ProInfo
ProInfo A/S is a Danish managed IT services company providing hosting, cloud (Azure), helpdesk, security, server management, and device management to small and medium-sized businesses across Denmark via subscription-based contracts.
- Company typePrivate
- Founded2001
- HeadquartersRanders, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ProInfo does
ProInfo A/S is a Danish managed IT services company headquartered in Randers with a second office in Ballerup (Greater Copenhagen), serving small and medium-sized enterprises across Denmark. The company originated as a 2001 spin-off of an IT department from a large East Jutland manufacturer and remains privately held under the ProHolding A/S ownership vehicle following a December 2019 generational ownership transition.
The core offering is a comprehensive outsourced IT stack delivered under SLA-based contracts: hosting, public cloud on Microsoft Azure, private and hybrid cloud, 24/7 Danish-language helpdesk, onsite support, server management, IT security (built around Acronis, with a dedicated Denmark data center), mobile device management, and a proprietary secure email solution (SIKKER@MAIL) that integrates with Outlook and Microsoft 365. ProInfo also operates as an authorized reseller and Advanced Partner for Microsoft, Apple (including full-service device leasing via the TaaS vehicle), Dropbox Business, and Dropbox Sign. The product mix spans core managed services, add-on modules (daytime vs. 24/7 helpdesk, MDM, server management), resold software, and hardware sales/leasing.
Commercially, ProInfo runs a sales-led, relationship-based B2B motion targeting Danish SMEs with free cloud assessments, customized proposals, and a horizontal segmentation approach. Revenue is predominantly recurring via subscription and SLA contracts (managed IT, cloud, helpdesk), supplemented by hardware sales, licensing/reseller income, and project-based professional services for cloud migration and digital transformation. Notable enterprise-grade customers include Conaxess Trade Denmark A/S, ProLøn A/S, BMS A/S, and TECHSAVE A/S. The go-to-market relies on direct sales, content marketing (blog, newsletters, free e-books), and social channels (LinkedIn, Facebook, X/Twitter).
ProInfo firmographics
Firmographics- Name
- ProInfo
- Legal name
- PROINFO A/S
- Website
- https://proinfo.dk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ProInfo A/S is a Danish managed IT services company providing hosting, cloud (Azure), helpdesk, security, server management, and device management to small and medium-sized businesses across Denmark via subscription-based contracts.
- Ownership category
- akta.pro rank
ProInfo industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where ProInfo is headquartered
LocationHeadquarters
- HQ city
- Randers
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
ProInfo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Recurring revenue from outsourced IT operations, server management, and ongoing support contracts based on SLA agreements
- Cloud Services: Revenue from Azure public cloud, private cloud, and hybrid cloud hosting solutions with monthly subscriptions
- Helpdesk and Support: IT helpdesk services with options for daytime support (8-16) or 24/7 coverage, billed monthly or as part of service packages
- Hardware and Equipment Sales: Sales of Apple products (iPhones, iPads, MacBooks) and IT equipment with purchase or full-service leasing options
- Dropbox Business Reseller: Resale of Dropbox Business solutions as an authorized reseller
- Professional Services and Consulting: IT consulting, cloud migration, implementation services, and custom solutions development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Apple Full-Service Leasing |
| Subscription | Monthly | Dropbox Business Plans |
| Subscription | Monthly | IT Helpdesk Contracts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ProInfo product offering
Product offeringCore offering
ProInfo is a Danish IT services company that delivers outsourced managed IT services to small and medium-sized businesses, including public/private/hybrid cloud hosting (Microsoft Azure), 24/7 IT helpdesk and onsite support, server management, IT security (via Acronis), mobile device management, secure email, and IT equipment procurement. The company also resells Dropbox Business, Dropbox Sign, and Apple hardware under full-service leasing arrangements, packaged as monthly subscriptions and SLA-based service contracts.
Product overview
ProInfo is a Danish IT services company offering a comprehensive portfolio of managed IT services and resold software products for small and medium-sized businesses. The core offering spans hosting infrastructure (including Public Cloud/Azure, Private Cloud, and Hybrid Cloud solutions), IT operations and management, IT helpdesk/support (daytime and 24/7 options), onsite support, server management, IT security, and IT equipment/software. These are complemented by specialized solutions including Mobile Device Management (MDM), Secure Email (SIKKER@MAIL), and home workplace setup. ProInfo also resells third-party software products — Dropbox Business and Dropbox Sign (electronic signature) — as authorized partners. The overall portfolio is designed to enable businesses to outsource all or selected IT operations on a tailored, SLA-based model.
Differentiator
Problem solved
Functional benefit
Products and services
- Hosting Hosting services including server colocation and infrastructure management for business IT systems, targeted at Danish SMEs.
- Public Cloud / Azure Microsoft Azure public cloud hosting services delivered by ProInfo as the recommended cloud platform for scalability, performance, and security.
- Private Cloud Dedicated private cloud infrastructure for a single organization, either hosted on-site or managed by ProInfo, offering high control, uptime, and flexibility.
- Hybrid Cloud Combined cloud solution integrating public cloud, private cloud, and/or the company's own servers for a tailored IT infrastructure.
- IT-Helpdesk Outsourced IT helpdesk providing Danish-language user support, tailored via SLA agreements. Available in daytime hours, 24/7, or custom configurations.
- Onsite IT-Support On-site and remote IT support delivered as a tailored service agreement, including 1st, 2nd, and 3rd level support tiers, optionally combined with remote support.
- IT-Drift / IT Operations Services Total IT operations management and service agreements covering server management, IT security, IT equipment, mobile device management, secure email, and IT budget optimization.
- IT-Sikkerhed / IT Security Comprehensive IT security solutions protecting business data and systems against cyber threats, including security assessments, compliance, and ongoing managed security services.
- Dropbox Business (Dropbox til Virksomheder) Dropbox Business file sharing and digital collaboration platform resold by ProInfo, offering secure file sharing, collaboration tools, password-protected links, and file recovery.
- Dropbox Sign – Electronic Signature (Elektronisk Underskrift) Dropbox Sign (formerly HelloSign) electronic signature platform resold by ProInfo, offering qualified electronic signatures (QES), 70+ integrations (Dropbox, Salesforce, Gmail, etc.), GDPR compliance, mobile signatures, and templates.
- Apple Support & IT-Løsninger Professional Apple product support and IT solutions for businesses, including purchase and full-service rental of Mac, iPhone, and iPad devices with repair coverage included.
- Server Management Server monitoring, management, and maintenance including 24/7 monitoring, OS and application updates, troubleshooting, data recovery, on-site support, and monthly optimization reports.
- IT-Udstyr & Software / IT Equipment IT equipment procurement and management services, including purchase and full-service rental of hardware and software for businesses.
- Mobile Device Management (MDM) Centralized management and administration of employee mobile devices (smartphones and tablets), providing security, streamlined processes, and predictable cost management.
- Sikker E-mail / Secure Email (SIKKER@MAIL) Secure email solution (SIKKER@MAIL) enabling encrypted sending and receiving of confidential and sensitive personal data, compliant with GDPR requirements, integrable with Outlook and Office 365.
Quantifiable outcome
- Companies can reduce IT operating costs by moving to cloud solutions with predictable monthly expenses
- +1 more outcomes
Companies that use ProInfo
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
ProInfo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
ProInfo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Microsoft AzurecorePrimary cloud platform partner. ProInfo delivers Azure public cloud hosting with high security, scalability, and stable operations. They have 20+ years of practical experience with Azure solutions.
- AcroniscoreSecurity and backup solutions partner. Acronis provides all-in-one protection against cyberattacks including antivirus, ransomware protection, backup, and disaster recovery. Acronis has established a dedicated data center in Denmark.
- DropboxcoreProInfo is a Dropbox Business reseller and Advanced Partner, helping businesses implement smart file sharing and digital collaboration solutions using Dropbox.
- ApplecoreApple product reseller offering businesses the ability to purchase or lease Apple equipment including iPhones, iPads, MacBooks, and accessories.
- TaaS (Devices as a Service)supportingMobile device leasing partner providing full-service rental agreements for smartphones and tablets including repairs and service.
- MicrosoftcoreComprehensive technology partnership including Microsoft 365, Azure, and related Microsoft enterprise solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ProInfo competitors and assessment
Company assessmentBroad incumbents
- Systematic A/S: Systematic is a Danish-headquartered IT software and services provider specializing in defense, healthcare, and digital infrastructure. While it operates at significantly larger scale than ProInfo, it is a relevant Danish-headquartered IT services peer for benchmarking managed services and software capability.
- Netcompany: Netcompany is a leading Danish IT services and consulting firm with growing presence in managed digital operations for public and private clients. Broader and larger than ProInfo but competes in the Danish enterprise IT services market, particularly around digital transformation.
- EG A/S: EG is a Danish-founded software and IT services provider serving Nordic SMEs and public sector with vertical-specific software, cloud hosting, and managed services. Overlaps with ProInfo on IT outsourcing and SME cloud offerings but is broader and software-led.
- Trifork: Trifork is a Danish-founded IT services company with strong custom development and cloud/DevOps practices serving Nordic enterprises and the public sector. Comparable to ProInfo's Development & Integrated Performance unit and managed cloud offerings, though more development-led.
- TietoEVRY (now Tietoevry): Tietoevry is a major Nordic digital services and software company with managed cloud, infrastructure, and application services across the Nordics. Comparable to ProInfo only at the high end of the market, but competes for similar Danish enterprise IT outsourcing deals.
Direct peers
- Atea: Atea is the largest Nordic IT infrastructure and managed services provider, offering cloud, helpdesk, and IT outsourcing to businesses of all sizes across the Nordics. It is the most direct peer to ProInfo given its MSP-led business model, Azure/partner positioning, and broad SME-to-enterprise reach.
- Sentia Denmark: Sentia is a Nordic/European managed cloud services specialist focused on Azure, hybrid cloud, and 24/7 managed operations. It directly competes with ProInfo in the Danish SME/enterprise cloud hosting and managed cloud segment.
- Dustin: Dustin is a Nordic-based IT reseller and managed services provider with a strong Danish presence, combining hardware distribution with recurring cloud and managed services. Highly comparable to ProInfo given the overlapping hardware-leasing and Microsoft/Dropbox reseller model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ProInfo social profiles
Digital presenceProInfo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProInfo leadership team
Management profileNumber of profiles
Profiles7 records
ProInfo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProInfo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProInfo
What does ProInfo do?
ProInfo is a Danish IT services company that delivers outsourced managed IT services to small and medium-sized businesses, including public/private/hybrid cloud hosting (Microsoft Azure), 24/7 IT helpdesk and onsite support, server management, IT security (via Acronis), mobile device management, secure email, and IT equipment procurement. The company also resells Dropbox Business, Dropbox Sign, and Apple hardware under full-service leasing arrangements, packaged as monthly subscriptions and SLA-based service contracts.
Is ProInfo a public or private company?
ProInfo is a private company. It is classified as management employee owned and is currently operating.
When was ProInfo founded?
ProInfo was founded in 2001. It employs 101 to 250 people.
Where is ProInfo based?
ProInfo is headquartered in Randers, Denmark, in the Europe region.
How does ProInfo make money?
Six revenue lines are on record. Managed IT Services are the primary driver. The others are cloud Services, helpdesk and Support, hardware and Equipment Sales, dropbox Business Reseller and professional Services and Consulting.
Who are ProInfo's main competitors?
Broad incumbents on record are Systematic A/S, Netcompany, EG A/S, Trifork and TietoEVRY (now Tietoevry). Direct peers are Atea, Sentia Denmark and Dustin.
Does ProInfo have an API?
No public API is recorded for ProInfo.
What industry is ProInfo in?
ProInfo's product category is Managed IT Services. Its primary akta.pro industry code is BPAEABAB, Helpdesk & End-User Support Services. Its NAICS code is 54151 and its SIC code is 7370.