What Helium does

Helium, operated by the legal entity Oxpecker Technology Pvt. Ltd., is an AI-powered personalization platform purpose-built for direct-to-consumer (D2C) ecommerce brands. Founded in 2023 and headquartered in Delhi with primary operations centered in Bengaluru's Whitefield cluster, the company combines visitor intelligence, product intelligence via computer vision, and session-level behavioral analysis to personalize the entire shopping journey in real time, capturing 20-40+ behavioral signals per visit (decision speed, price comfort, session velocity, trust cues) and reshaping storefronts, ads, and catalog exposure accordingly.

The platform is structured as an end-to-end agentic growth stack comprising several integrated modules: Adaptive Storefront for AI-contextualized landing pages, Smart Recommendations and Dynamic Bundles for behavioral product discovery, Merchandising for AI-driven catalog curation, the Helium Smart Ad Stack (Audience Signals, Catalog Optimization, and Attribution) for connected ad intelligence across Meta and Google, Pulse Analytics for real-time anomaly detection and funnel diagnostics, and an AI Chatbot for conversational commerce. The architecture uses vision models to understand catalog attributes, generative AI to create adaptive content, predictive analytics to score conversion likelihood, and autonomous agents to continuously rebalance SKU promotion and ad spend. Installation is a 2-minute script with one-click Shopify integration, and the platform runs on top of existing ad accounts without requiring campaign rebuilds.

Helium monetizes via a SaaS subscription model with tiered pricing based on monthly traffic — a Kickstart plan at ₹2,000/month for up to 50K sessions and custom plans for larger brands with bespoke scoring thresholds. Distribution is product-led through self-serve onboarding, free pilots, and a Shopify App Store listing, supplemented by direct enterprise sales. The company serves 50-100+ D2C brands across apparel, beauty, consumer electronics, furniture, and health/wellness verticals, with named customers including Marks & Spencer, W for Woman, Noise, Sudathi, and Akiso. Headcount sits in the 11-50 range, and the company is venture-backed at the pre-seed stage following a July 2024 ₹4.5 crore round led by Merak Ventures, with prior angel participation from Kunal Shah, Albinder Dhindsa, and Zomato cofounders, alongside a separately reported $2M from India Quotient.

Name

Helium

Legal name

Oxpecker Technology Pvt. Ltd.

Website

https://gethelium.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Helium is an AI personalization platform for D2C ecommerce brands that combines visitor intelligence, computer vision, and real-time behavioral signals to power adaptive storefronts, ad audience optimization, and catalog intelligence across Meta and Google ad accounts.

Ownership category

akta.pro rank

Product category

AI Ecommerce Personalization Software

NAICS

Software Publishers (5132)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• AI ecommerce personalization
• D2C growth platform
• Real-time product recommendations
• Audience signal optimization
• Conversion rate optimization

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: Monthly subscription pricing with tiered plans based on monthly traffic volume. Entry-level Kickstart plan at ₹2000/month for up to 50K monthly traffic. Custom plans available for brands with higher traffic or specific requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Helium sells an AI-powered ecommerce personalization platform for direct-to-consumer (D2C) brands. Its core offering is an end-to-end agentic growth engine that combines visitor intelligence, product intelligence via vision models, and session-level behavioral analysis to deliver adaptive storefronts, real-time product recommendations, dynamic bundles, audience signals for Meta/Google ads, catalog optimization, attribution, and Pulse analytics. It is delivered as SaaS with a 2-minute script install and one-click Shopify integration, sold on monthly subscription tiers.

Product overview

Helium is an AI-powered e-commerce personalization platform built by Oxpecker Technology Pvt. Ltd., designed as an end-to-end agentic growth enabler for D2C brands. The platform consists of a core AI engine (Helium AI) that unifies visitor intelligence, product intelligence, and real-time session analysis, supplemented by specialized modules: Adaptive Storefront for dynamic landing pages, Smart Recommendations for behavioral product suggestions, Merchandising for AI-driven catalog curation, Dynamic Bundles for contextual product combos, Helium Smart Ad Stack (comprising Audience Signals, Catalog Optimization, and Attribution) for connected ad intelligence, Pulse for real-time analytics and anomaly detection, and AI Chatbot for conversational commerce. The architecture operates as a unified system where visitor behavior signals flow across storefront personalization, ad optimization, and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Helium Smart Ad Stack: AI-powered advertising intelligence platform that optimizes ROAS by telling Meta and Google who to chase and which products to promote.
• Helium Merchandising
• Pulse
• Audience Signals
• Attribution
• Catalog Optimization

Products and services

• Helium AI (Core Platform) End-to-end agentic growth platform for D2C ecommerce brands that unifies visitor intelligence, product intelligence, and real-time session analysis to power adaptive personalization across storefronts, ads, and analytics.
• Adaptive Storefront AI-contextualized landing pages for D2C brands that adapt content, messaging, and product positioning in real time based on shopper intent, creating clearer relevance and faster paths to purchase without relying on multiple static pages.
• Merchandising AI-powered product merchandising platform that curates unique products for each visitor using real-time behavioral signals, reorders catalogs based on location, behavior, and purchase history, and supports chat-to-curate product discovery for personas.
• Helium Smart Ad Stack Integrated ad intelligence layer for D2C ecommerce that combines Audience Signals, Catalog Optimization, and Attribution to optimize ROAS by telling Meta and Google which audiences to chase and which products to promote, running on top of existing ad accounts.
• Audience Signals Real-time visitor intelligence engine for ecommerce that tags every session with AI-driven signals (40+ signals) and pushes high-intent, high-value, and exclude audience buckets to Meta and Google Ads.
• Catalog Optimization Dynamic SKU intelligence engine for D2C brands that identifies high-performing products in real time and scores every SKU on buy chance, risk, geo/time fit, and stock hourly, promoting only conversion-ready SKUs in ad feeds.
• Attribution Attribution analytics layer for D2C ecommerce that reveals which channel, campaign, audience, and SKU actually drove each sale, weighing every touchpoint by how much it changed the chance to buy using existing event streams.
• Pulse (Analytics) Real-time analytics dashboard for D2C ecommerce teams that surfaces what's broken, why it's happening, and what to do next, including anomaly detection, funnel drop reason finder, conversion likelihood scores, and collaborative fix logs.

Quantifiable outcome

• 73% conversion lift for multi-category brands (Akiso case study)
• +9 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature8 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Constructor.io: AI-first product discovery and search platform for ecommerce that combines behavioral signals with catalog intelligence. Directly comparable to Helium's Adaptive Storefront and Smart Recommendations modules, with a more established US enterprise customer base.
• Algolia: AI search and discovery API platform with Recommend product for ecommerce personalization. Comparable on search-tuning and behavioral recommendation capabilities though broader in scope beyond D2C ecommerce.
• Vue.ai: AI personalization platform for retail and ecommerce with product tagging, recommendations, and visual search. Comparable AI-first approach targeting retail brands with similar scale and stage as Helium.
• Bloomreach: AI-powered ecommerce personalization and marketing platform serving large D2C and enterprise brands. Closest direct competitor to Helium's full-stack personalization + ads + analytics proposition, though at significantly larger scale and with deeper enterprise penetration.
• Nosto: Ecommerce personalization platform offering product recommendations, personalized content, and UGC. Comparable mid-market SMB/Mid-market positioning to Helium with similar personalization, merchandising, and analytics modules.
• Rebuy: Shopify-native personalization engine focused on product recommendations, smart search, and post-purchase upsells. Closest pure-Shopify competitor with similar PLG motion and SMB customer profile.
• Klaviyo: Ecommerce-focused marketing automation and personalization platform with deep Shopify integration. Comparable D2C customer base and PLG-driven enterprise land-and-expand motion, though more email/SMS-centric than storefront personalization.
• LimeSpot: Shopify personalization platform offering upsells, recommendations, and analytics for SMB and mid-market stores. Direct competitor in the Shopify app ecosystem with overlapping personalization and merchandising modules.
• Netcore Cloud (Boxx.ai): India-based marketing automation and personalization platform following its acquisition of Boxx.ai. Closest geographic peer with directly comparable D2C customer base and Indian ecommerce market focus.

Broad incumbents

• Dynamic Yield: Enterprise personalization platform (acquired by Mastercard) offering web/app personalization, recommendations, and A/B testing. Comparable AI personalization capabilities but positioned for large enterprise clients, not SMB/mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gethelium
• Xx.com/heliumstores
• Facebookfacebook.com/Get-Helium

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helium