Eyeware
Eyeware is a Swiss deep tech company developing AI-powered webcam head and eye tracking software for PC gamers, OEMs, automotive safety research, and academic applications, eliminating the need for specialized hardware.
- Company typePrivate
- Founded2016
- HeadquartersMartigny, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eyeware does
Eyeware is a Swiss deep tech company that develops AI-powered head and eye tracking software for standard webcams and 3D sensors, eliminating the need for specialized IR hardware. Founded in September 2016 as a spin-off from EPFL and Idiap Research Institute, the company is headquartered in Martigny, Valais, Switzerland, with a regional office in Tokyo. Its core technology uses proprietary computer vision and machine perception AI to perform remote head pose and 3D gaze estimation on consumer-grade cameras, with patent-pending techniques for 3D eye-gaze estimation using RGB-D sensors.
The product portfolio spans a consumer-facing Beam Eye Tracker (a webcam-based gaming eye tracker compatible with 200+ PC games via OpenTrack/FreeTrack and an iOS app that turns iPhones/iPads with TrueDepth cameras into 6DoF head and eye trackers), the GazeSense Eye Tracking SDK for enterprise developers, the Beam SDK for third-party PC application development, a GazeSense ROS Plugin for robotics researchers, and white-label solutions exemplified by the AMD Privacy View integration embedded in AMD's Radeon Software Suite. End customer segments include PC gamers and streamers, PC/mobile/tablet OEMs, automotive safety researchers, academic institutions, and robotics developers.
Revenue is generated through multiple streams: subscription-based software licenses (GazeSense SDK on monthly or annual billing), a freemium consumer model for Eyeware Beam (free beta with planned paid tiers), white-label/OEM licensing for device manufacturers, and enterprise support packages. Distribution is global via direct download, Apple App Store, SDK sales, and OEM pre-loading. The company employs 11-50 people and has raised approximately $2M in a 2019 seed round from HTGF, Swiss Start Up Factory, TRUMPF Venture, and Zürcher Kantonal Bank, supplemented by smaller grants from FIT, Venture Kick, MassChallenge, Startup Lisboa, and EuroUS Ventures.
Eyeware firmographics
Firmographics- Name
- Eyeware
- Legal name
- Eyeware Tech SA
- Website
- https://eyeware.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eyeware is a Swiss deep tech company developing AI-powered webcam head and eye tracking software for PC gamers, OEMs, automotive safety research, and academic applications, eliminating the need for specialized hardware.
- Ownership category
- akta.pro rank
Eyeware industry classification
Industry- Product category
- Eye Tracking Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industries
- Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN), Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
Keywords
Where Eyeware is headquartered
LocationHeadquarters
- HQ city
- Martigny
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Eyeware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licenses (GazeSense SDK): Time-based software licenses for the GazeSense Eye Tracking SDK and prototyping software. Available as monthly or annual subscriptions for developers and researchers building eye tracking applications.
- Consumer App (Eyeware Beam): Consumer-facing head and eye tracking application with free beta access. Free version with paid versions featuring new and improved features released subsequently.
- White Label / OEM Licensing: Turnkey eye tracking solutions licensed to PC OEMs, mobile and tablet OEMs for pre-loading on product lines. Revenue from custom development and integration partnerships with device manufacturers.
- Support Packages: Additional support packages available for purchase alongside software licenses, providing priority technical support and assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | GazeSense SDK 7-day trial |
| Subscription | Monthly | GazeSense SDK Monthly License |
| Subscription | Annual | GazeSense SDK Annual License |
| Freemium | Pay-as-you-go | Eyeware Beam Free Beta |
| Subscription | Subscription | Beam SDK Subscription |
| Other | Multi-year contract | White Label Solutions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Eyeware product offering
Product offeringCore offering
Eyeware develops AI-powered, software-only head and eye tracking software that turns standard webcams and 3D sensors into eye tracking devices. The company sells a consumer gaming/streaming application (Beam Eye Tracker), two developer SDKs (GazeSense and Beam SDK), an iOS companion app (Eyeware Beam iOS App), and white-label OEM solutions for PC, mobile, and automotive manufacturers. Core technology is patent-pending and rooted in EPFL and Idiap Research Institute research, enabling head pose and gaze tracking without specialized hardware.
Product overview
Eyeware is a Swiss deep tech company that develops AI-powered webcam eye tracking software. The product portfolio centers on two main software products: Beam Eye Tracker (consumer-focused gaming eye tracker) and GazeSense Eye Tracking SDK (enterprise/professional SDK). Beam includes a webcam edition for PC gamers and an iOS app that turns iPhones/iPads into head and eye trackers. Both products are supported by the Beam SDK for third-party developers. The company also offers white label solutions, exemplified by the AMD Privacy View collaboration. All products leverage proprietary computer vision and machine perception AI technology that works with standard webcams and 3D sensors, eliminating the need for specialized hardware.
Differentiator
Problem solved
Functional benefit
Brands
- Beam Eye Tracker: AI-powered webcam eye tracking software for gamers
- GazeSense
- Beam SDK
- AMD Privacy View
Products and services
- Beam Eye Tracker AI-powered webcam eye tracking software that turns a standard webcam into an eye tracker for PC gamers and streamers. Enables immersive gameplay with head and eye tracking in 200+ PC games, eye tracking overlay for recordings and live streams, and cursor control via gaze. Targets individual PC gamers, simulator players (flight/racing), FPS/MOBA/rhythm gamers, and live streamers on Twitch/YouTube.
- Eyeware Beam iOS App iOS application available on the Apple App Store that transforms iPhone or iPad (with TrueDepth camera) into a 6DoF head and eye tracker for Windows PC. Provides real-time gaze bubble overlay for live streams on Twitch and YouTube, and supports head tracking in 150+ PC games. Targets gamers and streamers who already own compatible iOS devices.
- GazeSense Eye Tracking SDK Eye tracking SDK and prototyping software for webcams and 3D sensors with head and eye tracking in 2D and 3D environments. Includes a Win/Linux application for rapid prototyping and is portable across main processing platforms. Available with a 7-day free trial and monthly or annual licensing. Targets developers, researchers, and enterprise integrators in automotive, training simulators, academic research, and shopper research markets.
- Beam SDK Software development kit that turns phones into robust and affordable head and eye trackers and enables third-party developers and ISVs to build PC solutions with head and eye tracking functionality. Provides real-time tracking data access for gaming, simulation, AAC, biometric, and other applications. Available via subscription.
- White Label / OEM Eye Tracking Solutions Turnkey white-label eye tracking solutions licensed to PC OEMs, mobile OEMs, and tablet OEMs for pre-loading on product lines. Enables advanced gaming immersion, Windows interactions, productivity features, and privacy protection using AI-powered head and eye tracking that works with standard webcams and built-in 3D sensors. AMD Privacy View is the reference collaboration embedded in the AMD Radeon Software Suite. Custom development and integration engagements.
Quantifiable outcome
- Gaming market size: $280B by 2026 (9% CAGR)
- +3 more outcomes
Companies that use Eyeware
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Eyeware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Eyeware partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and supporting.
- AMDflagshipCollaboration to provide AMD with computer vision algorithms and machine perception AI technology for the AMD Privacy View application. Eyeware's head and eye tracking technology enables screen privacy features on laptops and PC monitors. Available in first half of 2022 in Radeon Software Suite.
- AMScoreEyeware and AMS collaborated to build a new driver drowsiness detection system with 3D sensing capabilities for automotive safety applications.
- MelexiscoreEyeware and Melexis collaborated on 3D ToF sensor-based eye-tracking solutions for driver monitoring systems, enhancing automotive safety technology.
- OrbbeccoreEyeware and Orbbec partnered to enable 3D eye tracking with consumer cameras, expanding compatibility of eye tracking technology with affordable 3D sensors.
- Intel RealSensesupportingTechnology integration partnership enabling eye tracking compatibility with Intel RealSense 3D cameras for enhanced tracking accuracy.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Eyeware competitors and assessment
Company assessmentDirect peers
- Tobii: Tobii is the global leader in eye tracking technology, offering both hardware devices and software for gaming, research, and OEM integrations. It is the closest direct competitor to Eyeware across consumer, OEM, and research segments.
- Smart Eye: Smart Eye provides AI-based eye tracking and driver monitoring software for automotive and other industries. Comparable to Eyeware's automotive DMS focus and OEM-licensing GTM motion.
- Seeing Machines: Seeing Machines specializes in computer-vision-based driver monitoring and occupant monitoring systems for automotive. Competes with Eyeware in the automotive eye-tracking / DMS vertical.
Emerging players
- Pupil Labs: Pupil Labs builds mobile eye tracking hardware and software for research and AR/VR applications. Overlaps with Eyeware on gaze-estimation technology and academic/developer segments, though focused on wearable hardware.
- Gazepoint: Gazepoint offers low-cost eye tracking hardware and software for research, gaming, and accessibility. Comparable consumer/PC gaming positioning to Eyeware Beam.
- Ergoneers: Ergoneers provides eye tracking and human factors research solutions for academic and industrial research. Comparable to Eyeware's academic research segment and GazeSense SDK.
Broad incumbents
- Microsoft (Eye Control / Windows Hello): Microsoft integrates eye tracking via Windows Eye Control and biometric authentication. Listed as a technology customer of Eyeware, but also a potential broad incumbent competitor with OS-level integration.
- Apple: Apple's TrueDepth camera and Vision Pro platform include native eye tracking. Apple is both an integration partner (Eyeware Beam iOS uses TrueDepth) and a broad incumbent that could in-house similar capability.
Regional players
- 7invensun: 7invensun is a Chinese eye-tracking technology provider focused on PC and AR/VR applications. Comparable product offering to Eyeware's GazeSense SDK, primarily serving the China market.
Others
- Google (MediaPipe): Google's MediaPipe framework includes open-source face mesh and iris tracking models. An adjacent enabling platform that could be used by developers instead of (or to compete with) Eyeware's SDK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eyeware social profiles
Digital presenceEyeware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyeware leadership team
Management profileNumber of profiles
Profiles4 records
Eyeware funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyeware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyeware
What does Eyeware do?
Eyeware develops AI-powered, software-only head and eye tracking software that turns standard webcams and 3D sensors into eye tracking devices. The company sells a consumer gaming/streaming application (Beam Eye Tracker), two developer SDKs (GazeSense and Beam SDK), an iOS companion app (Eyeware Beam iOS App), and white-label OEM solutions for PC, mobile, and automotive manufacturers. Core technology is patent-pending and rooted in EPFL and Idiap Research Institute research, enabling head pose and gaze tracking without specialized hardware.
Is Eyeware a public or private company?
Eyeware is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eyeware founded?
Eyeware was founded in 2016. It employs 11 to 50 people.
Where is Eyeware based?
Eyeware is headquartered in Martigny, Switzerland, in the Europe region.
How does Eyeware make money?
Four revenue lines are on record. Software Licenses (GazeSense SDK) is the primary driver. The others are consumer App (Eyeware Beam), white Label / OEM Licensing and support Packages.
Who are Eyeware's main competitors?
Direct peers on record are Tobii, Smart Eye and Seeing Machines. Emerging players are Pupil Labs, Gazepoint and Ergoneers. Broad incumbents are Microsoft (Eye Control / Windows Hello) and Apple. 7invensun is listed as a regional player. Google (MediaPipe) is listed as an others.
Does Eyeware have an API?
Yes. The Beam SDK enables third-party developers and independent software vendors to build PC solutions with head and eye tracking functionality, with access to real-time tracking data for gaming, simulation, AAC (Augmentative and Alternative Communication), biometric, and other devices. It is available via subscription. The GazeSense SDK provides an API to enable use cases in automotive, training simulators, academic research, and shopper research markets. Developer documentation is at beam.eyeware.tech/developers.
What industry is Eyeware in?
Eyeware's product category is Eye Tracking Software. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of HLAHAJAN, Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids). Its NAICS code is 334510 and its SIC code is 3577.