Flower City

Name

Flower City

Legal name

Flower City Group

Website

https://flowercitygroup.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Print Production Services: End-to-end printing services including digital print, offset print, and flexo print for point-of-sale displays, packaging, and retail signage. Revenue generated through project-based manufacturing fees.
2. Design Services: Structural design, prototype development, and creative design services for retail displays and packaging. Billed as part of overall project engagement.
3. Kitting and Fulfillment: Kitting services for national rollouts and quick-turn signage kits, including storage and delivery services.
4. Specialty Packaging: Interactive packaging, promotional packaging, sales kits, boutique mailers, direct-to-consumer packaging, and folding cartons.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Flower City Group designs, manufactures, prints, and packages large-format retail signage, point-of-purchase displays, and specialty packaging for national consumer brands. It delivers end-to-end services spanning structural design, prototyping, photography, digital/offset/flexo printing, finishing, kitting, storage, and fulfillment from a single Rochester, NY facility, anchored by its proprietary DegraTECH® biodegradable plastic sheet.

Product overview

Flower City Group is a print, packaging, and point of purchase display company that offers end-to-end solutions from design through manufacturing and fulfillment. The company's core product portfolio consists of Design Studio services (structural design, prototype lab, 3D visualization, store audits, and the Lazer photography studio) and comprehensive manufacturing capabilities (digital, offset, and flexo printing; die cutting; heat bending; litho mounting; in-house sheeting; ink lab). Their flagship sustainable product is DegraTECH®, a biodegradable plastic signage substrate made from post-industrial waste. The company also produces dimensional displays, retail signage, specialty packaging, folding cartons, and offers kitting, storage, and fulfillment services. All services are delivered through their Rochester, NY facility with over 300,000 sq. ft. of production and storage space.

Differentiator

Problem solved

Functional benefit

Brands

• DegraTECH®: A biodegradable plastic sheet product using post-industrial waste, engineered to biodegrade in biologically active landfill environments. Available in 15-60 mil thicknesses, suitable for indoor and outdoor retail signage applications.

Quantifiable outcome

• 12.5% biodegradation in 67 days under simulated landfill conditions (ASTM D5511 testing)

Named customers10 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• One Tree PlantedminorStrategic or Co-development PartnerFlower City Group supports global reforestation through One Tree Planted, an environmental nonprofit. The partnership offsets the environmental impact of paper-based packaging and aligns with the company's sustainability mission.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HH Global: Global marketing execution and brand activation services company that produces retail POP, signage, and packaging for major brands. Closest functional peer to FCG's end-to-end design, print, and kitting model serving enterprise retail accounts.
• Multi-Color Corporation: Specialty label and packaging manufacturer serving major CPG brands with decorative labels and consumer packaging. Shares FCG's enterprise CPG customer profile and project-based print production model focused on brand-impact substrates.
• Cenveo: Commercial printing and packaging specialist offering labels, POP, and consumer packaging to enterprise brands. Direct comparable on multi-technology printing and custom packaging for retail end markets.
• Syndicate (SyndicateGO): Branded merchandise and retail activation provider producing custom POP, signage, and packaging for major brands. Comparable to FCG in integrated design-to-fulfillment workflows for marketing activations.
• The Vomela Companies: Large privately held specialty commercial printer and branded environment provider producing retail POP, signage, and large-format graphics for major brands. Closely comparable to FCG as a non-public, end-to-end commercial print and POP specialist.

Broad incumbents

• Quad/Graphics: Large publicly traded marketing and commercial printing company that produces retail signage, packaging, and in-store displays for major North American brands. Overlaps with FCG on enterprise field sales, multi-technology printing, and end-to-end POP fulfillment.
• Donnelley Financial Solutions / R.R. Donnelley (legacy): Historic commercial printing giant offering digital, offset, and flexo production for enterprise clients with kitting and distribution. Comparable to FCG in multi-technology print capabilities and large-enterprise customer mix.
• CCL Industries: Global specialty label and packaging powerhouse serving consumer brands across healthcare, beauty, and CPG. Comparable in servicing multinational brand owners with value-added decorative substrates and packaging solutions.
• Smurfit Westrock: Paper, packaging, and display giant serving consumer brands with folding cartons, displays, and signage at massive scale. Overlaps with FCG on retail-facing paperboard displays and packaging programs for enterprise customers.
• Sonoco Products Company: Global packaging manufacturer serving consumer brands with paperboard cartons, displays, and protective packaging. Comparable in supplying CPG and retail customers with paper-based packaging and point-of-purchase solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FlowerCityGroup
• LinkedInlinkedin.com/company/flower-city-group
• Xx.com/flowercitygroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower City