Bookingbuilder Technologies

What Bookingbuilder Technologies does

BookingBuilder Technologies (legal entity LaunchMagic.com, Inc.) is a private US-based software company founded in 1999 by Seth Perelman that builds point-of-sale applications for travel agencies and travel professionals. Its core product, BookingBuilder Desktop, sits between Global Distribution Systems (Amadeus, Sabre, Galileo, Apollo) and non-GDS web booking content, automatically transferring booking details between systems and reducing transaction time by approximately 75% according to the company. The product suite is augmented by four add-on modules: Genie delivers agent-facing popups and prompts driven by configurable scripts and profile data; NDC Butler auto-fills graphical New Distribution Capability airline forms from GDS search parameters; Unused Ticket Fetch (TicketBank) identifies and documents unused ticket credits in real time; and Boost evaluates agency supplier contracts at the point of sale to recommend bookings that maximize commission and track compliance. A web-based BB Admin platform provides centralized configuration across all modules.

The company operates a subscription-based enterprise software model with annual billing and quote-based pricing disclosed through direct field sales. GTM is enterprise field sales with demo-request funnels, dedicated US (+1-845-234-4440) and European (44 020 7979 7144) phone lines, and a Zendesk-hosted knowledge base. The platform claims a presence across 38+ countries spanning North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa, though no named customer logos are disclosed. The company is founder-controlled with no disclosed institutional investors; CEO Seth Perelman previously built the booking engines for Priceline.com and Lowestfare.com, and VP Greg Dahlke was a member of the original Amadeus Global Travel Distribution development team in 1988. Revenue, ARR, and headcount figures are not publicly disclosed.

Name

Bookingbuilder Technologies

Legal name

LaunchMagic.com, Inc.

Website

https://bookingbuilder.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BookingBuilder Technologies builds subscription-based point-of-sale software that bridges GDS platforms (Amadeus, Sabre, Galileo, Apollo) and web booking content for travel agencies worldwide, reducing transaction time and optimizing supplier commissions across 38+ countries.

Ownership category

akta.pro rank

Product category

Travel Agency Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)

Keywords

• Travel agency software
• GDS integration tools
• Point-of-sale automation
• Commission optimization software
• Unused ticket management

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing/Subscription: BookingBuilder generates revenue through software licensing to travel agencies. The company offers multiple products (Desktop, Genie, Boost, NDC Butler, Unused Ticket Fetch) as enterprise software solutions for travel professionals at point-of-sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BookingBuilder Technologies develops and licenses a suite of point-of-sale software applications for travel agencies that integrate with Global Distribution Systems (Amadeus, Sabre, Galileo, Apollo) and supplier websites. Its flagship BookingBuilder Desktop bridges GDS and non-GDS web booking content, complemented by add-on modules (Genie, NDC Butler, Unused Ticket Fetch/TicketBank, Boost) that automate quality assurance, NDC form completion, unused ticket management, and commission optimization for travel professionals at the point-of-sale.

Product overview

BookingBuilder Technologies offers a suite of point-of-sale applications for travel professionals that integrates with Global Distribution Systems (GDS) including Sabre, Amadeus, Galileo, and Apollo. The flagship product, BookingBuilder Desktop, serves as the core platform bridging GDS and non-GDS web booking content. Four add-on modules extend its functionality: Genie provides intelligent prompting and quality assurance at point-of-sale; NDC Butler automates NDC airline form completion; Unused Ticket Fetch (TicketBank) manages ticket credit retrieval; and Boost optimizes supplier commissions and contract compliance. A centralized BB Admin web platform enables configuration management across all products.

Differentiator

Problem solved

Functional benefit

Brands

• BookingBuilder Desktop: Desktop application that automatically transfers booking details from the GDS to websites and back again, bridging internet and GDS bookings.
• BookingBuilder Genie
• NDC Butler
• Unused Ticket Fetch (TicketBank)
• Boost

Products and services

• BookingBuilder Desktop Desktop application that bridges Global Distribution Systems (GDS) and non-GDS web content, enabling travel agents to search, compare, and book both GDS and airline website fares from a single interface while automatically transferring booking details between systems. Designed for travel agencies and travel professionals at the point-of-sale, decreasing transaction time by 75%.
• BookingBuilder Genie Point-of-sale quality assurance tool providing custom popups, interactive forms, and intelligent prompts that remind travel agents of traveler preferences, preferred suppliers, and policy requirements at the right time during the booking process. Targeted at travel agencies seeking improved customer service and process compliance.
• NDC Butler Automation tool that automatically fills graphical NDC (New Distribution Capability) shopping forms by reading agent searches from the GDS and populating custom profile fields such as corporate IDs, enabling seamless access to NDC airline content from the traditional GDS interface. Built for travel agencies that need NDC fares without leaving their GDS workflow.
• Unused Ticket Fetch (TicketBank) Unused ticket management system that checks traveler names and account numbers in real time as the agent works in the GDS, identifies and displays ticket credits, allows filtering by airline, and provides document/exchange functionality. Designed for travel agencies to reduce revenue leakage from unredeemed tickets and credits.
• BookingBuilder Boost Commission optimization tool that evaluates airline contracts and preferred supplier agreements at the point-of-sale, providing real-time recommendations to travel agents on which bookings will maximize agency revenue and tracking compliance. Targeted at travel agencies seeking to maximize preferred-supplier commissions.
• BB Admin Web-based administrative platform for managing BookingBuilder products, including user administration, lookup tables, notification window configuration, and system-wide settings across all BookingBuilder modules. Used by travel agency administrators to centrally configure the BookingBuilder product suite.

Quantifiable outcome

• Decreases transaction time by 75%

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Travelport (now part of CWT): Travelport operates the Galileo, Apollo, and Travelport+ GDSes that BookingBuilder natively integrates with. Comparable as the platform layer whose Smartpoint and Travelport+ environments are explicit targets for BookingBuilder's Smartpoint plugin location changes.
• Sabre Corporation: Sabre is a leading GDS provider whose native travel-agent platform (Sabre Red) BookingBuilder extends with desktop automation and NDC tooling. It is a broad incumbent whose agent workflow BookingBuilder overlays.
• Amadeus: Amadeus is one of the four major GDS providers BookingBuilder integrates with. It offers a broad travel technology portfolio including the Amadeus Selling Platform, comparable as the underlying platform whose workflows BookingBuilder augments.

Direct peers

• Lemax: Lemax provides a SaaS travel booking platform used by tour operators, OTAs, and travel agencies to manage reservations and back-office operations. Comparable as a B2B travel-software vendor targeting booking workflows.
• Traveltek: Traveltek provides booking technology, API connectivity, and middleware solutions for travel agents and tour operators across multiple GDSes and supplier content - directly comparable as a B2B travel technology intermediary serving agencies at point-of-sale.
• Qtech Software: Qtech delivers booking engines and travel platform technology for agents and tour operators - directly comparable as a B2B software provider focused on agent productivity and content integration.
• Tramada Solutions: Tramada provides back-office and front-office software for travel agencies and TMCs, covering booking, invoicing, and itinerary management. Comparable as a directly competitive workflow software vendor serving travel professionals.
• Travel Technology Interactive (TTI): TTI provides booking, distribution, and back-office technology for travel agents and tour operators across multiple channels. Comparable as a directly competitive travel technology vendor for agency point-of-sale and mid/back-office workflows.

Others

• Datalex: Datalex provides airline commerce and distribution platforms. Comparable as an adjacent travel technology vendor focused on airline-side NDC, offer, and order workflows that intersect with BookingBuilder's NDC tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BookingBuilder

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookingbuilder Technologies