What Sanderson Lincoln does

Sanderson Lincoln is a privately held luxury automotive dealership group operating under Sanderson Ford Lincoln, Inc., selling new and pre-owned Lincoln vehicles across two Arizona locations: a full-service Phoenix dealership at 2121 W. Bell Road and an experiential Scottsdale Boutique at 15345 N Scottsdale Road. The company sells the complete Lincoln SUV lineup — Corsair (from $39,985), Nautilus (from $53,995), Aviator (from $56,910), Navigator (from $91,995), and Navigator L (from $94,995) — alongside pre-owned vehicles, Lincoln Certified Pre-Owned inventory with 200-point inspection and 6-year/100K warranty, and a separate Quick Lane Tire & Auto Center servicing all makes. The Scottsdale Boutique differentiates the brand through Private Pavilions, a Custom Fit Studio with digital configurator, The Cafe, and Black Label + Revel Sound experiences.

The business operates on a multi-stream revenue model: one-time new and pre-owned vehicle sales at MSRP-based unit pricing; transaction-fee revenue from Lincoln Automotive Financial Services financing and lease origination (GAPCoverage, Red Carpet Lease); and recurring service and parts revenue through Lincoln Priority Service ($99–$269 tiered packages), Quick Lane aftermarket service, and Lincoln Pickup & Delivery for warranty vehicles. Lincoln Access Rewards creates a loyalty loop earning 10 points per $1 on eligible service. Distribution combines field sales at both physical locations, a Roadster-powered Express Store for online inventory browsing and financing, and Lincoln's Custom Order factory-direct build system.

The go-to-market targets four customer segments — affluent luxury SUV buyers, value-oriented pre-owned seekers, Phoenix Metro residents seeking convenient service, and corporate/inividual fleet buyers managed by a dedicated Fleet Sales Manager. Customer acquisition is multi-channel: model comparison pages positioning Lincoln against Audi/BMW/Cadillac/Genesis competitors, Lincoln manufacturer incentives (72 active offers across the lineup), service coupons, and digital/website content marketing. The dealership has earned the Lincoln President's Award 18 times, including 2023, often as the only Phoenix Metro recipient, reinforcing its brand reputation moat. Founded by Don Sanderson in 1955 with the Lincoln franchise added in 1995, the company is privately held with no disclosed revenue and operates with 11–50 employees.

Name

Sanderson Lincoln

Legal name

Sanderson Ford Lincoln, Inc.

Website

https://sandersonlincoln.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanderson Lincoln is a privately held luxury automotive dealership operating two Arizona locations in Phoenix and Scottsdale, selling new and pre-owned Lincoln vehicles, certified pre-owned, financing, and full-service maintenance primarily to affluent Phoenix Metro consumers and fleet buyers.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

New Car Dealers (44111), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (44134)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Luxury vehicle dealership
• Automotive sales
• Vehicle service center
• Certified pre-owned vehicles
• Automotive financing

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. New Vehicle Sales: Sales of new Lincoln vehicles including Aviator, Navigator, Nautilus, and Corsair SUVs. Revenue generated from MSRP-based transactions with pricing ranging from approximately $40,000 to $95,000.
2. Pre-Owned Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles including various makes (Lincoln, Ford, Cadillac, Jeep, Dodge, etc.) with prices ranging from approximately $16,000 to $130,000.
3. Financing & Lease Products: Lincoln Automotive Financial Services products including GAPCoverage, GAPAdvantage, and Red Carpet Lease programs. Dealership earns financing originations and lease setup fees.
4. Service & Maintenance: Vehicle maintenance and repair services including oil changes, tire services, brake services, battery replacement. Lincoln Priority Service starts at $99 (blend) to $269 (plus full synthetic). Parts department supports service operations.
5. Lincoln Certified Pre-Owned Program: Extended warranty and certification services for pre-owned Lincoln vehicles with comprehensive limited warranty, roadside assistance, and owner benefits including pickup & delivery.
6. Lincoln Access Rewards: Loyalty program where members earn 10 points per $1 spent on eligible Lincoln service. Dealership participates in Lincoln's service network earning commissions on parts and service.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Sanderson Lincoln is an authorized Lincoln dealership group in the Phoenix-Scottsdale, Arizona metro area that sells new Lincoln vehicles (including the Lincoln Black Label premium line), Lincoln Certified Pre-Owned vehicles, and pre-owned vehicles from various manufacturers. It also operates manufacturer-trained service operations including Lincoln Priority Service, a complimentary Lincoln Pickup & Delivery concierge, and a Quick Lane Tire & Auto Center for maintenance and repair of all makes and models.

Product overview

Sanderson Lincoln operates as a luxury automotive dealership with a multi-location presence in Phoenix and Scottsdale, Arizona. The core product portfolio centers on new and pre-owned Lincoln vehicle sales, with a premium sub-brand in the Scottsdale Boutique offering an elevated purchasing experience. The business model combines physical dealership operations with digital platforms including the Roadster-powered Express Store for online sales and financing, and the Lincoln Access Rewards loyalty program. Service offerings include Lincoln Priority Service (tiered maintenance packages), Lincoln Pickup & Delivery (vehicle service with complimentary loaners), and the Quick Lane aftermarket service center. Vehicle technology features are delivered through Lincoln Digital Experience (Google-integrated infotainment) and the Lincoln App (remote vehicle control and service scheduling). The Lincoln Certified Pre-Owned program provides two-tier vehicle certification with comprehensive warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• New Lincoln Vehicles Sale of new Lincoln brand luxury SUVs and sedans including the Lincoln Nautilus, Lincoln Aviator, and Lincoln Navigator, with the premium Lincoln Black Label trim available on qualifying models. Targeted at affluent individual retail buyers in the Phoenix-Scottsdale metro.
• Lincoln Certified Pre-Owned Vehicles Sale of manufacturer-certified pre-owned Lincoln vehicles backed by Lincoln's CPO warranty program and multi-point inspection standards. Targeted at value-oriented buyers seeking warranty-backed used Lincoln vehicles.
• Pre-Owned Vehicles Sale of used vehicles from a variety of manufacturers, expanding the dealership's reach beyond Lincoln buyers to value-oriented used-vehicle shoppers in the Arizona market.
• Lincoln Priority Service Scheduled maintenance and repair service performed by Lincoln-certified technicians using Lincoln factory parts and diagnostic equipment. Targeted at Lincoln owners seeking manufacturer-backed service.
• Lincoln Pickup & Delivery Complimentary concierge service that picks up the customer's Lincoln from their home or office for service and returns it once maintenance is complete. Targeted at Lincoln owners seeking maximum convenience.
• Quick Lane Tire & Auto Center Walk-in tire and light auto service center performing routine maintenance and minor repairs on all vehicle makes and models, not limited to Lincoln. Targeted at any vehicle owner in the Phoenix-Scottsdale metro needing convenient maintenance.

Quantifiable outcome

• 4-year/50,000-mile complimentary BlueCruise subscription on select vehicles
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

One partnership is on record.

• Lincoln (Ford Motor Company)coreChannel Partner/ Reseller/ DistributorSanderson Lincoln operates as an authorized Lincoln dealership franchise. The dealership sells new Lincoln vehicles, services Lincoln vehicles, and represents the Lincoln brand in Phoenix and Scottsdale markets. As a franchisee, Sanderson Lincoln follows Lincoln's operational standards and participates in manufacturer incentive programs.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with hundreds of franchised rooftops across multiple luxury and mass-market brands. Highly comparable franchise-based dealer business model to Sanderson Lincoln, though with vastly greater scale and brand diversity.
• Lithia Motors (Lithia & Driveway): Largest U.S. automotive retailer by revenue, aggressively expanding through luxury franchised rooftops and a digital retail platform (Driveway). Comparable franchise-dealer model with much greater scale and geographic diversification.
• Penske Automotive Group: Public global automotive and commercial truck retailer with a heavily luxury-skewed U.S. dealer portfolio. Operates premium franchises similar in customer profile and economics to a Lincoln dealership, with significantly larger scale.
• Group 1 Automotive: Public U.S./U.K. automotive retailer with a meaningful luxury and import franchise base. Directly comparable franchise-dealer economics and customer experience focus to Sanderson Lincoln's two-rooftop luxury model.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating franchised dealerships across the U.S., including luxury brands. Closely comparable franchise-dealer operating model with institutional ownership backing.

Direct peers

• Asbury Automotive Group: Public U.S. franchised automotive retailer with a strong luxury franchise mix. Directly comparable dealership operating model, with Clicklane digital retail platform analogous to Sanderson's Roadster Express Store.
• Hendrick Automotive Group: Largest privately held automotive dealership group in the U.S. with deep luxury franchise representation, including Mercedes-Benz, BMW, and Cadillac rooftops. Closest scale and private-ownership comparability to a multi-rooftop luxury operator like Sanderson.
• Galpin Motors: Privately held Los Angeles luxury automotive dealer group that holds the Ford/Lincoln franchise along with multiple other premium brands. Directly comparable family-controlled luxury dealer group with strong experiential retail and service operations.
• Sonic Automotive: Public U.S. automotive retailer with EchoPark used vehicle stores and luxury franchised dealerships. Highly comparable omnichannel retail model including online buying tools and franchise service operations.

Others

• CarMax: Largest U.S. used vehicle retailer with a no-haggle omnichannel model. Comparable as a parallel automotive retail experience (digital purchase flow, trade-in valuation), though CarMax is non-franchised and used-only — adjacent rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sandersononbellroad
• LinkedInlinkedin.com/company/sandersonlincoln

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanderson Lincoln