Blue Moon Consulting Group

What Blue Moon Consulting Group does

Blue Moon Consulting Group (BMCG) is a privately held, founder-owned boutique consulting firm founded in 2014 and headquartered in the San Francisco Bay Area (415 area code), with operations conducted exclusively through direct senior consultant engagement. The firm specializes in three interlocking practices: crisis management, issues management, and change management, delivered primarily to higher education institutions ranging from small private liberal arts colleges to AAU research universities and affiliated medical centers. BMCG also services Fortune 10 to FTSE 500 corporations and non-profit organizations, though higher education remains the dominant vertical. Named engagements have included athletics abuse allegations, international campus closures, faculty social media incidents, terrorism and chemical safety events, whistleblower terminations, and the overnight poaching of a $100M+ research program.

The firm does not sell software, maintain an API, or operate any platform. Its core intellectual property consists of proprietary consulting methodologies: the Reputational Risk Management Framework, Reputational Risk Maturity Model (scoring Plan Viability, Training & Awareness, Risk Sensing, and Governance on a 1–5 scale), the Issue Identification & Prioritization Tool, and the CASE Option's Analysis Framework. These methodologies are bundled into four primary service lines (Crisis Management, Issues Management, Change Management, Building Capability Programs) plus modular add-on workshops and an annual Issues & Crisis Leadership Retreat held in Breckenridge, Colorado. The firm has also authored and published a book through Johns Hopkins University Press and holds a registered trademark, "Optimism is not a strategy®."

BMCG operates a project-based, quote-based professional services model. Revenue is generated through crisis response retainers, preparedness engagements (plan development, exercises, training), issues management program development, change management initiatives, and paid retreat attendance. Pricing is not publicly disclosed. Go-to-market is sales-led and relationship-driven, with senior team members leading business development through speaking engagements at major higher education conferences, published thought leadership, and referrals; no marketplace or reseller channels exist. Headcount is reported in the 1–10 range, with senior advisors and associate consultants extending delivery capacity. The firm is self-funded with no disclosed external investors or institutional backing.

Name

Blue Moon Consulting Group

Legal name

Blue Moon Consulting Group

Website

https://bluemoonconsultinggroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Moon Consulting Group is a privately held boutique consulting firm that provides crisis management, issues management, and change management services primarily to higher education institutions, delivered via proprietary methodologies and a senior team averaging 30+ years of crisis experience.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Crisis management consulting
• Issues management consulting
• Change management consulting
• Reputational risk advisory
• Higher education consulting

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Crisis Management Consulting: Real-time crisis response consulting for institutions facing active issues or crisis events. Services include strategic decision-making support, crisis communications, spokesperson training, and social media monitoring during active crises.
2. Proactive Preparedness Services: Engagements focused on building crisis management capability including: crisis management plans, crisis communications plans, emergency operations plans, business continuity/resiliency programs, and crisis & emergency response exercises.
3. Issues Management Program Development: Development of proactive issues management programs including workshops, stakeholder engagement strategies, and issue identification/prioritization frameworks.
4. Change Management Consulting: Strategic change management consulting services to help institutions navigate significant organizational change while protecting reputation and stakeholder relationships.
5. Leadership Retreats and Training Programs: The firm organizes and hosts the annual Issues & Crisis Leadership Retreat in Breckenridge, Colorado (July 22-24, 2026). The retreat includes 2-night stay, meals, sessions, exercises, and a copy of the firm's book. Group discounts are offered for cohorts of 3+.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Blue Moon Consulting Group is a boutique consulting firm that provides real-time crisis response, issues management, and change management consulting services to institutions, primarily higher education organizations. It delivers strategic decision-making support, crisis communications, spokesperson training, social media monitoring, preparedness planning, exercises, and workshops, all grounded in its proprietary Reputational Risk Management Framework.

Product overview

Blue Moon Consulting Group is a boutique consulting firm offering a portfolio of professional services focused on crisis management, issues management, and change management for primarily higher education institutions. The core offerings include Crisis Management Services (real-time response and preparedness), Issues Management (proactive identification and management of organizational issues), Change Management (strategic organizational change), and Building Capability Programs (plans, exercises, and training). These are supplemented by specialized workshops (Crisis Leadership, Protest Management, Media Training, Issues Management Development) and an annual Leadership Retreat. The firm also published a book by its Managing Partner. The service delivery is entirely consulting-based, with no software products or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Management Services Real-time response support for organizations facing crisis events, including strategic decision-making, crisis communications, social media monitoring, spokesperson training, and risk assessment/post incident review services.
• Issues Management Proactive identification and management of longer-term issues that can have significant corrosive impact on institutional reputation, including issue identification, options analysis, decision-making, and stakeholder engagement.
• Change Management Strategic change management services to help institutions effectively navigate significant organizational change, including developing strategic vision, building support for change initiatives, and stakeholder communications.

Quantifiable outcome

• Client institutions successfully completed strategic plans, repaired board relationships, and advanced major initiatives following BMCG-supported crisis response and reputational recovery.
• +4 more outcomes

Named customers9 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FTI Consulting: FTI Consulting is a global business advisory firm with a strong Strategic Communications segment that includes crisis and issues management, reputation advisory, and change communications for higher education and other sectors. BMCG competes with FTI in the same crisis communications RFPs, particularly with universities facing reputational events.
• Brunswick Group: Brunswick Group is a leading global critical issues and communications advisory firm serving corporations, institutions, and individuals on crisis, M&A, and reputational matters. It operates at the higher end of the crisis advisory market and competes with BMCG for sophisticated institutional clients facing high-stakes reputational events.
• Edelman: Edelman is a global communications firm with significant crisis and issues management practice, including higher education, healthcare, and non-profit engagements. It is a broad incumbent that competes with BMCG on institutional crisis engagements but serves a much wider portfolio of clients.
• APCO Worldwide: APCO Worldwide is a global advisory and advocacy communications firm with crisis management, change management, and issues advisory services for corporations, governments, and associations. It competes with BMCG in the change and issues management space, particularly for institutional clients undergoing transformation.
• Huron Consulting Group: Huron Consulting Group is a global professional services firm with a significant higher education practice that includes strategy, change management, and operational improvement. It serves as a broad incumbent that universities often consider alongside BMCG on large-scale change and strategic initiatives.
• EAB (Education Advisory Board): EAB is a higher education research, technology, and advisory firm providing strategic consulting, change management, and benchmarking to universities and college systems. It is a broader incumbent that universities engage on transformation initiatives where BMCG also competes.

Direct peers

• Kekst CNC: Kekst CNC is a strategic communications consultancy specializing in critical situations, M&A, crisis, and change management communications for global corporations and institutions. It is a direct competitor to BMCG on crisis and change management engagements, with a similar senior-led advisory model.
• High Lantern Group: High Lantern Group is a higher education consulting firm focused on strategy, organizational change, and reputational positioning for colleges and universities. It directly overlaps with BMCG on higher ed change management and strategic positioning engagements, serving the same institutional buyer.
• JPA Health: JPA Health is a communications and marketing agency specializing in healthcare, crisis, and issues management. It directly competes with BMCG on institutional crisis and issues management engagements, particularly with academic medical centers and research institutions.
• Borshoff: Borshoff is an independent communications firm with crisis management, public affairs, and change communications practices. It serves institutional and corporate clients with senior-led engagement models similar to BMCG's boutique delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Moon Consulting Group