Philip B. Botanicals
Philip B. Botanicals is a privately-held luxury haircare brand founded in 1991 by celebrity colorist Philip B., selling botanically formulated shampoos, conditioners, styling products, body care, and tools through DTC e-commerce and premium retailers across approximately 50 countries.
- Company typePrivate
- Founded1991
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Philip B. Botanicals does
Philip B. Botanicals is a privately-held luxury haircare brand founded in 1991 in West Hollywood, California by celebrity colorist Philip B. The company develops, formulates, and sells botanically powered hair and body products across a portfolio of branded collections including White Label (entry-tier), Black Label (premium), Russian Amber Imperial, Forever Shine, Peppermint Avocado, Weightless Volumizing, Scalp Booster, Gentle Conditioning, Velvet Oud, Maui Wowie, Icelandic Blonde, Everyday Beautiful, and Lovin'. Its technology stack is formulation-driven rather than software-driven: proprietary delivery systems include time-released Safflower Oleosomes (used in Russian Amber Imperial and Forever Shine), Redensyl 3% (Scalp Booster), Pea Peptides Complex (Black Label), micellar-inspired surfactants (Weightless Volumizing), and botanical warming delivery systems. Products span shampoos, conditioners, masques, styling products, oils, body washes and crèmes, plus premium accessories (mahogany brushes, acetate combs, silk-alternative scrunchies), priced from $17 for travel sizes to $255 for the Russian Amber Imperial Gold Masque.
The company operates a direct-to-consumer e-commerce channel at philipb.com alongside wholesale distribution through luxury department stores including Harrod's (UK), Saks Fifth Avenue (North America), and Joyce Hong Kong (Asia-Pacific), reaching consumers in approximately 50 countries. Marketing is content-first, anchored by the "Philip Explains" educational blog, earned media in Vogue, Goop, Allure, and Byrdie, an email newsletter, a loyalty rewards program, and a hair quiz that drives product personalization. Customer segments span premium/luxury consumers, color-treated and damaged-hair users, fine-hair volumizing buyers, thinning-hair and scalp-health consumers, sensitive-scalp fragrance-free buyers, and curly/textured-hair consumers. Philip B. Botanicals is privately held under founder Philip B.'s ownership with no disclosed external funding, parent company, or subsidiary structure, and operates with 11-50 employees.
Philip B. Botanicals firmographics
Firmographics- Name
- Philip B. Botanicals
- Legal name
- Philip B. Botanicals
- Website
- https://philipb.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Philip B. Botanicals is a privately-held luxury haircare brand founded in 1991 by celebrity colorist Philip B., selling botanically formulated shampoos, conditioners, styling products, body care, and tools through DTC e-commerce and premium retailers across approximately 50 countries.
- Ownership category
- akta.pro rank
Philip B. Botanicals industry classification
Industry- Product category
- Premium Haircare and Scalp Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
- akta.pro secondary industries
- Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)
Keywords
Where Philip B. Botanicals is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Philip B. Botanicals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Premium Haircare Products: Direct sale of botanically powered haircare and body products through e-commerce and retail partners. Products range from $17-$255 with premium positioning. Includes shampoos, conditioners, styling products, oils, masques, tools, and body care. Subscription/rewards program mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | White Label Collection - Entry-level botanicals |
| Unit Pricing | Pay-as-you-go | Black Label Collection - Premium luxury formulations |
| Unit Pricing | Pay-as-you-go | Rejuvenating Oil |
| Unit Pricing | Pay-as-you-go | Bundles - 15% discount |
| Unit Pricing | Pay-as-you-go | Travel Size - TSA-friendly minis |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Philip B. Botanicals product offering
Product offeringCore offering
Philip B. Botanicals develops, manufactures, and sells premium botanically-powered haircare, scalp care, and body care products under its own brand. Its portfolio spans shampoos, conditioners, hair oils, masques, scalp treatments, styling products, body washes, body creams, hair brushes, combs, and silk accessories, sold direct-to-consumer via philipb.com and through luxury department stores globally.
Product overview
Philip B. Botanicals is a luxury haircare brand founded in 1991, offering a comprehensive portfolio of botanically-powered hair and body products. The company operates a single-brand platform with distinct product collections organized around specific hair concerns and ingredients. The core White Label collection includes original bestsellers: Rejuvenating Oil, Peppermint Avocado Shampoo, Lightweight Deep Conditioner, and Detangling Toning Mist. The premium Black Label collection features advanced formulations like Russian Amber Imperial (Gold Masque, Shampoo, Conditioner, Volumizing Mousse, Insta-Thick) and Forever Shine with time-released Safflower Oleosomes technology. Specialized lines include Weightless Volumizing for fine hair, Scalp Booster powered by Redensyl for thinning hair, Everyday Beautiful for color-treated hair, Gentle Conditioning for sensitive scalps, and Velvet Oud featuring rare Oud ingredient. The brand also offers body care (Magnolia Flowers, Forever Shine Body), styling products (mousses, gels, waxes, sprays), and premium hair tools (mahogany brushes, acetate combs, silk accessories). Products are formulated with plant-derived ingredients, peptides, amino acids, and botanical extracts, positioned at premium price points ($18-$255 for hair care, $70-$85 for body care, $15-$220 for tools).
Differentiator
Problem solved
Functional benefit
Brands
- White Label: Original product line powered by plant-derived ingredients to refresh scalp and leave hair looking bouncy and gleaming.
- Black Label
- Russian Amber Imperial
- Forever Shine
- Peppermint Avocado
- Weightless Volumizing
- Scalp Booster
- Velvet Oud
- Maui Wowie
- Icelandic Blonde
- Gentle Conditioning
- Everyday Beautiful
- Lovin'
Products and services
- White Label Collection Original Philip B. Botanicals product line powered by plant-derived ingredients to refresh scalp and leave hair looking bouncy and gleaming, targeting everyday haircare needs.
- Russian Amber Imperial Collection Ultra-opulent deep conditioning and color-protective haircare line including Gold Masque, Shampoo, Conditioner, Volumizing Mousse, Insta-Thick aerosol spray, and Dry Shampoo, designed for bleached, color-treated, or heat-damaged strands.
- Forever Shine Collection Color-reviving and shine-enhancing haircare line with time-released Safflower Oleosomes and Royal Oud fragrance, including shampoo, conditioner, thermal protection spray, body wash, and body crème.
- Scalp Booster Collection Scalp and hair density treatment system featuring Pre-Wash Treatment, Shampoo, Leave-In Scalp Serum, and Silicone Scalp Massager, powered by 3% Redensyl with Salicylic Acid and Niacin to support fuller-looking hair.
- Weightless Volumizing Collection Lightweight haircare line for fine, flat, or limp hair including Shampoo, Conditioner, Hair Masque, Conditioning Water, Miracle Serum, and Insta-Thick volumizing spray.
- Peppermint Avocado Collection Scalp-invigorating haircare line including Shampoo, Conditioner, and Scalp Scrub with cooling menthol, peppermint oil, avocado extract, and 16 plant extracts.
- Velvet Oud Collection Premium fragrance and conditioning line featuring rare Oud ingredient, including Leave-In Conditioning Water and Detangling Toning Mist.
- Gentle Conditioning Collection Sensitive-friendly haircare line including Gentle Conditioning Shampoo and Gentle Conditioner formulated without added fragrance or color, based on Shea Butter, Vitamin B5, and Wheat Proteins.
- Everyday Beautiful Collection Sulfate-free clarifying haircare line with citrus essential oils for everyday volumizing and color support, including Shampoo and Conditioner.
- Icelandic Blonde Collection Specialized shampoo collection for blonde and grey hair providing tone-correcting properties to neutralize unwanted brassy or yellow tones.
- Nordic Wood Hair + Body Shampoo Dual-purpose hair and body cleanser with a cooling, forest-inspired botanical scent.
- Santa Fe Hair + Body Shampoo Dual-purpose hair and body cleanser with natural botanicals balancing and soothing skin and scalp.
- Magnolia Flowers Body Care Body care collection featuring Magnolia and Orange Flowers extracts with Pea Peptides, including Magnolia Flowers Body Wash and Body Crème for gentle daily cleansing and hydration.
- Hair Tools and Accessories Premium haircare tools and accessories including mahogany Paddle Hairbrush, Small/Medium/Large Round Hairbrushes, plant-based Detangling Comb and Styling Comb, silicone Scalp Massagers, Hairbrush Cleaner, microfiber Hair Towel, and Silk-Alternative rPET accessories (Beanie, Sleep Mask, Scrunchies).
- Boxed Sets and Discovery Kits Curated multi-product kits and discovery sets offering 15% bundle savings, designed to introduce customers to full routines across collections such as Forever Shine, Weightless Volumizing, Peppermint Avocado, and the original 4-step signature regimen.
Quantifiable outcome
- 71% of participants saw thicker-looking hair after 3 months using Redensyl-based Scalp Booster
- +1 more outcomes
Companies that use Philip B. Botanicals
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
Philip B. Botanicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Philip B. Botanicals partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- GMA Deals & Steals / Tory JohnsonminorFeatured deal platform on Good Morning America where Philip B. products are offered during holiday promotions with special pricing and free shipping.
- Harrod'scoreLuxury department store in UK carrying Philip B. Botanicals products as part of their premium haircare offerings. Represents one of the brand's key international retail partnerships.
- Saks Fifth AvenuecorePremium department store retailer in North America distributing Philip B. luxury haircare products in their beauty departments.
- Joyce Hong KongcoreLuxury retailer in Asia-Pacific region carrying Philip B. products, representing brand expansion into Asian markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Philip B. Botanicals competitors and assessment
Company assessmentEmerging players
- Living Proof: Living Proof is a science-driven prestige haircare brand with patented technology platforms (e.g., OFPMA, Healthy Hair Molecule). Comparable in proprietary-ingredient storytelling and premium pricing, particularly adjacent to Philip B.'s technology-led Scalp Booster and Forever Shine positioning.
- Sachajuan: Sachajuan is a Scandinavian luxury haircare brand with a minimalist botanical formulation philosophy sold through premium salons. Comparable in high-end positioning and concentrate-driven formulation, though with smaller US distribution footprint than Philip B.
- Briogeo: Briogeo is a clean-beauty haircare brand targeting textured, damaged, and color-treated hair with botanical actives. Comparable in ingredient-led positioning and target use cases (especially scalp and dry/damaged hair), though with a Sephora/Ulta-led distribution model.
Direct peers
- Olaplex: Olaplex is a premium bond-building haircare brand sold at Sephora, Ulta, and salons globally. Comparable as a science-led, prestige-priced haircare brand targeting damaged and color-treated hair — the same primary use case as Philip B.'s Russian Amber Imperial and Forever Shine lines.
- Moroccanoil: Moroccanoil built a global luxury haircare brand around a signature oil treatment — directly analogous to Philip B.'s Rejuvenating Oil. Comparable in premium positioning, signature hero product strategy, and global salon/retail distribution.
- Christophe Robin: Christophe Robin is a French luxury haircare brand founded by a celebrity colorist, focused on botanical and scalp-care formulations. Closely mirrors Philip B.'s colorist-founder heritage, botanical positioning, and emphasis on scalp and color-treated hair.
- Oribe Hair Care: Oribe is a luxury salon-grade haircare brand founded by celebrity stylist Oribe Canales, sold through premium retailers and salons. Closely comparable to Philip B. in target customer (A-list and affluent consumers), botanical/luxe positioning, and salon heritage.
- R+Co: R+Co is a luxury unisex haircare brand founded by a collective of celebrity hairstylists, sold through premium salons and retailers. Comparable in stylist-founded heritage, premium positioning, and multi-collection product architecture.
Broad incumbents
- Aveda: Aveda, owned by Estée Lauder, is a botanical-ingredient luxury haircare brand sold through salons and its own retail. Comparable in botanical formulation philosophy and salon channel heritage, though at much larger scale and broader portfolio.
- Kérastase: Kérastase is L'Oréal's luxury professional haircare brand sold through salons and premium retail. Comparable in premium positioning and salon heritage, though substantially broader in portfolio and global distribution than Philip B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Philip B. Botanicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Philip B. Botanicals leadership team
Management profileNumber of profiles
Profiles1 record
Philip B. Botanicals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Philip B. Botanicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Philip B. Botanicals
What does Philip B. Botanicals do?
Philip B. Botanicals develops, manufactures, and sells premium botanically-powered haircare, scalp care, and body care products under its own brand. Its portfolio spans shampoos, conditioners, hair oils, masques, scalp treatments, styling products, body washes, body creams, hair brushes, combs, and silk accessories, sold direct-to-consumer via philipb.com and through luxury department stores globally.
Is Philip B. Botanicals a public or private company?
Philip B. Botanicals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Philip B. Botanicals founded?
Philip B. Botanicals was founded in 1991. It employs 11 to 50 people.
Where is Philip B. Botanicals based?
Philip B. Botanicals is headquartered in West Hollywood, United States, in the North America region.
How does Philip B. Botanicals make money?
One revenue line is on record: premium Haircare Products.
Who are Philip B. Botanicals's main competitors?
Emerging players on record are Living Proof, Sachajuan and Briogeo. Direct peers are Olaplex, Moroccanoil, Christophe Robin, Oribe Hair Care and R+Co. Broad incumbents are Aveda and Kérastase.
Does Philip B. Botanicals have an API?
No public API is recorded for Philip B. Botanicals.
What industry is Philip B. Botanicals in?
Philip B. Botanicals's product category is Premium Haircare and Scalp Care. Its primary akta.pro industry code is CRABABAK, Professional/Salon Haircare (Backbar & Retail), with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 456120 and its SIC code is 2844.