White2Label Manufacturing

What White2Label Manufacturing does

White2Label Manufacturing Ltd. is a London-based, founder-led B2B clothing manufacturer established in late 2018 by Anthony Mellor. The company provides end-to-end apparel production services to fashion brands, startups, sportswear labels, and enterprise merchandise buyers, operating across the UK, Portugal, Italy, China, and Turkey. Its offering is structured around three core product lines: a White Label Clothing Service (70+ catalogue styles, 25-piece MOQ per style and colour, 3-4 week UK in-house branding turnaround); a Custom/Bespoke Manufacturing Service (100-piece MOQ with full design freedom); and Garment Design Services (tech packs, trend forecasting, and 3D design renders priced at £720-£1,000 per five styles). Production typically starts at £3,000 per order with full brand-launch budgets running £4,000-£25,000.

The company's underlying technology is operational rather than digital: a four-stage in-house quality control process augmented by independent inspections from SGS, TUV, and Intertek using ANSI/ASQ Z1.4 (ISO 2859-1) AQL sampling standards on one in every three bulk orders. The Full-Production-Package (FPP) integrates trims, packaging, hardware, and in-house branding (screen print, DTG, vinyl, embroidery) under a single supplier. The business holds Living Wage Employer accreditation and aligns audited supply chains to Sedex, WRAP, amfori, or ISO standards.

Commercially, the company runs a sales-led B2B motion with inbound demand generated through blog content, SEO, and social media, converting via website quote requests, phone, WhatsApp, and in-person meetings at its East London and Basingstoke offices. It has served over 400 brands across five years and designed more than 500 styles, with named enterprise clients including BBC, Mercedes-Benz, TopGear, Deliveroo, Imperial College London, and Football Manager (Sports Interactive). The company is bootstrapped, privately held, and operates with 1-10 employees.

Name

White2Label Manufacturing

Legal name

White2Label Manufacturing Ltd.

Website

https://white2labelmanufacturing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

White2Label Manufacturing is a London-based, founder-led B2B clothing manufacturer offering low-MOQ white label, bespoke production, and garment design services to fashion startups, sportswear brands, and enterprise merchandise buyers, with manufacturing across the UK, Portugal, Italy, China, and Turkey.

Ownership category

akta.pro rank

Product category

Clothing Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Cut and Sew Apparel Contractors (31521), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAAAK

Apparel OEM/ODM & Private Label Manufacturing

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYIMAOAEAM

Contract / Private Label Cut & Sew Manufacturing (OEM/ODM)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

SECONDARYCRAAAAAN

Apparel Sourcing, Buying Houses & Trading Companies

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYIMAOAEAD

Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

Keywords

• Clothing manufacturing
• White label apparel
• Custom garment production
• Bespoke clothing manufacturing
• Garment design services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. White Label Manufacturing: Pre-made catalog garments customized with client branding. Lower MOQs starting at 25pcs per style/colour with 3-4 week turnaround. Revenue generated from per-unit pricing on branded blank garments.
2. Custom/Bespoke Manufacturing: Full custom product creation from scratch based on client specifications. Higher MOQs at 100pcs per style/colour. Revenue from full production package including design, sampling, materials, and manufacturing.
3. Garment Design Services: Tech pack creation, design concepts, trend forecasting, and 3D renders. Pricing from £720-£1,000 for 5 styles. Additional design consultation and brand development services.
4. Payment Terms: Standard payment terms require 100% upfront. Flexible payment terms available depending on service, brand size, and order value for larger clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

White2Label Manufacturing provides end-to-end clothing manufacturing services for fashion brands. Its core offerings include a White Label Clothing Service (70+ pre-made catalog styles with 25-piece MOQ and 3-4 week turnaround), Custom/Bespoke Manufacturing (full custom production from scratch with 100-piece MOQ), and Garment Design Services (tech packs, trend forecasting, and 3D renders). The company handles sourcing, production, branding, and quality control under one integrated supply chain, manufacturing in the UK, Portugal, Italy, China, and Turkey.

Product overview

White2Label Manufacturing offers a unified clothing manufacturing platform providing end-to-end solutions for fashion brands. The core offering consists of three interconnected services: the White Label Clothing Service (catalogue-based with 70+ styles, 25-piece MOQ, 3-4 week turnaround), Custom Clothing Manufacturing (bespoke production with 100-piece MOQ), and Garment Design Services (tech packs, 3D renders, trend forecasting). These are supplemented by a four-stage quality control process with independent third-party inspections and flexible split payment options. The company also offers sample manufacturing before bulk orders and handles trims, packaging, and hardware sourcing. Manufacturing is conducted across the UK, Portugal, Italy, China, and Turkey depending on project requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• White Label Clothing Service A catalogue-based service allowing brands to select from 70+ pre-made garment styles and add their branding. Features a 25-piece minimum order quantity per style and colour, with a 3-4 week turnaround time. All branding (screen print, DTG, vinyl, embroidery) is done in-house in the UK. Designed for startups and small businesses launching clothing brands.
• Custom Clothing Manufacturing (Bespoke Production) Full-service custom product development allowing brands to design fully custom products from scratch, selecting fabrics, sizing, construction details, and trims. Features a 100-piece minimum order quantity per style and colour with complete production management from concept to delivery. Includes sourcing of trims, packaging, and hardware under one roof.
• Garment Design Services Comprehensive garment design support covering design concepts, trend forecasting, tech pack creation (including graded size charts and patterns), and 3D design renders. Pricing ranges from £720-£1,000 for approximately 5 styles. Designed for brands needing assistance bringing ideas to life.

Quantifiable outcome

• 400+ brands served over 5 years
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apliiq: US-based private label and custom apparel manufacturer serving small brands and startups with low MOQs and in-house decoration. Comparable business model to White2Label's white label and custom manufacturing services for emerging brands.
• Printful: Global print-on-demand and white-label apparel manufacturer offering no-MOE/low-MOE production with in-house printing and embroidery. Comparable to White2Label's white-label service and its appeal to startup and SMB fashion brands needing low-commitment production.
• Stanley/Stella: European premium blank apparel brand offering ethically certified wholesale blanks used as the base for white-label customization. Directly comparable to White2Label's ethical blank apparel catalog and in-house UK branding workflow.
• AWDis (All We Do Is): UK-based apparel brand group (Just Hoods, Just Ts, AWDis etc.) supplying wholesale blanks and decorated garments to the print and promotions industry. Comparable as a UK-based apparel manufacturer with white-label and branded apparel offerings for the brand and merchandise market.
• Continental Clothing Co: UK-based wholesale blank apparel supplier (EarthPositive, Continental etc.) used by brands for decoration and white-label programs. Comparable as a UK-headquartered supplier of blanks for white-label and small-batch production.
• Fashion Enter Ltd: UK-based apparel manufacturer offering ethical cut, make, and trim services, sampling, and small-batch production for fashion brands and startups. Directly comparable to White2Label on UK-based low-to-mid MOQ private label manufacturing and ethical positioning.

Broad incumbents

• Fruit of the Loom: Large global apparel manufacturer producing blank garments at scale for promotional, retail, and private-label customers. Comparable as an incumbent blank apparel supplier, though operating at vastly higher volume than White2Label.
• Gildan Activewear: Vertically integrated global apparel manufacturer with broad blank apparel and activewear lines serving printwear and private-label channels. Comparable as a large-scale incumbent supplying the white-label apparel market, with significantly larger scale and lower unit costs.
• Russell Brands: Established UK and European apparel brand (Russell, Russell Athletic, Spalding) supplying blank and teamwear apparel into promotional and teamwear markets. Comparable as a long-established UK-rooted apparel manufacturer with overlapping B2B and teamwear customers.

Emerging players

• Spread Group (Spreadshirt): European on-demand apparel and merchandise platform offering white-label and custom production for brands and creators. Comparable platform model and customer base to White2Label's startup and SMB white-label offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/white2labelm
• Facebookfacebook.com/white2label-manufacturing
• LinkedInlinkedin.com/company/white2label-manufacturing
• Instagraminstagram.com/white2label

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White2Label Manufacturing