What Jortt does

Jortt B.V. is a Dutch cloud-based accounting SaaS platform founded in 2010 and headquartered in Almere, with engineering operations in Amsterdam. The company serves Dutch ZZP (self-employed), freelancers, e-commerce entrepreneurs, and small MKB businesses (1-10 employees), positioning itself as a market leader in automated accounting for the Netherlands market. Its core product is the Jortt Boekhoudprogramma, built around a proprietary automation engine called the Boekhoudbot that handles 1,177 booking types, fetches bank transactions twice daily, validates entries against Belastingdienst rules, and learns user categorization decisions to reduce manual work over time. Supporting modules include Scan en Herken (OCR receipt scanning), Btw-aangifte (VAT return preparation), Urenregistratie (time tracking), Facturen (invoicing with iDEAL/Mollie), Salarisadministratie (payroll), and a Peppol-based e-invoicing integration.

The company monetizes via a tiered subscription model — jortt Basic at €34.95/month (€9.95/month promotional for the first three months behind a 30-day free trial), jortt Plus bundling year-end work, tax filing, and OCR scanning, and jortt MKB for 1-10 employee businesses requiring API access and payroll. Go-to-market is product-led and self-serve: users sign up by email, link a bank account (including a bundled free bunq ZZP account), and onboard without sales interaction. A REST API with OAuth 2.0 (three versions, OpenAPI 2.0 specification) plus an App Center of 60+ integrations support third-party ecosystems (webshops, ERPs, accountants). Regulatory positioning is anchored by a PSD2 license from De Nederlandsche Bank enabling direct bank integrations. Marketing spans national Dutch radio, SEO, YouTube, LinkedIn, and a Daisycon affiliate program. Jortt reports a 110,432 entrepreneur user base and a 4.8/5 satisfaction rating across 2,128 reviewers, with disclosed customer outcomes of 78 hours/year saved and €1,992/year cost reduction versus traditional software-plus-accountant stacks. Cumulative product investment is €9.5M with €2M earmarked for 2026 development.

Name

Jortt

Legal name

jortt B.V.

Website

https://jortt.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Jortt B.V. is a Dutch cloud-based accounting SaaS for ZZP, freelancers, e-commerce, and small MKB (1-10 employees). Its proprietary Boekhoudbot automates 1,177 booking types, serves 110,000+ entrepreneurs in the Netherlands, and monetizes via tiered subscriptions plus a PSD2-licensed bank integration.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Payroll Services (541214)

akta.pro primary industry

SME Accounting, Bookkeeping & Close Automation (FSAGAJAH)

akta.pro secondary industries

Tax Compliance, Filing & VAT/GST Automation (SME) (FSAGAJAJ), Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)

Keywords

• Online accounting software
• Automated bookkeeping
• Cloud accounting platform
• VAT filing software
• Payroll administration

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (jortt Basic): Core accounting software subscription with automated bookkeeping, bank linking, invoice creation, VAT filing, and reporting. Includes 30-day free trial and discounted first 3 months at €9.95/month (from regular €34.95/month).
2. jortt Plus Upgrade: Premium tier including year-end work (jaarwerk) and complete tax filing service. Provides additional automation features including Scan en Herken for automatic receipt processing.
3. jortt MKB Plan: Mid-market plan for small businesses with more employees, offering API access and advanced features required for larger operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jortt is a Dutch cloud-based online accounting SaaS platform that automates bookkeeping, VAT filing, invoicing, payroll, and time tracking for ZZP entrepreneurs, freelancers, e-commerce operators, and small MKB businesses. Its proprietary Boekhoudbot AI engine automates 1,177 types of booking entries, integrates with major Dutch banks and accounting platforms, and includes OCR receipt scanning, a REST API, and mobile applications.

Product overview

Jortt is an online accounting software platform for Dutch entrepreneurs (ZZP, freelancers, e-commerce, and small MKB with 1-10 employees). The core product is the Jortt Boekhoudprogramma featuring the AI-powered Boekhoudbot that automates 1,177 types of bookings. The platform operates on a tiered model: the base accounting platform is supplemented by optional Jortt Plus add-on (including year-end services, tax filing, and OCR scanning), with specialized modules for payroll (Salarisadministratie), time tracking (Urenregistratie), invoicing (Facturen), and e-invoicing (Peppol). Additional capabilities include mobile iPhone/Android apps, an App Center with 60+ integrations, bank linking, automatic direct debit collection, and a developer API with OAuth 2.0 authentication supporting REST endpoints across three versions. Pricing starts at €9.95/month for first 3 months with 30-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• Jortt Plus: Premium subscription tier that includes Scan and Herken (OCR receipt scanning), year-end work, tax filing, and additional features.
• Boekhoudbot (Accounting Bot)

Products and services

• Jortt Boekhoudprogramma (Online Accounting Platform) Core cloud-based online accounting SaaS platform for Dutch entrepreneurs that automates bookkeeping through the Boekhoudbot AI engine, handles VAT filing, invoicing, bank transaction reconciliation, and OCR receipt scanning. Offered in Basic, Plus, and MKB tiers.
• Jortt Salarisadministratie (Payroll Administration) Standalone payroll administration service for Dutch small businesses, integrated with the Jortt accounting platform to process payroll, wage tax filings, and employee records.
• Jortt Urenregistratie (Time Tracking) Time tracking module sold as a standalone service that lets users log hours per project or client and feed billable time into Jortt invoicing and accounting.
• jortt.shop (E-commerce / Webshop Integration) E-commerce integration module that connects webshop sales and payment-processor payouts to the Jortt general ledger for automated reconciliation of online retail transactions.
• Jortt REST API (Developer Platform) Public REST API with OAuth 2.0 and an OpenAPI/Swagger specification that allows developers and integration partners to programmatically read and write Jortt accounting data.

Quantifiable outcome

• Saves 78 hours per year in accounting time (independent research, 2026)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• bunqcoreTechnology or IntegrationFree bunq zzp bank account included with Jortt subscription. Seamless bank-account-to-bookkeeping integration for Dutch entrepreneurs.
• MolliecoreTechnology or IntegrationPayment processor integration for automatic payment matching against invoices. Mollie direct debit mandate support for customer payment authorization.
• De Nederlandsche BankcoreTechnology or IntegrationPSD2 licensed payment service provider, enabling bank account aggregation and transaction fetching under European open banking regulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• QuickBooks (Intuit): Global incumbent SME accounting SaaS with automated bookkeeping, bank feeds, and tax compliance; serves as a benchmark for Jortt's automation-first positioning, though QuickBooks' market position and breadth are far larger.
• Xero: Global cloud accounting platform for SMEs with strong bank integration and automation features; comparable in product DNA to Jortt's automation-led approach, though operating internationally and serving a broader SMB base.
• Exact Online: Major Dutch-origin ERP/accounting suite for SMBs owned by Exact Group; competes with Jortt in MKB accounting but offers a much broader ERP/HR/payroll portfolio rather than automation-native design.
• Visma eAccounting: Cloud accounting solution from Nordic software group Visma; overlaps with Jortt on SME bookkeeping, invoicing, and VAT, but bundled within a much larger European SaaS portfolio.

Direct peers

• InformerOnline: Dutch accounting SaaS serving ZZP and MKB with bookkeeping, time tracking, and project administration; competes with Jortt in the SME self-employed segment with comparable product breadth.
• Rompslomp: Dutch online accounting package for ZZP and small businesses offering invoicing, expense tracking, and tax filing; targets the same entrepreneurial segment as Jortt with similar entry-level pricing.
• e-Boekhouden: Long-established Dutch online accounting software for ZZP and small MKB with invoicing, bank linking, and VAT filing. Targets the same freelance and small business customer base as Jortt.
• Moneybird: Dutch online accounting SaaS for ZZP and small MKB with similar invoicing, VAT filing, and bank linking. Closest direct competitor to Jortt in the Dutch self-employed accounting segment.
• Yuki: Cloud accounting platform for Dutch SMEs and accountants; owned by Visma. Directly competes with Jortt in automated bookkeeping and VAT filing for the small business segment.

Emerging players

• Tellow: Dutch SME accounting and invoicing SaaS aimed at ZZP and small MKB; comparable in target customer and pricing tier to Jortt, with overlapping feature set including bank linking and expense capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@boekhoudprogramma
• LinkedInlinkedin.com/company/jortt
• Xx.com/jorttnl
• Facebookfacebook.com/JorttNL

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jortt