DealPOS
DealPOS is an Indonesia-based cloud SaaS omnichannel POS and retail management platform serving over 1,500 retail brands across fashion, electronics, minimarket, fresh food, and F&B verticals in 10 countries, with modular add-ons for inventory, accounting, loyalty, marketplace integration, and AI assistance.
- Company typePrivate
- Founded2013
- HeadquartersJakarta Utara, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DealPOS does
DealPOS (legal entity PT. Generasi Inspirasi Informatika) is a cloud-based, omnichannel point-of-sale and retail management platform headquartered in Jakarta, Indonesia, founded in 2013. The platform targets retail small and mid-market businesses across verticals including fashion, electronics, minimarket, fresh food, building material, cosmetics, and quick-service F&B, serving over 1,500 brands in 10 countries. The core product is a multi-tenant SaaS POS accessible via web browser and Android devices, hosted on Microsoft Azure with tenant isolation per subdomain and a 99.8% uptime SLA, supplemented by a modular ecosystem that includes Inventory Management, Warehouse Control, Omnichannel Marketplace integration (Shopee, Tokopedia, Lazada, TikTok Shop, Shopify, WooCommerce), an AI Assistant with predictive forecasting and procurement automation, a Books accounting module, a Brand Loyalty App, Order Fulfillment Display, Customer Facing Display, a Scanner App with RFID support, and WhatsApp Receipt delivery.
The business is privately held, self-funded, and has been profitable since 2014, with no external investors; it operates with a small team of approximately 23 employees using a hybrid working model. Revenue is generated primarily through monthly subscriptions priced at IDR 250,000 per outlet per month (with discounts for annual and semi-annual prepayment), plus per-outlet add-ons, additional cashier slots, the Books and Loyalty modules, a one-time IDR 2,000,000 setup fee, and hardware resale. Go-to-market is multi-channel: a product-led self-serve motion with a 14-day free trial, inside sales for accounts exceeding 10 outlets, a reseller program offering 25% recurring commission, and an ambassador affiliate program. The technical architecture emphasizes allocated inventory tracking to prevent overselling, real-time omnichannel inventory synchronization, offline-mode transaction continuity, and advanced security including TOTP-based 2FA, geo-fencing, and IP restrictions.
DealPOS firmographics
Firmographics- Name
- DealPOS
- Legal name
- PT. Generasi Inspirasi Informatika
- Website
- https://dealpos.co.id
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DealPOS is an Indonesia-based cloud SaaS omnichannel POS and retail management platform serving over 1,500 retail brands across fashion, electronics, minimarket, fresh food, and F&B verticals in 10 countries, with modular add-ons for inventory, accounting, loyalty, marketplace integration, and AI assistance.
- Ownership category
- akta.pro rank
DealPOS industry classification
Industry- Product category
- Retail Point of Sale Software
- NAICS
- Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where DealPOS is headquartered
LocationHeadquarters
- HQ city
- Jakarta Utara
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
DealPOS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - POS Software: Monthly subscription model for Point of Sale software. Base price is IDR 250,000 per outlet per month. Additional outlets, cashier slots, and add-on features available at different price points. Offers 15% discount for annual pre-payment, 10% for semi-annual. Multi-outlet discounts available for businesses with more than 10 outlets.
- Additional Outlet Slots: Revenue from businesses adding more outlets beyond the base subscription. Each additional outlet priced at IDR 250,000 per month.
- Additional Cashier Slots: Revenue from outlets requiring more than one cashier slot. Each additional cashier slot costs IDR 100,000 per month (IDR 85,000 with annual discount).
- Books App (Accounting Add-on): Monthly subscription for accounting features at IDR 150,000 per month. Includes expense tracking, financial statements, and balance sheet management.
- Brand Loyalty App: Annual subscription for customer loyalty application starting from IDR 6,000,000 per year. Includes point system, rewards management, and customer engagement features.
- Setup Fee: One-time setup fee of IDR 2,000,000 for initial configuration, onboarding, and training to ensure optimal software usage.
- Hardware Sales: Sales of POS peripherals including barcode scanners, receipt printers, cash drawers, Android POS devices, and RFID hardware. Prices range from IDR 20,000 for thermal paper to IDR 19,800,000 for RFID printers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base POS Subscription - IDR 250k/outlet/month |
| Subscription | Annual | Annual Subscription - 15% discount |
| Unit Pricing | Monthly | Additional Outlet - IDR 250k/outlet |
| Subscription | Monthly | Additional Cashier Slot - IDR 100k |
| Subscription | Monthly | Books App (Accounting) - IDR 150k/month |
| One time/ perpetual license | Monthly | Setup Fee - IDR 2,000k one-time |
| Subscription | Annual | Brand Loyalty App - Starting from IDR 6,000,000/year |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
DealPOS product offering
Product offeringCore offering
DealPOS sells a cloud-based omnichannel Point of Sale (POS) and retail management SaaS platform for retail businesses. The core product runs in a web browser or on Android tablets/phones and covers sales processing, multi-outlet inventory management, barcode printing, employee shift tracking, and stock opname. It is sold on a per-outlet monthly subscription with add-on subscriptions for the Books App (accounting) and Brand Loyalty App, plus separately priced compatible POS hardware (scanners, printers, RFID devices, Android terminals).
Product overview
DealPOS is a cloud-based omnichannel retail management platform composed of a core POS application (web and Android), supplemented by specialized modules including Inventory Management, Warehouse Control, Omnichannel Marketplace integration, AI Assistant, Books accounting, Brand Loyalty App, Order Fulfillment Display, Customer Facing Display, Quick Service POS, Mobile Payment (QRIS), Payment Link, WhatsApp Receipt, EDC Integration, and Security Features. The platform targets fashion, electronic, minimarket, fresh food, building material, and cosmetic retail sectors, and operates as a subscription-based SaaS model with a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- DealPOS Core POS Cloud-based omnichannel Point of Sale application for retail businesses, accessible via web browser. Sold on a per-outlet monthly subscription (IDR 250,000/outlet/month) with a 14-day free trial; includes unlimited users, unlimited orders, and bundled plugin features (inventory management, warehouse control, omnichannel marketplace, QRIS payments, EDC integration, security, etc.).
- Android Point of Sale App Mobile POS application for Android smartphones and tablets (Android 13+), sold via Google Play Store. Enables sales processing with camera-based barcode scanning, Bluetooth and WiFi printer support, and Geo Fencing-based login restrictions as part of the DealPOS POS subscription.
- Books App Accounting application for retail businesses, integrated with the DealPOS POS. Automatically records all transactions, tracks expenses, generates income statements and balance sheets, and supports real-time financial reconciliation. Sold as a separate monthly subscription at IDR 150,000/month.
- Brand Loyalty App Customer loyalty application with point-based reward system and tiered rewards. Includes product browsing, order fulfillment tracking, push notification engagement, and WooCommerce integration. Available on web, Google Play, and Apple App Store. Sold as a separate annual subscription starting from IDR 6,000,000/year.
- POS Hardware Bundles Tested and compatible hardware peripherals recommended and sold by DealPOS, including barcode scanners (Inforce T88 Bluetooth), receipt printers (Epson TM-T82, TM-T88V), barcode printers (Zebra ZD-230), cash drawers, Android POS devices (Android Z91, iMin Swan 2), RFID readers (Chainway MC51, C5, C72, R3S, R1), RFID printers (Chainway CP30), and RFID tablets (Chainway P100). Prices range from IDR 20,000 for thermal paper to IDR 19,800,000 for RFID printers.
- Developer Portal and Open API Open API portal at developer.dealpos.com providing technical documentation and access for third-party integrations and custom solution development. Subject to fair usage limits of 50 requests per 180 seconds per outlet, with excess charges of IDR 500,000 per additional 50 requests.
Quantifiable outcome
- RajaSusu grew from 7 outlets to 118 outlets since 2013 using DealPOS
- +3 more outcomes
Companies that use DealPOS
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
DealPOS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability10 records
Feature10 records
DealPOS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- MicrosoftcoreMicrosoft Silver Partner leveraging Microsoft Azure cloud infrastructure for hosting DealPOS SaaS platform. Provides high-performance computing and availability (uptime) for the POS system.
- MidtranscorePayment gateway partner for GoPay QRIS integration, enabling merchants to accept cashless payments through the DealPOS mobile payment feature.
- XenditcorePayment gateway partner for Xendit QRIS integration, enabling merchants to accept online payments through DealPOS Payment Link feature.
- ShopeecoreMarketplace integration for omnichannel selling. DealPOS synchronizes products, inventory, and orders with Shopee in real-time.
- TokopediacoreMarketplace integration for omnichannel selling. Real-time inventory synchronization and order management with Tokopedia.
- LazadacoreMarketplace integration for omnichannel selling. DealPOS connects to Lazada for product and inventory synchronization.
- TikTok ShopcoreSocial commerce marketplace integration for omnichannel operations. Real-time sync between DealPOS inventory and TikTok Shop.
- ShopifycoreE-commerce platform integration for online store connectivity. Products and inventory sync between DealPOS and Shopify-powered online stores.
- WooCommercecoreWordPress e-commerce plugin integration for custom online stores. Bidirectional product and inventory synchronization.
- WooCommerce (for Brand Loyalty)coreIntegration with WooCommerce-powered online stores for the Brand Loyalty App, allowing customers to shop and access loyalty features through the brand's website.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
DealPOS competitors and assessment
Company assessmentDirect peers
- Majoo: Indonesia-focused POS and business management platform targeting SMEs. Competes head-on with DealPOS in the same customer segment with comparable subscription pricing.
- Qasir: Indonesian POS app targeting small merchants with cashless payment integration. Overlaps with DealPOS on basic POS and QRIS mobile payment functionality.
- Pawoon: Cloud POS for retail and F&B in Indonesia. Directly competes on omnichannel, multi-outlet, and SMB retail features within the same geography.
- Moka POS: Indonesian cloud-based POS provider for SMEs and retail. Backed by GoTo/Gojek, Moka is DealPOS's most direct Indonesian competitor with overlapping omnichannel ambitions.
- Olsera: Indonesia-origin POS and business app for retail and F&B, now operating across Southeast Asia. Comparable cloud POS with omnichannel and inventory features.
- iSeller: Indonesian mobile-first POS and payment solution targeting SMEs with strong QRIS integration. Competes in the same Indonesian SMB retail segment.
Broad incumbents
- Shopify POS: Global commerce platform with integrated POS. Comparable in retail omnichannel feature set but serves larger merchants globally, with Shopify serving as one of DealPOS's integration partners.
- Square (Block): Global POS and payments platform serving SMBs. Comparable SaaS POS model with hardware and payments, though broader in scope and global in reach.
- Lightspeed Retail: Global retail-focused POS and commerce platform. Overlaps with DealPOS on multi-outlet retail, inventory, and omnichannel but targets mid-market and enterprise customers globally.
Regional players
- StoreHub: POS and business management platform headquartered in Malaysia, serving SMEs across Southeast Asia. Comparable in product scope (POS, inventory, loyalty) and regional focus to DealPOS.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DealPOS social profiles
Digital presenceDealPOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealPOS leadership team
Management profileNumber of profiles
DealPOS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealPOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealPOS
What does DealPOS do?
DealPOS sells a cloud-based omnichannel Point of Sale (POS) and retail management SaaS platform for retail businesses. The core product runs in a web browser or on Android tablets/phones and covers sales processing, multi-outlet inventory management, barcode printing, employee shift tracking, and stock opname. It is sold on a per-outlet monthly subscription with add-on subscriptions for the Books App (accounting) and Brand Loyalty App, plus separately priced compatible POS hardware (scanners, printers, RFID devices, Android terminals).
Is DealPOS a public or private company?
DealPOS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DealPOS founded?
DealPOS was founded in 2013. It employs 11 to 50 people.
Where is DealPOS based?
DealPOS is headquartered in Jakarta Utara, Indonesia, in the Asia region.
How does DealPOS make money?
Seven revenue lines are on record. Subscription - POS Software is the primary driver. The others are additional Outlet Slots, additional Cashier Slots, books App (Accounting Add-on), brand Loyalty App, setup Fee and hardware Sales.
Who are DealPOS's main competitors?
Direct peers on record are Majoo, Qasir, Pawoon, Moka POS, Olsera and iSeller. Broad incumbents are Shopify POS, Square (Block) and Lightspeed Retail. StoreHub is listed as a regional player.
Does DealPOS have an API?
Yes. DealPOS provides an Open API accessible via developer.dealpos.com with full technical documentation for system integration. API usage is subject to fair usage limits of 50 requests per 180 seconds per outlet, with excess charges of IDR 500,000 for each additional 50 requests. Developer documentation is at developer.dealpos.com.
What industry is DealPOS in?
DealPOS's product category is Retail Point of Sale Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 449210 and its SIC code is 5734.