What Industrial Alliance Securities does

iA Gestion privée de patrimoine (also operating historically as Industrial Alliance Securities) is a Canadian full-service wealth management firm and wholly-owned subsidiary of iA Groupe financier (TSX: IAG), one of Canada's largest insurance and financial conglomerates founded in 1892. The firm operates as a pan-Canadian network of more than 450 independent investment advisor and portfolio manager teams managing approximately $73+ billion in assets under administration across roughly 210,000 clients and 140,000 households, with offices in Montreal (headquarters), Toronto, Calgary, and Vancouver. It serves high-net-worth individuals, families, and business owners with holistic wealth planning spanning investment management, retirement, tax, estate, succession, and insurance planning, and extends services to US-resident and transborder clients through iA Gestion privée de patrimoine É.-U. inc., a US SEC-registered investment advisor subsidiary launched in November 2022 with custodial services provided by Pershing (Bank of New York Mellon).

Name

Industrial Alliance Securities

Legal name

iA Gestion privée de patrimoine inc.

Website

https://iagestionprivee.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

iA Gestion privée de patrimoine is a Canadian full-service wealth management subsidiary of iA Groupe financier, operating a pan-Canadian network of over 450 independent investment advisor teams managing approximately $73 billion in assets across 210,000+ high-net-worth clients, with US cross-border capabilities via a US-registered subsidiary.

Ownership category

akta.pro rank

Product category

Private Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

Keywords

• Wealth management services
• Investment advisory
• Securities brokerage
• Retirement planning
• Managed account programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fee-based AUM (Assets Under Administration) Revenue: Advisors and the firm generate revenue based on a percentage of assets under administration/management. Fee-based accounts charge a predetermined percentage (e.g., 1%) of the value of managed assets, with the percentage sometimes decreasing as client assets grow. This creates a recurring, predictable revenue stream tied to market values and client asset growth.
2. Transaction-based Commissions: Advisors working under a commission model receive compensation when clients buy or sell investments (e.g., mutual funds, ETFs, stocks). Commissions may depend on the investment type, dollar value of the transaction, or other variables. Trail commissions are also received from fund companies based on funds held by clients.
3. Management Expense Ratio (MER) / Fund Fees: When clients invest in mutual funds, segregated funds, or ETFs, Management Expense Ratios are charged as a percentage of fund assets (e.g., 2%), deducted from the investment value. These fees compensate the fund manager and the brokerage (via trailing commissions to advisors) for portfolio management, administration, legal, accounting, audit, and custody services.
4. US Cross-border Wealth Management Services: iAGPP É.-U. (US subsidiary) offers integrated transborder wealth management to US and Canadian residents, including US non-registered accounts, IRAs, 401(k) rollovers, and other US retirement accounts. Revenue is generated through advisory fees on US assets under management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Industrial Alliance Securities operates as iA Gestion privée de patrimoine, a pan-Canadian full-service wealth management and securities brokerage platform with over 475 independent investment advisor and portfolio manager teams. It delivers holistic wealth planning (investment, tax, retirement, estate, succession, risk management), a broad investment product shelf (mutual funds, ETFs, stocks, fixed income, alternatives), registered and non-registered accounts, insurance solutions, the Elite Unified Managed Account Program, capital markets services via iA Marchés des capitaux, and cross-border wealth management via the US-registered subsidiary iA Gestion privée de patrimoine É.-U.

Product overview

iA Gestion privée de patrimoine operates as a unified private wealth management platform with over 475 independent advisor teams managing $73+ billion in assets under administration. The core offering consists of comprehensive wealth planning services (retirement, tax, estate, business, and succession planning) combined with a full range of investment products (mutual funds, stocks, ETFs, fixed income, and alternatives). The platform is anchored by the Elite Unified Managed Account Program and supported by technology platforms including AX360 for advisor operations, the Client Portal for retail access, and Croesus for portfolio management. The subsidiary iA Marchés des capitaux provides institutional capital markets services, while iA Gestion privée de patrimoine É.-U. extends cross-border services to U.S. clients. Insurance products are delivered through PPI Management Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Programme unifié de comptes gérés Elite: Unified managed account program allowing clients to consolidate multiple investment solutions in a single account across various asset classes, countries, styles, and investment vehicles.

Products and services

• Wealth Planning Services Comprehensive planning services covering retirement planning, tax planning, trust and estate planning, business planning, and succession planning, delivered by independent investment advisors for individuals, families, and business owners.
• Investment Products Comprehensive range of investment products including mutual funds, stocks and fixed income securities, ETFs, and alternative investments, made available through affiliated advisors.
• Registered Accounts Tax-advantaged registered accounts including RRSP (retirement savings plans), TFSA (tax-free savings accounts), RESP (registered education savings plans), FHSA (first home savings accounts), and non-registered accounts.
• Insurance Products

Quantifiable outcome

• Over $73 billion in assets under administration, serving 140,000+ households and 210,000+ clients across Canada
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pershing (Bank of New York Mellon)coreTechnology or Integration · 17 November 2022iAGPP É.-U. (US subsidiary) engaged Pershing, the largest clearing and settlement solutions provider in the sector and a subsidiary of Bank of New York Mellon, as its custodial services provider. Pershing provides fully integrated fiduciary accounting and global custody, multi-currency account capabilities, asset movement, and direct processing. Its technology platform enables front-, middle-, and back-office streamlining while delivering a seamless customer experience.
• National Bank Financial Inc. (Education Savings Plans)minorStrategic or Co-development PartnerNational Bank Financial Inc. serves as the education savings plan provider for family and individual registered education savings plans (RESPs), with plan terms and conditions provided by iA Gestion privée de patrimoine under trust declarations.
• National Bank Independent Network (BNRI)coreTechnology or IntegrationNational Bank Independent Network (BNRI) is referenced as the introducing broker for iA Gestion privée de patrimoine. BNRI's clearing and settlement infrastructure supports trade processing. The firm also provides the Portfolio Aid advisor desktop platform integrated into iA's technology ecosystem.
• PPI Management Inc. (Insurance Products)minorChannel Partner/ Reseller/ DistributorPPI Management Inc. is an MGA (Managing General Agent) providing a wide range of life, health, and accident insurance solutions. iA Gestion de patrimoine, Services d'assurance inc., a related company, offers these insurance solutions to clients of iA Gestion privée de patrimoine advisors, with PPI providing actuarial, tax, and specialized expertise.
• iA Placements Clarington (Fund Manufacturing)minorStrategic or Co-development PartneriA Placements Clarington is the fund manufacturer within iA Gestion de patrimoine, offering actively managed mutual funds, managed portfolios, active ETF series, and socially responsible investments. It is part of the broader iA Gestion de patrimoline division alongside iA Gestion privée de patrimoine, Investia Services financiers, and FundEX Investments.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• RBC Dominion Securities: Royal Bank of Canada's full-service wealth management division offering investment advisory, portfolio management, and estate planning services to high-net-worth Canadian clients. Directly comparable as a Canadian broker-dealer affiliated wealth advisory with similar advisor network model.
• TD Wealth Private Investment Advice: TD Bank's wealth management arm providing investment advisory services, financial planning, and portfolio management to affluent Canadian households. Directly comparable in target market (Canadian HNW), service offering (integrated wealth + insurance via parent), and advisor-led distribution model.
• BMO Nesbitt Burns: Bank of Montreal's full-service brokerage arm providing wealth management, capital markets, and investment advisory services. Directly comparable in offering investment advisory, capital markets, and managed account programs to Canadian HNW and business owner clients.
• CIBC Wood Gundy: CIBC's full-service brokerage and wealth advisory division serving affluent Canadian investors. Directly comparable as a Big Six bank-owned dealer with advisor networks providing portfolio management, retirement planning, and cross-border wealth services.
• ScotiaMcLeod: Scotiabank's wealth management division offering investment advisory, financial planning, and portfolio management through independent advisor teams. Closely comparable model using independent advisor teams under bank-affiliated brand with similar product shelf and managed account programs.
• National Bank Financial Markets: National Bank's wealth management arm and BNRI independent network serving Canadian investors. Directly comparable as both a peer and a current partner via the BNRI introducing broker relationship and Portfolio Aid platform integration.
• Canaccord Genuity (Canada): Canadian wealth management and capital markets firm offering investment advisory and institutional capital markets services. Comparable in combined wealth + capital markets business model and independent advisor network approach.
• Raymond James (Canada): Canadian arm of Raymond James offering full-service wealth management through independent advisor teams. Directly comparable as a non-bank affiliated dealer network targeting Canadian HNW clients with similar advisor entrepreneurship model.
• Manulife Wealth (Manulife Securities): Manulife's wealth management arm offering investment advisory services integrated with insurance solutions. Closely comparable as an insurance-wealth integrated advisory model with similar target segments (HNW, business owners) and dual-licensed cross-border capabilities.
• Desjardins Wealth (Disnat and Gestion de patrimoine): Desjardins Group's wealth management division serving Quebec and broader Canadian HNW clients. Comparable as a large cooperative-owned wealth manager with full advisory services and a significant presence in the Quebec market where iA Gestion privée de patrimoine is headquartered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL6llGcgl8QU6JsNoShKJNgbRD7RMKTJK4
• LinkedInlinkedin.com/company/ia-gestion-privee-de-patrimoine
• Xx.com/iagestionprivee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Alliance Securities