What Barossa Village does

Barossa Village Inc. is a community-owned, not-for-profit aged care and retirement living organisation founded in 1964 and headquartered in Nuriootpa, South Australia. It operates across four Barossa Valley townships (Nuriootpa, Tanunda, Angaston, Mt Pleasant) and delivers a four-pillar continuum of care: Retirement Living (independent living units in cluster configurations), In Home Care (Commonwealth Home Support Programme and Support at Home government-funded services plus private fee-for-service care), Residential Care (24-hour facility-based care at The Residency), and Supported Accommodation (one-bedroom units with integrated support at Atze Parade). The organisation serves older Australians aged 65+ (or 50+ for Aboriginal and Torres Strait Islander peoples) plus the broader Barossa Valley community, with a specific ageing-in-place design philosophy spanning widened doorways, two-way bathroom access, sliding kitchen drawers, and lowered light switches to support residents across mobility levels.

The core technology is the ageing-in-place housing design layer, developed in partnership with environmental design specialist Elinor Walker (ESD Planning) and construction partner GJ Gardner, and demonstrated in the 2025 Buna/Kokoda five-home project on a 2,400 sqm site in Nuriootpa. Service delivery is delivered through in-person human care rather than digital platforms, with community-integrated wellbeing programmes (hydrotherapy, fitness classes, art groups, social events) and a Lifeline Connect Centre partnership (2025) extending into mental health services. Dedicated sales channels include a Care Enquiry Team, phone-based enquiry management, scheduled property tours, My Aged Care government referral pathway, and community-led touchpoints (The Grapevine newsletter, monthly Saturday Community Markets, resident testimonials).

Revenue is generated through four streams: Australian Government-funded aged care (CHSP and Support at Home programme subsidies accessed via My Aged Care assessment), Retirement Living Unit occupancy (purchase or rental arrangements), Private Home Care Services (fee-for-service personal care, cleaning, gardening, and transport), and Residential Care Accommodation (24-hour care with private rooms). Pricing is not publicly disclosed for residential care or ILU occupancy; private home care is quote-based, and government-funded services are accessed through assessment-based budgets. The 60+ year heritage, deep regional brand, and integrated care continuum create meaningful switching costs and community-led network effects, though the business model is constrained by government reimbursement structures and a regional single-catchment geographic footprint.

Name

Barossa Village

Legal name

Barossa Village Inc.

Website

https://barossavillage.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Barossa Village is a community-owned, not-for-profit aged care and retirement living provider serving older Australians across South Australia's Barossa Valley, offering independent living units, in-home care, residential care, and supported accommodation since 1964 across four townships.

Ownership category

akta.pro rank

Product category

Aged Care and Retirement Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Retirement living
• Aged care services
• Residential care
• Home care support
• Independent living units

Headquarters

HQ city

Nuriootpa

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Australian Government Funded Aged Care: Commonwealth Home Support Program (CHSP) and Support at Home program services funded through government subsidies. Eligible individuals access services via My Aged Care assessment and receive approved service budgets to purchase care from Barossa Village.
2. Retirement Living Unit Occupancy: Independent living units available for occupancy through purchase or rental arrangements. Residents gain access to community amenities, wellbeing programs, and integrated care services with maintenance fees continuing during holiday absences.
3. Private Home Care Services: Fee-for-service personal care, house cleaning, garden assistance, and transport services for individuals requiring additional support beyond government-funded packages. Privately funded without aged care subsidy requirements.
4. Residential Care Accommodation: 24-hour residential care services providing accommodation, nursing care, and support for individuals requiring assistance with daily activities and medical needs. Room configurations include private ensuites, garden views, TV, heating/cooling, and Wi-Fi.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Barossa Village operates a community-owned aged care and retirement living service providing independent living units, government-funded and private in-home care services, 24-hour residential care accommodation, and supported accommodation across the Barossa Valley in South Australia. The organization also delivers supplementary wellbeing programs, meal delivery, and community transport to older Australians and the broader Barossa community.

Product overview

Barossa Village is a community-owned retirement and aged care service provider offering a continuum of care through four interconnected service lines: Retirement Living (independent living units in cluster configurations across Nuriootpa, Tanunda, Angaston, and Mt Pleasant), In Home Care (government-funded and private home care services), Residential Care (24-hour facility-based care with memory support), and Supported Accommodation (independent units with integrated support at Atze Parade). The organization supplements these core services with wellbeing programs (hydrotherapy, fitness, social activities), meal delivery, and community transport. The company celebrated 60 years of service in 2024 and is currently developing new housing projects including the Buna/Kokoda cluster and planning the Heritage Park Precinct.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Living Independent living units available in one, two, and three-bedroom configurations across Nuriootpa, Tanunda, Angaston, and Mt Pleasant. Designed with ageing-in-place principles including widened doorways, two-way bathroom access, lowered light switches, and sliding kitchen drawers to support accessibility and independence.
• In Home Care Personalised aged care services delivered at home, including Commonwealth Home Support Program (CHSP), Support at Home program services, and private Barossa Home Care Services covering personal care, house cleaning, garden assistance, and transport. Access to government-funded services is via My Aged Care assessment.
• Residential Care 24-hour care and accommodation in a facility setting with individual rooms featuring private ensuites, garden views, TV, heating/cooling, and Wi-Fi. Includes specialised memory care and support services delivered at The Residency in Nuriootpa.
• Supported Accommodation

Quantifiable outcome

• 60+ years of community service since 1964
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Lifeline Regional SA and Far West NSWcoreStrategic or Co-development Partner · 1 April 2025Major collaboration to develop Australia's first co-branded Lifeline Connect Centre. Barossa Village's existing OpShop at 24a Murray Street will transition to a co-branded Barossa Village and Lifeline OpShop, with proceeds funding Lifeline's crisis intervention and mental health services. The site will evolve into a Lifeline Connect Centre offering free, walk-in psychological support without referral barriers. Leadership includes CEO Ben Hall, Lifeline CEO Robert Martin, and Dr. Bill Gransbury (Chair of Enhance Barossa Mental Health Steering Committee).
• GJ GardnercoreStrategic or Co-development Partner · 1 July 2024Home development partner for the Buna/Kokoda housing project. GJ Gardner collaborated with Barossa Village to design and construct five individually designed homes on Kokoda Road and Buna Terrace in Nuriootpa. The partnership enables modern, right-sized retirement housing with architectural consideration for ageing-in-place principles.
• Elinor Walker (ESD Planning and Design)supportingTechnology or IntegrationEnvironmental design specialist consulted for the Buna/Kokoda project to unlock the potential of landlocked site through expert site analysis and sustainable design principles. Walker enabled the conversion of a previously inaccessible 300 sqm parcel into viable housing development.
• Enhance Barossa Mental Health (EBMH) Steering CommitteecoreStrategic or Co-development PartnerMulti-stakeholder committee supporting the Lifeline partnership initiative. Dr. Bill Gransbury serves as Committee Chair driving the mental health support transformation for the Barossa Valley region.
• Maggie BeersupportingStrategic or Co-development PartnerRenowned Barossa chef and food advocate who contributed to the 'Our Barossa Family Dinner' event at The Residency. Maggie Beer's Pheasant Farm products with Barossa Truffle featured in the five-star dining experience, supporting culinary innovation in aged care dining.
• Barossa Wineries and Producers (Langmeil Wines, Max and Me, Rockford Wines)supportingGTM or Marketing PartnerLocal Barossa Valley wineries and producers who donated products and contributed to the 'Our Barossa Family Dinner' culinary event, showcasing regional produce and supporting quality dining experiences for residential care residents and their families.
• Barossa Chef Mark McNamarasupportingStrategic or Co-development PartnerLeading chef who volunteered to cater the 'Our Barossa Family Dinner' event, supported by Barossa Village's hospitality team. Delivered restaurant-quality dining experience for residents and families, demonstrating collaborative approach to aged care hospitality.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• ACH Group: Large South Australian not-for-profit aged care organisation providing retirement living, home care, allied health, and residential care across metropolitan and regional SA. Comparable in nonprofit community-owned structure and integrated service offering, with broader scale.
• Resthaven Incorporated: South Australian community-based not-for-profit aged care provider offering independent living units, home care, and residential care across multiple Adelaide and regional sites. Directly comparable in mission, nonprofit status, integrated continuum model, and South Australian regional footprint.
• Eldercare Incorporated: South Australian aged care nonprofit operating retirement villages and residential care facilities, including regional sites. Comparable in mission, South Australian geographic focus, and integrated ageing-in-place philosophy.
• Southern Cross Care (SA & NT): South Australian and Northern Territory aged care provider with retirement living, home care, and residential care services. Directly comparable in nonprofit model, regional SA presence, and full continuum service offering.

Broad incumbents

• Regis Healthcare: ASX-listed residential aged care provider with national footprint. Comparable in residential care service delivery but operates at substantially larger scale and as a for-profit corporate.
• Estia Health: ASX-listed operator of residential aged care homes across Australia with a primarily residential care focus. Comparable as a competitor for residential aged care residents in regional SA, though for-profit rather than nonprofit.
• Bolton Clarke: One of Australia's largest not-for-profit aged care providers operating retirement villages, home care, and residential care nationally. Comparable in mission and integrated service model but with substantially larger scale and broader geographic footprint.
• RSL Life Care: Veteran-focused Australian not-for-profit offering retirement living, home care, and residential care. Comparable in nonprofit mission and integrated model, with national scope and veteran-specific positioning.
• Bupa Aged Care Australia: International health insurer's Australian aged care arm operating residential care and some retirement living. Comparable as a competitor in residential aged care and home care services, with significantly broader resources.

Regional players

• Homestyle Aged Care: Victorian-based residential aged care operator with multiple homes. Comparable as a smaller regional aged care provider focused on residential care, though operating in Victoria rather than South Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BarossaVillage.org
• LinkedInlinkedin.com/company/barossa-village
• Instagraminstagram.com/barossa.village

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barossa Village