Helene Terrahe, with Terrahe currently serving as CEO. No information on funding history, investors, parent entities, or M&A activity is documented, suggesting the company has likely been bootstrapped or privately financed throughout its 16+ year operating history. No proprietary technology, platform features, mobile apps, or integrations are documented in the available data, indicating reliance on a standard e-commerce tech stack rather than a differentiated technology layer.

The business model is consistent with classic online fashion retail: revenue is generated through direct merchandise sales to individual consumers via the company website. No disclosed pricing model, average order value, customer segments, marketing channels, or distribution partnerships are available, and no customer logos, certifications, or industry awards are on record. Operational signals beyond firmographics (city, employee count, founding year, leadership) are absent from the input, which limits deeper commercial analysis.

Name

Little Soho

Website

https://littlesoho.com

Company type

Private

Founded year

2008

Headcount range

11–50 employees

Short description

Little Soho is a privately held Amsterdam-based online fashion boutique founded in 2008, selling women's clothing, jewelry, bags, shoes, and accessories to individual consumers via direct e-commerce.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Women's fashion retail
• Online boutique
• Women's clothing
• Fashion accessories
• Jewelry and bags

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Little Soho operates as an online fashion boutique that retails a curated selection of women's clothing, jewelry, bags, shoes, and other fashion accessories directly to consumers via its website. The company's product is the merchandise itself, sold through its own e-commerce storefront rather than through third-party marketplaces or wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's fashion boutique (online storefront) Online retail assortment of women's clothing, jewelry, bags, shoes, and other fashion accessories, sold directly to individual female consumers through the company's e-commerce website.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Farfetch: Farfetch is a global online luxury fashion platform connecting boutiques and brands with consumers. It overlaps with Little Soho in online women's fashion and accessories retail, particularly for European consumers.
• ASOS: ASOS is a UK-based online fashion retailer targeting young adult women with a wide assortment of clothing, accessories, shoes, and beauty. It is a direct comparable to Little Soho in target customer, product breadth, and online-only delivery model.
• Reformation: Reformation is a US-based sustainable women's fashion brand selling dresses, tops, accessories, and footwear online. It is comparable to Little Soho as a digitally native, brand-led women's fashion boutique with curated assortment.
• Anthropologie: Anthropologie is a multi-channel women's lifestyle retailer offering curated apparel, accessories, shoes, and home goods with a boutique-style aesthetic. It is comparable to Little Soho in positioning as a curated, brand-led women's fashion retailer.
• Revolve: Revolve is a US-based online retailer specializing in contemporary and premium women's fashion, dresses, shoes, and accessories. It is comparable to Little Soho in positioning as a curated women's fashion boutique with a digital-first, brand-led assortment.
• Nasty Gal: Nasty Gal is an online women's fashion and accessories brand focused on contemporary, trend-led apparel. It is comparable to Little Soho in target demographic, online-only model, and curated boutique feel.
• Net-a-Porter: Net-a-Porter is a luxury online fashion retailer offering designer women's clothing, shoes, bags, and accessories. It overlaps with Little Soho in curated multi-category women's fashion e-commerce, though at a higher price tier.
• Boohoo: Boohoo is an online-first fast fashion retailer with strong women's apparel, accessories, and footwear categories. It competes with Little Soho for trend-driven female shoppers seeking affordable contemporary fashion online.
• Zalando: Zalando is Europe's largest online fashion platform, selling clothing, shoes, and accessories across multiple brands and price points. It directly competes with Little Soho for the same European online women's fashion customer, though at vastly greater scale and breadth.

Broad incumbents

• H&M: H&M is a global apparel retailer with a substantial online women's fashion, accessories, and footwear offering. It competes with Little Soho for the same value-to-mid-tier online customer but at much greater scale and across many more categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/littlesoho
• Facebookfacebook.com/littlesoho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Soho