Impactfirst

What Impactfirst does

Impactfirst, legally PT Chub Pamadana International, is a privately held Indonesian digital-transformation technology firm founded in 2017 and headquartered in West Jakarta (Soho Podomoro City). The company builds and sells Impact ERP, a modular enterprise resource planning suite designed for Indonesian medium enterprises. The platform bundles accounting, inventory, purchasing, sales/orders, manufacturing (MRP), CRM, omnichannel commerce, POS, supply chain management, warehouse management, project management, eCommerce, and human capital management into one system, available as cloud subscription or on-premise perpetual license with dedicated Android and iOS mobile applications. Industry-specific configurations are offered for textile/garment and minimarket segments, and an add-on product, Impact Chat, delivers a WhatsApp Business API-based CRM for inbound inquiry handling and templated follow-ups.

The business operates as a hybrid software-and-services company. Revenue is generated through ERP licensing/subscription and a meaningful professional services line covering digital-transformation consulting, ERP and Odoo implementation, business process improvement, and HR consulting. Pricing is quote-based and modular - customers can start with basic modules and expand - with no publicly disclosed price list. Go-to-market is direct sales targeted at Indonesian medium enterprises, supported by content marketing, Indonesian-language SEO for ERP/WMS/inventory keywords, a free professional-services business directory used for lead generation, and a WhatsApp-first contact motion. Named customers span retail (Superindo), financial services (OVO), agribusiness (Charoen Pokphand), state-owned capital (Danareksa Capital), textile manufacturing (GDSK), poultry pharmaceuticals (Poulpharm), and smaller Indonesian SMBs, indicating a long-tail distribution of mid-market and SMB accounts alongside a handful of enterprise logos.

The operating entity is privately held with no disclosed outside investors, the management team is not surfaced in public materials, and revenue, funding, and headcount-trend data are not publicly available. Technical integrations are limited to consumer-grade platforms (WhatsApp Business API, Google Play, Firebase, Google Analytics), with no published API, SDK, or AI/ML capabilities despite an 'AI & data analytics' line item in the consulting portfolio. Contact is routed through a single WhatsApp number and an [email protected] mailbox.

Name

Impactfirst

Legal name

PT Chub Pamadana International

Website

https://impactfirst.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Impactfirst (PT Chub Pamadana International) is a privately held Indonesian software and consulting firm that builds and implements Impact ERP - a modular ERP suite with accounting, manufacturing, CRM, POS, SCM, WMS, and HR modules - primarily for Indonesian medium enterprises, supplemented by WhatsApp CRM (Impact Chat) and digital-transformation services.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAEAEAA

Core ERP Suites (Financials, Procurement, Projects)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYBPAEAGAA

ERP Implementation & Systems Integration Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Enterprise resource planning
• Digital transformation services
• ERP implementation consulting
• Business process automation
• Cloud ERP software

Headquarters

HQ city

Barat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. ERP Software Licensing/Subscription: Impact ERP is available as both subscription (cloud-based) and one-time payment (on-premise/perpetual license) models. The company offers flexible plans allowing customers to start with basic modules and add more as they grow.
2. Professional Services (Implementation & Consulting): The company provides digital transformation consulting, ERP implementation, Odoo consulting, business process improvement, and HR consulting services. These implementation and consulting services are a significant revenue stream alongside software licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Impactfirst sells the Impact ERP software platform — a modular enterprise resource planning suite covering accounting, inventory, purchasing, sales, manufacturing/MRP, CRM, omnichannel commerce, POS, supply chain, warehouse, project management, eCommerce, and human capital management — available as cloud subscription or on-premise perpetual license with mobile applications. The company also provides Impact Chat (a WhatsApp CRM add-on) and industry-specific ERP packages (e.g., Textile ERP, Minimarket Software). Alongside software, Impactfirst delivers digital transformation consulting, ERP implementation, business process improvement, and Odoo consulting services targeted at Indonesian medium enterprises.

Product overview

Impactfirst offers a modular ERP platform called Impact ERP, designed for medium enterprises in Indonesia. The core system integrates accounting, inventory, purchasing, sales, manufacturing/MRP, CRM, omnichannel commerce, POS, supply chain management, warehouse management, project management, eCommerce, and human capital management modules. The platform also includes Impact Chat, a WhatsApp-based CRM tool. Industry-specific solutions are available for textile/garment and minimarket sectors. Impactfirst additionally provides digital transformation and Odoo consulting services. The system is available as subscription or one-time payment, cloud-based or on-premise, with mobile applications for Android and iOS.

Differentiator

Problem solved

Functional benefit

Brands

• Impact ERP: Enterprise Resource Planning suite of applications available on Google Play Store and Apple App Store
• Impact Chat

Products and services

• Impact ERP Integrated modular enterprise resource planning suite covering accounting, inventory, purchase, sales, project management, and business dashboard modules for medium enterprises in Indonesia, available as cloud subscription or on-premise perpetual license with mobile applications.
• Textile ERP Specialized ERP for the textile and garment industry covering production planning, material management, supply chain procurement, quality control, costing, and CRM.
• Minimarket Software All-in-one minimarket ERP solution with POS system, stock management, barcode scanning, price and promotion management, sales reporting, and customer loyalty programs.
• Impact Chat WhatsApp Business API-based CRM for business communications, enabling teams to reply to inbound inquiries, send approved follow-up message templates, and log conversations against customer records.
• Digital Transformation Services Strategy, data, process, system, and HR transformation consulting along with continuous improvement services for medium enterprises, delivered alongside or independent of Impact ERP implementations.
• Odoo Consulting System requirements analysis, implementation, training, data migration, and customization services for the Odoo ERP platform.

Quantifiable outcome

• Only 20% of businesses successfully transform - Impact provides advice based on industry best practices to beat this statistic
• +1 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HashMicro: Leading Indonesian ERP software vendor targeting medium and large enterprises with a modular cloud suite spanning accounting, inventory, manufacturing, CRM, and HR. Closest direct competitor in the same Indonesian mid-market niche.
• Moka POS: Indonesian cloud POS and retail management platform for F&B and retail chains, now part of Mekari. Overlaps with Impact ERP's POS, omnichannel, and retail modules in the same Indonesian customer base.
• Mekari (Jurnal): Indonesian cloud business platform combining accounting (Jurnal), payroll, POS (Moka), and ERP-style modules for SMB and mid-market customers. Directly competes for the same Indonesian segment with a deeper product portfolio.
• Odoo: Global open-source ERP suite covering accounting, inventory, manufacturing, CRM, and eCommerce. Impactfirst actively sells Odoo implementation services while also competing with its own Impact ERP, making Odoo a simultaneous competitor and reference platform.
• Accurate Online (CPSSoft): Widely adopted Indonesian accounting and business software with cloud and desktop editions, serving SMBs and mid-market. Competes head-on with Impact ERP's accounting and inventory modules.

Emerging players

• DealPOS: Cloud POS and retail management platform focused on Indonesian and Southeast Asian SMB retailers. Partial overlap with Impactfirst's minimarket and retail modules, narrower scope.

Broad incumbents

• Acumatica: Cloud-native mid-market ERP with financials, distribution, manufacturing, and project accounting. Global incumbent alternative for Indonesian medium enterprises evaluating ERP platforms.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market ERP with finance, supply chain, and operations modules, often paired with the broader Microsoft 365 and Power Platform stack. Broad incumbent competing in the same Indonesian mid-market deals.
• SAP Business One: Global mid-market ERP from SAP covering financials, purchasing, inventory, and manufacturing. Established incumbent competing for the same medium-enterprise segment that Impactfirst targets in Indonesia.
• Oracle NetSuite: Global cloud ERP suite for mid-market with financials, CRM, eCommerce, and manufacturing modules. Broad incumbent alternative Indonesian mid-market buyers evaluate against Impact ERP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impactfirst