What Attention Insight does

Attention Insight is a privately-held AI software company that provides predictive eye-tracking and attention analytics for digital designers, marketers, UX researchers, and agencies. Founded in 2017 and legally domiciled in Lithuania as UAB Attention Insight (registration number 304999911, registered address Kareivių g. 19-78, Vilnius), the company serves over 2,500 customers globally. Named users span large enterprises such as Humana, Sport Chek, Vodafone, LG, Puma, Filmelier, and Omnisend alongside SMBs and individual designers, and more than 629,000 images have been processed on the platform to date. The company is GDPR, SOC 2 Type II, and HIPAA compliant, with infrastructure hosted on Google Cloud.

The platform's core technology is a deep learning Convolutional Neural Network trained on millions of real eye-tracking fixations, generating attention heatmaps with claimed up to 96% accuracy without requiring human participants. The product suite includes predictive eye-tracking heatmaps, Clarity Score, Focus Score, Percentage of Attention, Contrast Map, Areas of Interest, and AI-generated design recommendations. Distribution spans a web application plus a broad plugin ecosystem covering Figma, Adobe Express, Adobe Photoshop, Adobe InDesign, Sketch, and a Chrome extension, with a public API for enterprise embedding and a Zapier connector for workflow automation. AI-generated recommendations are powered in part by OpenAI's image visual analysis capability.

Attention Insight monetizes through monthly credit-metered subscriptions, with a Pro tier at €119/month for 200 credits and 2 user seats, additional seats at €39/month, and unlimited Hero plans subject to Fair-Use Policy. A dedicated Figma Hero plan was launched in September 2025, and the company also offers 14-day no-credit-card free trials with 10-15 credits. Go-to-market combines product-led growth (self-serve web signup), inside sales demos, and an enterprise direct sales motion offering SSO, SLAs, and custom requirements. To date the company has raised approximately $850,000 in disclosed equity funding across rounds between 2019 and 2021 (notably a 2021 seed led by Movens Capital with participation from Coinvest Capital, Lithuanian Business Angel Network, MediaMatters, Next Media Accelerator, Open Circle Capital, and PFR Ventures), plus Google for Startups backing in 2022.

Name

Attention Insight

Legal name

UAB Attention Insight

Website

https://attentioninsight.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Attention Insight provides AI-powered predictive eye-tracking and attention analytics for designers, marketers, and UX researchers. Its deep learning platform generates attention heatmaps for designs, ads, and videos without human participants, serving over 2,500 customers worldwide via web app and design-tool plugins.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Credit-based): Monthly subscription plans offering credit allowances for image testing, URL analysis, AI recommendations, and video analysis. Plans include Pro (€119/month with 200 credits) and additional seat add-ons at €39/month. Credits expire monthly and do not roll over.
2. Unlimited Plans (Hero & Figma Hero): Unlimited credit plans for heavy users, subject to Fair-Use Policy. Hero plan provides unlimited credits across web app, API, and plugins. Figma Hero plan provides unlimited credits specifically for Figma Visual Usability Checker plugin analyses.
3. API Usage: API transactions consuming credits (4 API transactions = 1 credit). Available to all subscribers with API access, enabling programmatic integration into customer platforms.
4. Additional User Seats: Additional team member seats available at €39/month on top of base Pro plan which includes 2 seats.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels13 records

Core offering

Attention Insight provides an AI-powered SaaS platform that predicts where users will look on visual designs, websites, ads, and videos using a deep learning CNN trained on millions of real eye-tracking fixations. The platform delivers instant heatmaps, Focus Score, Clarity Score, Percentage of Attention, Contrast Maps, and AI-generated improvement recommendations, and is delivered through a self-serve web app, a plugin ecosystem (Figma, Adobe Express, Adobe Photoshop, Adobe InDesign, Sketch, Chrome), and an API for programmatic integration. It is sold via credit-metered and unlimited monthly subscriptions starting at €119/month for the Pro plan with a 14-day free trial.

Product overview

Attention Insight is an AI-powered attention analytics platform that offers predictive eyetracking without the need for human participants. The core product is the Attention Insight Platform (web app) combined with the Predictive Eyetracking service, which uses deep learning algorithms trained on millions of real eye-tracking fixations to predict visual attention with up to 96% accuracy. The platform is complemented by an ecosystem of plugins including the Visual Usability Checker (Figma), Chrome Extension, Adobe Express Add-on (free), Adobe InDesign Plugin, Adobe Photoshop Plugin, and Sketch Plugin, all of which connect to the core platform and consume credits from existing subscriptions. The API enables programmatic access to attention metrics for integration into third-party platforms. Subscription tiers include Pro (€119/month with 200 credits and API access) and Hero plans (unlimited credits).

Differentiator

Problem solved

Functional benefit

Products and services

• Attention Insight Platform Web-based SaaS platform for AI-powered attention analytics and predictive eye-tracking that lets users upload designs, images, or URLs and generate instant attention reports with heatmaps, focus scores, and AI recommendations. Targets designers, marketers, UX researchers, and agencies.
• Predictive Eye-Tracking AI service that predicts what will draw attention in images and videos, using deep learning trained on eye-tracking data to generate attention heatmaps up to 96% accurate without human participants. Used by designers and marketers to validate visual designs before launch.
• Visual Usability Checker (Figma Plugin) Figma plugin for AI-driven visual-attention analyses on static Figma frames that analyzes design hierarchy and focus scores directly inside the Figma workflow. Targets product, UX/UI, and graphic designers.
• Attention Insight Chrome Extension

Quantifiable outcome

• 258% increase in CTA button clicks (Filmelier case study)
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core infrastructure, operational, core customer success, core security, core feature and core commerce.

• Google Cloud EMEA Limitedcore infrastructureTechnology or IntegrationCloud infrastructure provider for data storage and processing. Google Cloud Platform (GCP) handles all cloud, identity, corporate email, office suite, and website traffic analysis. Data fully encrypted, managed, and stored by SOC-compliant vendor Google Cloud.
• Slack Technologies LimitedoperationalTechnology or IntegrationInternal communication tool used for team collaboration with notifications related to customer activity.
• Sentry.iooperationalTechnology or IntegrationWeb application error collection service for monitoring and debugging platform issues.
• Intercom R&D Unlimited Companycore customer successTechnology or IntegrationCustomer support chat, communication via email, and knowledge base functionality. Powers 100% human support with response time under 3 minutes during workdays.
• Cloudflare, Inc.core securityTechnology or IntegrationContent Delivery Network (CDN) and Web Application Firewall services provider. Manages external networks and mitigates network attacks.
• OpenAI Ireland Ltdcore featureTechnology or IntegrationImage visual analysis capability used for AI-generated suggestions for content improvement when users actively request recommendations. Note: User uploaded content is NOT used for AI model training.
• Hotjar LimitedoperationalTechnology or IntegrationWeb screen recording service for understanding user behavior on the platform.
• UserPilotoperationalTechnology or IntegrationUser onboarding platform to help new users learn and adopt the Attention Insight platform.
• MessageBird B.V.operationalTechnology or IntegrationWeb application notifications service for in-app messaging.
• Sinch Sweden AB (Mailgun)operationalTechnology or IntegrationEmail notification service (Mailgun) for sending email communications to users.
• Stripecore commerceTechnology or IntegrationPayment processing provider for all credit card transactions. All payments go through Stripe with PCI compliance. Details about their security setup available on Stripe's security page.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VWO (Visual Website Optimizer): VWO offers A/B testing, heatmaps, and on-page survey tools geared at marketers and CRO teams. Its heatmap capability targets the same pre-launch analytics use case as Attention Insight, often bundled with experimentation.
• Mouseflow: Mouseflow provides heatmaps, session replay, and form analytics for marketers and UX researchers. It is a direct competitor in the website attention/behavior analytics category.
• Crazy Egg: Crazy Egg is a long-standing heatmap and A/B testing tool used by marketers and CRO teams for landing-page optimization. It targets the same pre-launch design validation and visual attention use case as Attention Insight.
• Hotjar: Hotjar is one of the most established heatmap, session recording, and user feedback platforms for marketers and UX teams. It overlaps directly with Attention Insight's heatmap/attention analytics use case and is even listed as a partner in Attention Insight's integrations page.
• Sticky by Hotjar: Sticky (now part of Hotjar) provided AI-driven attention and engagement analytics, with heatmaps and surveys. It overlaps directly with Attention Insight's predictive attention measurement value proposition.

Broad incumbents

• FullStory: FullStory provides digital experience analytics including session replay, heatmaps, and product analytics. It competes in the broader experience analytics space and can substitute for some of Attention Insight's pre-launch analytics within larger product teams.
• Contentsquare: Contentsquare is a leading enterprise digital experience analytics platform with heatmaps, journey analysis, and AI insights. As a broad incumbent, it bundles capabilities overlapping with Attention Insight inside a much larger suite aimed at enterprise customers.
• AB Tasty: AB Tasty is an experimentation and personalization platform with CRO and personalization features used by enterprise marketers. It serves overlapping pre-launch testing and conversion-optimization needs as a broader incumbent.
• Tobii: Tobii is the dominant provider of traditional eye-tracking hardware and research technology for academic and enterprise research. Attention Insight's AI predictive model is positioned as a software alternative to Tobii's hardware-based studies for design validation.
• Microsoft Clarity: Clarity offers free heatmaps and session recordings backed by Microsoft's infrastructure and ties into the broader Microsoft ecosystem. It competes on the same core use case (attention/heatmap analytics) but as a free, broadly bundled product rather than a specialized premium offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ai_attention
• Facebookfacebook.com/attentioninsight
• LinkedInlinkedin.com/company/attention-insight
• Instagraminstagram.com/attentioninsight
• TikToktiktok.com/@attentioninsight

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attention Insight