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Oculid

Full company profile

uuid000kce2

Namestring
Oculid
Legal namestring
Not available - no source data provided
Websiteurl
oculid.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Oculid is a Berlin-based, privately held for-profit company founded in 2018 that offers a smartphone-based eye tracking solution intended to give companies measurable insights into user attention, opinion, and behavior. The company's core product proposition replaces dedicated eye tracking hardware with a software-only approach that operates on standard consumer smartphones, targeting use cases where attention and behavioral signal measurement is required without specialized equipment. The company is small (11-50 employees) and operates out of a single location in Berlin, Germany.

The business is led by three co-founders (Klaas Filler, Stefan Ruff, and Antje Venjakob) with a small commercial team that includes a marketing manager. The company has raised one recorded funding round, led by Berlin-based public investor IBB Ventures on 2021-01-20, with the funding amount not publicly disclosed. No public information on pricing, customer segments, named customers, distribution channels, or revenue model is available in the source data, and the company has not disclosed patents, awards, partnerships, or product launch milestones. The source material also includes an unrelated Tobii discontinued-products page, which does not contain substantive information about Oculid's technology stack, customers, or financial profile.

Given the absence of disclosed revenue, customer, or pricing data, the company's commercial maturity and revenue mechanics cannot be precisely characterized. The single regional investor, lean headcount, and the multi-year gap since the last recorded financing suggest an early-stage company that has prioritized product development over aggressive commercial scaling, though the lack of follow-on funding visibility creates material uncertainty about current growth direction.

Short descriptiontext

Oculid is a Berlin-based startup founded in 2018 that provides smartphone-based eye tracking software, enabling companies to measure user attention, opinion, and behavior without dedicated hardware.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
smartphone eye tracking, attention analytics, mobile gaze tracking, consumer behavior insights, attention measurement software
Industry1 code
1Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity)
CodeHLAHAJACPrimaryYes
NAICS code1 code
  • Information51
SIC code1 code
  • Optical Instruments & Lenses3827
Product category
Mobile Eye Tracking Software
Social media profiles1 record
Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Oculid offers a smartphone eye tracking solution that allows companies to gain insights into people's attention, opinion, and behavior. The product runs on consumer smartphones and delivers gaze, attention, and behavioral data to business customers without requiring dedicated eye tracking hardware.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The source data contains information about Tobii's discontinued products and eye trackers. These are products that Tobii no longer manufactures or supports. The discontinued portfolio includes research-grade eye trackers (Pro Nano, Pro X2-30, Pro TX300, Pro X3-120), wearable eye tracker glasses (Pro Glasses 2), UX research software (UX Reveal, UX Explore), PC software (Horizon, Aware), and integration platforms (IS5XT). Many discontinued products have been replaced by newer models in Tobii's current lineup.

Product and service1 record
1Smartphone Eye Tracking Solution
CategoryMobile Eye Tracking Software
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
1GazeRecorder
TypeEmerging player
Description

Browser-based eye tracking tool that uses the user's webcam for gaze data collection in research workflows. Smaller-scale peer with similar software-only deployment model.

2GazeLab
TypeEmerging player
Description

Open-source and commercial webcam-based eye tracking tool for research and behavioral studies. Comparable to Oculid in enabling low-friction gaze data capture via consumer hardware.

3Tobii
TypeDirect peer
Description

Swedish market leader in eye tracking hardware and software for research, UX, and medical applications. Directly comparable as the dominant attention/eye-tracking player Oculid competes against, with the only source data in the Oculid file being Tobii's own discontinued-products page.

4RealEye
TypeDirect peer
Description

Webcam-based eye tracking platform for market research and UX testing. Closely comparable to Oculid in deploying software-only eye tracking without dedicated hardware to enable attention and behavior studies.

5Sticky AI
TypeDirect peer
Description

Ad attention platform using webcam-based eye tracking to measure creative effectiveness. Overlaps with Oculid's attention measurement value proposition for advertising and market research buyers.

6Attention Insight
TypeDirect peer
Description

AI-powered attention prediction platform for design and UX, including heatmap and focus-area analytics. Comparable as a software-first attention analytics provider targeting similar B2B UX and creative-testing use cases.

7Amplified Intelligence
TypeEmerging player
Description

Attention measurement platform for media planning and ad effectiveness, focused on ongoing active attention rather than survey-based metrics. Comparable as an attention-economy analytics provider serving advertisers.

8Lumen Research
TypeEmerging player
Description

Attention measurement company using webcam-based eye tracking for advertising research. Directly comparable technology stack (webcam/smartphone eye tracking) targeting media and advertising buyers.

9Nielsen
TypeBroad incumbent
Description

Global measurement and data analytics giant covering TV, digital, and advertising effectiveness. Comparable as a broad incumbent in the audience/attention measurement space that Oculid could either partner with or compete against in adjacent use cases.

10Eyeware Tech
TypeEmerging player
Description

Computer-vision gaze estimation company offering SDKs for consumer devices including smartphones and webcams. Comparable as a software-only eye tracking provider using standard cameras rather than dedicated hardware.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Oculid

Mobile Eye Tracking Softwareoculid.com

Oculid is a Berlin-based startup founded in 2018 that provides smartphone-based eye tracking software, enabling companies to measure user attention, opinion, and behavior without dedicated hardware.

What Oculid does

Oculid is a Berlin-based, privately held for-profit company founded in 2018 that offers a smartphone-based eye tracking solution intended to give companies measurable insights into user attention, opinion, and behavior. The company's core product proposition replaces dedicated eye tracking hardware with a software-only approach that operates on standard consumer smartphones, targeting use cases where attention and behavioral signal measurement is required without specialized equipment. The company is small (11-50 employees) and operates out of a single location in Berlin, Germany.

The business is led by three co-founders (Klaas Filler, Stefan Ruff, and Antje Venjakob) with a small commercial team that includes a marketing manager. The company has raised one recorded funding round, led by Berlin-based public investor IBB Ventures on 2021-01-20, with the funding amount not publicly disclosed. No public information on pricing, customer segments, named customers, distribution channels, or revenue model is available in the source data, and the company has not disclosed patents, awards, partnerships, or product launch milestones. The source material also includes an unrelated Tobii discontinued-products page, which does not contain substantive information about Oculid's technology stack, customers, or financial profile.

Given the absence of disclosed revenue, customer, or pricing data, the company's commercial maturity and revenue mechanics cannot be precisely characterized. The single regional investor, lean headcount, and the multi-year gap since the last recorded financing suggest an early-stage company that has prioritized product development over aggressive commercial scaling, though the lack of follow-on funding visibility creates material uncertainty about current growth direction.

Oculid firmographics

Firmographics
Name
Oculid
Legal name
Not available - no source data provided
Website
https://oculid.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
Oculid is a Berlin-based startup founded in 2018 that provides smartphone-based eye tracking software, enabling companies to measure user attention, opinion, and behavior without dedicated hardware.
Ownership category
akta.pro rank

Oculid industry classification

Industry
Product category
Mobile Eye Tracking Software
NAICS
Information (51)
SIC
Optical Instruments & Lenses (3827)
akta.pro primary industry
Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)

Keywords

  • Smartphone eye tracking
  • Attention analytics
  • Mobile gaze tracking
  • Consumer behavior insights
  • Attention measurement software

Where Oculid is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Markets served

Oculid business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Oculid product offering

Product offering

Core offering

Oculid offers a smartphone eye tracking solution that allows companies to gain insights into people's attention, opinion, and behavior. The product runs on consumer smartphones and delivers gaze, attention, and behavioral data to business customers without requiring dedicated eye tracking hardware.

Product overview

The source data contains information about Tobii's discontinued products and eye trackers. These are products that Tobii no longer manufactures or supports. The discontinued portfolio includes research-grade eye trackers (Pro Nano, Pro X2-30, Pro TX300, Pro X3-120), wearable eye tracker glasses (Pro Glasses 2), UX research software (UX Reveal, UX Explore), PC software (Horizon, Aware), and integration platforms (IS5XT). Many discontinued products have been replaced by newer models in Tobii's current lineup.

Differentiator

Problem solved

Functional benefit

Products and services

  • Smartphone Eye Tracking Solution

Companies that use Oculid

Customer profile

Ideal customer profiles2 records

Oculid technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Oculid partnerships and signals

Strategic signal

Recent moves2 records

Oculid competitors and assessment

Company assessment

Emerging players

  • GazeRecorder: Browser-based eye tracking tool that uses the user's webcam for gaze data collection in research workflows. Smaller-scale peer with similar software-only deployment model.
  • GazeLab: Open-source and commercial webcam-based eye tracking tool for research and behavioral studies. Comparable to Oculid in enabling low-friction gaze data capture via consumer hardware.
  • Amplified Intelligence: Attention measurement platform for media planning and ad effectiveness, focused on ongoing active attention rather than survey-based metrics. Comparable as an attention-economy analytics provider serving advertisers.
  • Lumen Research: Attention measurement company using webcam-based eye tracking for advertising research. Directly comparable technology stack (webcam/smartphone eye tracking) targeting media and advertising buyers.
  • Eyeware Tech: Computer-vision gaze estimation company offering SDKs for consumer devices including smartphones and webcams. Comparable as a software-only eye tracking provider using standard cameras rather than dedicated hardware.

Direct peers

  • Tobii: Swedish market leader in eye tracking hardware and software for research, UX, and medical applications. Directly comparable as the dominant attention/eye-tracking player Oculid competes against, with the only source data in the Oculid file being Tobii's own discontinued-products page.
  • RealEye: Webcam-based eye tracking platform for market research and UX testing. Closely comparable to Oculid in deploying software-only eye tracking without dedicated hardware to enable attention and behavior studies.
  • Sticky AI: Ad attention platform using webcam-based eye tracking to measure creative effectiveness. Overlaps with Oculid's attention measurement value proposition for advertising and market research buyers.
  • Attention Insight: AI-powered attention prediction platform for design and UX, including heatmap and focus-area analytics. Comparable as a software-first attention analytics provider targeting similar B2B UX and creative-testing use cases.

Broad incumbents

  • Nielsen: Global measurement and data analytics giant covering TV, digital, and advertising effectiveness. Comparable as a broad incumbent in the audience/attention measurement space that Oculid could either partner with or compete against in adjacent use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Oculid social profiles

Digital presence

Oculid financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Oculid leadership team

Management profile

Number of profiles

Profiles4 records

Oculid funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Oculid M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oculid

What does Oculid do?

Oculid offers a smartphone eye tracking solution that allows companies to gain insights into people's attention, opinion, and behavior. The product runs on consumer smartphones and delivers gaze, attention, and behavioral data to business customers without requiring dedicated eye tracking hardware.

Is Oculid a public or private company?

Oculid is a private company. It is classified as venture growth investor backed and is currently operating.

When was Oculid founded?

Oculid was founded in 2018. It employs 11 to 50 people.

Where is Oculid based?

Oculid is headquartered in Berlin, Germany, in the Europe region.

Who are Oculid's main competitors?

Emerging players on record are GazeRecorder, GazeLab, Amplified Intelligence, Lumen Research and Eyeware Tech. Direct peers are Tobii, RealEye, Sticky AI and Attention Insight. Nielsen is listed as a broad incumbent.

Does Oculid have an API?

No public API is recorded for Oculid.

What industry is Oculid in?

Oculid's product category is Mobile Eye Tracking Software. Its primary akta.pro industry code is HLAHAJAC, Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity). Its NAICS code is 51 and its SIC code is 3827.

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