Activity Alliance

What Activity Alliance does

Activity Alliance, operating as the English Federation of Disability Sport (EFDS), is a UK registered charity (No. 1075180) and the recognised national voice for disabled people in sport and physical activity. Founded in 1998 (rebranded to Activity Alliance in April 2018 from the EFDS entity established in 2012), the charity serves an addressable population of approximately 16.8 million disabled people in the UK. Its portfolio centres on four delivery surfaces: (i) CIMSPA-accredited disability inclusion training delivered via eLearning, webinars and in-person workshops through a dedicated Learning Hub at learn.activityalliance.org.uk; (ii) the Get Out Get Active (GOGA) inclusive community programme, launched in 2016 and credited with reaching 160,000+ people through five local delivery partners; (iii) national events including the National Junior Para Athletics Championships and National Junior Para Swimming Championships; and (iv) a research and resources function anchored by the Annual Disability and Activity Survey and a 45+ article research library, with governance support from Strategic Partnership Advisors, seven National Disability Sports Organisations (NDSOs) and a consortium of funders.

The underlying technology surface is intentionally non-proprietary: the organisation does not develop bespoke software products, relying instead on a hosted elearning platform, standard CRM-style contact channels, and a content publishing stack. The business model is a hybrid charity model. Unrestricted income is anchored to grants from three named funders - Spirit of 2012 (founding GOGA partner), Sport England and the London Marathon Foundation (joint funders since 2020) - alongside public donations and corporate sponsorship. Restricted income flows from CIMSPA-accredited training fees for coaches, teachers, leisure-centre staff and event organisers (e.g., Inclusive Activity Programme elearning, Inclusive PE modules, customer-service and communications courses), with training scored via Continuing Professional Development (CPD) points. GTM is event- and partnership-driven: a national-charity brand monetises reach through training programmes and conferences, while GOGA uses a channel/reseller model with five lead regional delivery partners. Customer segments span four primary buckets: (a) disabled people and their families as ultimate beneficiaries; (b) sport and activity providers (coaches, leisure-centre staff, club administrators) buying training; (c) the education sector (teachers, teaching assistants, trainee teachers) via Inclusion 2024 and School Games resources; and (d) local authorities and Active Partnerships delivering GOGA on the ground. Government policy stakeholders (Sport England, DCMS-aligned bodies) are an advocacy segment rather than a paying customer.

Name

Activity Alliance

Legal name

English Federation of Disability Sport

Website

https://activityalliance.org.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Activity Alliance is a UK national charity operating as the English Federation of Disability Sport, delivering CIMSPA-accredited disability inclusion training, the Get Out Get Active programme, research, and resources to sport providers, educators, and disabled people across the UK.

Ownership category

akta.pro rank

Product category

Disability Sport and Inclusion Services

NAICS

Civic and Social Organizations (813410), Sports and Recreation Instruction (611620), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Accessibility, Accommodations & Assistive Services (EDALAFAN)

Keywords

• Disability inclusion training
• Para sport programmes
• Inclusive activity education
• Disability sport research
• Community sport engagement

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Activity Alliance accepts donations from the public to support their mission of disability inclusion in sport.
2. Training Services: The organization provides disability inclusion training courses, elearning modules, and workshops to coaches, teachers, and sports organizations. Training is quality-assured as a CIMSPA Education Provider with Enhancing status.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Activity Alliance is a national charity that delivers disability inclusion training, programmes, research, and resources to increase disabled people's participation in sport and physical activity across the UK. Core paid offerings include CIMSPA-accredited training courses (eLearning, webinars, workshops) sold to coaches, teachers, and sport providers, alongside the flagship Get Out Get Active (GOGA) community programme delivered through local partners. Free outputs include an annual research survey, resource library, toolkits, and national para-championship events.

Product overview

Activity Alliance is a national charity and leading voice for disabled people in sport and activity, operating as the operating name for the English Federation of Disability Sport (EFDS). The organization offers a portfolio of products and services centred on disability inclusion in sport and physical activity. The core offerings include Disability Inclusion Training (eLearning, webinars, and in-person workshops), the Get Out Get Active (GOGA) programme bringing disabled and non-disabled people together, and a Learning Hub hosting various inclusive training modules. The product portfolio spans research products (Annual Disability and Activity Survey), event programmes (National Junior Para Athletics and Swimming Championships), campaign initiatives (Who Says? Campaign), and a comprehensive Resources Library containing toolkits, guides, and factsheets. These offerings work together to support organizations in engaging more disabled people in sport and physical activity through training, research, resources, and community programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Get Out Get Active (GOGA): A national activity programme that brings disabled and non-disabled people together to enjoy being active in fun and inclusive ways.
• Activity Alliance Learning Hub

Products and services

• Disability Inclusion Training CIMSPA-accredited training portfolio including eLearning, webinars, and in-person workshops equipping coaches, teachers, leisure staff, and volunteers with practical tools to engage disabled people in sport and activity. Courses are quality-assured as a CIMSPA Education Provider with Enhancing status and award CPD points on completion.
• Get Out Get Active (GOGA) A national activity programme that brings disabled and non-disabled people together to enjoy being active in fun and inclusive ways. Led by Activity Alliance and delivered through five lead local partners (Active Black Country, Active Blackpool, Amber Valley Borough Council, Foundation of Light, and Wiltshire and Swindon Sport). The programme has reached 160,000+ people since 2016, with 31,000 individual participants and 3,500 volunteers involved.
• Learning Hub Online learning platform (learn.activityalliance.org.uk) hosting the charity's catalogue of inclusive training eLearning modules, including the Inclusive Activity Programme, customer service training, and communications courses, with CIMSPA CPD points awarded on completion.
• Inclusive Activity Programme eLearning Standalone eLearning course that equips users with skills to engage disabled people and people with long-term health conditions more effectively in physical activity. Awarded 4 CIMSPA CPD points.
• Teaching Assistant Inclusive PE Modules Bitesize learning modules designed for Teaching Assistants to deliver inclusive PE, covering why inclusive PE is important, the TA's role, and supporting pupil progress through adaptations. Developed with Leeds Beckett University and funded by the Department for Education as part of the Inclusion 2024 programme.
• Delivering an Excellent Service for Disabled Customers eLearning Training module for leisure centre and customer-facing staff that raises awareness and provides practical advice to create welcoming and accessible leisure environments for disabled people. Awarded 1 CIMSPA CPD point.
• Annual Disability and Activity Survey National survey tracking disabled people's participation in sport and physical activity, with annual reports and secondary analysis on demographics and impairment types. Findings show three in four disabled people want to be more active and that 79% say their impairment or health condition stops them from being as active as they would like.
• Activity Alliance Resources Library Curated collection of guidance materials for sport providers, teachers, and local partners, including Activity Cards, Being Active Guide, Ten Principles for inclusive sport, Effective engagement factsheets, Profiling Toolkit, and School Games Inclusive Health Check.
• Profiling Toolkit Guidance resource on identifying and grouping disabled people for sport and activities, supporting teachers, coaches, and physiotherapists to assess ability and develop talent using functional categories.
• School Games Inclusive Health Check Resource outlining the core components of an inclusive School Games offer, highlighting the key roles schools and School Games Organisers play in providing inclusive pathways. Co-created with the Youth Sport Trust.
• Volunteer Management Toolkit Step-by-step guide for building an inclusive volunteer programme, created in partnership with Volunteering Matters, featuring a roadmap and supporting resources for local delivery partners.

Quantifiable outcome

• 3 in 4 disabled people want to be more active but face significant barriers
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Youth Sport TrustcoreStrategic or Co-development PartnerDelivery partner for School Games inclusive sport through partnership. Created School Games Inclusive Health Check resource together. Part of Inclusion 2024 programme consortium with Activity Alliance, British Paralympic Association, nasen, and Swim England.
• CIMSPA (Chartered Institute for the Management of Sport and Physical Activity)coreStrategic or Co-development PartnerEducation partner providing quality assurance for Activity Alliance training. All training courses follow CIMSPA Working Inclusively Population Standard and offer CIMSPA CPD points on completion.
• British Blind SportcoreStrategic or Co-development PartnerNational Disability Sport Organisation providing sport opportunities for blind and partially sighted people. One of 7 NDSOs that Activity Alliance works with to increase disabled people's participation.
• Cerebral Palsy SportcoreStrategic or Co-development PartnerNDSO supporting people with cerebral palsy to reach their full potential through sport and active recreation. Partner in research and programme delivery.
• Dwarf Sports Association UKcoreStrategic or Co-development PartnerNDSO promoting and providing regular sporting opportunities for people with dwarfism and restricted growth.
• LimbPowercoreStrategic or Co-development PartnerNDSO supporting amputees and people with limb impairments to find the right sport or leisure activity for their needs and ability.
• Special Olympics Great BritaincoreStrategic or Co-development PartnerNDSO providing year-round sports programme for children and adults with learning (intellectual) disabilities.
• UK Deaf SportcoreStrategic or Co-development PartnerNDSO encouraging people who are deaf and hard of hearing to participate, enjoy and excel at sport.
• WheelPowercoreStrategic or Co-development PartnerNDSO providing opportunities, facilities and equipment to support disabled people to participate in sport and lead healthy active lives. Based at Stoke Mandeville Stadium.
• Active Black CountrycoreChannel Partner/ Reseller/ DistributorLead partner for GOGA delivery in the Black Country region (Wolverhampton and wider Black Country). Reached 600 participants through programme delivery.
• Active BlackpoolcoreChannel Partner/ Reseller/ DistributorLead partner for GOGA delivery in Blackpool. Running activity sessions and events engaging least active disabled and non-disabled people.
• Amber Valley Borough CouncilcoreChannel Partner/ Reseller/ DistributorLead partner for GOGA delivery in Amber Valley. Delivering inclusive activity sessions in the local community.
• Foundation of LightcoreChannel Partner/ Reseller/ DistributorLead partner for GOGA delivery in Sunderland. Running inclusive weekly drop-in sessions for disabled people as part of SEND programme.
• Wiltshire and Swindon SportcoreChannel Partner/ Reseller/ DistributorLead partner for GOGA delivery in Wiltshire. Working with Age UK Wiltshire, Community First, Wiltshire Council and Wiltshire Centre for Independent Living.
• Volunteering MatterscoreStrategic or Co-development PartnerCreated the GOGA Volunteer Management Toolkit in partnership. Provides guidance on building inclusive volunteer programmes.
• Active Partnership NetworkminorStrategic or Co-development PartnerPartnership to create Roadmap to supporting more disabled people to be active resource.
• Disability Rights UKminorStrategic or Co-development PartnerPartner in creating the Roadmap to supporting more disabled people to be active resource.
• Age UKminorStrategic or Co-development PartnerGOGA national partner. Supports delivery of inclusive activity for older people through Get Out Get Active programme.
• Leeds Beckett UniversityminorStrategic or Co-development PartnerSupported design of Teaching Assistant elearning modules with funding from Department for Education as part of Inclusion 2024 programme.
• Sport for ConfidencecoreStrategic or Co-development PartnerCollaborative delivery partner for Include to Improve programme, working locally and nationally using occupational therapists and sports coaches to prioritise needs of people furthest from physical activity.
• PanathlonminorChannel Partner/ Reseller/ DistributorCharity that delivered GOGA Access Day activities for children with special educational needs at Wiltshire event.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• British Paralympic Association: The national body for Paralympic sport in the UK. Highly comparable as a national disability sport membership/federation, but focused on elite pathway and Paralympic Games rather than grassroots inclusion where Activity Alliance operates.
• Sport England: UK's statutory body for grassroots sport and a core funder of Activity Alliance. Broader incumbent — not a peer in service delivery, but operates in the same sport-inclusion policy and funding space and shapes the addressable funding environment.

Direct peers

• Special Olympics Great Britain: One of the 7 National Disability Sports Organisations that Activity Alliance works with, providing year-round sport for people with learning disabilities. Direct peer in grassroots disability sport delivery, competing for the same participants and funder mindshare.
• WheelPower: NDSO based at Stoke Mandeville Stadium providing sport opportunities for wheelchair users. Direct peer in disability sport delivery and one of Activity Alliance's core coalition partners, competing and collaborating in the same sub-segments.
• Youth Sport Trust: Children's charity working on PE and sport in schools, co-developing School Games inclusive resources with Activity Alliance. Highly comparable in mission, training delivery to teachers and TAs, and school-based inclusive sport focus.
• British Blind Sport: NDSO providing sport for blind and partially sighted people, partner in Activity Alliance's coalition. Direct peer in impairment-specific disability sport delivery.
• Sport for Confidence: Collaborative delivery partner on Activity Alliance's Include to Improve programme, combining occupational therapists and sports coaches. Direct peer in inclusive activity delivery focused on the least active disabled people.
• Panathlon Challenge: Charity delivering competitive sport opportunities for children with special educational needs, including GOGA Access Day activities. Direct peer in school-based inclusive sport delivery, targeting overlapping beneficiary groups.

Emerging players

• Disability Rights UK: National disability rights charity partnering with Activity Alliance on the Roadmap resource. Adjacent in mission and policy advocacy rather than direct sport delivery, but competes for disability-policy voice and partnership influence.

Others

• English Federation of Disability Sport (historical entity): Activity Alliance is the operating name for EFDS — included here as the legacy/legal entity rather than a separate peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AllForActivity
• YouTubeyoutube.com/@activityalliance9651
• Facebookfacebook.com/ActivityAlliance
• LinkedInlinkedin.com/company/activity-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activity Alliance