Go Lift
Go Lift is a low-cost, staffless fitness club in Podolsk, Russia, offering tiered gym memberships, personal training, and mini-group classes via automated club-card access for budget-conscious consumers, students, and seniors.
- Company typePrivate
- Founded2012
- HeadquartersPodolsk, Russia
- Headcount—
- GTM typeB2C
- OfferingServices
What Go Lift does
Go Lift (also branded Good Lift) is a single-location, low-cost, staffless fitness club operating in Podolsk, Moscow Oblast, Russia, founded in 2012 by Pavel Yakovlev. The club operates a "Low Cost" gym concept with no reception desk — member access is controlled through electronic club cards purchased remotely via the website's personal account, by phone, or by email, with entry available across extended weekday and weekend hours. The facility offers strength machines, cardio equipment, barbells of various calibers, and a dumbbell range from 1 to 61 kg, and is located at ul. Komsomolskaya d.1, korpus 1, 3rd floor in central Podolsk with free parking and nearby public transport.
The product portfolio is structured around tiered monthly subscriptions: Unlimited (3,000 RUB solo / 5,000 RUB duo), Morning (weekday 8:00-16:00, 2,000 RUB), Weekend, and Minus Prime-Time plans, plus specialty subscriptions for Students aged 16-25 and Seniors aged 60+ at 1,000-1,500 RUB/month, and a Permanence loyalty program offering 1,000 RUB monthly renewal savings. Revenue also comes from personal training packages (single sessions from 2,000 RUB, 5-session packs from 8,000 RUB, 10-session packs from 14,000 RUB), LFK/physical therapy sessions at 3,000 RUB, custom training and nutrition plans, Women Gym mini-group classes, and pay-per-visit passes (500-1,000 RUB). Payment flows through a personal account portal with Yandex Split installments available for 2-12 months, and the club is included in the Russian Ministry of Sport registry enabling members to claim a 13% tax deduction. Pavel Yakovlev, a Russian bench press champion with credentials from MGAFK and the International Academy Nautilus, serves simultaneously as sole proprietor (ИП Яковлев П.С., INN 503606917323), manager, and head trainer.
The business is structured as an Individual Entrepreneur with no external institutional investment, parent company, or subsidiaries, and is operated by a small staff (estimated 2-5 employees) including trainers hired via the company careers page. Technology infrastructure is limited to an access control system, a personal account portal, mobile apps on Google Play and App Store, and the Yandex Split payment integration — there is no AI/ML capability referenced. Marketing is conducted through the website, VK, Instagram, Facebook, and a Yandex Zen fitness advice blog authored by Pavel Yakovlev. Marketing prominently leverages the government tax-deduction eligibility as a trust signal and primary differentiator versus other Podolsk fitness clubs.
Go Lift firmographics
Firmographics- Name
- Go Lift
- Legal name
- ИП Яковлев П.С. (Спортивный Клуб «Good Lift» / Individual Entrepreneur Yakovlev P.S.)
- Website
- https://good-lift.ru
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Go Lift is a low-cost, staffless fitness club in Podolsk, Russia, offering tiered gym memberships, personal training, and mini-group classes via automated club-card access for budget-conscious consumers, students, and seniors.
- Ownership category
- akta.pro rank
Where Go Lift is headquartered
LocationHeadquarters
- HQ city
- Podolsk
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Go Lift business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Core revenue from monthly, quarterly, semi-annual, and annual gym memberships. Various tiers including unlimited, morning, weekend-only, and visit-based packages. Loyalty discount for renewals (Постоянство).
- Personal Training Sessions: Revenue from individual training sessions with certified trainers. Packages of 1, 5, or 10 sessions available. Also includes specialized training like LFK (physiotherapy) and master trainer sessions.
- Pay-Per-Visit: Single visit passes available, especially during summer periods. Prices vary by membership card status (500-1000 RUB per visit).
- Training Programs and Nutrition Plans: Revenue from customized training program development and nutrition plan composition services.
- Mini-Group Classes (Women Gym): Group training sessions under Women Gym program, sold in packages of 1, 4, or 8 sessions per calendar month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited membership - unlimited access any time |
| Subscription | Monthly | Morning membership - weekdays 8:00-16:00 only |
| Subscription | Monthly | Weekend membership - weekends and holidays only |
| Subscription | Monthly | Minus Prime-Time - valid Tue, Thu, Sat, Sun |
| Unit Pricing | Pay-as-you-go | Visit-based packages - pay per visit |
| Subscription | Monthly | Student membership - ages 16-25 with student verification |
| Subscription | Monthly | Elegant Age membership - ages 60+ |
| Unit Pricing | Pay-as-you-go | Single visit passes |
| Subscription | Pay-as-you-go | Personal training - single session |
| Subscription | Pay-as-you-go | Personal training packages |
| Other | Pay-as-you-go | Training program development |
| Subscription | Monthly | Women Gym mini-group classes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Go Lift product offering
Product offeringCore offering
Go Lift is a low-cost automated fitness club operating on a staffless model in Podolsk, Russia. Members access the gym via electronic club cards purchased online through a personal account on the website, with no on-site reception. The core offering combines tiered gym memberships (unlimited, morning, weekend, time-restricted, student, senior, and loyalty subscriptions) with personal training sessions, custom training and nutrition programs, mini-group Women Gym classes, and pay-per-visit passes, all supported by Yandex Split installment payments.
Product overview
Go Lift is a low-cost automated fitness club operating on a self-service model without reception staff, offering access via club cards. The product portfolio centers on tiered gym memberships (Unlimited, Morning, Weekend, Minus Prime-Time, and specialty Student/Elegant Age plans) purchasable through a personal account system, supplemented by personal training services, custom training and nutrition programs, mini-group WOMEN GYM classes, and visit-based packages. Core offerings include Solo and Duo membership tiers, with the Permanence loyalty subscription providing ongoing discounts for regular members. All services integrate with Yandex Split for installment payment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Unlimited Membership (Безлимитный) Full-access gym membership allowing unlimited visits during all operating hours. Monthly solo rate 3,000 RUB, duo rate 5,000 RUB; annual option 13,000 RUB solo (8,999 RUB promotional).
- Morning Membership (Утренний) Weekday morning-only access subscription valid Monday through Friday from 8:00 to 16:00, priced at 2,000 RUB per month.
- Weekend Membership (Выходного дня) Access subscription valid on weekends and holidays, priced at 2,000 RUB per month solo.
- Minus Prime-Time Membership (Минус Прайм-тайм) Access subscription valid Tuesday, Thursday, Saturday, and Sunday at 2,000 RUB/month solo, with discounted multi-month options (6,000 RUB/3 months, 9,000 RUB/6 months promotional 6,900 RUB).
- Student Membership (СТУДЕНТ) Discounted membership for students aged 16-25 requiring proof of enrollment. Includes 10 visits over 30 days during 15:00-17:00 hours at 1,500 RUB.
- Elegant Age Membership (ЭЛЕГАНТНЫЙ ВОЗРАСТ) Special membership for members aged 60 and older, available 13:00-15:00 daily at 1,500 RUB.
- Permanence Loyalty Subscription (Постоянство) Loyalty discount program offering 1,000 RUB monthly savings for continuous renewals at 2,000 RUB/month, available only through personal account before membership expiration.
- Visit-Based Packages (Pay-Per-Visit) Prepaid visit packages (10 visits/1 month 2,500 RUB; 25 visits/2 months 5,000 RUB; 50 visits/6 months 7,500 RUB promotional 6,000 RUB; 100 visits/12 months 9,000 RUB) and single-visit passes (500-1,000 RUB).
- Personal Training Sessions (Персональные тренировки) One-on-one training sessions with certified instructors. Packages: single session from 2,000 RUB, 5 sessions from 8,000 RUB, 10 sessions from 14,000 RUB; LFK (physiotherapy) and high-complexity master trainer sessions at 3,000 RUB.
- Custom Training Program Design Customized workout program creation by professional trainers based on individual goals and fitness level, priced from 3,000 RUB.
- Nutrition Program Composition Individual meal planning service created by trainers to support members' fitness goals, available alongside training program design.
- Women Gym Mini-Group Classes Group fitness sessions for women offered in mini-groups. Packages: 1 session 1,000 RUB/person, 4 sessions 3,400 RUB/person, 8 sessions 5,200 RUB/person per calendar month, with optional gym access add-on.
- LFK / Physical Therapy Sessions Therapeutic exercise sessions with master trainers for rehabilitation and physical therapy purposes at 3,000 RUB per session.
Quantifiable outcome
- 13% tax refund available for members through government program (up to 150,000 RUB annual limit)
- +1 more outcomes
Companies that use Go Lift
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Go Lift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Go Lift partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yandex Split (Яндекс Сплит)corePayment integration partnership allowing customers to pay for memberships and personal training in installments over 2-12 months. Split divides payments without credit checks or hidden conditions. 2-month option has no extra fees; longer terms include small commission. First payment grants immediate access to services.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Go Lift competitors and assessment
Company assessmentOthers
- Fitmost: Russian fitness subscription aggregator offering access to multiple partner gyms on a single card. Comparable ecosystem player competing for the same budget-conscious Russian consumer, but operates a marketplace model rather than owned facilities.
Direct peers
- Alex Fitness: Russian low-cost fitness chain operating across multiple cities with a mass-market value positioning and subscription model. Directly comparable to Go Lift's low-cost gym concept, differentiated primarily by Alex Fitness's multi-location scale.
- Kintaro Fitness: Russian gym operator with a strength/conditioning and serious-lifter focus. Comparable to Go Lift's niche positioning around powerlifting, barbells, and dumbbells up to 61 kg, serving the same body-and-strength community in a small-club format.
- Spirit.Fitness: Russian fitness chain offering budget and mid-range memberships with personal training add-ons. Comparable operating model to Go Lift's tiered subscription structure and target demographic of price-conscious lifters.
- Hardcore Training: Russian gym operator focused on strength training and bodybuilding. Comparable to Go Lift's powerlifting community angle and bare-bones, equipment-first facility model targeting serious lifters rather than casual fitness consumers.
Regional players
- Pride Fitness: Russian regional fitness operator with a community-oriented, multi-tier membership model. Comparable as a budget-to-mid-range gym concept but operates in different geographic regions and does not directly compete with Go Lift in Podolsk.
Broad incumbents
- X-Fit: Major Russian mid-market fitness chain with clubs across multiple regions. Comparable as a multi-location fitness operator with a broader service portfolio (group classes, kids' programs, spa) than Go Lift's strength-only focus.
- World Class: Russia's largest premium fitness chain operating dozens of clubs nationwide. Comparable as a Russian fitness operator but targets the high-end segment with full amenities (pools, spas, group studios), contrasting Go Lift's stripped-down, low-cost positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Go Lift social profiles
Digital presenceGo Lift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Lift leadership team
Management profileNumber of profiles
Profiles1 record
Go Lift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Lift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Lift
What does Go Lift do?
Go Lift is a low-cost automated fitness club operating on a staffless model in Podolsk, Russia. Members access the gym via electronic club cards purchased online through a personal account on the website, with no on-site reception. The core offering combines tiered gym memberships (unlimited, morning, weekend, time-restricted, student, senior, and loyalty subscriptions) with personal training sessions, custom training and nutrition programs, mini-group Women Gym classes, and pay-per-visit passes, all supported by Yandex Split installment payments.
Is Go Lift a public or private company?
Go Lift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Lift founded?
Go Lift was founded in 2012.
Where is Go Lift based?
Go Lift is headquartered in Podolsk, Russia, in the Europe region.
How does Go Lift make money?
Five revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are personal Training Sessions, pay-Per-Visit, training Programs and Nutrition Plans and mini-Group Classes (Women Gym).
Who are Go Lift's main competitors?
Fitmost is listed as an others. Direct peers are Alex Fitness, Kintaro Fitness, Spirit.Fitness and Hardcore Training. Pride Fitness is listed as a regional player. Broad incumbents are X-Fit and World Class.
Does Go Lift have an API?
No public API is recorded for Go Lift.