Wise Investment

What Wise Investment does

Wise Investment, legally Wise Investments Limited, is a UK-regulated financial planning and investment management firm headquartered in Chipping Norton, Oxfordshire. Founded in 1992 by Tony and Judith Yarrow, the firm serves private individuals exclusively — its website restricts use to UK residents — offering two integrated service lines. Financial Planning spans pensions and retirement planning, life insurance and family protection, inheritance tax and estate planning, tax planning, and lifetime financial planning from childhood to retirement. Investment Management comprises discretionary portfolio management and a model portfolio service, with named investment managers conducting fund and equity research and curating model portfolios. Distribution is sales-led and relationship-driven: dedicated financial planners, supported by paraplanners and investment managers, deliver advice via face-to-face meetings at the Oxfordshire office, video conferencing and telephone consultations, supplemented by the Wise Client Portal launched in 2021 for digital account access.

Revenue is generated primarily through recurring advisory and investment management fees billed annually, with detailed pricing held in a Client Agreement and Fee Schedule available on request rather than publicly disclosed. GTM is content-driven at the top of funnel via News & Views, quarterly newsletters, organic social on LinkedIn, Facebook, Twitter, Instagram and YouTube, and community events; webinars and educational guides operate at mid-funnel, converting via direct advisory consultations. The client base is exclusively private individuals segmented horizontally across life stages rather than by sector, with no named enterprise customers or B2B channels.

Ownership is 100% employee-held through an Employee Benefit Trust that took initial 51% in 2013 and reached full ownership in 2021, removing external shareholder pressure and aligning the firm with long-term client outcomes. The firm is FCA-authorised (no. 230553), achieved B Corp certification in April 2026, and supports a range of local Oxfordshire charitable initiatives. Headcount is approximately 35 staff, with no disclosed revenue and no recorded M&A, funding, or geographic expansion activity in the data window.

Name

Wise Investment

Legal name

Wise Investments Limited

Website

https://wiseinvestment.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Wise Investment is a UK-regulated, 100% employee-owned financial planning and investment management firm serving private individuals in Oxfordshire with pensions, retirement, inheritance tax, tax and lifetime financial planning, plus discretionary and model portfolio investment management services.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Estate & Legacy Planning Advisory (FSAEAAAG), Tax-Aware Investment Planning (FSAEAAAE), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Financial planning services
• Investment management
• Wealth management advice
• Retirement planning
• Portfolio management

Headquarters

HQ city

Chipping Norton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Financial Planning and Advisory Services: The firm provides financial planning services including pensions and retirement planning, life insurance and family protection, inheritance tax and estate planning, tax planning, and lifetime financial planning. Investment management services include discretionary portfolio management and model portfolio service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wise Investment provides personalised financial planning and investment management services to private individuals in Oxfordshire, UK. Core offerings include dedicated financial planning covering pensions and retirement, life insurance and family protection, inheritance tax and estate planning, tax planning, and lifetime financial planning, alongside investment management services comprising discretionary portfolio management and a model portfolio service. Clients access these services through dedicated financial planners supported by the Wise Client Portal.

Product overview

Wise Investment offers a unified financial planning and investment management service for private individuals in Oxfordshire. The core offering comprises Financial Planning (covering pensions, life insurance, inheritance tax, tax planning, and lifetime financial planning) and Investment Management (including Discretionary Portfolio Management and Model Portfolio Service). The company, founded in 1992 and now 100% employee-owned since 2021, also provides a digital Wise Client Portal for client access to their accounts. All services are delivered by a team of financial planners, paraplanners, and investment managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Homeless OxfordshireminorGTM or Marketing Partner · 6 May 2026Sponsoring team members participating in Race Across Oxfordshire event to raise funds for Homeless Oxfordshire, which provides essential support to people experiencing homelessness in the local community.
• Katharine House HospiceminorGTM or Marketing Partner · 22 April 2026Partnership with Katharine House Hospice providing ongoing support for their charitable mission.
• Plunkett UKminorGTM or Marketing Partner · 16 September 2024Proud sponsors of Plunkett UK, an organisation supporting rural businesses through community ownership.
• Lawrence Home Nursing TeamminorGTM or Marketing Partner · 22 February 2024Wise Investment co-sponsored the Sir Michael Palin in Conversation with Graeme Garden OBE event in support of Lawrence Home Nursing Team, a charity providing holistic end-of-life care for patients wishing to remain in their home environment.
• Oxfordshire Homeless MovementminorGTM or Marketing Partner · 20 October 2023Supported CEO Sleepout event that raised over £75,000 for Oxfordshire Homeless Movement, a partnership of organisations helping homeless individuals in Oxfordshire.
• SpecialEffectminorGTM or Marketing Partner · 8 September 2021Long-term supporter of SpecialEffect, a charity that helps people with physical disabilities play video games. Participated in Twin Town Challenge raising over £830,000 to date for the charity.
• Oxford Local Enterprise Partnership (OxLep)minorStrategic or Co-development Partner · 8 January 2021Connected through OxLep for the carbon offsetting initiative with Chipping Norton School and Woodland Trust, contributing £3,000 to tree-planting project.
• Chipping Norton SchoolminorStrategic or Co-development Partner · 8 January 2021Partnered with Chipping Norton School for tree-planting project with Woodland Trust to offset carbon emissions. Students involved in calculating carbon emissions and planting trees.
• Woodland TrustminorStrategic or Co-development Partner · 8 January 2021Working with Woodland Trust on tree-planting project through Chipping Norton School to offset organisational carbon emissions of 27.49 tonnes annually.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quilter: UK wealth management business with advised and platform propositions serving private investors — a national-scale incumbent with overlapping product set.
• Evelyn Partners: Large UK wealth management and professional services group formed from the Tilney/Smith Williamson merger — comparable services at significantly greater scale.
• Rathbones Group: Major UK-listed wealth manager with investment management and financial planning for private clients — overlapping services and segment, much larger AUM and footprint.
• Hargreaves Lansdown: UK's largest direct-to-consumer investment platform — overlapping private-individual client base with Wise but competing on scale, price, and self-service digital access.
• Brewin Dolphin: UK wealth manager offering bespoke investment management and financial planning to private individuals, now part of RBC — broader geographic reach and deeper resourcing than Wise.

Emerging players

• Nutmeg: UK robo-adviser and digital wealth platform targeting mass-affluent investors — competes for the same end client with a low-fee, fully digital model that pressures traditional IFAs on price.

Direct peers

• Charles Stanley: UK wealth manager providing investment management, financial planning, and advice to private individuals — closely aligned service offering and target client segment.
• Saunderson House: UK-based independent financial adviser serving private individuals with discretionary portfolio management and holistic financial planning — directly comparable in size, service mix, and client profile to Wise Investment.
• James Hambro & Partners: Boutique UK wealth manager offering discretionary investment management and financial planning to private clients — comparable boutique scale, HNW focus, and adviser-led model.

Others

• St. James's Place: Largest UK wealth manager with a national adviser network — offers the same financial planning and investment management services to private individuals, but at massive scale and via a different distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wiseinvestment_
• YouTubeyoutube.com/channel/UCfwWEENexrJAa-wiVImYj9Q/videos
• Facebookfacebook.com/wiseinvestmentltd
• LinkedInlinkedin.com/company/wise-investmentuk
• Instagraminstagram.com/wiseinvestmentltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Investment