Onapply

What Onapply does

OnApply (On-apply GmbH) is a German SaaS company founded in 2012 and headquartered in Frankfurt am Main that provides AI-powered applicant tracking and recruiting software to small and medium-sized enterprises in the DACH region. The platform bundles job ad creation, one-click distribution to 400+ job portals, applicant management, AI-driven application screening with match scores, structured candidate evaluation via scorecards, interview scheduling with calendar sync, team collaboration, and recruiting analytics. Technical components include an NLP-based AI job ad assistant with multi-language and SEO optimization, an AI application screening module, an API for job ad integration into partner systems, hosting on AWS (EMEA, Luxembourg), and GDPR-compliant data processing with German data protection oversight.

The business model combines annual subscription licensing for the core ATS with bundled recruiting consulting services, sold through a consultative direct-sales motion that begins with a 15-minute consultation call and includes a 30-day implementation program. Pricing is quote-based, not publicly disclosed, and structured around annual contracts with a minimum one-year commitment; the company markets up to 50% cost reduction versus traditional headhunters and staffing agencies. The company is fully remote with no physical office, supported by three co-founders — Malte Weiss (CEO), Katja Lesche (CFO), and Timur Özcan (CSO) — and operates without disclosed external institutional investment.

Customer base comprises 2,500+ mid-sized companies in Germany, Austria, and Switzerland, generating over 170,000 applications in the most recent year and more than 1 million cumulative applications since inception. The company claims an average 41-day time-to-hire for customers using the platform. It is privately held as a German limited liability company with no parent company, subsidiaries, or disclosed funding rounds.

Name

Onapply

Legal name

On-apply GmbH

Website

https://onapply.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OnApply is a German SaaS company providing AI-powered applicant tracking and recruiting software to small and medium-sized enterprises in the DACH region. Its platform combines job distribution to 400+ portals, automated screening, structured candidate evaluation, and bundled consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Software Subscription (Recruiting-Software): OnApply provides an Applicant Tracking System (ATS) on a subscription basis with annual contracts and minimum one-year commitment. The subscription includes access to job ad creation, application management, candidate evaluation, interview scheduling, analytics, and team collaboration features.
2. Stellenanzeigen-Vermarktung (Job Ad Distribution): OnApply publishes job ads on behalf of clients to 400+ job boards. Revenue is generated through the job posting distribution service as part of their service offering, with pricing based on the selected job boards and publication duration.
3. HR Recruiting Consulting: Professional recruiting consulting services to help companies structure their recruiting processes, optimize for ATS implementation, and develop employer branding strategies. The consulting is bundled with software as part of their integrated offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The provided source material does not contain substantive detail describing Onapply's core offering.

Product overview

OnApply offers a unified AI-powered recruiting software platform combining applicant tracking system (ATS) functionality with consulting services, targeting German-speaking SMEs. The core OnApply platform provides end-to-end recruitment capabilities including job posting creation with AI assistance, distribution to 400+ job portals, applicant management, AI-powered application screening, candidate evaluation with scorecards, interview scheduling, and analytics. The product portfolio also includes complementary resources (email templates, interview question templates, job ad templates, blog/knowledge content) and webinars, all designed to support the 41-day hiring process advertised by the company. Integration with Microsoft Teams enables webinar delivery, while calendar synchronization supports interview scheduling workflows.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average 41 days from job posting to successful hire completion
• +3 more outcomes

Named customers2 records

Segments1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Microsoft TeamscoreTechnology or IntegrationOnApply conducts all webinars via Microsoft Teams. The platform is used for online interview scheduling and conducting virtual job interviews as part of the recruiting software functionality.
• Amazon Web Services (AWS)coreTechnology or IntegrationOnApply hosts its website and services on AWS (Amazon Web Services EMEA SARL, Luxembourg). AWS infrastructure provides the cloud hosting for the recruiting software platform.
• Norden StudiominorOthersArt direction and branding services provider for OnApply's visual identity and design work.
• Uebersax Design GmbHminorOthersWeb design and Webflow development agency responsible for OnApply's website design and development.
• entplexit GmbHminorOthersData protection officer (Datenschutzbeauftragter) provider, ensuring GDPR compliance for the company's operations.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Personio: European HR suite with strong ATS/recruiting functionality targeting SMB and mid-market in DACH and broader Europe. Most direct competitor — overlaps on DACH Mittelstand customer base, bundled HR software + service motion, and cloud-native architecture.
• Softgarden: German-headquartered applicant tracking and employer branding platform serving mid-market and enterprise customers in DACH. Closely comparable on regional focus, ATS-first product, German-language UX, and process-oriented implementation methodology.
• d.vinci: German HR software and e-recruiting vendor focused on DACH mid-market and enterprise. Directly comparable on region, customer profile (German Mittelstand), and applicant management product offering.
• Workable: Global mid-market ATS with job board distribution, AI screening, and structured hiring workflows. Comparable on product surface (ATS, multi-board publishing, screening automation) and mid-market positioning, though without OnApply's DACH-specific consulting bundle.
• Greenhouse: Mid-market and enterprise ATS with structured hiring, scorecards, and integration ecosystem. Comparable on ATS functionality, scorecard-based candidate evaluation, and integration-led value proposition, though positioned upmarket from OnApply's typical customer.
• Recruitee: European SMB/mid-market ATS with collaborative hiring, multi-board posting, and structured evaluation. Comparable on target segment (SMB/mid-market) and European origin, though broader geographically than DACH-only.
• Lever: Mid-market ATS + CRM platform with structured hiring and integrations. Comparable on applicant management workflow, ATS core, and integration ecosystem, though typically targeting slightly larger customers than OnApply.

Others

• SmartRecruiters:
• Joblift: German job search engine and meta-board aggregator serving DACH market. Not a direct ATS competitor, but adjacent in the same recruiting value chain — both rely on job board distribution and target DACH employers.

Regional players

• ONLYOFFICE / Haufe HR Cloud: German HR software and content/training providers serving Mittelstand with HR administration and recruiting tooling. Comparable on DACH focus and SME customer base, though typically more HR-administration than ATS-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/on-apply-gmbh
• Xx.com/onapply

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onapply