Keenondots
Keenondots is a Dutch pure-play Commerce Platform as-a Service company and exclusive CloudBlue partner. It delivers subscription commerce automation — ordering, provisioning, invoicing, and multi-tier marketplace management — to MSPs, distributors, ISVs, and IoT companies globally.
- Company typePrivate
- Founded2002
- HeadquartersEnschede, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Keenondots does
Keenondots B.V. is a privately held Dutch company headquartered in Enschede with a secondary office in Utrecht, founded in 2002 by Laurens van Alphen as a hosting and managed services business. The company completed a strategic pivot in 2019 by divesting its hosting legacy to become a pure-play Commerce Platform as-a Service company. Keenondots operates as the exclusive partner of CloudBlue, delivering CloudBlue Connect (marketplace management and ISV syndication) and CloudBlue Commerce (ordering, pricing, and billing) as a single integrated managed service hosted on Microsoft Azure and monitored 24x7.
The platform automates the full subscription commerce lifecycle — service catalog design, bundled solutions, self-service portals, public marketplaces, subscription management, automated provisioning, and automated invoicing including proration, refunds, and reconciliation — and supports N-tier reseller models across multiple countries, languages, and currencies. The product is offered in three subscription tiers (Essentials, Professional, Enterprise), with add-on services including ISV Enablement (development and maintenance of CloudBlue Connectors) and a Partner Acceleration Program. Keenondots also acts as a CloudBlue certified System Integrator, having built connectors for ISVs such as SkyKick, WatchGuard, The SSL Store, Workspace365, and Octopus Cloud.
Commercially, Keenondots serves a horizontal mix of MSPs, distributors, ISVs, IoT companies, and telecom operators through direct enterprise sales, channel partners, and a self-service public marketplace. Named customers include SaaSplaza, Inetum-Realdolmen, Commaxx, Red Dot Distribution, and SkyKick. Distribution is global (partners spanning the US to Australia), the company reports double-digit growth since adopting the CloudBlue platform, and it is GDPR compliant. No external funding rounds or parent company are disclosed; ownership appears founder/management-led with Coen Korver as CEO and Laurens van Alphen as Founder and CTO.
Keenondots firmographics
Firmographics- Name
- Keenondots
- Legal name
- Keenondots B.V.
- Website
- https://keenondots.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keenondots is a Dutch pure-play Commerce Platform as-a Service company and exclusive CloudBlue partner. It delivers subscription commerce automation — ordering, provisioning, invoicing, and multi-tier marketplace management — to MSPs, distributors, ISVs, and IoT companies globally.
- Ownership category
- akta.pro rank
Keenondots industry classification
Industry- Product category
- Subscription Commerce Platform
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI), Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)
Keywords
Where Keenondots is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Keenondots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- Commerce Platform as-a Service: The Commerce Platform is offered as a full managed service in a pay-per-use model. Partners pay for the platform functionality as a subscription-based managed service. The platform enables partners to automate their service delivery and invoicing processes, charging for the value of automated ordering, provisioning and invoicing.
- ISV Enablement Services: Keenondots assists ISVs to enter the CloudBlue ecosystem by helping them with the development of CloudBlue Connectors. This includes building and maintaining full CloudBlue Connectors for ISVs.
- Cloud Automation Practice: Keenondots provides a Cloud Automation practice that helps partners leverage all the automation capabilities of the CloudBlue platform, including consulting and implementation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials tier includes core platform functionality for subscription commerce automation |
| Subscription | Monthly | Professional tier adds multi-tier reseller management and access to ISV ecosystem |
| Subscription | Multi-year contract | Enterprise tier includes full platform capabilities with custom development and dedicated support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Keenondots product offering
Product offeringCore offering
Keenondots offers a fully managed, white-label Commerce Platform as-a Service built on CloudBlue Connect and CloudBlue Commerce technology, hosted on Microsoft Azure. The platform enables partners to procure, sell, manage, and invoice subscription services end-to-end with automated ordering, provisioning, invoicing, multi-tier/multi-language/multi-currency operations, a self-service portal, a public marketplace storefront, and integration with 200+ ISVs. It is sold in three tiers (Essentials, Professional, Enterprise) plus professional services for ISV enablement and Cloud Automation consulting.
Product overview
Keenondots offers a unified Commerce Platform as-a Service built on CloudBlue technology (CloudBlue Connect and CloudBlue Commerce), offered as a fully managed white-label service. The platform enables subscription commerce automation including service catalog management, bundled solutions, self-service portals, public marketplace storefronts, subscription management, automated provisioning, and automated invoicing. The offering is structured in three tiers (Essentials, Professional, Enterprise) with add-on services for ISV enablement and Partner Acceleration. The platform integrates with 200+ ISVs in the CloudBlue ecosystem and supports multi-tier, multi-language, multi-currency operations globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Commerce Platform as-a Service A fully managed, white-label subscription commerce platform built on CloudBlue Connect and CloudBlue Commerce that enables MSPs, Distributors, ISVs and IoT companies to procure, sell, manage, and invoice subscription services end-to-end with multi-tier, multi-language, multi-currency support.
- ISV Enablement Services Professional services helping Independent Software Vendors enter the CloudBlue ecosystem by developing and maintaining full CloudBlue Connectors, with options for fully managed development/maintenance or training plus access to the development framework.
- Cloud Automation Practice Consulting and implementation services that help partners leverage the full automation capabilities of the CloudBlue platform, including workflow design, integration development and operationalization.
- Partner Acceleration Program A partner program offering advice on upcoming platform developments and cloud services of added value, including a peer-group format for partners to exchange knowledge and experience with other solution providers on the platform.
- SkyKick CloudBlue Connector Connector solution developed by Keenondots that makes SkyKick Cloud Backup and Cloud Migration Suites available across the CloudBlue ecosystem, both as standalone offers and as a bundle with Microsoft 365.
Quantifiable outcome
- Companies offering subscription services grow +3 times faster than their peers
- +1 more outcomes
Companies that use Keenondots
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Keenondots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature11 records
Keenondots partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SkyKickcoreKeenondots developed SkyKick's CloudBlue Connector to enable both resellers and distributors on the CloudBlue Commerce platform to create their own unique Microsoft 365 service offerings. This collaboration enables SkyKick's Cloud Backup and Migration Suite to be available across the entire CloudBlue ecosystem.
- CloudBluecoreKeenondots is the exclusive partner of CloudBlue. The company uses CloudBlue Connect and CloudBlue Commerce platforms as the core technology for its Commerce Platform as-a Service. CloudBlue is being used by the largest distributors, managed service providers and IoT companies in the world and enables more than 2 billion end-users.
- ISV Enablement PartnerscoreKeenondots is a CloudBlue certified System Integrator that helps ISVs enter the CloudBlue ecosystem. They develop full CloudBlue Connectors for ISVs like SkyKick, WatchGuard, The SSL Store, Workspace365 and Octopus Cloud. They also provide training and access to development framework for ISVs who want to do development themselves.
- MicrosoftcoreKeenondots enables partners to sell Microsoft services including Office 365, Azure, and Dynamics through the Commerce Platform. The platform supports Microsoft CSP (Cloud Solution Provider) requirements and enables partners to become Indirect CSP Providers.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Keenondots competitors and assessment
Company assessmentDirect peers
- AppDirect: AppDirect operates a subscription commerce and marketplace enablement platform serving distributors, MSPs, and telcos. It is the closest direct competitor to Keenondots, with overlapping product capabilities (service catalog, multi-tier billing, ISV syndication) and target customers.
- Chargebee: Chargebee provides subscription management, recurring billing, and revenue operations tools for SaaS and subscription businesses. It competes with Keenondots on subscription lifecycle automation, automated invoicing, and multi-tier pricing.
- Recurly: Recurly offers subscription billing and management for SaaS, digital media, and IoT companies. It competes with Keenondots on subscription commerce automation, billing flexibility, and recurring revenue management.
- FastSpring: FastSpring is a merchant-of-record digital commerce platform serving SaaS, software, and IoT subscription businesses. It overlaps with Keenondots on global multi-currency subscription billing and automated fulfillment.
- Paddle: Paddle is a merchant-of-record platform that handles global subscription billing, tax, and compliance for SaaS companies. It competes with Keenondots on subscription commerce automation for software vendors.
Broad incumbents
- Zuora: Zuora is the established subscription billing and commerce platform used by large enterprises. While broader in scope and aimed at B2C/B2B subscription businesses at scale, it competes with Keenondots on subscription management, automated invoicing, and revenue recognition.
- Stripe Billing: Stripe's billing and Connect products offer subscription management and marketplace/platform payment orchestration. As part of Stripe's broader commerce stack, it competes with Keenondots on automated subscription billing and split-payment marketplace scenarios.
- 2Checkout (Verifone): 2Checkout (now part of Verifone) provides global digital commerce and subscription billing for SaaS and digital goods. It is comparable to Keenondots on multi-currency, multi-language subscription commerce for software and digital products.
Others
- CloudBlue (Ingram Micro): CloudBlue is the underlying platform technology that Keenondots exclusively resells as a managed service. While not a competitor in the strict sense, its direct-to-market moves (own reseller programs, cloud marketplace operations) directly shape Keenondots' strategic optionality.
Regional players
- SaaSus: SaaSus is a Japan-based subscription management and billing platform targeting SaaS businesses in APAC. It is comparable to Keenondots on subscription lifecycle automation, though it primarily serves a different geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keenondots social profiles
Digital presenceKeenondots compliance and trust
Trust signalCompliance1 record
Keenondots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keenondots leadership team
Management profileNumber of profiles
Profiles3 records
Keenondots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keenondots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keenondots
What does Keenondots do?
Keenondots offers a fully managed, white-label Commerce Platform as-a Service built on CloudBlue Connect and CloudBlue Commerce technology, hosted on Microsoft Azure. The platform enables partners to procure, sell, manage, and invoice subscription services end-to-end with automated ordering, provisioning, invoicing, multi-tier/multi-language/multi-currency operations, a self-service portal, a public marketplace storefront, and integration with 200+ ISVs. It is sold in three tiers (Essentials, Professional, Enterprise) plus professional services for ISV enablement and Cloud Automation consulting.
Is Keenondots a public or private company?
Keenondots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keenondots founded?
Keenondots was founded in 2002. It employs 11 to 50 people.
Where is Keenondots based?
Keenondots is headquartered in Enschede, Netherlands, in the Europe region.
How does Keenondots make money?
Three revenue lines are on record. Commerce Platform as-a Service is the primary driver. The others are ISV Enablement Services and cloud Automation Practice.
Who are Keenondots's main competitors?
Direct peers on record are AppDirect, Chargebee, Recurly, FastSpring and Paddle. Broad incumbents are Zuora, Stripe Billing and 2Checkout (Verifone). CloudBlue (Ingram Micro) is listed as an others. SaaSus is listed as a regional player.
Does Keenondots have an API?
Yes. The Commerce Platform offers an extensible set of APIs enabling integration with existing back-office systems. All APIs, integrations and exports are part of the managed service and managed by Keenondots. A flexible low-code integration framework allows integration with any standard or non-standard business application. Integration capabilities include Accounting, Service Management, CRM, and E-commerce applications.
What industry is Keenondots in?
Keenondots's product category is Subscription Commerce Platform. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAEAMAC, Cloud Operations Outsourcing (Cloud Managed Operations). Its NAICS code is 54151 and its SIC code is 7370.