Kalorik USA
Founded in Belgium in 1930 and now headquartered in Weston, Florida (operating as Team International Group of America), Kalorik USA manufactures countertop kitchen appliances—including MAXX air fryer ovens and VIVID touchscreen air fryers and toasters—sold via DTC e-commerce and mass-market retailers like Walmart, Amazon, and Target.
- Company typePrivate
- Founded1930
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kalorik USA does
Kalorik USA, operating legally as Team International Group of America, Inc. (dba Kalorik), is a 90-year-old (founded in Belgium, 1930) consumer countertop kitchen appliance brand now headquartered in Weston, Florida, that designs, sources, and sells small kitchen electronics to home cooks and families in the U.S. and Canada. The company operates as a privately held subsidiary under Team International Group of America, Inc., with related-party association to The Legacy Companies and Greenfield WorldTrade Inc., and runs with a stated 101-250 employee base. Its commercial focus is multi-functional air fryer ovens, touchscreen air fryers, toasters, deep fryers, and griddles, plus accessory sets; it carries no disclosed app, no API or SDK, and no enterprise/B2B line of business, making it a pure consumer hardware brand.
Kalorik USA firmographics
Firmographics- Name
- Kalorik USA
- Legal name
- Team International Group of America, Inc.
- Website
- https://kalorik.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Founded in Belgium in 1930 and now headquartered in Weston, Florida (operating as Team International Group of America), Kalorik USA manufactures countertop kitchen appliances—including MAXX air fryer ovens and VIVID touchscreen air fryers and toasters—sold via DTC e-commerce and mass-market retailers like Walmart, Amazon, and Target.
- Ownership category
- akta.pro rank
Kalorik USA industry classification
Industry- Product category
- Small Kitchen Appliances
- NAICS
- Small Electrical Appliance Manufacturing (33521)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE)
- akta.pro secondary industry
- Kitchen Countertop Appliances Retail (CRACADAA)
Keywords
Where Kalorik USA is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kalorik USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Sales: Primary revenue from selling kitchen appliances directly to consumers through kalorik.com e-commerce platform and through major retail partners including Walmart, Amazon, and Target. Products include air fryer ovens, air fryers, toasters, deep fryers, griddles, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MAXX Air Fryer Oven Grill 26QT |
| Unit Pricing | Pay-as-you-go | MAXX 26 Quart Digital Air Fryer Oven |
| Unit Pricing | Pay-as-you-go | MAXX Advance 26 Quart Digital Air Fryer Oven |
| Unit Pricing | Pay-as-you-go | MAXX Flex Trio 26 Quart Air Fryer Oven |
| Unit Pricing | Pay-as-you-go | VIVID Touch 5 Quart Air Fryer |
| Unit Pricing | Pay-as-you-go | VIVID 2-Slice TFT Toaster |
| Unit Pricing | Pay-as-you-go | VIVID Touch 7 Quart Air Fryer with Window |
| Unit Pricing | Pay-as-you-go | Kalorik 3.0L Deep Fryer with Oil Filtration |
| Unit Pricing | Pay-as-you-go | MAXX Bake it 'Til You Make it 6-Piece Baking Set |
| Unit Pricing | Pay-as-you-go | MAXX Ride or Dry 7-Piece Food Dehydrator Set |
| Unit Pricing | Pay-as-you-go | MAXX Grill Master 5-Piece Set |
| Unit Pricing | Pay-as-you-go | Kalorik Vivid Touch 2-Slice Toaster |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Kalorik USA product offering
Product offeringCore offering
Kalorik USA designs, manufactures, and sells countertop kitchen appliances — primarily air fryer ovens, air fryers, toasters, deep fryers, griddles, and cooktops — sold under its MAXX® and VIVID sub-brands. The products combine multiple cooking functions (air frying, baking, roasting, grilling, rotisserie, dehydrating) with proprietary technologies such as Smokeless Sear™ and Turbo MAXX®, plus touchscreen interfaces, and are sold directly to consumers through kalorik.com and via major retailers such as Walmart, Amazon, and Target.
Product overview
Kalorik USA, established in Belgium in 1930, is a home appliance manufacturer specializing in countertop kitchen appliances. The company's product portfolio consists of multiple distinct product lines: the MAXX® series (premium air fryer ovens and grill appliances including the MAXX Air Fryer Oven at $199.99, MAXX Advance at $289.99, MAXX Flex Trio at $319.99, and MAXX Air Fryer Oven Grill at $299.99 with integrated smokeless grilling), the VIVID series (touchscreen-enabled appliances including the VIVID 2-Slice TFT Toaster at $119.99, VIVID TOUCH 5 Quart at $169.99, and VIVID TOUCH 7 Quart at $189.99 with full-color displays and 202 cooking presets), countertop appliances (deep fryers, griddles), and MAXX accessories (baking sets, dehydrator sets, grill master sets). The company emphasizes innovative cooking technologies including Turbo MAXX airflow systems, Smokeless Sear technology, and touchscreen interfaces across its product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- MAXX®: Premium line of air fryer ovens and air fryer oven grills featuring Turbo MAXX Technology, Smokeless Sear technology, and multifunctional cooking capabilities. Includes 26-quart capacity models, Flex Trio variants, and grill attachments.
- VIVID
Products and services
- MAXX® 26 Quart Digital Air Fryer Oven Grill
Quantifiable outcome
- Cooking time reduced by 76% compared to traditional oven, 55% faster than leading air fryer ovens
- +3 more outcomes
Companies that use Kalorik USA
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Kalorik USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kalorik USA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CJ AffiliateminorCJ Affiliate publisher program allows content creators and publishers to earn commissions by referring customers to Kalorik. Publishers can sign up through CJ Affiliate's publisher portal to become Kalorik affiliates.
- ShopifycoreKalorik's e-commerce platform is powered by Shopify, which provides the online store infrastructure, payment processing, and data analytics capabilities that enable the direct-to-consumer sales channel.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kalorik USA competitors and assessment
Company assessmentDirect peers
- Cosori: Direct air fryer competitor with strong DTC and Amazon presence; positions in a similar mid-premium price tier to VIVID and competes for the same home-cook segment.
- Instant Brands (Instant Pot): Direct competitor in multi-function countertop appliances; Instant Pot pioneered the10-in-1 narrative that Kalorik's MAXX line now also targets, with overlapping retail placement at Walmart and Amazon.
- SharkNinja (Ninja): Direct competitor across Kalorik's core air fryer, air fryer oven, and indoor grill categories; Ninja owns the dominant US share in air fryers and competes head-on with MAXX and VIVID lines at Walmart, Target, and Amazon.
- George Foreman (Spectrum Brands): Direct competitor in indoor grilling where Kalorik's Smokeless Sear is positioned; legacy grill brand with similar mass-retail distribution and overlapping use cases around family indoor cooking.
- PowerXL: Direct air fryer and air fryer oven competitor with comparable multi-function messaging and similar price points; a frequent 'As Seen on TV' peer that competes for the same late-night impulse buyer.
Emerging players
- Anova Culinary: Specialty connected-cooking brand with overlap at the premium / connected-appliance edge of Kalorik's VIVID touchscreen story; smaller scale but competing for the same tech-forward home cook.
Broad incumbents
- Breville: Premium kitchen appliance incumbent whose touchscreen-equipped toasters and air fryer ovens are positioned at a higher ASP than Kalorik's VIVID line, defining the upper bound of the category Kalorik is moving into.
- Cuisinart: Established broad-line kitchen appliance brand with overlapping toaster, air fryer, and griddle SKUs at the same retailers; competes on brand trust rather than on the touchscreen UX that VIVID emphasizes.
- Hamilton Beach: Mass-market small appliance brand with deep retailer relationships; competes primarily on price and breadth, anchoring the value end of the countertop cooking category where Kalorik's deep fryers and griddles also live.
- Black+Decker: Broad-line small appliance incumbent with toaster, air fryer, and griddle SKUs; competes for the same Walmart/Target shelf space but typically at lower ASPs and without the touchscreen premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kalorik USA social profiles
Digital presenceKalorik USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kalorik USA leadership team
Management profileNumber of profiles
Profiles2 records
Kalorik USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kalorik USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kalorik USA
What does Kalorik USA do?
Kalorik USA designs, manufactures, and sells countertop kitchen appliances — primarily air fryer ovens, air fryers, toasters, deep fryers, griddles, and cooktops — sold under its MAXX® and VIVID sub-brands. The products combine multiple cooking functions (air frying, baking, roasting, grilling, rotisserie, dehydrating) with proprietary technologies such as Smokeless Sear™ and Turbo MAXX®, plus touchscreen interfaces, and are sold directly to consumers through kalorik.com and via major retailers such as Walmart, Amazon, and Target.
Is Kalorik USA a public or private company?
Kalorik USA is a private company. It is classified as corporate owned and is currently operating.
When was Kalorik USA founded?
Kalorik USA was founded in 1930. It employs 101 to 250 people.
Where is Kalorik USA based?
Kalorik USA is headquartered in Miami, United States, in the North America region.
How does Kalorik USA make money?
One revenue line is on record: hardware Sales.
Who are Kalorik USA's main competitors?
Direct peers on record are Cosori, Instant Brands (Instant Pot), SharkNinja (Ninja), George Foreman (Spectrum Brands) and PowerXL. Anova Culinary is listed as an emerging player. Broad incumbents are Breville, Cuisinart, Hamilton Beach and Black+Decker.
Does Kalorik USA have an API?
No public API is recorded for Kalorik USA.
What industry is Kalorik USA in?
Kalorik USA's product category is Small Kitchen Appliances. Its primary akta.pro industry code is CRACADAE, Cooking Appliances Retail (Air Fryers, Microwaves, Toasters), with a secondary code of CRACADAA, Kitchen Countertop Appliances Retail. Its NAICS code is 33521 and its SIC code is 3630.