Techni-Lux

What Techni-Lux does

Techni-Lux, Inc. is a privately held Orlando, Florida–based hybrid manufacturer and value-added distributor of professional lighting and AV equipment, founded in 1991 by current President & CEO Luciano Salvati. The company serves themed entertainment, theatrical, architectural, house-of-worship, nightclub, concert touring, and television/film customers through a dual model: manufacturing its own proprietary UltraLED, FlooDMX, UltraLux, Spar Light, Octobar/QuadBox, and (as of January 2025) mSculpt 20 LED fixtures, while distributing over 50 third-party brands including SHOWTEC (Highlite International), SGM, Gantom, Seetronic, SweFog, ShowCAD, ETC, Philips, and Rosco from a 7,000+ SKU Orlando warehouse.

Its technical differentiators include Tricolor LED color-mixing that reduces color shadowing, custom-designed control systems for large-scale themed attractions, and board-level in-house repair capabilities. Revenue mechanics combine one-time product sales (own-brand and distributed, sold through e-commerce, phone/fax, showroom, and a dealer/reseller network), recurring expendables revenue (fog fluids, gels, lamps, consumables), project-based professional services (design assistance, system integration, commissioning, programming, training), and fee-based repair services with $49.50–$99.00 evaluation charges. The company is differentiated from pure distributors by an in-house team of IALD-affiliated designers, a Director of Photography, electrical engineers, and programmers who deliver turnkey lighting designs for marquee projects including Six Flags' JUSTICE LEAGUE: Battle for Metropolis (seven installations, TEA Thea Award 2019) and Tivoli Gardens' Flying Trunk dark ride.

Name

Techni-Lux

Legal name

Techni-Lux, Inc.

Website

https://techni-lux.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Techni-Lux is a privately held Orlando-based hybrid manufacturer and distributor of professional LED lighting and AV equipment, serving themed entertainment, theatrical, architectural, and worship markets with proprietary fixtures plus 50+ distributed brands, design services, and repair support.

Ownership category

akta.pro rank

Product category

Professional Lighting Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Optoelectronic Emitters (LED/Laser/VCSEL) (HDAHALAL), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Professional lighting equipment
• LED fixtures manufacturing
• Entertainment lighting distribution
• Theatrical stage lighting
• Themed attraction lighting

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution & Sales: Sale of lighting equipment, LED fixtures, controllers, cables, connectors, expendables (gels, tapes, lamps), audio equipment, and video equipment. The company distributes over 50 industry brands alongside their own Techni-Lux branded products. Products are sold directly through their website, phone, fax, and through their dealer/reseller network.
2. Professional Services: Design assistance services provided by a team of Lighting Designers, Director of Photography, Electrical Engineers, Electricians, and Artists. Services include concept design, system design, project support, commissioning, training, and programming.
3. Repair Services: Equipment repair services for lighting, audio, and video gear. Evaluation fees apply ($49.50 for boards, $99.00 for consoles and fixtures). Services include diagnosing, repairing (electronic down to board level), sourcing parts, calibrating, testing, and cleaning.
4. Expendables & Consumables: Ongoing sales of expendable items including fog/haze fluids, gel colors, filters, gobo patterns, replacement bulbs, batteries, tapes, and other consumable supplies that require regular replenishment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Techni-Lux is a hybrid lighting manufacturer and distributor that designs, manufactures, and sells professional LED lighting fixtures (including its proprietary UltraLED Series and mSculpt 20 LED Profile), while also distributing over 50 third-party industry brands of lighting, audio, and video equipment. The company complements its product business with professional design services, system integration, project support, and repair services for entertainment, architectural, and themed attraction applications.

Product overview

Techni-Lux is a hybrid manufacturer and distributor of professional lighting and audio equipment founded in 1991, headquartered in Orlando, Florida. The company operates a dual business model combining proprietary manufactured products with distribution of 50+ third-party brands. The core product portfolio centers on LED lighting fixtures including the UltraLED Series (outdoor tricolor bars, linear fixtures), FlooDMX worklights, G2R image projectors, Spar Lights, UltraLux theatrical fixtures, and Octobar/QuadBox multi-head COB fixtures, complemented by DMX controllers, splitters, fog/haze fluids, and health safety products. As a distributor, the company carries a comprehensive range spanning moving lights, intelligent fixtures, stage lighting, theatrical equipment, architectural lighting, controllers, power distribution, connectors, trusses, gobos, lamps, gels, and expendables from brands like Altman, Barco, ETC, Osram, Philips, SGM, and Rosco. Professional services including design assistance, system sales/integration, and project support/training form a complementary service layer that distinguishes the company from pure distributors. The company also maintains extensive repair services and publishes comprehensive equipment, supply, and lamp catalogs. The product ecosystem is managed through DMX512/RDM control protocols and serves markets including themed entertainment, theatrical, architectural, houses of worship, television/film, concert touring, and nightclubs.

Differentiator

Problem solved

Functional benefit

Products and services

• UltraLED Series Proprietary Techni-Lux line of LED fixtures including outdoor IP65-rated tricolor bars, linear fixtures, theatrical profiles, worklights, and specialty LED products for stage, architectural, and themed entertainment applications.
• FlooDMX LED Worklights LED work light fixtures available in 100W and 200W models with variable white (VW) and RGB+VW color options, designed for broadcast, film, and stage use.
• G2R LED Image Projectors 30W LED image projectors with gobo rotation capability and remote control for projected signage and effect lighting in health/safety applications and entertainment venues.
• DMX Controllers and Splitters RDM DMX splitters and interface devices for lighting control signal distribution, including 6-way and 2-way splitters with RJ45 and XLR connectivity.
• Spar Lights Compact LED spotlights available in RGB tri-color and UV blacklight variants, 7-8W power range, DMX controllable, designed for accent and effect lighting.
• UltraLux 7 LED Theatrical LED fixture with 6-in-1 RGBWAUV color mixing for comprehensive color control in stage and performance applications.
• Octobar and QuadBox Multi-head COB RGB linear fixtures - Octobar with 8x30W and QuadBox with 16x30W chips for high-output color washing in entertainment venues.
• mSculpt 20 LED Profile Techni-Lux manufactured LED profile ellipsoidal spotlight with 20W LED source, available in Warm White (3000K) and RGBW variants, DMX 5-pin control, operating on 12vDC with included 100-240vAC PSU.
• Fog and Haze Fluids Specialized atmospheric effect fluids including Elite Pro fog fluid and various haze oils for theatrical and event productions.
• Health Safety Products Pandemic control and safety products including UV-C germicidal fixtures, UV-C lamps, health gobo projections for social distancing messaging, and marking tape signage.
• Distributed Brands Portfolio Over 50 third-party lighting and audio brands distributed including Altman, Barco, ETC, Osram, Philips, SGM, Rosco, Chauvet, Gantom, Seetronic, and others - spanning LED fixtures, moving lights, controllers, connectors, lamps, gels, and expendables.
• Design Services Comprehensive lighting design assistance from concept to completion, serving themed attractions, architectural, retail, theatrical, house of worship, and themed entertainment projects with renderings, animations, and fly-through simulations.
• System Sales and Controls Equipment package and system integration services combining components into complete lighting packages with optimal control systems for venues of all sizes.
• Project Support, Commissioning and Training Ongoing support including programming, system commissioning, console/controller training, maintenance training, and troubleshooting for installed lighting and AV systems.
• Repair Services Full-service repair facility for lighting, audio, and video equipment including board-level electronic repairs, parts sourcing, calibration, testing, and diagnostic services for moving lights, conventional fixtures, and controllers.

Quantifiable outcome

• Same-day shipping from huge inventory on most orders
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Highlite International (SHOWTEC)coreChannel Partner/ Reseller/ Distributor · 24 November 2015In November 2015, Highlite International appointed Techni-Lux as the US distributor for their SHOWTEC range of lighting products. SHOWTEC offers a wide range of lighting equipment that fills gaps in the Techni-Lux product portfolio. Both companies are privately owned with similar business ethics.
• SGMcoreTechnology or IntegrationIndustry partner and manufacturer whose products Techni-Lux distributes and specifies in projects. SGM is a lighting manufacturer known for moving lights and LED fixtures. Techni-Lux has worked with SGM on multiple award-winning projects including Six Flags attractions and hotel installations.
• DVT LightcoreTechnology or IntegrationIndustry partner whose LED lighting products Techni-Lux distributes. Products include flood lights and architectural fixtures used in hotel and commercial installations.
• GantomcoreTechnology or IntegrationLighting manufacturer partner providing specialty LED fixtures. Gantom products are featured in Techni-Lux's product catalog and installations.
• Absolute LumenscoreTechnology or IntegrationPAR lamp manufacturer whose products Techni-Lux distributes. When major manufacturers discontinued PAR lamps, Absolute Lumens filled the gap and Techni-Lux became their US distributor.
• SeetroniccoreTechnology or IntegrationConnector manufacturer whose PowerCon and other connectors are distributed by Techni-Lux. Seetronic produces IP65-rated power connectors used in professional lighting applications.
• SweFogcoreTechnology or IntegrationFog and haze equipment manufacturer whose products Techni-Lux distributes and specifies in theatrical and themed attraction installations.
• Sally CorporationcoreStrategic or Co-development PartnerDark ride manufacturer and long-term partner. Techni-Lux has been on Sally Corp's team for all seven iterations of JUSTICE LEAGUE: Battle for Metropolis at Six Flags parks. Tony Hansen served as lead lighting designer on these projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SGM Light: SGM is a Danish entertainment and architectural LED lighting manufacturer whose products Techni-Lux distributes and specifies in major themed attraction projects (e.g., Six Flags, hotels). Comparable in product category (moving lights, IP-rated LED, architectural fixtures) and in serving the same end-customers — making SGM both a key partner and a direct competitor should SGM choose to bypass distribution.
• Altman Lighting: Altman manufactures theatrical, architectural, and entertainment lighting fixtures (e.g., Phoenix, Pegasus, Gallery) with strong adoption in performing arts venues — the same primary customer segment Techni-Lux serves. Comparable product category and channel (dealer/specifier network), and a similarly long industry heritage.
• Highlite International (SHOWTEC): Highlite International is a Dutch manufacturer whose SHOWTEC and Infinity lighting brands are distributed in the U.S. by Techni-Lux (since 2015). Comparable as a manufacturer of stage/entertainment lighting and as a peer-sized private company with a multi-brand portfolio that competes for the same specifier and dealer relationships.
• Rosco Laboratories: Rosco manufactures lighting filters (gels), gobos, fog fluids, and architectural lighting — all categories Techni-Lux distributes and competes with. Comparable as a long-established, privately-held supplier to film, theatre, and themed entertainment with overlapping product lines in color media, gobos, and atmospheric effects.

Broad incumbents

• Electronic Theatre Controls (ETC): ETC is a leading U.S. manufacturer of theatrical and architectural lighting fixtures, controls, and dimming systems. Its product lines (Source Four, ColorSource, Eos consoles) directly overlap Techni-Lux's theatrical and architectural segments, though ETC operates as a much larger incumbent with its own global dealer network rather than a hybrid design-distributor.
• Chauvet Professional: Chauvet Professional is a large U.S.-headquartered manufacturer of entertainment and architectural LED lighting, with broad coverage across moving lights, washes, and theatrical fixtures. It is both a brand Techni-Lux distributes and a competitor whose own direct-dealer model overlaps with Techni-Lux's hybrid offerings.
• Elation Professional: Elation Professional manufactures entertainment LED lighting, moving heads, and architectural fixtures for concerts, theaters, and themed attractions. Comparable in target segments (theatrical, concert touring, themed entertainment) and competitive position as a mid-to-large independent lighting OEM selling through dealer channels.
• Martin Professional (HARMAN): Martin Professional, part of HARMAN, is a global incumbent in entertainment and architectural lighting with deep adoption in concert touring and themed attractions. Directly comparable to Techni-Lux in the concert/touring and themed entertainment end markets, though at significantly larger scale and as a manufacturer-direct competitor to Techni-Lux's distributed brands.
• Robe Lighting: Robe Lighting is a Czech manufacturer of moving lights and LED fixtures widely deployed in concert touring, television, and themed entertainment — the same high-end project segments Techni-Lux serves via its design/specifier role. Comparable product category (moving heads, washes, theatrical profiles) and customer overlap.

Emerging players

• Gantom Lighting & Controls: Gantom designs and manufactures specialty low-voltage LED fixtures for themed attractions, museums, and architectural accents — products that Techni-Lux distributes. Comparable in niche specialty LED and themed entertainment focus, but smaller and emerging relative to Techni-Lux's broader hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/techni_lux
• YouTubeyoutube.com/user/TechniLuxUSA?feature=mhee
• Facebookfacebook.com/TechniLux
• Instagraminstagram.com/technilux_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Techni-Lux